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Tag: revitalized

  • Revitalized Toys R Us Hong Kong Celebrates 40 Years with Fresh Experiential Zones and Exclusive Brands

    Revitalized Toys R Us Hong Kong Celebrates 40 Years with Fresh Experiential Zones and Exclusive Brands

    To commemorate its 40th anniversary in Hong Kong, Toys R Us Asia has unveiled a transformed version of its flagship store in the Ocean Terminal, Tsim Sha Tsui. The store originally opened in 1986 and has been revamped to feature nine new in-store themed concepts and interactive zones.

    Store-in-Store Concepts and Themed Zones

    The remodelled flagship store now showcases dedicated branded areas for popular franchises such as Pokémon, Tomica, Bandai, Lego, Nintendo, Sanrio, Sylvanian Families, Transformers, and VTech. This development includes the introduction of several concepts to the Hong Kong market for the first time. These new features include an integrated Pokémon Play Lab and a Tomica Brand Store, which boasts a collection of over 2,000 die-cast models.

    The CEO of Toys R Us Asia, Leo Tsoi, shared his insights on the upgrade. He said, “Toys R Us is in tune with the increased demand for pop culture and emotionally resonant items from children, Gen Z, and ‘Kidults’. We are committed to introducing animation IPs, collaborative merchandise, and proprietary products. Our aim is to craft more meaningful play and collectible experiences tailored for consumers in Hong Kong and across Asia.”

    Additional Features

    As well as the branded areas, the flagship store also features a Nintendo gaming trial zone, a Sanrio-themed retail space, and a play area for VTech and LeapFrog designed for parent-child interaction. The store creatively incorporates themed zones that reflect local culture and current trends.

    With more than 450 stores across 10 markets, Toys R Us Asia’s focus is on integrating retail with interactive and experiential elements. The revamped Hong Kong flagship store exemplifies this approach. It also exemplifies Toys R Us Asia’s strategic move to expand its appeal beyond children, reaching out to adult collectors and a broader segment of consumers.

    Questions & Answers

    What significant changes have been made to the flagship Toys R Us store in Hong Kong?
    The store has been upgraded to include nine new in-store themed concepts and interactive zones. It also features an integrated Pokémon Play Lab and a Tomica Brand Store, which are first-time additions to the Hong Kong market.

    What is the strategic focus of Toys R Us Asia?
    Toys R Us Asia is focused on integrating retail with interactive and experiential elements. They also aim to broaden their appeal beyond children to include adult collectors and a wider consumer market.

    Who are the target consumers for the revamped Toys R Us store?
    The revamped store targets not only children but also Gen Z and ‘Kidults’ – adults who have an affinity for items traditionally aimed at children. The store also seeks to provide experiences tailored to the specific needs of consumers in Hong Kong and across Asia.

  • Experience Luxury Reimagined: Hermès Unveils Its Revitalized Boutique at Elements Mall, Hong Kong

    Experience Luxury Reimagined: Hermès Unveils Its Revitalized Boutique at Elements Mall, Hong Kong

    Following a comprehensive redesign and expansion, the Hermès store located at Elements mall is once again open for business. The refreshed retail space is a significant upgrade from its original construction in 2009.

    Store Design

    The store revamp was spearheaded by RDAI, presenting a unique concept inspired by nature and Chinese cosmology. The design of the store’s façade is particularly eye-catching, featuring ceramic tiles shaped like feathers in a nod to the mythical phoenix. This theme is extended to the display windows, which are adorned with whimsical landscapes designed by artist Claire Detallante.

    Store Layout

    Inside the boutique, the retail sections are strategically planned and organized. A mosaic flooring pathway guides customers through various collections, from silk and home goods to jewelry and watches positioned at the rear of the store.

    The store layout strategically segregates merchandise based on gender, with women’s ready-to-wear, leather goods, and beauty products located on one side, while men’s items are presented in a separately defined section, differentiated by contrasting materials and colors.

    Art and Craftsmanship

    The store also serves as a mini-gallery, displaying various artworks from the Emile Hermès collection and the Hermès Collection of Contemporary Photographs. Art pieces from other renowned artists, including Aline Honoré, Luciano Perna, and Denis Polge, are also showcased throughout the store.

    In the words of the luxury house: “We invite our customers to visit our newly renovated, light-filled store and discover timeless creations and craftsmanship in a bold new setting.”

    Questions & Answers

    When did the Hermès store at Elements mall first open?
    The Hermès store at Elements mall first opened in 2009.

    What is the main concept behind the store’s redesign?
    The redesign presents a concept inspired by nature and Chinese cosmology, featuring a façade that references a phoenix and display windows that showcase illustrated fantasy landscapes.

    What collections can customers expect to find in the store?
    Customers can explore various collections, such as silk and home goods, jewelry and watches, women’s ready-to-wear, leather goods, beauty products, and men’s items.