Tag: promo

  • Starbucks Korea Leader Axed Over Distasteful Tank Day Promo that Ignited National Fury

    Starbucks Korea Leader Axed Over Distasteful Tank Day Promo that Ignited National Fury

    Shinsegae Group, a major food corporation in South Korea, has terminated the employment of Starbucks Korea’s chief after a marketing campaign sparked widespread controversy on the commemoration of historical pro-democracy protests.

    Shinsegae, the South Korean holder of the Starbucks license, announced on Monday that Chairman Chung Yong-jin dismissed Sohn Jeong-hyun, the leader of Starbucks Korea, on the grounds of conducting “unsuitable marketing.”

    Hours before the announcement, Starbucks Korea initiated a ‘Tank Day’ promotional campaign which provoked backlash from South Koreans who interpreted it as an insensitive reference to the violent suppression of protestors by military tanks during the anti-dictatorial movements in the 1980s. The campaign, which offered discounts to customers purchasing tumblers, employed language that evoked a South Korean official’s explanation for the torture-related death of a student protestor in 1987.

    On Monday, South Korea observed the Democracy Movement Day, commemorating the student-initiated Gwangju uprising. Reportedly, hundreds or even thousands of individuals were killed when the public rebelled against the military dictator Chun Doo-hwan on May 18, 1980.

    In response to the public’s outcry, Starbucks Korea issued a formal apology for the insensitive promotional campaign on its website.

    President Lee Jae Myung expressed his “fury” regarding the issue and insisted on an official apology from the company to the families affected by the uprising.

    Starbucks Coffee Company Spokesperson: 

    “We are deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18, the commemoration of the Gwangju Democratization Movement – a day of profound historical and human significance. 

    “While unintentional, this should never have happened. We recognize the deep pain and offense this has caused, particularly to those who honor the victims, their families, and all who contributed to Korea’s democratization. 

    “Starbucks Korea immediately halted the campaign, and we are taking this matter with the utmost seriousness. Leadership accountability actions have been taken, and a thorough investigation is underway. We are implementing stronger internal controls, review standards, and company-wide training to ensure this does not happen again.  

    “We sincerely apologize to the people of Gwangju, to those impacted by this tragedy, and to our customers and communities.”

    Questions & Answers

    What was the cause of the termination of the head of Starbucks Korea?
    Starbucks Korea’s chief, Sohn Jeong-hyun, was dismissed due to a controversial ‘Tank Day’ promotional campaign that was seen as insensitive towards the historical pro-democracy protests in South Korea.

    How did the public interpret the ‘Tank Day’ promotional campaign by Starbucks Korea?
    The campaign upset South Koreans as it seemingly reminded them of the violent suppression of protestors by military tanks during the anti-dictatorial movements in the 1980s.

    What was the reaction from the South Korean government to the promotional campaign?
    President Lee Jae Myung expressed his anger regarding the issue and demanded an official apology from the company to the families of those who lost their lives in the uprising.

  • AirAsia transitioning to asset-light business model

    AirAsia transitioning to asset-light business model

    AirAsia is moving from the traditional model of owning aircraft to become an asset-light airline. The company plans to fully shift to the new model by completely withdrawing from aircraft ownership, a move that would bring the obvious benefit of lowering its financial liabilities.

    During AirAsia’s conference call with analysts last Wednesday, its management said it is targeting to sell another 19 aircraft this year.

    AirAsia is also focusing on its “digitalization” agenda, management added.

    The analyst said AirAsia would be looking to secure a deal similar to what it achieved last year when it went into sale and leaseback agreements that helped it raise a lot of funds.

    AirAsia’s management expects to raise around RM1.5bil from the sale and leaseback of its remaining 19 aircraft.

    Last year, the airline group sold 79 aircraft and 14 aircraft engines to US private investment firm Castlelake LP in a deal worth RM4.38bil.

    Following the success of the sale, AirAsia had last week announced a bumper dividend of 90 sen a share, which is worth more than RM3bil in total payout.

    For shareholders of AirAsia, this strategy has worked out well. AirAsia began its aggressive sale and leaseback programme and dishing out dividends around 2017.

    Here’s an interesting fact: AirAsia shareholders who bought the company shares on Jan 2, 2017 would have paid RM1.78 per unit. Since then, that’s exactly how much the airline has paid back in dividends, giving back those investors their entire cost of buying those shares.

    “AirAsia is a different company now. It is transitioning into an asset-light model, focusing its services through its platform and on-the-plane experience as well as its mobile wallet,” an analyst said.

    Going forward, though, not all analysts have a positive view on the airline’s earnings growth prospects.

    Going by Bloomberg data, analysts have a varied target price on AirAsia’s shares, ranging from RM1.56 to RM5.20.

    For the first quarter ended March 31, AirAsia posted a 92% drop in net profit to RM96.09mil compared with RM1.14bil recorded last year, when it recorded extraordinary gains. Its shares closed at RM2.88 last Friday.

    CIMB Research analyst Raymond Yap expects AirAsia’s future earnings to be under pressure, stemming from rising operating costs and higher depreciation as well as interest expenses due to the Malaysian Financial Reporting Standards 16.

    He added that other risks included higher fuel prices and a weaker ringgit against the US dollar.

    “The poor results will likely shock the market and cause analysts to slash their earnings forecasts, although the share price may be supported in the next two months by the 90 sen special dividend per share,” he said in a report.

    Yap has recommended investors to sell their positions in AirAsia prior to the dividend ex-date on June 30.

    “We recommend investors to take advantage of any share price upside post-announcement of the 90 sen special dividend to sell into strength, and to sell their AirAsia holdings prior to the dividend ex-date on June 30, 2019, to avoid the rush out of the door,” he said.

    Although AirAsia’s management has highlighted that it is targeting to continue with special dividend payments to shareholders for every two years, Yap believed the group is unlikely to declare additional special dividends in the near future beyond the 90 sen per share it had announced.

    “Continued losses at AirAsia India and Indonesia AirAsia may require the group to provide further equity injection or continuous working capital support,” he said.

    A different view is held by Nomura Research analyst Ahmad Maghfur Usman, who has the highest target price of RM5.20 for AirAsia shares. He expects AirAsia’s core earnings in financial year 2019 (FY19) to double to RM1.37bil compared with RM656mil last year.

    “We remain optimistic on the earnings outlook on the back of lower fuel costs, coupled with the turnaround from its Asean affiliates, while we expect losses from India to narrow on improved scalability as passenger volumes increase,” he said in a research note.

    For this year, AirAsia is targeting to add 18 aircraft including additional 11 for AirAsia India.

    In terms of its digital business, AirAsia is targeting to roll out remittance and lending products and expand its BigPay offerings to other Asean countries this year.

  • Coles launches reusable container for at Home

    Coles launches reusable container for at Home

    Coles is encouraging customers to reduce food and plastic waste at home with its latest promotion, which is this time aimed at adults.

    The Coles Fresh Food Container Program, offers ‘container credits’ when customers spend $20 or more using flybuys online or in-store.

    The credits can be redeemed for a range of five reusable containers from 600mL to 1.5 litres, as well as a specially-designed vacuum pump. The containers are made from durable polypropylene and can ultimately be recycled in a kerbside bin at the end of their life.

    “We know our customers want to reduce food waste for environmental and family budget reasons, and these reusable containers are a great way to keep food fresh in the fridge or pantry without the need for more single-use plastic,” Coles chief operating officer Greg Davis said in a statement.

    The supermarket giant has removed 1.2 billion single-use plastic bags from circulation since they were phased out last year and has diverted more than 542 million pieces of flexible plastic from landfill since 2011 through its recycling partnership with REDcycle.

    “This is a great initiative by Coles to reduce food and plastic waste. When food waste ends up in landfills it produces methane – a powerful greenhouse gas that contributes to climate change. By shopping wisely and storing food in air tight reusable containers we can all do our bit to help the environment and save money, ” Paul Klymenko, CEO of environmental organisation Planet Ark, said.

    The promotion is available in-store running between April 24 and July 2.

  • AirAsia offering five million promotional seats

    AirAsia offering five million promotional seats

    Budget airline AirAsia is offering five million promotional seats and this time with a bundle of discounts for hotels, add-ons and duty-free products.

    Promotional all-in members fares are up for grabs from as low as RM12 for flights from Kuala Lumpur to Kuantan, Johor Baru, Kota Baru and Penang, and from RM36 for flights to Can Tho, Padang, Hua Hin, Siem Reap, Banda Aceh, and many more.

    “Fly with AirAsia X (long-haul, low-cost affiliate affiliate of AirAsia Bhd) from as low as RM199 for flights from Kuala Lumpur to Tianjin, Gold Coast, Osaka, Seoul, Honolulu and others.

    “For comfort and perks, the Premium Flatbed from Kuala Lumpur to Jaipur, Taipei, Chengdu, Fukuoka, Jeju from only RM699,” AirAsia said in a statement today.

    Bookings can be done at airasia.com and the AirAsia mobile app from March 11-17, 2019 for travel between September 1, 2019 and June 2, 2020.

  • Apps race to attract customers with sweet deals

    Apps race to attract customers with sweet deals

    E-wallets, food-delivery and online shopping apps are offering a range of Tet (Lunar New Year Festival) promotions to widen their customer base. On January 21, e-wallet cashless payment platform MoMo experienced a temporary freeze of its network shortly after launching a promotion that gives customers a chance to receive gifts when using the app to send money.

    Shortly after the promotion was launched, MoMo recorded an additional 500,000 downloads and registrations of its app, forcing the platform to upgrade its capacity immediately.

    At the time of the freeze, MoMo reported a record of over 1 million customers who had logged on at the same time for a chance to receive something from MoMo’s pool of gifts worth over VND100 billion ($4.32 million).

    About 2 days later, ZaloPay, another e-payment platform also entered the race by encouraging users to make deposits, payments and money transfers to receive bonus points and redeem vouchers from a pool of VND10 billion ($431,995).

    The promotion heat has also spread to the food delivery industry, where Grab, the Singaporean-based ride hailing and food delivery app, has announced its expansion to an additional 12 provinces and cities, to make “food ordering easier during Tet“.

    Tet, or Lunar New Year Festival, will be celebrated from February 2-10 this year.

    Demi Yu, GrabFood regional director for Thailand, Malaysia, Vietnam and Philippines, revealed that the number of GrabFood orders increased has increased 25 times since it was launched in Vietnam last October.

    “With our extensive driver partner network, we’ve been able to lower average delivery time to 20 minutes in central Hanoi and HCMC, making us the fastest food delivery service in Vietnam,” she said.

    A survey published by Vietnamese market research firm GCOMM earlier this month showed that 99 percent of those surveyed said they used online food ordering services at least 2-3 times per month. 39 percent said they ordered through these apps 2-3 times a week.

    According to this survey, the 6 most popular apps are GrabFood, Foody, GoFood, Lala, Vietnammm and Lixi. However, because of the fierceness of competition, just a few days before the study was announced, Lala withdrew from the food delivery market to focus on providing software solutions to restaurants.

    “Demand for delivery is growing in Hanoi and HCMC. I think in the next 5 years, it will thrive in the 10 largest cities. There are about 100,000 delivery orders each day in HCMC and Hanoi combined, whereas there was virtually no demand for this service 3 years ago.

    The delivery market is now worth $500 million, but is expected to grow to $2 billion in 5 years,” said Luong Duy Hoai, founder of GHN, a courier service with over 7,000 staff.

    According to a recent report by South Korean commercial giant Lotte, the number of orders and visits by online shoppers rose by 80 percent and 200 percent respectively in 2018.

    Kim Kyou Sik, general director of Lotte.vn, the group’s online outlet, said: “Late 2019 will be a major battle for all e-commercial sites to establish market share. We aspire to become one of Vietnam’s top 4 e-commerce sites by the end of the year.”

    According to research by Nielsen Vietnam, with 53 percent of the population using the Internet, nearly 50 million numbers registered on smartphones, most online shoppers being from 25-29 years old, the e-commerce market in Vietnam is full of potential despite growing at 22 percent per year.

    The e-Conomy SEA 2018 report by Google and Singaporean investment firm Temasek also revealed that e-commerce, along with three other areas, namely online advertising, online travel and ride hailing dominate Vietnam’s Internet economy.

    In 2018, the Internet economy had an estimated total worth of $9 billion. Earlier this year, the two companies collaborated in a report which revealed that gross merchandise volume of Vietnam’s Internet economy amounted to 4 percent of its GDP.

  • Cebu Pacific announces new routes, promo fares

    Cebu Pacific announces new routes, promo fares

    Budget carrier Cebu Pacific on Wednesday announced new domestic and international routes, in efforts to increase connectivity within the country and the region starting October.

    In an emailed statement, Cebu Pacific said it will start flying to and from Kalibo in Aklan and Clark in Pampanga.

    The thrice-a-week Kalibo-Clark flight will begin on October 30, 2017 with flights on Mondays, Wednesdays, and Fridays. Meanwhile, the return Clark-Kalibo flight will start on October 31, 2017 on Tuesdays, Thursdays, and Saturdays.

    Cebu Pacific subsidiary CebGo will start Cagayan de Oro-Caticlan and Cagayan de Oro-Dumaguete routes on October 20, 2017.

    CebGo will also operate its first international route out of Zamboanga with flights going to Sandakan, Malaysia starting October 29, 2017.

    Flights will be available on Tuesdays, Thursdays, Saturdays, and Sundays.

    “Sandakan has had centuries of trade and cultural linkage with the southern Philippines, and we are especially proud to put in place infrastructure to further enhance these ties,” CebGo president and CEO Alexander Lao said.

    “Now, the previous 14-hour travel by sea is cut down to just a 40-minute airplane ride,” he added.

    In line with the new routes, Cebu Pacific said it will offer an introductory all-in seat sale of P599 for all domestic trips until August 18, 2017, with a travel period starting October 20, 2017 to March 15, 2018.

    Flights from Zamboanga to Sandakan will also be on sale at P1,299 until August 21, 2017. The travel period will be from October 29, 2017 to December 31, 2017. 

  • AirAsia Mega Sale: Two Days Left To Avail Big Discounts

    AirAsia Mega Sale: Two Days Left To Avail Big Discounts

    AirAsia India is offering all-inclusive fares starting from Rs. 1,249 for domestic travel while its Malaysian parent AirAsia is selling tickets from Rs. 1,999 for international travel as part of the “Mega Sale” scheme, which is open till April 9, 2017. Some of the domestic routes covered by AirAsia India include Guwahati-Imphal (all-inclusive fare from Rs. 1,249), Bengaluru-Hyderabad (Rs. 1,619), Kolkata-Ranchi (Rs. 2,249), Bengaluru-Goa (Rs. 1,719) and New Delhi-Ranchi (Rs. 2,699), as per the AirAsia website. The AirAsia India sale is applicable for travel till September 30, 2017, the airline said on its website.
    AirAsia is also offering discounts on international flights under the same offer to South-Asian countries, including Bhubaneswar – Kaula Lumpur (Rs. 1999), Bhubaneswar -Phuket (Rs. 3,739) and Bhubaneswar-Penang (Rs. 3,633). With the summer holidays just around the corner – traditionally the time when most Indian families go on vacation – airlines have taken to lucrative discounts and schemes to corner market share.

    Another airline Vistara had announced a Holi sale in March with fares starting as low as Rs. 999 while other airlines have also announced discounted fares to attract customers ahead of the summer rush.

    India’s aviation sector has witnessed a spurt of growth in the past few years with a 16 per cent rise in passenger traffic in February on year-on-year basis, data from aviation regulator DGCA (Directorate General of Civil Aviation) showed.

  • AirAsia, AirAsia X offer 3-day promotion

    AirAsia, AirAsia X offer 3-day promotion

    AirAsia and AirAsia X will offer a three-day promotional campaign, “#AirAsiaDanceToFly”, to all destinations, offering fares from as low as RM499 for one-way all-in fares. It is inclusive of taxes and fees.

    In a statement, AirAsia X said the promotion was valid for booking from March 31 to April 2 and for travel from March 31 to Sept 30.

    It said the campaign was inspired by one of AirAsia X’s cabin crew, Assraf Nasir, who became an overnight online sensation after a dancing video of him onboard an empty A330 aircraft went viral.

    Chief executive officer Benyamin Ismail hopes for all guests to catch this contagious fun spirit onboard and grab the low fares to fly with AirAsia X fun crew.

    “The world has enjoyed his sassy video and now it’s your turn to show us your moves,” he added.

    In conjunction with the promotion, AirAsia X will award the most creative video entry that best emulates the dance moves of Assraf with a pair of return free flights to Honolulu, Hawaii, through a social media contest from April 3-9.

    It said the winner would be awarded with a pair of return flights from Kuala Lumpur to Honolulu, Hawaii via Osaka, excluding taxes, fees and optional services.

    To participate, the public must create a 15-second non-audio dance video, upload it to Instagram with the hashtag #AirAsiaDanceToFlyMY by 11.59pm April 9, with a caption saying why they deserve to win.

    The winner will be named on AirAsia’s official social media channels.

  • Bali to intensify tourism promotion in Saudi Arabia

    Bali to intensify tourism promotion in Saudi Arabia

    The Bali provincial administration will intensify tourism promotion in Saudi Arabia following a vacation of King Salman bin Abdulazis al-Saudi on the island.

    “Logically, when their King came here, his people would also like to visit. Moreover, the royal family seemed to very much enjoy their vacation in Bali,” Cokorda Bagus Pemayun, secretary of the Bali tourism office, said here, Sunday.

    The Kings visit was fresh air for Balis tourism because there had been a difficulty in attracting Middle Eastern tourists to Bali so far, he said.

    He believed the Kings visit has changed a perception of the Saudi people about Bali, and therefore it would be a golden opportunity for Bali to explore the Saudi market.

    The fact that the King and his family decided to extend their visit to Bali showed that King Salman al-Saud and his family felt happy with their vacation in Bali, he added.

    King Salman bin Abdulaziz al-Saud left Bali for Japan on Sunday at 11:15 a.m. local time after enjoying an eight-day holiday on the island.

    The Saudi King was holidaying in Bali from March 4 to 12, after paying a state visit to Jakarta on March 1-3, which is considered to be historical as a Saudi king had lasted visited Indonesia 47 years ago.

    The Bali tourism official has seen the Kings visit as a major tourism promotion for Bali.

    Middle Eastern tourists are in general high spender, with an average spending of US$ 1,800 per person per visit, compared to US$1,2000 per visit by other foreign tourists.

    The Arabs usually spend 10.08 days per visit, which is also much longer than other foreign tourists.

    “They usually come during Hajj pilgrimage season and summer,” he noted.

    Over the last five years, the number of Middle Eastern tourists visiting Bali, has increased by an average of 38.7 percent a year, he remarked.

  • AirAsia offers three million promo seats

    AirAsia offers three million promo seats

    AirAsia will be giving away up to three million promotional seats in its first major promotion of the year.

    The promotion is available on airasia.com from March 13 to 19 for travel period from Sept 1, 2017 to June 5, 2018.

    Fares will be as low as RM0 to destinations such as Ho Chi Minh City, Phnom Penh, Miri, Bangkok, Phuket, Jakarta and many more.

    Those travelling on AirAsia X will be able to enjoy its award-winning Premium Flatbed from Kuala Lumpur to Wuhan, Chongqing, Perth, Sydney and many more destinations from RM699.

    AirAsia BIG members will enjoy priority access to the promotion and can make bookings via airasia.com or mobile app or redeem flights via airasiabig.com and the newly released AirAsia BIG mobile app from March 12.

    Other partners will also be able to access the promotion 24 hours earlier.

    Other guests can book flights from March 13 to March 19 for travel between Sept 1 and June 5, 2018.

    “We like to start the year with a bang and what better way to make a spring splash than with free seats for our valued guests,” said AirAsia Group chief commercial officer Siegtraund Teh in a statement.

    “As always, AirAsia BIG members get perks and we’ll be allowing them to book flights 24 hours before we open the sale to the public,” she said.

    AirAsia is also trying to connect travellers to new and exciting destinations with recent launches to Luang Prabang, Laos; Bhubaneswar, India; and Honolulu, USA.

    For wanderlusts who wish to travel immediately, AirAsia has a special promotion for bookings during the same period for travel period from March 14 to Aug 31.

    AirAsia is Asia’s leading and largest low-cost carrier by passengers carried, with a network of more than 120 destinations to all Asean countries, other parts of Asia, Australia and New Zealand and the Middle East.

    AirAsia was named World’s Best Low-Cost Airline for the eighth year in a row and AirAsia X won the World’s Best Low-Cost Premium Cabin and Premium Seat for the fourth straight year at 2016 Skytrax World Airline Awards.

    AirAsia was also awarded World’s Leading Low-Cost Airline for the fourth consecutive year at the 2016 World Travel Awards, where it also beat a field of full-service carriers to become the first ever low-cost carrier to win World’s Leading Inflight Service.

  • Email Users in Indonesia Check Inboxes Hoping for a Retail Promo

    Email Users in Indonesia Check Inboxes Hoping for a Retail Promo

    Email has long served as a reliable beast of burden for marketers —a bankable but unexciting way for brands to tap into a dedicated audience that has opted-in to communication. The same holds true in Indonesia, but on steroids.

    A survey of email users in the country conducted by research firm JakPat in January 2017 found that a significant portion were interested in receiving marketing communications. Interestingly, 30.6% of respondents named receiving shopping promotions as one of the main reasons they used email.

    Marketers looking to craft messages for email users in Indonesia should be aware that the vast majority of respondents, more than 80%, primarily used mobile phones to check their email, according to the survey. That means that to effectively reach consumers in Indonesia, mobile-optimized email design is a must.

    Mobile phone email users also overwhelmingly relied on a dedicated email app over a web browser. Fully 86% of respondents used an app, compared with just 14% who checked email on a browser.

    A March 2016 survey of mobile device owners in Indonesia from Experian Marketing Services underscores how effective email ads can be. It found that 57% of respondents had been influenced to make a purchase by an email ad—more than had been swayed by either website banner ads or search ads.

  • AirAsia to launch end-of-year promo fares

    AirAsia to launch end-of-year promo fares

    AirAsia is set to hold its last “free seats” promo for the year with almost 3 million seats up for grabs.

    Starting Monday until November 20, customers can book all-in, one-way fares for as low as P202 for trips between May 1, 2017 until February 6, 2018.

    The promo covers local trips and international destinations like Shanghai, Taipei, Singapore, Hong Kong, Macau, Korea and Malaysia.

    It also extends as far as Mauritius, Maldives, and Delhi via Fly-Thru.

    On Sunday, members of AirAsia BIG as well as BIG Prepaid Mastercard and AirAsia-Citi Credit Card holders will be given priority access to the promo seats.

    Bookings can be made on airasia.com and the AirAsia mobile app.