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Tag: ramps

  • Malaysia’s OldTown White Coffee ramps up Philippine expansion

    Malaysia’s OldTown White Coffee ramps up Philippine expansion

    OldTown White Coffee, a renowned Malaysian coffee brand, is charting an ambitious growth trajectory in the Philippines with a hefty investment amounting to US$21 million (PHP400 million). The funding will facilitate the introduction of 20 additional outlets over the next half-decade.

    This strategic expansion is spearheaded by the brand’s Philippine licensee, Del Mundo Group. This follows hot on the heels of the inauguration of OldTown’s inaugural branch in Zamboanga City. This new entrant marks the 11th OldTown outlet in the Philippines and the first in Western Mindanao.

    The new café, nestled in Tumaga’s Pasonanca Road, is the entrepreneurial venture of Pherhan and Jhulie Saiddi. The duo aims to enrich Zamboanga’s vibrant food and beverage landscape with their venture.

    “We aspire to introduce a global brand to Zamboanga that resonates with quality and cultural authenticity. OldTown White Coffee encapsulates this aspiration perfectly,” expressed the Saiddis.

    Debuting in 1999, OldTown White Coffee has earned a name for its signature roasted white coffee and authentic Malaysian cuisine. With more than 200 outlets across Malaysia, the brand has extended its footprint to Singapore, Indonesia, and Hong Kong.

    The Philippine chapter of OldTown White Coffee began in 2023, under the aegis of Del Mundo Group. The group is also known for managing brands like Mesa Filipino Moderne, Ramen Bari Uma, Buchiton, Hayashi Yakiniku, and Cravy.

    Matt Ablis, the COO of Del Mundo Group, revealed the group’s intention to penetrate key provincial markets with burgeoning consumer demand and local economic growth. “This expansion is not just about opening new stores, it extends to bringing OldTown’s established café format and menu to previously untapped regions,” he shared.

    Questions & Answers

    What is OldTown White Coffee planning for the Philippines?
    OldTown White Coffee aims to expand its presence in the Philippines with a US$21 million investment, planning to open 20 more outlets over the next five years.

    Who is leading the expansion of OldTown White Coffee in the Philippines?
    The expansion of OldTown White Coffee in the Philippines is being spearheaded by the Del Mundo Group.

    What is the vision of the owners of the new café in Zamboanga City?
    The owners of the new café in Zamboanga City aim to enrich the city’s food and beverage scene by introducing OldTown White Coffee, which they believe encapsulates quality and cultural authenticity.

  • Muji Amplifies Global Presence With Major Flagship Store Launches In Southeast Asia And Europe

    Muji Amplifies Global Presence With Major Flagship Store Launches In Southeast Asia And Europe

    Japanese retail giant Muji is stepping up its global expansion efforts with key flagship store launches in Southeast Asia and Europe. This move is part of the company’s wider plan for international growth.

    Major Store Openings in Southeast Asia

    Muji, under the management of Ryohin Keikaku Co., is set to open its biggest Southeast Asian store at Central World in Bangkok on November 28. The spacious 3270 square meter store will provide customers with Muji’s complete range of products, from clothing and furniture to household items and food. Additionally, the store will stock locally developed products designed to reflect Thai lifestyles.

    Muji presently operates a network of 39 stores across Thailand.

    Expansion in Vietnam

    In Vietnam, Muji is refurbishing and enlarging its original store in Ho Chi Minh City to cover a sprawling area of 2990 square meters. This renovation will result in the brand’s largest store in Vietnam. The reopening of the store is scheduled for later this year, in alignment with Muji’s fifth-year anniversary in the country. Apart from its usual offering, the revamped store will also feature a wider range of locally sourced and developed products.

    Muji’s expansion in Southeast Asia is a part of its overall strategy to amplify its global presence. As of August, Muji had a total of 1474 stores worldwide, which includes 717 outlets in Japan and 757 spread across various international locations.

    European Expansion

    Looking beyond Asia, Muji is also reviving its European growth strategy. A flagship store is scheduled to open on Rue de Rivoli in Paris towards the end of next year.

    Earlier this year, Muji also launched its largest domestic store in Kashihara City, Nara Prefecture. This store is approximately 10 times larger than its previous outlets.

    Questions & Answers

    What is the global expansion strategy of Japanese retailer Muji?
    Muji is expanding its global presence by opening flagship stores in key locations in Southeast Asia and Europe.

    What is the size and product range of the new Muji store opening in Bangkok?
    The new Muji store in Bangkok spans 3270 square meters and will stock the full range of Muji products, including locally developed items tailored to Thai lifestyles.

    What are Muji’s plans for expansion in Europe?
    Muji is set to resume its expansion in Europe with the opening of a flagship store on Rue de Rivoli in Paris by the end of next year.