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Tag: Sanya

  • Cartier opens Sanya flagship

    Cartier opens Sanya flagship

    Cartier has teamed up with China Duty Free Group to unveil its new-look boutique at Sanya International Duty-Free Shopping Complex.

    The Cartier Sanya boutique features an activation pad, which plays a “central” role in the concept, bringing the boutique “to life” for new launches and gatherings.

    In the brand’s first-ever rollout of a new waiting lounge concept, guests at the shop are welcomed in a décor featuring subtle shades of champagne and wood details, accompanied by curled walls in a rectangular space.

    To mark the boutique’s opening Cartier has curated pieces including the Panthère de Cartier Jewellery Collection – as modelled by actress and singer Victoria Song at the opening event – as well as a number of other highly sought-after signature Panthère de Cartier pieces.

    They include the Révélation d’une Panthère Watch, La Panthère Watch, Panthère de Cartier Necklace, Panthère de Cartier Ring, and Pasha de Cartier skeleton steel watch.

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  • Lancome opened sensorial pop-up store in HaitangBay

    Lancome opened sensorial pop-up store in HaitangBay

    With over 170 beauty awards to its name, Mainland China’s leading beauty brand, Lancôme, celebrated its top selling serum, Advanced Génifique, by launching a multi-sensorial pop-up at China Duty Free Group’s (CDFG) Sanya International Duty Free Shopping Complex at Haitang Bay. Renowned actress and LANCÔME local ambassador for China, Zhou Dongyu, actors, Zhai TianLin and Yin Zheng, and over 12 beauty influencers joined hands to embark on an exclusive journey of experiencing the 1+1 dual skincare benefits of the Advanced Génifique and Advanced Génifique Sensitive. The pop-up is an opportunity to address the robust growth driven by Chinese travellers within a booming beauty market that continues to accelerate in Asia Pacific.

    Located at one of Asia’s leading downtown duty-free destinations, the pop-up in sophisticated hues of blue and white brought in the spirit and taste of French elegance to Sanya. Beauty influencers and travelers experienced Lancôme’s top-rated serum through various sensory, with features such as a photo booth, interactive games and an impactful outdoor lighting installation. The pop-up ran from November 2 to 29.

    “To celebrate the abiding success of the Lancôme brand and its iconic Advanced Génifique serum, we are happy to partner with CDFG in Sanya, Haitang Bay, to launch this pop-up with the presence of our local ambassador for China, Zhou Dongyu. As we remain optimistic of our growth in Travel Retail APAC, we are excited to reach out to the Chinese travelers in their home country to experience Advanced Génifique in an all-immersive retail experience pop-up,” said Tao Zhang, General Manager of Lancôme Travel Retail Asia Pacific.

    “We are pleased to partner with a leading international beauty giant like Lancôme to showcase their iconic Advanced Génifique serum at this specially designed pop-up. CDFG Sanya International Duty Free Shopping Complex hosts millions of travelers per year, and our core focus revolves around the idea of creating and delivering meaningful and memorable experiences for them. This partnership with Lancôme has made this possible, bringing an engaging shopping experience, elevated for our travelers.” said Xie Zhi Yong, Deputy General Manager of CDFG Sanya Downtown Duty Free Store Co., Ltd.

    Celebrating the momentous occasion and enduring success of the brand’s iconic serum, the pop-up was themed around the Advanced Génifique, which is heading into its ten year anniversary in 2019. With more than 170 beauty awards to its name, the powerful youth activating serum remains as one of the best-selling serums in the country.

    Primed as Asia’s leading downtown duty-free destination for international, luxury cosmetics as well as the gateway for the brand to tap into the thriving travel retail market, CDFG Sanya International Duty Free Shopping Complex was specially selected to play host to Lancôme’s Advanced Génifique’s pop-up. The duty-free shopping complex houses one of the top POS for Lancôme worldwide, and will remain a key strategic focus for the brand’s travel retail business across APAC.

    Billed as the top holiday destination for affluent mainland Chinese, Sanya saw KOLs from around China descend upon its shores to embark on a ‘Advanced Génifique’ journey to reveal their skin’s glow and deepen their understanding of Lancôme’s well-loved Advanced Génifique and Advanced Génifique Sensitive serums through a beautiful holiday experience with the brand. Invited KOLs whose Advanced Génifique journey at Sanya enabled them to better understand the benefits of the brand’s powerful youthactivating serum, share their knowledge, and advocate Advanced Génifique across their platforms.

     

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  • Benoy to design Haitang Bay centre

    Benoy to design Haitang Bay centre

    Global design studio Benoy has been chosen to provide masterplan and architectural design services for a new mixed use development in Haitang Bay, Hainan.

    The project, Benoy’s first in the popular island tourist destination, is the new China International Travel Service (CITS) Sanya Eyot scheme.

    The CITS Sanya Eyot development is located in the new resort area of Haitang Bay in Sanya. Rising as a high-end tourism destination, the area attracts visitors from around the world as a result of its world-class yachting community, international luxury hotel cluster and unspoiled natural assets.

    The scheme will introduce a 32,000 sqm  mixed-use, retail-led destination which will be differentiated from the traditional retail projects currently in Haitang Bay. Benoy’s Masterplan has prescribed strategies for celebrating the island landscape, placemaking and multi-layered environments, to establish a point of difference for this high-profile future scheme.

    “Benoy is incredibly excited to be working with CITS on their future addition for Haitang Bay and crafting a vision for what this development can offer. Through our design, we have aimed to embody the coastal landscape and develop a concept not yet seen before in this area,” said Chao Wu, a Benoy director.

    “Our team has brought new thinking to the retail, entertainment, cultural and art experiences within the development. Our Masterplan is animated by vibrant spaces and offset by quieter zones and there is significant diversity in the programmatic mix to ensure we arouse interest and appeal to a large visitor base.”

    Benoy’s design will feature a combination of indoor and outdoor spaces which will host a multitude of activities including art, water shows, cultural performances, recreational attractions, wellness programs, children’s zones and possibly a wedding chapel.

    Taking inspiration from Sanya’s local fauna, the Egretta Garzetta formed the concept behind the architecture of the development; the sweeping architectural lines mimic the graceful movement of the birds.

    The architecture also prioritises human-scale within the development with a number of small-scale blocks and pavilions designed along the waterfront edge. The collection of forms and differing façade treatments complement the faceted landscape and will add interest and variety to the visitor experience.

    The CITS Sanya Eyot scheme will commence construction in early 2016 and is due for completion at the end of 2018.

    Haitang bay centre by Benoy1

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