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Tag: ranch

  • Black Swan Rides Ranch Trend With New Dip Launch In Australian Market

    Black Swan Rides Ranch Trend With New Dip Launch In Australian Market

    Black Swan, an Australian brand, has recently launched two new ranch-style dips. This move is in response to the increasing popularity of ranch flavours in both domestic and international markets.

    New Range of Dips

    The latest additions to Black Swan’s product lineup are a Creamy Ranch Dip and a Buffalo Ranch Dip. The Creamy Ranch Dip is a delightful blend of yoghurt, garlic, and various herbs. The Buffalo Ranch Dip, on the other hand, is a hot and spicy concoction, which combines hot sauce with a traditional ranch base. This product is a result of a collaboration with Frank’s RedHot.

    Australian Made and Widely Available

    The entire range of Black Swan’s products, including these new dips, are proudly Australian made. They can be purchased across the country at Coles supermarkets and select independent retailers. The dips are priced reasonably at $4.50, making them an accessible option for consumers nationwide.

    Riding the Ranch Wave

    The decision to launch these new products aligns with the increasing consumer interest in ranch-style condiments. This growing trend is driven in large part by social media. The hashtag #ranch, for instance, has been used over 590,000 times on the popular platform, TikTok, indicating the flavour’s surging popularity among younger demographics.

    These dips are versatile and can be used in a variety of ways. They serve as excellent accompaniments for sandwiches, wings, fries, and wraps, providing a burst of flavour to these popular dishes.

    Questions & Answers

    What are the new products introduced by Black Swan?
    Black Swan has introduced two new ranch-style dips: a Creamy Ranch Dip and a Buffalo Ranch Dip.

    Where can these new dips be purchased?
    These new dips are available nationwide at Coles supermarkets and selected independent retailers.

    Why have these new ranch-style dips been launched?
    The launch is in response to the increasing consumer interest in ranch-style condiments, a trend largely driven by social media.

  • PepsiCo brings Doritos Cool Ranch back to Australia

    PepsiCo brings Doritos Cool Ranch back to Australia

    PepsiCo has announced the triumphant return of Doritos Cool Ranch to the Australian snacking scene after a six-year hiatus. Ahead of a nationwide launch scheduled for September, these flavorful chips will be exclusively available at select 7-Eleven stores starting from July 30.

    Iconic Flavor Makes a Comeback

    According to Kathryn Miller, Doritos’ marketing manager, Cool Ranch has been one of the most sought-after flavors from the brand’s fan base. Miller expressed the intent to make the return of this beloved flavor a memorable event, thus the creation of a unique treasure hunt designed to satiate the snack cravings of their consumers. She emphasized that this re-release is targeted towards snack enthusiasts who enjoy bold flavors and the thrill of the so-called FOMO (Fear of Missing Out) experience.

    A Digital Treasure Hunt

    To enhance the excitement surrounding the flavor’s comeback, Doritos has crafted a digital campaign which revolves around a national treasure hunt. Clues will be released on popular social media platforms, TikTok and Instagram, urging participants to solve a code that will unveil hidden stashes of the returning Cool Ranch flavor. The grand prize includes a year’s supply of the coveted Cool Ranch chips, adding a tantalizing incentive for Doritos fans to partake in the digital endeavor.

    Availability

    The Cool Ranch flavor will be available for a limited period, with a national rollout planned across major supermarket chains like Coles and Woolworths, as well as leading convenience retailers, from September onwards.

    Questions & Answers

    When will Doritos Cool Ranch be available in Australian stores?
    Starting from July 30, the chips will be exclusively available at select 7-Eleven stores. A broader release is planned across major retailers from September onwards.

    What is the marketing strategy for the return of Doritos Cool Ranch?
    Doritos has planned a digital campaign revolving around a national treasure hunt on TikTok and Instagram. Participants can solve a code to discover hidden supplies of the returning flavor.

    What is the prize for the Doritos treasure hunt?
    The grand prize for the treasure hunt is a year’s supply of Cool Ranch chips.