Retail News CRM

Tag: SC Vivo City

  • Story-i launches into Vietnam

    Story-i launches into Vietnam

    Apple reseller Story-i has launched in Vietnam hoping to replicate its Indonesian market success.

    The Singapore-headquartered electronic authorised reseller has opened its first Apple Premium Reseller (APR) store in the new SC VivoCity Mall in Ho Chi Minh City in Vietnam.

    The opening of the first store in Vietnam marks Story-i’s 17th outlet. The company owns and operates 16 stores throughout Indonesia, selling Apple, Samsung and Lenovo products.

    Story-i chose Vietnam as its next new market because of its “similar demographic and lifestyle consumer trajectory to Indonesia”.

    Management has identified Vietnam with 92 million population as the next high growth market and aims to open eight more outlets during the next three years.

    Said executive director Michael Chan: “This new store in Vietnam marks the beginning of our growth strategy to penetrate the expanding middle class of Southeast Asia’s population of 600 million. As we have done in Indonesia, we will anchor growth from prominent store locations and drive market penetration with our eCommerce offering.”

    He said the team was focused on rolling out a unique mix of electronic lifestyle products such as Apple and Lenovo as well as its enterprise solution and education services into Vietnam.

    “Our first Vietnam store continues to exceed our expectations for visitation and sales. This bodes well for extending the network through the smaller cities up to the northern capital, Hanoi.”

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  • Hamleys Vietnam sets opening date

    Hamleys Vietnam sets opening date

    Hamleys Vietnam will stage a mobile roadshow around the shopping centres and schools of downtown Ho Chi Minh to help build brand awareness ahead of the store’s Vietnam debut.

    Hamleys Vietnam will open its doors on October 21 in the recently opened SC Vivo City mall in District 7, a popular expat enclave.

    Hamleys, the world’s oldest toy shop established in 1760, announced in June it would open its first store in Vietnam. It promises to be the largest toy shop in Vietnam when it opens its doors to the general public, with a character parade and ceremony at 7pm.

    In the lead up to the opening, Hamley Bear will be touring the city in a specially marked red minibus, visiting international schools, shopping malls, and other areas. The tour will be held from October 9 to 10, and 16 to 17.

    In addition to the Hamley Bear visits, there will be a competition on social media to a win prize and exclusive tickets to the VIP and media event, taking place from 5.30pm on October 21 at SC VivoCity.

    Nina Komolova, Hamleys’ PR and marketing manager says the London Bus Tour will bring excitement to families in advance of the store’s opening.

    Hamleys Vietnam

    Wee Keng, general director of SC VivoCity said with Hamleys’ tradition internationally of lively store demonstrators, strong brand identity and immersive environment, the new store will take VivoCity’s concept of a one-stop family lifestyle destination mall to a new level.

    In Hamleys Vietnam, shoppers will step into a magical toy wonderland that is stocked with thousands of safe, quality approved toys ranging from the traditional to the high-tech, games and puzzles to arts and crafts, magic, the Luvley Boutique – where children will find a selection of hair and nail products to dress themselves up with – and of course the iconic Hamleys Teddy Bears.

    Hamleys’ unique approach focuses on ‘bringing toys to life’ for children and families by actively encouraging children to play with the toys in store or by engaging with toy demonstrators.

    Hamleys Vivo city

    Memories underpin the essence of the Hamleys brand – customers will be able to meet the Hamleys Bear, characters from television and film on special occasions and participate in interactive workshops and events.

    The Hamleys Vietnam franchise is owner by Maison Joint Stock Company, founded in 2002 by Richard Trinh and Mai Son Pham. The company operates 61 stores in Vietnam selling brands including Christian Louboutin, Topshop/Topman, Miss Selfridge, Dorothy Perkins, Max Mara, Max & Co, Mango, Karen Millen, Coast, Warehouse, Oasis, Bebe, Charles & Keith, Pedro, Accessorize, Monsoon Children, Havaianas and NYS Sunglasses. It will soon open the nation’s first CH by Carolina Herrera and Santoni stores.

  • Retail building oversupply reaches alarming level in HCM City

    Retail building oversupply reaches alarming level in HCM City

    A Cushman & Wakefield’s report shows that the retail rent in the second quarter fell by 5 percent compared with the same period last year. Meanwhile, the supply is forecast to soar to 1.5 million square meters by 2020, 200 percent higher than today.

    According to Savills Vietnam, the total retail premises area which has been put into operation by August, had reached 940,000 square meters. It is expected that the market would have an additional 200,000 square meters from 10 projects.

    In the eastern part of HCM City, which is considered the ‘hottest spot’, at least 300,000 square meters of trading floor – a basement of apartment blocks – would become operational in 2015-2018.

    The retail supply boom in the eastern part of the city is attributed to the city’s policy on increasing infrastructure investment in the area. However, the existing shopping malls in the area remain poorly patronized.

    Viet An Hoa’s CEO Tran Khanh Quang warned that 300,000 square meters of retail premises was too high and may lead to an oversupply.

    The retail premises area in the southern part of HCM City has also been increasing. According to Savills Vietnam, there are about 151,000 square meters of modern retail premises under exploitation, including 60,000 square meters, or 40 percent, in Phu My Hung new urban area.

    It is expected that 80,000 more square meters of retail premises will hit the market by 2016.

    SC Vivo City (41,000 square meters), Crescent Mall (45,000) and Parkson Paragon (12,800) are the three largest shopping malls in the southern area of the city. But they are not crowded on week days.

    “The retail premises are in oversupply,” said Nguyen Van Duc, Deputy Director of Dat Lanh Real Estate.

    “Even the shopping malls in advantageous areas are deserted these days,” he said, adding that investors should not ‘be overly excited with retail building projects’.

    He went on to say that it was a ‘blunder’ for project developers to set up shopping areas in the basement of buildings.

    The shopping malls at apartment buildings, together with separate shopping malls above ground, will lead to an oversupply of retail premises.

    However, Le Thi Kim Hoa from Cushman & Wakefield is optimistic about the market, saying that the supply would force rental prices of retail premises down, which will benefit customers.

    Savills Vietnam’s Nguyen Thi Van Khanh noted that, compared with Bangkok, which has 8 million square meters of retail premises, and Singapore with 4 million, the retail premises total area of less than 1 million was ‘modest’.

     

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