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Tag: powerbeats

  • Apple has just killed off the last Beats-branded speaker

    Apple has just killed off the last Beats-branded speaker

    After discontinuing the Beats Powerbeats wireless earbuds, Beats EP wired on-ear headphones, and high-end Beats Solo Pro wireless on-ear headphones just a couple of months ago, Apple appears to have also pulled the Beats Pill+ plug more recently.

    This was of course a long time coming, as the portable Bluetooth speaker made its commercial debut all the way back in 2015, but seeing the $229 product officially and permanently going away is still notable for a number of different reasons.

    First and foremost, as you can easily notice, the disappearance of the Pill Plus leaves both the official Beats website and Apple’s own US e-store without a single Beats-branded speaker option. This bad boy was also the first of its kind to see daylight after the Dre-founded company was acquired by the Cupertino-based tech giant in 2014 in exchange for a whopping $3 billion.

    That highlights the minimal attention Apple gave its audio-focused subsidiary all these years, at least on the surface. Of course, the Beats name was at one point rumored to go extinct altogether for marketing purposes, which hasn’t yet happened and is unlikely to happen anytime soon given that the true wireless Studio Buds and Fit Pro earbuds are still under a year old.

    The only speaker Apple is selling at the time of this writing is the in-house $99 HomePod Mini, which features significantly more advanced technology than the Beats Pill+ in a few key departments while forcing its users to hug a wall at all times.

    If that sounds too inconvenient, you might be happy to know the fully portable battery-powered Pill Plus is still available (in presumably limited numbers) from major US retailers like Walmart or Target at or around its original list price.

    Then again, our complete roundup of the best portable Bluetooth speakers money can buy includes several great alternatives at comparable or lower prices, all of which are alive, kicking, and younger than Apple’s Beats Pill+.

  • Apple to open Beats Powerbeats Pro Orders

    Apple to open Beats Powerbeats Pro Orders

    Unveiled early this month, the Beats Powerbeats Pro earphones will make their debut on the market in May. However, Apple didn’t say when exactly customers will be able to purchase the earphones, but it did confirm they will be available for $250.

    The Powerbeats Pro will be up for pre-order in the United States and Canada starting May 3 for the price mentioned above. Also, those who want to wait get the earphones directly from the stores will be able to do so beginning May 10.

    Apple also announced that only the Powerbeats Pro in Black will be available for purchase in May, while the Ivory, Moss and Navy will go on sale “this summer.” Of course, price and specs remain the same for all color options.

    Speaking of specs, the Powerbeats Pro are equipped with the same Apple H1 chipset that comes inside the AirPods 2 and offers up to 9 hours of battery life (charge 5 minutes for up to 1.5 hours of battery life). They’re sweat and water resistant, and feature full “Hey Siri” support on iOS devices, as well as voice capability with the push of a button.

    The earphones come with charging case and a lightning to USB-A charging cable. You’ll also notice that the earphones feature volume and track controls on each earbud so you can play both sides on just one at a time.

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  • Apple can make you forget about the new AirPods with new Beats headphones

    Apple can make you forget about the new AirPods with new Beats headphones

    Apple isn’t known for its costly acquisitions, generally focusing on buying small companies that can add valuable resources to new areas of development for the Cupertino-based tech giant without entailing a great risk from a return on investment standpoint. But the iPhone and iPad makers actually splashed the cash on Beats Electronics back in 2014, acquiring Dr. Dre’s buzzworthy audio device outfit in exchange for a whopping $3 billion.

    While we will obviously never know exactly how much Apple has gained or lost as a result of this extravagant purchase in its immediate aftermath, the future of the Beats brand appeared to hang in the balance as there were no new products released under the once fruitful label for the entirety of last year. But fret not, Dre fans, as a redesigned Powerbeats version is expected out pretty soon.

    AirPods rival or something for a different target audience?

    There are plenty of popular Beats-branded wireless headphones already on the market, ranging from the $120 BeatsX all the way up to the $350 Beats Studio3, but one thing that’s missing is a “true wireless” option. The reason for that is simple, as Apple probably didn’t want anything to steal attention away or reduce the appeal of its first-generation AirPods.
    With a second edition now out and about, and many signs the AirPods are a runaway success, the company might finally feel confident enough to expand its already vast lineup of audio products. Enter a sequel for the $200 Beats Powerbeats3 that’s expected to cut the cord altogether and make it even harder for the likes of Google and Samsung to compete on the Apple-dominated “hearables” scene.
    Instead of thinking about the Powerbeats4 (name obviously unconfirmed) as better or worse than the 2019 AirPods generation, you should just regard them as different products. Rumor has it the new, completely wire-free Beats Powerbeats could “borrow” the H1 chip of the freshly upgraded AirPods, as well as the hands-free “Hey Siri” capabilities. But water resistance, better bass, and a more ergonomic design focused on keeping these things snug in your ears at all times, might be added to the mix.
    That… arguably makes the impending Beats product sound superior to the 2019 AirPods, although we clearly don’t have the full story yet. There’s no mention of wireless charging support, while battery life is presumed but not guaranteed to be better. Perhaps most importantly, we have no idea how the reimagined Powerbeats will actually look. We know the cable keeping the Powerbeats3 together will disappear, but absolutely nothing else, which suggests this sequel might be more about functionality and outdoor endurance than fashion.

    It’s all about the money

    We’re sorry to break it to you, but Beats headphones are not generally what we’d call affordable. The sporty Powerbeats3 are (typically) pricier than the stylish Apple-branded AirPods, although unlike those market-leading bad boys, these slightly less successful wireless audio accessories routinely go on sale at massive discounts. At the time of this writing, for instance, they’re just $99.99 at Best Buy after a 50 percent markdown that’s actually become a common occurrence in recent months.
    That probably signals a follow-up effort is indeed right around the corner, but it also suggests it won’t be a very good idea to purchase said sequel straight off the bat. That being said, whether or not the Powerbeats4 will be better than the AirPods 2, a starting price of more than $200 is likely to put off a large number of potentially early adopters. The question is can Apple deliver all the aforementioned upgrades over the Beats Powerbeats3 and refrain from adding a premium of, say, 50 bucks? We’ll apparently see about that in just a few weeks or so.