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Tag: PVH Corp

  • Tommy Hilfiger Launches Dedicated E-Commerce Platform in India

    Tommy Hilfiger Launches Dedicated E-Commerce Platform in India

    Tommy Hilfiger launched its official India e-commerce website, in.tommy.com, this week, marking the brand’s first dedicated Tommy.com experience in the country.

    PVH Arvind Fashion Private Limited, the joint venture between PVH Corp and Arvind Fashions, operates the digital storefront alongside the brand’s physical retail network.

    Direct digital channel in India

    The new website gives Tommy Hilfiger direct control over 1 unified channel for customer data, catalog presentation, and promotional pricing in the Indian market. Shoppers gain access to the brand’s complete apparel, footwear, and accessories collections through a single proprietary digital hub.

    Local fulfillment routes through PVH Arvind Fashion’s domestic logistics infrastructure. Orders ship directly across Indian pin codes from warehouses that also supply the brand’s standalone brick-and-mortar stores.

    Shifting away from marketplace dependence

    Premium global apparel brands in India long relied on third-party marketplaces such as Myntra, Tata Cliq Luxury, and Ajio to build digital sales volume. Those platforms deliver footfall, but they compress wholesale margins and limit direct consumer engagement.

    Setting up a proprietary site shifts the economic equation for PVH Corp. Direct-to-consumer sales protect full-price sell-through rates and allow the operator to manage inventory clearance without diluting premium brand positioning.

    Joint venture operational footprint

    Arvind Fashions and PVH Corp have operated their Tommy Hilfiger partnership in India for two decades, building an extensive physical network in Tier 1 and Tier 2 metro hubs. The brand sells through hundreds of retail touchpoints across the country, including company-run stores, franchise doors, and department store shop-in-shops.

    Adding in.tommy.com unifies physical store loyalty programs with online accounts. Customers can access brand-specific promotions, cross-channel returns, and unified customer service through the JV’s centralized system.

    Execution targets and rollout

    Managing direct fulfillment across diverse Indian delivery zones requires tight inventory synchronization between central hubs and physical stores. PVH Arvind Fashion must maintain service speed against domestic e-commerce aggregators that offer same-day delivery in major metros.

    The joint venture will track online conversion rates, average order values, and repeat purchase frequencies as the platform scales across non-metro regions over the coming quarters.

  • Calvin Klein Hong Kong opens first accessories store

    Calvin Klein Hong Kong opens first accessories store

    Calvin Klein, Inc, a wholly owned subsidiary of PVH Corp, has opened the first Calvin Klein accessories store in Hong Kong, at IFC Mall.

    Located on level one of the mall, the store offers both men’s and women’s Calvin Klein Platinum accessories and leather goods. Its interior features simple geometric forms as a framework for product display, contrasted with oiled wood, rose-toned metal, honed stone and concrete.

    CK Hong Kong accessories store-Matthew Ng

    Product lines under various Calvin Klein brands include women’s dresses and suits, men’s clothing, sportswear, golf apparel, jeanswear, underwear, fragrances, eyewear, hosiery, socks, footwear, swimwear, jewellery, watches, outerwear, handbags, small leather goods and home furnishings (including furniture).

    CK Hong Kong accessories store-Matthew Ng 4

     

    For more than 130 years, PVH Corp. has been growing US brands and businesses, becoming one of the largest apparel companies in the world. It has more than 30,000 associates in 40-plus countries, with more than US$8 billion in revenues last year. As well as Calvin Klein, PVH owns such brands as Arrow, Speedo, Tommy Hilfiger, Van Heusen and Warner’s.

    CK Hong Kong accessories store-Matthew Ng 3

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  • Calvin Klein design chiefs axed

    Calvin Klein design chiefs axed

    Calvin Klein design will be overseen by one person from now on after a reshape which led to the departure of its two most senior designers.

    The US-based global fashion brand, owned by PVH Corp, has announced that Francisco Costa, (pictured) the brand’s women’s creative director and Italo Zucchelli, the men’s creative director, will be leaving the company.

    It has not named the new creative head.

    “This creative strategy marks the beginning of another significant chapter in Calvin Klein’s brand legacy since Mr Klein’s retirement,” announced Steve Shiffman, Calvin Klein CEO.

    “I would like to thank Francisco and Italo for their unwavering commitment to the Calvin Klein brand and their accomplishments over the past decade. They have both contributed immensely to making Calvin Klein a global leader in the fashion industry, and they have done so with dedication, focus and creativity.”

    He said the strategy is part of “a global evolution” in the direction of the Calvin Klein brand, which began with the reacquisition of its jeans and underwear businesses in 2013. As the company continues to build itself into a $10 billion global retail sales business, this undertaking will further solidify the brand’s positioning worldwide and pave the way for future long-term global growth. The new brand direction will ultimately follow one creative vision across all categories of the business.

    An announcement on who will head design moving forward “will be made in due course,” the company said.

    Besides Calvin Klein, PVH Corp owns Tommy Hilfiger, Van Heusen, Izod, Arrow, Speedo, Warner’s and Olga brands.

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