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Tag: revlon

  • Revlon appoints first-ever female CEO

    Revlon appoints first-ever female CEO

    Revlon Inc. has appointed Debbie Perelman as its new chief executive officer, in move that sees the U.S. cosmetics company welcome in its first female CEO.

    Perelman, who was also named president, is the daughter of Revlon board chairman Ronald Perelman and has spent more than 20 years at the company.

    She replaces Paul Meister, who has been overseeing daily operations at Revlon. Meister will stay on as executive vice-chairman of the board.

    Previously chief operating officer of Revlon, a role that commenced in January, Perelman has worked in a varying capacity for Revlon, across finance, distribution, sales and marketing, and as a board member, for the last two decades

    The 44-year-old has also served as a board member and executive vice president of strategic and new business development at Revlon’s majority owner, MacAndrews & Forbes.

    In her new role, Perelman will continue to oversee the company’s digital transformation, after successfully forming a data and analytics group developed to facilitate and boost Revlon’s e-commerce business.

    She has been pivotal in the training of several hundred Revlon employees globally, as well as making key hires for content creation, search-engine optimization and search-engine marketing, plus shifting content creation in-house, and fostering a culture of innovation.

    “Revlon is a brand of firsts — the first to match lips and fingertips, the first to be inclusive, the first to develop colour stay technology and the first brand to embody women empowerment in the beauty industry,” Ronald Perelman, chairman of the board and Perelman’s father, said in a statement.

    “Debbie’s global perspective, financial acumen and holistic approach to brands, consumers and technology will help Revlon reclaim its leadership position. I have always trusted Debbie to bring fresh vision, innovation and success to companies, and I have no doubt she will do the same for Revlon. Debbie’s extensive experience at both MacAndrews & Forbes and Revlon, as well as her track record for innovation and breaking paradigms to compete in today’s digital and consumer-first environment, make her the ideal leader for Revlon. She is thoughtful, team-oriented and decisive, and I can think of no better way to express MacAndrews & Forbes’ support of Revlon and belief in its future than by appointing Debbie to lead the company.”

    Founded in 1932 in New York, Revlon Inc. today operates brands Revlon, Elizabeth Arden, Almay and Sinful Colors.

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  • Rakuten launches Raxy subscription service

    Rakuten launches Raxy subscription service

    Japanese eCommerce company Rakuten Inc has launched a beauty-subscription service, Raxy.

    Registrations are already being accepted for the service, which offers options for three, six or 12 months.

    Each month, subscribers will receive boxes of assorted cosmetics and beauty products. Through partnerships with such brands as Revlon and SK-II, these boxes will contain three to seven items of cosmetics, hair care products, make-up accessories and beauty supplements.

    Raxy’s website will offer a variety of content each month, including articles and videos by makeup artists and beauty experts, as well as YouTube users introducing products.

    As well as receiving Rakuten Super Points upon subscribing, users can also earn extra points when buying beauty products on Rakuten Ichiba. Also, the first 100 subscribers receive a limited-edition original cosmetics pouch from the official SK-II store on Rakuten Ichiba. Customers signing up for 12 months will also receive a special product.

  • Revlon buys rival Elizabeth Arden

    Revlon buys rival Elizabeth Arden

    Revlon is to take complete ownership of Elizabeth Arden in a deal valuing the target at US$870 million.

    The two companies say that by bringing together two highly complementary, iconic brand portfolios, Revlon will benefit from greater scale, an expanded global footprint, and a significant presence across all major beauty channels and categories, including the addition of Elizabeth Arden’s growing prestige skin care, color cosmetics and fragrances.

    “The combination will leverage Revlon’s scale across major vendors and manufacturing partners, improving distribution and procurement. Cost synergies of approximately $140 million are expected to be achieved through the elimination of duplicative activities, leveraging purchasing scale, and optimising the manufacturing and distribution networks of the combined company,” the two companies said in a joint statement.

    Revlon president and CEO Fabian Garcia described the deal as “strategically and financially compelling”.

    “Elizabeth Arden and Revlon are both known for their iconic brands, entrepreneurial spirit and commitment to innovation, quality and excellence. Revlon plans to build upon Elizabeth Arden’s ongoing transformation by further enhancing the brand, with even more vibrant and relevant product development and marketing, while carefully preserving its unique heritage within prestige.

    “Combining our brands, talent, and global distribution will give our company a significant presence in all major channels and categories, while accelerating sales growth in existing and new geographic regions. We look forward to bringing together our two top-notch teams to form a global leader in beauty,” he said.

    Elizabeth Arden president and CEO Scott Beattie said the takeover recognised the unique equity in the Elizabeth Arden brand, its impressive fragrance portfolio and global footprint, as well as the positive momentum and growth potential for our business.

    “We look forward to working with the Revlon leadership team to create a leading global beauty company, able to provide accelerated growth for the Elizabeth Arden-branded products as well as our prestige licensed fragrance portfolio, and broader opportunities for many of our employees.”

    Revlon’s strength and expertise in color cosmetics, hair care, men’s grooming, antiperspirants, deodorants and beauty tools will be complemented by the addition of Elizabeth Arden’s portfolio of licensed prestige fragrances and the internationally recognised line of Elizabeth Arden-branded prestige skin care, color cosmetics and fragrance products.

    The companies believe Elizabeth Arden’s strong global reach in prestige distribution and travel retail will complement Revlon’s strength in mass and salons, strongly positioning the combined company in all key beauty channels.

    On a geographical basis, Revlon currently sells its products in approximately 130 countries and Elizabeth Arden has a strong presence in important international growth regions, including Asia Pacific, positioning both brands to better compete globally.

    After the merger, Beattie will join Revlon’s board as non-executive vice chairman. He will also serve as a senior advisor to Garcia.

    The deal should close by the end of 2016.

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  • Revlon to present two major launches in Singapore

    Revlon to present two major launches in Singapore

    Photo of Mascara 251x300Cosmetics brand Revlon will showcase two major launches at the Tax Free World Association Asia Pacific show in Singapore. This year, the company will present its Ultimate All-in-One Mascara, the number one eye launch in the US and Ultra HD Matte Lipcolor.

    According to the company the Revlon Mascara Collection provides the looks the beauty shopper wants without confusing product names and claims.

    Revlon has created five new mascara and brush combinations: Revlon Volume Mascara, Revlon Length Mascara, Revlon Definition Mascara and Revlon Volume & Length Mascara.

    Additionally, with results indicating users are layering different mascaras to satisfy multiple lash benefits, Revlon has created Revlon Ultimate All-in-One Mascara. This all-in-one mascara features all five lash transforming benefits, allowing consumers to achieve volume, length, definition, lift and intense colour using just one product.

    Revlon Ultimate All-in-One also Mascara features a new Revlon Power Mini Brush with a hollow core designed for mega lash impact and easy application. It is available in both waterproof and non-waterproof formulas.

    Meanwhile, Revlon has also enjoyed success with its Ultra HD Mate Lipcolor, the number one lip launch in the US this year. Formulated with Revlon’s 100% wax-free gel technology providing high-definition colour, it is available in travel-retail in seven sultry shades, scented with fragrance of whipped vanilla and creamy mango. Each Revlon Ultra HD Matte Lipcolor comes with a plush, velvety applicator.

    Revlon global travel retail director, Jerusa Moura said: “In the highly competitive world of colour cosmetics, having both the number one new eye launch and number one new lip launch in the US. this year is an incredible achievement. At Revlon, we know and understand the importance of exclusive packs for the travel-retail channel and they form a key part of our portfolio.

    “However, offering top selling cosmetics singles is equally important, so we’re delighted to now be offering the Revlon Ultra HD Matte Lipcolor and Revlon Ultimate All-in-One Mascara to the travel retail channel—the latter as part of a great new mascara collection from Revlon.”

    Moura added Revlon’s new products were sure to be a hit in travel-retail on the back of their success in the US. She also acknowledged Asia Pacific as the fastest growing region for the industry and source of strong growth as Revlon seeks to build distribution in the region.