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  • Fenty Beauty by Rihanna launched in Hong Kong

    Fenty Beauty by Rihanna launched in Hong Kong

    Luxury travel retailer DFS will debut cosmetics brand Fenty Beauty by Rihanna in downtown T Galleria locations in Hong Kong and Macau today.

    DFS will stock Fenty Beauty by Rihanna exclusively in Macau and be one of the first retailers in Hong Kong to introduce the brand.

    Singer Rihanna developed her global makeup line in partnership with Kendo Brands, an LVMH-owned beauty developer, in 2017. Now the company has created a full Maison for Fenty.

    The range of artistry-quality products are inspired by Rihanna’s vision of ensuring people everywhere feel included, with a focus on skin tones that have been traditionally underrepresented in the beauty industry.

    “I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere,” said Rihanna. “I want everyone to feel beautiful, recognized and empowered, no matter their ethnicity, culture, skin tone or style.”

    DFS Group chairman and CEO Ed Brennan described Rihanna as a “multi-talented entrepreneur who embraces diversity, applauds curiosity and instills playfulness – qualities that we at DFS also value and promote”.

  • Vietnam’s fashion enters the world market

    Vietnam’s fashion enters the world market

    The aim of both My and Tri was to open shops that sell high-end made-in-Vietnam fashion products in the US.

    “What I am concerned about is whether we can approach a new market after the event. I attended fashion week not just to polish the brand name, which can help boost sales in Vietnam,” My said.

    He has been working with leading music stars to popularize his design brand. In 2017, Rhihana chose a design of Tri in his Em Hoa Collection introduced at Tokyo Fashion Week for a shoot to advertise a shoe brand. Meanwhile, Katy Perry ordered Tri three outfits for her world tour Witness.

    Phuong My, a graduate of the Academy of Art University in California, has appeared in prestigious catwalks and fashion journals. She has stated that her designs target the one percent of ultra-wealthy people.

    My’s products are available in 30 shops in 20 countries, mostly in the Middle East and Asia. Lydia Hearst appeared on Genlux’s cover with My’s design in 2014. Elizabeth DiPrinzio chose My as her designer and Coco Rocha chose My’s products for her working days in Vietnam in March 2017.

    Another Vietnamese designer, Tom Trandt, has gained big success despite his young age.

    Graduating from Parsons The New School for Design and spending five years in New York, he is one of very few young designers who want to ‘tell their own stories’.

    In 2016, Moi-Dien, a clothing brand created by Tom Trandt, debuted and immediately caught attention. Each product sells at VND600,000-2 million.

    Trandt is the only Vietnamese representative out of 16 designers  chosen for the International Fashion Showcase 2019 (IFS) in London.

    Hai Minh, who lived and worked in France, has returned to Vietnam to build the Leinne brand, specializing in bags and hat accessories, with a family-run workshop which has been operating for 20 years. Minh is making hectic preparations to participate in Paris Fashion Week later this year.

    Meanwhile, foreign designers can see bright future for Vietnam’s fashion. Luis Antonio Torres, one of the top luxury designers in Vietnam, said in an interview to the local press that the country could become Southeast Asia’s biggest fashion hub.

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