Retail News CRM

Tag: promotes

  • AS Watson Group Promotes Queennie Fung to Lead Global Corporate Communications

    AS Watson Group Promotes Queennie Fung to Lead Global Corporate Communications

    AS Watson Group, a leading global health and beauty retailer, has announced the promotion of Queennie Fung to the position of General Manager of Group Corporate Communications. In this role, Fung will be responsible for overseeing the company’s brand positioning, reputation management, and stakeholder engagement across its 31 markets worldwide.

    Professional Journey of Queennie Fung

    Queennie Fung joined AS Watson Group in 2014 and has since made notable advancements within the organization. Prior to her promotion, she served as the Head of Corporate Communications, a position she assumed in 2024. In this capacity, she successfully led integrated communications initiatives across various markets, working in close collaboration with numerous business units to ensure the delivery of consistent messaging.

    In addition to this, Fung has been at the forefront of several campaigns aimed at bolstering AS Watson Group’s brand presence and amplifying community engagement. Her strategic and impactful contributions have been instrumental in refining the group’s global communications strategy and enhancing relationships with customers, partners, and communities.

    Looking Ahead: AS Watson’s Global Vision

    Commenting on the promotion, Malina Ngai, Group CEO of AS Watson Group, emphasized Fung’s pivotal role in shaping the company’s communication strategy. Ngai expressed confidence in Fung’s leadership, envisaging her as instrumental in fostering a more integrated and purpose-driven brand across all markets.

    The decision to promote Fung is in line with AS Watson’s ongoing efforts to strengthen its global brand and stakeholder engagement across its international business divisions.

    Questions & Answers

    Who is Queennie Fung?
    Queennie Fung is the newly appointed General Manager of Group Corporate Communications for AS Watson Group. She joined the company in 2014 and has held various roles within the organization.

    What will be Fung’s responsibilities in her new role?
    As the General Manager of Group Corporate Communications, Fung will oversee AS Watson Group’s brand positioning, reputation management, and stakeholder engagement worldwide.

    What has been Fung’s contribution to AS Watson Group so far?
    Fung has played a critical role in shaping the company’s global communications strategy and strengthening its relationships with customers, partners, and communities. She has led integrated communications initiatives and driven campaigns to enhance the brand and boost community engagement.

  • Smashburger Promotes Jim Sullivan To Ceo, Aims To Accelerate Franchise-driven Expansion

    Smashburger Promotes Jim Sullivan To Ceo, Aims To Accelerate Franchise-driven Expansion

    Fast-casual dining chain Smashburger has elevated Jim Sullivan to the position of CEO as part of its strategy to bolster its market standing and speed up its franchise-driven expansion.

    A Wealth of Experience

    The newly appointed CEO brings with him over two and a half decades of executive expertise in the restaurant development and franchising sector. Prior to his tenure at Smashburger, Sullivan held the position of Chief Development Officer at QDoba and executed senior roles at establishments such as CKE Restaurant Holdings, Friendly’s Ice Cream, Modern Restaurant Concepts, and American Hospitality Concepts.

    Starting his journey with Smashburger as president in February, Sullivan will now helm the brand’s strategy and operations. His focus will be on rebranding, introducing non-traditional formats, and enhancing the customer experience within the restaurant.

    Richard CW Shin, CEO of Jollibee Group International and global chief finance and risk officer of Jollibee Group, the parent company of Smashburger, commented on Sullivan’s appointment. He stated that Sullivan brings dynamic leadership and a well-defined vision, along with a profound understanding of Smashburger’s market position. Shin added that Sullivan has already set the groundwork for a leaner brand that offers superior food, an improved customer experience, and revitalised momentum throughout the system.

    Previous Achievements and Future Plans

    Sullivan’s promotion follows several initiatives he spearheaded, including the launch of the company’s biggest-ever marketing campaign, ‘Summer of Smash.’ He also introduced a new value tier and menu items like the Bacon Brisket Smash, and oversaw the recent opening of a new location at Detroit Metro Airport, marking a return to unit growth.

    Speaking on his new role, Sullivan expressed his vision for the brand. “Leveraging the strategic backing of JFC, we are focusing on scaling and operational flexibility to stimulate focused, capital-efficient growth,” he said. He added that Smashburger is a brand centered on craveable taste customized for the modern consumer. He affirmed his commitment to developing it for prolonged performance for their customers, teams, and franchisees.

    Questions & Answers

    Who is the new CEO of Smashburger?
    Jim Sullivan has been appointed as the new CEO of Smashburger.

    What are some of the initiatives led by Jim Sullivan at Smashburger?
    Some initiatives led by Jim Sullivan include the largest-ever marketing campaign ‘Summer of Smash,’ the introduction of a new value tier and menu items like the Bacon Brisket Smash, and the opening of a new unit at Detroit Metro Airport.

    What is Jim Sullivan’s vision for Smashburger?
    Sullivan’s vision for Smashburger is to leverage scale and operational flexibility, backed by strategic support from JFC, to drive a focused, capital-efficient growth. The brand will be built on craveable taste tailored for today’s consumer, aiming for long-term performance for its customers, teams, and franchisees.