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Tag: polene

  • Polène Captivates Singapore with Unique Marina Bay Sands Boutique

    Polène Captivates Singapore with Unique Marina Bay Sands Boutique

    Polène, the renowned French luxury leather goods company, has opened its first boutique in Singapore at Marina Bay Sands, the iconic destination designed by architect Moshe Safdie. Spanning 84 square metres, the store draws inspiration from traditional fishing dwellings and features a distinctive canopy of suspended leather panels that distributes light evenly throughout the space.

    According to Polène, each panel was meticulously handwoven using premium full-grain Italian leather. The striking walnut finishes and clean architectural lines create a richly tactile and welcoming retail environment.

    The boutique also features an installation titled “Craft at Work – A Puzzle of Leather”, offering customers an intimate look at the construction process behind the brand’s products.

    As part of the installation, an innovative machine developed specifically for the Singapore boutique allows visitors to observe the precision involved in cutting the 36 individual leather pieces that make up the Mokki bag. The pieces are subsequently assembled by skilled artisans in Ubrique, Spain.

    The opening of the Singapore boutique follows Polène’s recent expansion into other international markets, including China, the US, Japan and South Korea.

    Questions & Answers

    Who designed the new Polène boutique in Marina Bay Sands, Singapore?
    The 84-square-meter Polène boutique at Marina Bay Sands was conceived in-house by the French leather goods brand, drawing inspiration from Singapore’s coastal fishing huts with architectural translation assistance from Marina Bay Sands master architect Moshe Safdie.

    What unique installation does the Polène boutique in Singapore feature?
    The Polène boutique in Singapore includes an installation called “Craft at Work – A Puzzle of Leather,” which gives customers a deeper understanding of the process behind making the brand’s products.

    What recent expansion efforts has Polène undertaken?
    Polène has recently expanded its international presence with new boutiques in China, the US, Japan, and South Korea, along with its latest addition in Singapore.

  • Polene Infuses Local Heritage into Design of First Flagship Store in China: Sustainable Luxury in Beijing’s Taikoo Li Sanlitun

    Polene Infuses Local Heritage into Design of First Flagship Store in China: Sustainable Luxury in Beijing’s Taikoo Li Sanlitun

    Polene, a luxury brand hailing from Spain, has inaugurated its first-ever flagship store in China. The new establishment is situated in Taikoo Li Sanlitun, located in Beijing.

    Store Design and Features

    Visitors to the store are initially greeted by a large magnolia installation at the entrance, serving as an attraction for anyone entering the location. The store’s interior design showcases a harmony of modern aesthetics with elements of traditional Chinese craftsmanship.

    The store displays a blend of walnut wood, leather, and Xuan paper, which is a traditional Chinese paper made from Blue Sandalwood tree fibres and rice straw. This incorporation of local elements is a nod to the Chinese culture and heritage.

    Polene has also demonstrated its commitment to sustainability through its innovative use of materials. The brand has upcycled 12 tonnes of leather scraps, transforming them into compressed leather bricks that are extensively used in the store’s interior. This usage of recycled leather offers a distinctive, mineral-like texture, while simultaneously promoting sustainable practices.

    A Three-Level Journey

    The flagship store also houses a unique, three-storey experiential area named “Craft at Work – A Theatre of Artisanship”.

    The journey begins with a representation of a Paris workshop, complete with patacabras, small hammers used for leather crafting. The journey continues with a scene that pays homage to Ubrique, the Spanish town known for Polene’s leather production. The final stage of this experiential journey is a unique setting that transforms a leather atelier into a theatrical environment. Here, miniature bags traverse overhead conveyors, providing a fascinating spectacle alongside larger sculptural pieces.

    New Brand Ambassador

    In tandem with the flagship store’s launch, Polene has announced the appointment of actress and singer Zhu Zhu as its new brand ambassador. The brand praises Zhu Zhu for her confidence and effortless poise, which beautifully encapsulate Polene’s refined, minimalist aesthetic.

    Questions & Answers

    What is unique about the design of Polene’s flagship store in Beijing?
    Polene’s flagship store incorporates traditional Chinese elements such as walnut wood and Xuan paper into its contemporary design, alongside recycled leather bricks made from upcycled leather offcuts.

    What is the “Craft at Work – A Theatre of Artisanship” at Polene’s flagship store?
    This is a three-storey experiential area that guides visitors through a journey of craftsmanship, from a depiction of a Paris workshop to a tableau that transforms a leather atelier into a theatrical setting.

    Who is the new brand ambassador for Polene?
    The new brand ambassador for Polene is actress and singer Zhu Zhu, chosen for her confidence and poise that embody Polene’s refined, minimalist aesthetic.