Retail News CRM

Tag: piwat

  • Siam Piwat Elevates Luxury Ecosystem with Global Giants: A Bid to Become Thailands Hub for High-Net-Worth Clients

    Siam Piwat Elevates Luxury Ecosystem with Global Giants: A Bid to Become Thailands Hub for High-Net-Worth Clients

    Siam Piwat Group, a leading Thai developer and operator of renowned shopping outlets like Siam Paragon, Siam Center, and Siam Discovery, has announced a strategic alliance with four major luxury brands: Belmond, Galeries Lafayette, Insignia, and MJets. The partnership aims to establish a “borderless” ecosystem, providing high-end travel, shopping, and lifestyle services for their affluent clients. This collaboration is expected to reinforce Siam Piwat’s Global Privilege Partnership and take its ‘Global Luxury Ecosystem’ to the next level.

    Strategic Collaboration for Luxury Market

    The group, which controls over 70% of Thailand’s luxury market, aims to connect private aviation, ultra-luxury hotels and resorts, premier department stores, and bespoke lifestyle services, all under a single network of privileges available both domestically and internationally. Saruntorn Asaves, the first executive VP of customer centricity and relationship at Siam Piwat, outlined the group’s strategy as being centered on “co-creation and collaboration” with global partners to create unique experiences for both Thai and international customers.

    Siam Piwat’s expertise in serving high-net-worth individuals is demonstrated through its OneSiam membership base. Asaves reported that, in 2025, high-net-worth members spent over 1 million baht per transaction, with their annual spending exceeding average customers by 35 times. She emphasized this as proof of the “immense and unrivalled purchasing power” of their top-tier clients.

    Introducing New Partnerships

    The newly onboarded partners in the Global Privilege network contribute their expertise in various fields. Belmond, an LVMH Group member, provides an assortment of ultra-luxury properties and train journeys; Galeries Lafayette offers its flagship Paris Haussmann department store; Insignia contributes high-end lifestyle and membership services; and MJets offers private aviation and airport lounge access.

    These collaborations promise to offer unique services to OneSiam members. For instance, Belmond will provide personalized travel planning and VIP welcoming at their hotels and trains. Insignia will offer 24/7 bespoke services, including access to exclusive events and hard-to-obtain restaurant reservations. MJets aims to offer private jet services, premium lounges, and chauffeur transfers from the runway to Siam Piwat’s properties. Lastly, Galeries Lafayette will extend exclusive hospitality to Siam Piwat members, including complimentary gifts, VIP lounge access, and expedited tax refunds with qualifying purchases.

    Questions & Answers

    What is the main purpose of Siam Piwat’s strategic collaboration with Belmond, Galeries Lafayette, Insignia, and MJets?
    The main goal of this alliance is to create a “borderless” ecosystem that combines high-end travel, shopping, and lifestyle services for their affluent clients, both in Thailand and internationally.

    What special offers will be available to OneSiam members as a result of these partnerships?
    OneSiam members will have access to personalized travel planning, VIP welcomes at hotels and trains, 24/7 bespoke services, private jet services, access to premium lounges, chauffeur transfers, and complimentary gifts and VIP lounge access at Galeries Lafayette with qualifying purchases.

    How does Siaw Piwat plan to serve high-net-worth individuals?
    Siam Piwat plans to connect private aviation, ultra-luxury hotels and resorts, premier department stores, and bespoke lifestyle services under a single network of privileges, thereby providing a holistic luxury lifestyle experience to high-net-worth individuals.

  • Thai Retail Powerhouse Siam Piwat and Huawei Transform Travel Retail with Wearable Tech Integration

    Thai Retail Powerhouse Siam Piwat and Huawei Transform Travel Retail with Wearable Tech Integration

    Siam Piwat, a leading Thai real estate developer, has made a groundbreaking move in the retail sphere by becoming the first in Thailand to launch the OneSiam Global Visitor Card on Huawei Wearable devices. This strategic integration will provide access to over 200 million Huawei Wearable users across the globe.

    The primary aim of this collaboration is to attract high-value tourists from key regions such as China, Hong Kong, Japan, Malaysia, Indonesia, Vietnam, and other Southeast Asian countries. Siam Piwat, the mastermind behind renowned properties like Siam Paragon and IconSiam, anticipates that this alliance with Huawei will spur a transformation in the travel retail industry, increase the competitiveness of Thai tourism, and solidify Siam Piwat’s role as a cornerstone in designing global experiential destinations.

    A Continuous and Strategic Partnership

    This initiative is not the first collaboration between Siam Piwat and Huawei. They initially joined forces in 2020 when Siam Piwat incorporated Huawei Cloud to improve operational efficiency across retail omnichannels and enhance the OneSiam SuperApp, creating a platform that smoothly combines offline and online experiences.

    Amporn Chotiruchsakul, the president of the business support group at Siam Piwat, believes that this partnership has been instrumental in revolutionizing the retail industry and bringing value to customers, partners, and the entire ecosystem. He reiterated the importance of expanding their global partner ecosystem to accommodate the needs of modern travellers.

    Rachel Zhou, director of Huawei Consumer Cloud Service Apac, echoed these sentiments, emphasising that the strengthened partnership signifies a productive blend of world-class retail destinations and innovative technology which will create unrivalled value for Chinese travellers and international tourists visiting Thailand.

    Enhancing the Tourist Experience

    The integration of the OneSiam Global Visitor Card with Huawei Wearables offers international visitors to Siam Paragon and IconSiam the luxury of instant access to exclusive member benefits by simply raising their wrist.

    In addition, the launch of the OneSiam Global Visitor Card on Huawei Wearables will enrich the tourist experience by offering Quick Apps that are instantly usable and compatible with all operating systems, including iOS, Android, and HarmonyOS. These apps feature one-tap membership registration, e-coupons, and an in-mall navigation system—components designed to ensure a superior and personalized user experience.

    Moreover, the initiative aligns with the opening of the Huawei Experience Store flagship on the third floor of Siam Paragon in March. This flagship is the first in the Asia-Pacific region designed as a one-stop service centre for Huawei customers, amalgamating retail space, product trials, and full after-sales services in one location.

    Questions & Answers

    What is the main objective of the Siam Piwat and Huawei partnership?
    The partnership aims to attract high-value tourists from key regions, transform the travel retail industry, and reinforce Siam Piwat’s role in developing global experiential destinations.

    What benefits does the OneSiam Global Visitor Card offer to Huawei Wearable users?
    The card offers instant access to exclusive member benefits, features like one-tap membership registration, e-coupons, and an in-mall navigation system for a personalized user experience.

    What does the Huawei Experience Store flagship offer?
    The flagship, located at Siam Paragon, is designed as a one-stop service centre for Huawei customers, offering retail space, product trials, and full after-sales services.

  • IconSiam Triumphs at Mapic Awards 2025, Securing Top Honors for Siam Piwat as Global Retail Innovator

    IconSiam Triumphs at Mapic Awards 2025, Securing Top Honors for Siam Piwat as Global Retail Innovator

    Siam Piwat has recently carved out a significant spot for itself in the global retail market. Its IconSiam project has been named one of the Top 3 Most Influential Retail Property Projects of the Past 30 Years at the prestigious Mapic Awards in Cannes. This distinction is especially impressive as it’s the first time that an Asian establishment has received this honor.

    Leadership Recognition

    Chadatip Chutrakul, the CEO of Siam Piwat Group, was also celebrated at the event. She received the ‘Pioneers of Places’ Lifetime Achievement Award, adding her name to the list of a select few international leaders that have been recognized with this award. This recognition highlights her innovative contributions in reshaping the global retail landscape throughout the past three decades.

    The Mapic Awards, known as the ‘Oscars of the Retail Industry’, is a globally respected retail real estate forum that draws more than 4000 participants from 75 nations each year. Attendees are comprised of developers, investors, and international retail industry leaders.

    About IconSiam

    IconSiam is a collaborative project between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group. With a cumulative investment exceeding US$1.8 billion, the 750,000 square meter development overlooks the Chao Praya River in Bangkok. The project seamlessly integrates a top-tier retail complex, ultra-luxury residences, and the ‘7 Wonders of IconSiam’. It was meticulously crafted to embody the best of Thailand and create a benchmark for holistic urban development.

    Mapic director, Francesco Pupillo, hailed IconSiam as one of the most remarkable retail destinations in the world. According to Pupillo, the development has set new standards for modern mixed-use development, blending design, innovation, and culture to present the unique spirit of Thailand and Bangkok on the international stage.

    Impact on Thailand

    Beyond its global recognition, IconSiam has had a significant impact on Thailand locally. It has elevated the nation’s global stature and created shared prosperity for Thonburi, including areas along the Chao Phraya River where property values have tripled and business growth has surged by over 60 percent. This growth illustrates IconSiam’s transformative role in driving tourism, infrastructure, and economic revitalization.

    IconSiam also promotes diversity and equality, serving as a platform that has empowered 35,000 Thai entrepreneurs and close to 1000 designers to become successful. The project has created over 400,000 jobs and attracted 115 million visitors from around the world.

    Looking Ahead

    Siam Piwat is dedicated to ensuring that IconSiam continues to represent Thai excellence on a global scale. Chutrakul concluded that their aim is to show the world how every nation can leverage its unique identity to create value far beyond what is typically imagined. This global recognition is dedicated to Her Majesty Queen Sirikit, the Queen Mother of Thailand, whose vision and lifelong dedication have inspired them to showcase the remarkable grace and grandeur of Thai culture to the world.

    Questions & Answers

    What is the IconSiam?
    IconSiam is a mixed-use development project in Bangkok, Thailand, that combines a world-class retail complex, ultra-luxury residences, and other attractions. It has been recognized as one of the most influential retail property projects of the past 30 years.

    Who are the partners behind IconSiam?
    IconSiam is a joint venture between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group.

    What impact has IconSiam had on Thailand?
    IconSiam has significantly uplifted Thailand’s global stature, and has been instrumental in driving economic growth, tourism, and infrastructure development in the country. It has also created over 400,000 jobs and drawn more than 115 million visitors from around the world.

  • Siam Piwat gives mall space to disabled and underprivileged suppliers

    Siam Piwat gives mall space to disabled and underprivileged suppliers

    Thai shopping-centre operator Siam Piwat has created special zones in two of its malls stocking products made by people with disabilities, underprivileged people and special-needs children.

    Called Made by Beautiful People, the products are now available at IconCraft on the fourth floor of IconSiam and in the ODS (Object of Desire Store) on the third floor of Siam Paragon. Both malls are in Bangkok.

    The initiative is an expansion of its ongoing social contribution Citizen of Love, launched in 2009 in which it aims to “share love, provide opportunities and bring pride and equality for all Thais”.

    Space for the Made by Beautiful People displays is provided free by Siam Piwat.

    “With an aim to inspire, to create opportunities and generate sustainable careers and income for the underprivileged people, the company offers full assistance for the sales and marketing of the products,” said a Siam Piwat spokesperson.

    “Products now available are from seven pioneering charitable organizations and groups:  Vocational Development Center for the Disabled, Light for the Disabilities Foundation, Anusarnsunthon School for the Deaf, Arunothai for Special Needs Project, Autistic Thai Foundation, Na Kittikun Foundation, and Sikkha Asia Foundation.

    “The ultimate goal is to culminate an empowering space, a creative showcase of their works and their talents, a place where products made by people, whose hearts know no boundaries, are connected to local consumers and visitors from across the globe,” said the spokesperson.

    Lees ook:

  • AEON collaborates with Siam Piwat to launch “Siam The Ultimate Giving” campaign

    AEON collaborates with Siam Piwat to launch “Siam The Ultimate Giving” campaign

    Praphan Rangsiyopas, Vice President Marketing of AEON Thana Sinsap (Thailand) Public Company Limited, together with Chanisa Kaewruen (third right), Deputy Managing Director Marketing Event and Business Relations Division, and Saruntorn Asaves (third left), Assistant Managing Director Marketing Promotion and Customer Relationship Management of Siam Piwat Co., Ltd., attended the recent launch of “Siam The Ultimate Giving” campaign.

    The Siam Ultimate Giving campaign offers Aeon credit cardholders special privileges, such as movie tickets for two at Major Cineplex cinemas with every 5,000 baht of accumulated purchases at Siam Paragon, Siam Center, and Siam Discovery. With every 2,000 baht of accumulated purchases, cardholders receive two coupons for a lucky draw for chances to win prizes worth over 7.8 million baht, including a brand new BMW 218i GT. The campaign runs until January 15, 2017. 

    Lees ook:

    Lees ook:

  • The Exploratorium To mount “Best of The Season, You Can Grab and Go” campaign

    The Exploratorium To mount “Best of The Season, You Can Grab and Go” campaign

    Siam Discovery The Exploratorium, the biggest arena of lifestyle experiments which allows any visitor to experiment, create and cultivate, is now mounting the biggest trends update campaign of the year: “Best of The Season, You Can Grab and Go”. It gathers the latest trends that are becoming popular in the world, the ones for every kind of lifestyles, during the 4 months from now on (September to December 2016), while also allowing everyone to experience. The grand opening of the campaign launch has recently taken place on 4th Floor, Siam Discover The Exploratorium.

    The launch event was crowded with a number of distinguished guests who have taste in various lifestyles including design, fashion, travel, adventure to name but a few. The gathering guest list included Ornchuma Durongdej, Hathairat Fingerhooth, Tada Varich, Pichamon and Pimpisa Chamanant, Monlissa Leenuttapong, ML Samornlada Chompol, Thitipong Lororasert etc. All of them were welcome by Siam Discovery’s executives, Chanisa Kaewreun and Kriangkrai Rulkhachantrkul. All the guests got updated on news of hot lifestyles: art and design from Phantipa Thanchookiet of Likay Bindery, travel from Kanitkul Natrbutr, and fashion trends from Nichakul Kitiyanubhongse of Harper’s Bazaar Magazine. A special fashion show was provided, presenting a wide range of lifestyle products.

    Ms. Chanisa Kaewreun, Executive of Siam Piwat Company Limited, said, “Best of The Season, You Can Grab and Go campaign has been initiated by Siam Discovery, which acts as a shopping market that sells every kind of design items, or a design supermarket. In fact, it is acknowledged among shoppers that Siam Discovery will be a very first choice when thinking about where to shop for any items with style and packed with creativity.

    “That’s why Siam Discovery is gathering top curators who have expertise in a variety of lifestyles and asks them to analyze trends and global movements in terms of design. Then, they will choose what items to become the latest trends in the world. Moreover, we are holding a number of workshops that feature different subjects: Art Design and Decoration coming with “Design Experiment Market” theme from 3 to 16 October 2016, Travel and Play with “The Wanderlust Experiment Market” theme from 17 to 31 October 2016, Fashion and Accessory representing “The Fashion Forward Experiment Market” theme from 1 to 8 November 2016. And closing with Sport and Adventure which represents “Active Experiment Market” theme from 9 to 20 November 2016. Siam Discovery will present a range of products according to these themes, available upon timelines. As well as workshops that are based on each of the themes for the four months, from now to the year-end 2016.”

    Nichakul Kitiyanubhongse said, “The hottest trend in fashion of the moment is a modern vintage style, which has lasted for ages. At the same time, a vintage style is growing in popularity. When wearing vintage attire, it’s no need to wear heavy make-up or dramatic hairstyle. It really appears an amazing trend.”

    Phantipa Thanchookiet said, “We can see two hot key trends in design and decoration in 2016 and 2017. One is design work friendly to the environment. This year, the eco trend becomes popular again. People are interested in things for their daily use, the ones with creativity and more eco-friendliness. Especially for furniture and home decorations. Let’s say which are becoming popular will have an eco-concept. The other is handicraft, which more plays a prominent role in creation in terms of design. Or even daily use products such as notebooks that can be decorated to tell the identity of an owner.”

    Kanitkul Natrbutr said, “I enjoy traveling and love to have adventures in new places to explore new experiences. And for each of my trips, I always blend in, my personality, with it. This is shown through my traveling stuff, from backpack and shoulder bag to water bottle and shoes or even outfits. After I had visited throughout the country and explored some neighboring countries, I feel like riding a bicycle wherever I go. That’s the beginning of my traveling together with my bicycle. This way makes me expand my horizons and have a close relationship with the nature. It gives me a unique travel experience, different from other kinds of travel. With a bicycle, I can find any places that I cannot by car. Or to enjoy being in the sunshine and the breeze, the surrounding nature that I can see with my eyes and feel with my heart.”

    Come play with us. Enjoy “Best of The Season, You Can Grab and Go” campaign which offers a variety of themes suitable for every lifestyle. Available from now to year-end 2016 at Siam Discovery The Exploratorium.