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Tag: Salomon

  • Vincent Du: Trailblazing Salomon’s Expansion in Greater China as New Senior VP

    Vincent Du: Trailblazing Salomon’s Expansion in Greater China as New Senior VP

    Renowned sports apparel and goods company, Salomon, has announced the appointment of Vincent Du as the new senior Vice President and General Manager for their Greater China division. Du’s appointment is seen as a strategic move, considering his extensive industry experience spanning over two decades.

    Key Industry Experience

    Vincent Du is recognized for his significant contribution to the sporting goods industry. Before joining Salomon, Du served in crucial product development roles with Nike Global. His tenure at the company saw him contributing to the launch of several influential global footwear models, which have made considerable impact in the market.

    Future Endeavors and Focus

    In his new role, Du is expected to supervise various aspects of Salomon’s business operations across the Greater China region. This includes managing the brand, overseeing business operations, and leading the company’s strategic initiatives in the region.

    Salomon’s primary goal is to hasten retail expansion, strengthen its leadership in trail running, and create momentum across all divisions, including Run All Terrain, Apparel, Sportstyle, and Digital. With this in mind, the company aims to become the leading modern mountain sports lifestyle brand in China.

    Questions & Answers

    Who is the newly appointed senior Vice President and General Manager for Salomon in Greater China?
    Vincent Du is the newly appointed senior Vice President and General Manager for Salomon in Greater China.

    What is Vincent Du’s background in the sporting goods industry?
    Before joining Salomon, Vincent Du held key product development roles at Nike Global and contributed to the launch of several global footwear models.

    What are the key areas of focus for Salomon under Vincent Du’s leadership?
    Under Vincent Du’s leadership, Salomon aims to accelerate retail expansion, strengthen its position in trail running, and build momentum across Run All Terrain, Apparel, Sportstyle, and Digital divisions to become the leading modern mountain sports lifestyle brand in China.

  • Salomon Set To Open First Directly-operated Store In Kyoto, Launching Exclusive Red Viper Collection

    Salomon Set To Open First Directly-operated Store In Kyoto, Launching Exclusive Red Viper Collection

    Salomon, a leading sportswear brand, is set to launch its first directly-operated store in Kyoto Prefecture on November 21st. The store will be located in the popular Kyoto Bal shopping complex.

    Pre-Opening Event

    A special pre-opening celebration will take place on November 20th. Salomon will invite 100 members of its S/Plus loyalty program to attend the event. These lucky guests will be chosen through a lottery process.

    Product Range

    The new Kyoto store will offer an extensive assortment of products, with a particular emphasis on sports style and performance footwear. The store is committed to catering to the diverse needs of both sports enthusiasts and casual shoppers.

    Opening Specials

    In conjunction with the store’s opening, Salomon is set to launch the “Red Viper Collection”, featuring three limited-edition shoe models. This special collection will include the XT-Slate Red Viper, XT-4 OG Red Viper, and Spectur 2 Red Viper. These exclusive footwear designs reflect Salomon’s commitment to innovation and style.

    Questions & Answers

    When will the new Salomon store open in Kyoto Prefecture?

    The new Salomon store in Kyoto Prefecture is scheduled to open on November 21st.

    What special event will take place before the official opening of the store?

    A pre-opening event will be held on November 20th, where 100 members of Salomon’s S/Plus loyalty program will be invited through a lottery.

    What is the focus of the product range in the new Kyoto store?

    The new Kyoto store will focus on sports style and performance footwear along with a wide range of other products.

  • Salomon Unveils Anfu Concept Store In Shanghai: A Fusion Of French Elegance And Chinese Innovation

    Salomon Unveils Anfu Concept Store In Shanghai: A Fusion Of French Elegance And Chinese Innovation

    Salomon, a French sporting lifestyle brand, has recently inaugurated its Anfu concept store in Shanghai, signaling an enhancement of its retail experience within the Chinese market.

    Situated in an iconic, French-style edifice on Anfu Road, the store mirrors a unique blend of French elegance, influenced by the Salomon Sportstyle store in Marais, Paris, and the vibrant local culture of Shanghai.

    The brand described the store as a bold platform that encapsulates both French and Chinese culture, the spirit of innovation, and an array of retail experiences.

    Guillaume Meyzenq, CEO and President of Salomon, stated, “The adaptation of the store embodies Salomon’s brand vision. This was enabled by our partners and the warm reception from local communities. It is becoming more and more evident that Chinese consumers are increasingly focusing on functionality and combined demands for style and performance. With the grand opening of the store, we anticipate growing alongside Chinese consumers and bringing more innovation to the global market!”

    In addition to hosting a unique shopping experience, the concept store also marked the premiere of the brand’s ‘Road to the Future Project’ in China, following its initial showcase during Paris Fashion Week.

    In the lead-up to the store’s official opening, Salomon partnered with 11 local businesses on Anfu Road to cultivate a strong bond with the local communities.

    Questions & Answers

    What is the significance of the new Salomon store in Shanghai?
    The opening of the new store signifies an upgrade in Salomon’s retail experience in the Chinese market. The store represents a fusion of French and Chinese culture and aims to cater to the growing functional and style demands of Chinese consumers.

    What is the ‘Road to the Future Project’?
    The ‘Road to the Future Project’ is an initiative by Salomon, which was first presented at Paris Fashion Week. The project made its debut in China with the opening of the Anfu concept store.

    How did Salomon connect with the local community ahead of the store opening?
    Prior to the official opening of the Anfu concept store, Salomon collaborated with 11 local businesses on Anfu Road, fostering a strong connection with the local communities.

  • New distributor for Salomon Singapore

    New distributor for Salomon Singapore

    Salomon in Singapore has chosen sports retailer Outdoor Venture as its official distributor.

    The Salomon Singapore selection will range from trail running, hiking and performance to apparel. Trail running products are already available across Outdoor Venture’s LivActiv and Running Lab retail outlets. Road Running gear will be sold exclusively at Outdoor Venture-owned stores in January next year.

    “The Salomon trail running line fits perfectly with Outdoor Venture’s portfolio,” said Walter Tan,

    MD at Outdoor Venture. “In our increasingly urbanized society, more and more

    people are heading back to nature in their leisure time. Salomon is a world leader in trail running, and we are excited to be bringing this brand to Singaporeans.

    “We want to give Singaporeans every incentive to reconnect with the great outdoors, and trail running is a great way to do that in a time-efficient manner,” he said.

    Founded in 947 in France, Salomon has been producing and selling premium footwear, winter sports and mountaineering equipment, and sportswear in more than 40 countries.

    Outdoor Venture is a privately owned company based in Singapore, distributing sports gear from major brands, including The North Face and Helly Hansen and now Salomon in Singapore.

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