Mountain Dew, in collaboration with the acclaimed Australian outdoor brand, Pyra, is launching its inaugural apparel line. This innovative collection harmoniously fuses practical, high-performance elements with an urban, stylish aesthetic.
Artful Blend of Performance and Style
Drawing inspiration from the iconic Volt Green color, symbolic of both brands, the collection contains a wide variety of unique pieces. Highlights include a versatile, reversible puffer jacket insulated with 3M Thinsulate featherless down, a sherpa fleece balaclava hoodie and a versatile multi-pocket camouflage vest bearing a Realtree print.
A Fresh Take on Streetwear
The collection also features a range of organic cotton graphic tees, generously cut nylon cargo pants, and innovative antimicrobial accessories. These items are not only trail-ready but also promise to make a significant style statement on city streets.
Rachel Siu, Mountain Dew’s brand manager, spoke enthusiastically about the new collection. “Mountain Dew has always represented a vibrant, bold approach to life. This collection allows us to extend that ethos into the world of fashion. While the gear is indeed technically proficient, it also captures a fun, playful spirit in the best way imaginable.”
Building on Previous Success
This new Mountain Dew x Pyra collection comes on the heels of the brand’s previous viral hit: the Mountain Dew Djorts. The success of this previous launch has generated significant anticipation for the brand’s latest venture into the fashion world.
This limited-edition collection is currently available exclusively through the Pyra online store.
Questions & Answers
What inspired the new clothing line by Mountain Dew and Pyra?
The line is inspired by the iconic Volt Green color, symbolic of both brands, and a desire to blend high-performance outdoor gear with street-smart design.
What are some standout pieces in the collection?
The collection features a reversible puffer jacket, a sherpa fleece balaclava hoodie, a multi-pocket vest in Realtree print, organic cotton graphic tees, nylon cargo pants, and antimicrobial accessories.
Where can consumers purchase items from the collection?
The limited-edition collection is currently available exclusively through the Pyra online store.