Urban Revivo, a well-known fashion retailer, recently established a flagship store in Beijing’s bustling Sanlitun district, thereby offering shoppers another destination for their retail therapy.
Modern Design with Traditional Inspirations
The store, designed by MVRDV, a Dutch architectural company, spans an impressive 4120 square meters. Its design intricately incorporates features of traditional Chinese architecture – a nod to the local culture. The façade is inspired by conventional Chinese roofing tiles and showcases suspended aluminum panels in the brand’s distinctive blue. The store’s main entrance and display windows are framed by seven circular openings, reminiscent of traditional moon gates.
The store’s interior design is a homage to Beijing’s historic hutong neighborhoods. It introduces grey brick finishes and presents a unique layout and material palette on each floor. The flagship store also houses six specially themed ‘Bold Rooms’, devised for product displays, seasonal presentations, and collaborations with other brands.
Jacob van Rijs, founding partner of MVRDV, said, “The aim of this project was to design a space that resonates with its surroundings while also mirroring the international ambitions of Urban Revivo. As such, we integrated local elements, such as Beijing’s roof tiles, with modern techniques to craft spaces that evolve with the customer’s experience, right from the color-changing façade down to the minutest design detail inside.”
Urban Revivo’s Global Presence
Established in 2006, Urban Revivo has successfully expanded its presence to over 380 stores worldwide. The Chinese fashion retailer made its foray into the Hong Kong market in the previous year with an 813 square-meter flagship store at the Harbour City shopping center.
Questions & Answers
What is unique about Urban Revivo’s new flagship store in Beijing?
The store’s design incorporates elements of traditional Chinese architecture and is inspired by Beijing’s historic hutong neighborhoods.
Who designed Urban Revivo’s new flagship store?
The Dutch architectural firm MVRDV designed Urban Revivo’s new store in Beijing.
When did Urban Revivo expand into the Hong Kong market?
Urban Revivo ventured into the Hong Kong market last year with a flagship store at the Harbour City shopping center.
