Retail News CRM

Tag: Royal Selangor

  • Starbucks teams with Royal Selangor in merchandise range

    Starbucks teams with Royal Selangor in merchandise range

    Starbucks Malaysia has collaborated with iconic local pewter manufacturer and retailer Royal Selangor to produce a collection of handcrafted merchandise exclusively for coffee lovers in Malaysia.

    The collection includes a coffee stirrer, collar pin, shot glass, keychains, glass mug, and an ID tag.

    Sydney Quays, group CEO of Berjaya Food Berhad and MD of Starbucks Malaysia and Brunei, said the company is excited to offer a collection that celebrates Malaysia, and elevates Malaysian resources through the partnership.

    “Just as our customers are always looking out for meaningful trends and styles, we seek out some of the most coveted home-grown brands from across Malaysia to explore ways we can collaborate and curate a line of locally-made products through the Starbucks X Royal Selangor series,” said Quays.

    Meanwhile, Chen Tien Yue, Royal Selangor International executive director said designing the range was a fun project for both designers and crafts, developing not only coffee accessories but also personal accessories that would appeal to the Starbucks fan.

    Royal Selangor was founded in 1885 by Yong Koon. It was first named as Selangor Pewter but later changed to Royal Selangor in 1992. The company produces tableware and gift items including tankards, tea sets, photo frames, desk accessories and wine accessories distributed worldwide from its Kuala Lumpur base.

    “After 20 years in Malaysia, the Starbucks siren is now immortalised in pewter”, Yue added.

    Lees ook:

    Lees ook:

  • Royal Selangor to open in Chelsea, London

    Royal Selangor to open in Chelsea, London

    Malaysia-based pewter brand Royal Selangor is to open its first standalone store in the UK.

    It chose the upmarket London suburb of Chelsea for its debut, a site adjacent to the Designer’s Guild at 261 Kings Rd.

    The 1317 sqft store is due to open as early as June.

    Established in Malaysia in 1885, Royal Selangor is now a global family business with stores in more than 20 countries.  Its UK flagship on King’s Rd will stock customised and designer homewares, as well as ornaments and personalised gifts, all made from pewter. In addition, Royal Selangor’s two complementary brands Selberan jewellery and the 350-year-old sterling silver brand Comyns will both be available in store.

    Royal Selangor is famous for its exclusive collaborations with international designers including Denmark’s Erik Magnussen, Freeman Lau from Hong Kong, and champagne houses Veuve Clicquot Ponsardin, Dom Perignon and Krug. Royal Selangor has also created trophies for numerous Formula One races, the Shanghai ATP 1000 Masters, as well as the Sime Darby LPGA Malaysia Golf Tournaments.

    Peter Coleman, MD of Royal Selangor UK, said the company wanted to launch its first store in a destination that reflects its quality and heritage.

    “The King’s Rd met our requirements perfectly due to the great mix of brands that share a similar ethos to our own and the cachet it holds as one of London’s most significant retail addresses.”

    Richard Everett, estate manager at Sloane Stanley, who brokered the lease deal, said the company is committed to creating a unique mix of retailers with a certain style on the King’s Rd, and the arrival of Royal Selangor is consistent with this strategy.

    “They will appeal to residents and visitors alike, reaffirming the King’s Rd’s position as one of the most important retail streets in London.”

    Lees ook:

    Lees ook:

    Lees ook: