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  • Perry Ellis International founder launches buy-back

    Perry Ellis International founder launches buy-back

    The founder of Perry Ellis International is leading a US$437 million privatisation of the company.

    George Feldenkreis will buy all the outstanding common shares of the company not already owned by members of his family.

    “I believe that Perry Ellis’ ability to invest and innovate is limited by the short-term pressures of being a public company,” said Feldenkreis in a statement.

    “I am confident that as a private company, Perry Ellis will be best positioned to make investments in digital innovation, artificial intelligence and marketing, that support our long-term strategy to grow the company’s powerful global lifestyle brands, while expanding into higher-margin businesses and channels of distribution, including international, direct-to-consumer and licensing.”

    Once the purchase is complete, Feldenkreis will return to an active management role within the company, but oscar Feldenkreis will continue as CEO.

    “The completion of this transaction will enable Perry Ellis to preserve the integrity of its infrastructure and business units across the US and abroad. Our partners should benefit from our enhanced ability to make long term investments in brands, technology and innovation while continuing to remain focused on executing on our long-term growth strategy,” said Oscar Feldenkreis.

    Perry Ellis International manages a large portfolio of brands in fashion, fragrances and accessories, including Jag, John Henry, Jantzen, PGA Tour and Girlstar. The company was founded in 1967 and previously known as Supreme. It bought the Perry Ellis brand in 1999 and subsequently took on the name.

  • Farah China to launch next year

    Farah China to launch next year

    Perry Ellis International has signed an agreement with MRH SpaRotica Groupe (MRH) to introduceFarah China next year.

    The brand will be launched in department stores, free-standing stores and specialty outlets as well as online with third-party eCommerce platforms such as Tmall. The first free-standing Farah store is planned to open early next year.

    With street credibility, the Farah has creative brand ambassadors from art, music and modern culture who are empowered to become product developers, storytellers and educators inspiring millennials. The products are sold internationally through major retailers and company-owned stores, as well as online.

    “This is our first agreement for Farah in greater China and represents a major step in the expansion of the brand outside of the United Kingdom and Europe,” says Perry Ellis International chairman/CEO George Feldenkreis.

    MRH president/CEO Richard Kisembo says the company is confident of the impact Farah can make in China. “We believe in brands that make emotional connections with consumers, and Farah will stand out for its modern classics.”

    Perry Ellis International is a designer, distributor and licensor of men’s and women’s apparel, accessories and fragrances. It owns a portfolio of brands including: Axist, Ben Hogan, Cubavera, Grand Slam,  Jantzen, John Henry, Laundry by Shelli Segal, Manhattan, Original Penguin by Munsingwear, Perry Ellis, Rafaella and Savane. The company also licenses trademarks from third parties, including Jag and Nike for swimwear, and Callaway, Jack Nicklaus and PGA Tour for golf apparel.

    Based in Shanghai, MRH curates and invests in brands through acquisition and licensing. It has retail stores, distributes merchandise through franchisees, and runs eCommerce websites.

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