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  • Revamping Chanel: How Matthieu Blazys Unique Twist on Classics Fuels Brands Return to Growth

    Revamping Chanel: How Matthieu Blazys Unique Twist on Classics Fuels Brands Return to Growth

    The iconic Parisian fashion brand, Chanel, has seen an influx of new customers drawn to the reimagined versions of classic items by creative director Matthieu Blazy. The reinvented versions of the brand’s staple bags, shoes, and jackets have sparked a demand that exceeds supply, propelling the brand towards renewed growth.

    Revenue Growth and Increased Demand

    Chanel, a privately-held company, announced a 2% increase in revenue to $19.3 billion in 2025, marking a bounce back from a 4.3% decline in 2024. This period saw even premium fashion brands grappling with the bounds of demand following significant price hikes during a post-pandemic luxury resurgence.

    Blazy, who replaced Virginie Viard last year, has breathed new life into the brand with innovative designs like the relaxed leather “maxi flapbag” retailing at $8500, and bright, fringed renditions of the classic Chanel tweed jacket.

    Chanel’s CEO, Leena Nair, noted a creative momentum across all their business activities in 2025 and attributed the sales rebound to the investments made the previous year. The company also reported an increase in operating profit by 5% to reach $4.7 billion, although this fell short of its figures between 2021 and 2023.

    When Blazy’s debut collection hit stores in March, it sparked a buying frenzy for new handbags, two-tone pumps in mint green and black sold at $1450, and multicoloured tweed jackets. Simon Longland, Director of Fashion Buying at the prestigious Harrods in London, described the recruitment of new clients – those who had never previously bought Chanel – as phenomenal.

    Regional Growth and Future Plans

    Despite slower growth than Hermès and a slight decline compared to LVMH’s fashion and leather goods division, Chanel still saw a significant surge in sales in the US market, with a 7.2% increase in the Americas region. However, sales in Asia-Pacific, Chanel’s largest region by sales, declined slightly by 0.8%, while Europe saw a growth of 2.5%.

    In 2025, Chanel increased prices by 3% overall and 2% for fashion products, with similar hikes planned for this year. CFO Philippe Blondiaux reported that Chanel’s business in the Middle East, accounting for about 4% of revenue, remained resilient despite the war in Iran.

    After opening 41 stores in 2025, the brand intends to open an additional 30 stores this year, including nine fashion boutiques, with new locations in Boca Raton, Florida, as well as Palo Alto and San Diego in California.

    Questions & Answers

    What contributed to Chanel’s revenue growth in 2025?
    Chanel’s increased revenue in 2025 can largely be attributed to the innovative designs of new creative director Matthieu Blazy, which led to a surge in demand for the brand’s products.

    How did Chanel fare compared to other luxury brands in 2025?
    Though Chanel experienced slower growth than Hermès, it outperformed LVMH’s fashion and leather goods division and saw strong sales growth in the Americas region.

    What are Chanel’s plans for 2026?
    Chanel plans to continue expanding by opening 30 more stores, including nine fashion boutiques, in locations such as Boca Raton, Florida, Palo Alto, and San Diego, California. The brand also intends to increase prices by a similar rate as in the previous year.

  • Gong Cha Exits Singapore Market After Franchise Agreement Ends; Plans For A Revamped Return Underway

    Gong Cha Exits Singapore Market After Franchise Agreement Ends; Plans For A Revamped Return Underway

    Taiwan’s popular milk tea brand, Gong Cha, has ceased operations and shuttered all its outlets island-wide as of October 1. This move follows the expiration of its franchise agreement with Gong Cha Singapore, which has been running the brand’s operations since 2017.

    All the physical stores were abruptly closed, and the brand’s digital presence was also taken down, including its website, social media accounts, and listings on food delivery platforms.

    Kang Puay Seng, Gong Cha Singapore’s CEO, confirmed these developments, expressing his gratitude to customers, staff, and business partners for their support.

    Future Prospects

    Gong Cha’s Global has confirmed plans to re-enter the Singapore market next year. The global CEO, Paul Reynish, stated that the company is currently in the process of selecting a new master franchisee and will relaunch with an updated ‘Gong Cha 2.0’ store concept, which has already been successfully implemented in select international markets.

    Gong Cha initially entered the Singapore market in 2009 but later withdrew due to a franchise dispute. The brand then re-entered the market under a new agreement with its now-former franchisee.

    The decision to exit the Singapore market follows a period of strong global performance for the brand. Earlier this year, Gong Cha reported an impressive US$600 million in system-wide sales for the 12 months ending in December, a milestone attributed to its aggressive international expansion.

    Questions & Answers

    What is the reason for Gong Cha’s exit from the Singapore market?
    Gong Cha’s exit from the Singapore market followed the end of its franchise agreement with Gong Cha Singapore.

    Will Gong Cha return to the Singapore market?
    Yes, Gong Cha Global has announced plans to re-enter the Singapore market in the coming year with a new master franchisee and an updated ‘Gong Cha 2.0’ store concept.

    What has been Gong Cha’s performance in the past year?
    Gong Cha reported strong global performance, with system-wide sales reaching $600 million for the 12 months ending in December. This success is mainly attributed to the brand’s rapid international expansion.

  • AliExpress launches free-returns program in 8 markets

    AliExpress launches free-returns program in 8 markets

    Alibaba Group’s global online marketplace AliExpress is to offer free return and refund for participating categories across eight countries.

    Buyers in main areas of eight pilot countries including Russia, France, Germany, Spain, the UK, the US, Canada, and Australia will be first to participate in the new program.

    Products participating in the new program range from consumer electronics, jewelry, shoes to cosmetics products. Under the new policy, customers in the eight countries with an eligible address will see a “free return” sign on the webpage of the eligible products. Customers can request a free return and refund for those products within 15 days of receiving their order.

    According to the return and refund policy, products must be returned in new and unused condition. In addition to products such as mobile phones, underwear, food categories, and customized products, products priced over US$1000 are excluded from the program.

    Customers can go to local post offices to return unwanted products and expect to receive their refund in as little as three days. The processing time varies depending on the payment solution they used to buy the product.

    Cheer Zhang, the head of Global consumer and market operation at AliExpress, says the objective of the new policy is to improve the shopping experience and give consumers more confidence to explore the platform’s wide range of brands and products.

    The new “free return” program is an upgrade from a previously launched “local return” program that had been operating in seven countries. Under the previous plan, customers had to cover the delivery fee for the return orders.

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