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Tag: Revamped

  • Revamped Pokémon Center Singapore Unveils Cultural Heritage-Inspired Store and Exclusive Merchandise

    Revamped Pokémon Center Singapore Unveils Cultural Heritage-Inspired Store and Exclusive Merchandise

    After a three-month refurbishment, Pokémon Center Singapore celebrated its reopening at Jewel Changi Airport, presenting a fresh store design influenced by Singapore’s rich cultural heritage and an array of exclusive new merchandise. The updated store boasts unique interiors inspired by traditional local architecture and features a variety of themed spaces, such as a food court-inspired zone and an ocean-themed event section.

    Revitalizing Pokémon Center Singapore with New Symbol and Exclusive Products

    In addition to its fresh new look, the store has adopted Solgaleo as its new emblem Pokémon. The iconic Legendary Pokémon now graces the official logo and stands proudly at the entrance, accompanying Pikachu.

    The Pokémon Center Singapore, strategically placed at Jewel Changi Airport, continues to serve as a lively community hub and a cherished destination for locals and global travelers. The reopening is a significant step in enhancing relationships with local consumers and Pokémon enthusiasts worldwide.

    To commemorate the grand reopening, the Pokémon Singapore team is set to launch 20 exclusive celebratory products in two stages. The first wave, released on July 1, includes Singapore-inspired lifestyle items. A second collection, expected to be available on August 7, comprises locally-themed merchandise such as Pikachu bag charms, Peranakan-inspired pouches, T-shirts, and tote bags.

    Established in 2019, the Pokémon Center Singapore was the first permanent Pokémon Center in Southeast Asia. The brand is progressing its regional expansion with the planned opening of its second Southeast Asian store at CentralWorld in Thailand.

    Questions & Answers

    What is the new design concept of the refurbished Pokémon Center Singapore?
    The newly refurbished Pokémon Center Singapore features a design concept inspired by traditional local architecture and Singapore’s cultural heritage.

    What is the new symbol Pokémon for the store?
    The store has chosen Solgaleo as its new symbol Pokémon, which now features on the official logo and at the entrance alongside Pikachu.

    Are there any special events or products to mark the reopening?
    Yes, the reopening is being marked with the launch of 20 exclusive commemorative products in two waves. The first wave includes Singapore-inspired lifestyle items, and the second wave features locally-themed merchandise such as Pikachu bag charms, Peranakan-inspired pouches, T-shirts, and tote bags.

  • Experience the Fusion of Innovation and Tradition at Hermes’ Revamped Sogo Fuxing Store in Taipei

    Experience the Fusion of Innovation and Tradition at Hermes’ Revamped Sogo Fuxing Store in Taipei

    The luxury brand Hermès recently celebrated the grand reopening of its outlet located in Sogo Fuxing Mall, Taipei. This event comes after a considerable period of renovations, reflecting the brand’s innovative and dynamic spirit that mirrors the vibrant essence of the city.

    Originating in 2007, the three-tiered store now boasts a modern look with its ceramic tile facelift. The French architectural firm, RDAI, is the mastermind behind the redesigned aesthetics of the Hermès store.

    Upon entering the establishment, visitors are instantly enveloped by a luxurious universe of silk. The space is tastefully arranged with fashion jewelry displays on the right and an enticing array of perfumes and beauty products on the left. Enhancing this opulent ambiance is the house’s signature Grecques lighting, adding a refined touch to the overall shopping experience.

    The redesign also features screen walls to define the space and accentuate Hermès’ commitment to local artisans. These walls are adorned with intricate thread compositions crafted locally and blended with Hermès silk offcuts, showcasing the brand’s marriage of traditional craftsmanship with contemporary design.

    As customers delve deeper into the store, they will come across an intimate and exclusive section dedicated to the brand’s exquisite jewelry and timepieces.

    Art connoisseurs will appreciate the store’s unique collection of artworks sourced from the Emile Hermès collection, as well as the Hermès ‘Collection of Contemporary Photographs’. These carefully curated pieces add an artistic touch, rendering the store not just a shopping destination, but a place of inspiration and creativity.

    In conclusion, Hermès stated: “This revitalized store welcomes both our loyal patrons and newcomers alike to explore Hermès’ timeless creations and craftsmanship within a bold, innovative setting.”

    Questions & Answers

    When was the Hermès store in Sogo Fuxing Mall, Taipei, first opened?
    The Hermès store in Sogo Fuxing Mall, Taipei, initially opened its doors in 2007.

    Who was behind the renovation and redesign of the Hermès store?
    The renovation and redesign of the Hermès store were carried out by the French architecture agency, RDAI.

    What unique features does the renovated Hermès store offer to its customers?
    The renovated Hermès store offers a luxurious shopping experience with its silk universe, fashion jewelry, perfumes and beauty products. It also showcases locally crafted thread compositions and a selection of artworks from the Emile Hermès collection and the Hermès ‘Collection of Contemporary Photographs’.

  • Esprit Makes a Fashionable Comeback: Unveils Revamped Collection in New Hong Kong Flagship Store

    Esprit Makes a Fashionable Comeback: Unveils Revamped Collection in New Hong Kong Flagship Store

    Esprit, a popular fashion brand listed in Hong Kong, has made a comeback in the city by opening a flagship store in Causeway Bay. This comes after the brand’s departure from its headquarters in 2020.

    New Beginnings in Causeway Bay

    Since November 1, Esprit’s new flagship store has been in operation at Fashion Walk in Causeway Bay. Covering 4400 square feet over two floors, the store signifies a new dawn for the brand. As it re-establishes its presence in Hong Kong, Esprit is focusing on bringing back its classic styles to its loyal customer base.

    The store’s opening has been enabled by WIP International, led by Esprit HK CEO Herbert Chan Wai-ming. WIP International has secured exclusive rights for the brand’s operations in the region. Chan has outlined a five-year plan to regain the brand’s momentum.

    Esprit’s Revival Strategy

    As the brand re-enters the somewhat sluggish retail scene in Hong Kong, Chan is driven by his goal to “create miracles for Hong Kong.”

    Esprit, which was founded by Susie and Doug Tompkins in 1968, got listed on the Hong Kong Stock Exchange in 1993. The brand then experienced rapid expansion into over 40 countries. However, sales began to drop sharply and underwent massive restructuring. This, coupled with the Covid-19 crisis, led to the closure of its retail stores across Asian markets.

    The listed Esprit is now solely a brand owner, licensing its name to third parties. It has moved away from its initial business model, which included significant capital expenditures associated with sourcing, distribution, and retail operations.

    Chan’s current strategy involves “rebuilding Esprit as a Hong Kong brand” by bringing the brand’s own heritage back to the city streets. In addition, he has ambitions for a global relaunch, potentially in Taiwan, Japan, South Korea, and Mainland China. However, he is committed to taking this expansion slowly, prioritizing success in the home market first.

    Flagship Store and Revamped Collection

    The new flagship store also serves as the platform to introduce Esprit’s revamped collection. With an array of new fabrics and designs, 70 percent of the items have been personally designed by Chan. This revamp has resulted in a 30 percent price increase on some products.

    In his bid to reposition the brand, Chan has been willing to try new strategies that Esprit has not experimented with before.

    After closing its store five years ago, Esprit made a preliminary return to Causeway Bay in 2022 with a three-story pop-up store, marking the initial stage of its revival.

    Questions & Answers

    What is Esprit’s new strategy for its return to Hong Kong?
    Esprit aims to rebuild itself as a Hong Kong brand by reintroducing its classic styles and revamping its collection with new fabrics and designs.

    Who is leading the revival of Esprit in Hong Kong?
    Herbert Chan Wai-ming, Esprit HK’s CEO, is leading the brand’s revival in Hong Kong.

    What are the future expansion plans of Esprit?
    Esprit’s CEO has plans for a global relaunch, potentially in Taiwan, Japan, South Korea, and Mainland China, prioritizing success in the home market first.