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Tag: scentence

  • Scentence debuts in Saudi Arabia

    Scentence debuts in Saudi Arabia

    E-Mart, South Korea’s largest discount-chain operator, is set to open a store in Saudi Arabia this week.

    Last November, E-Mart firm signed an agreement with the kingdom’s major retail group Fawaz Alhokair to open the beauty store Scentence at the Al Nakheel Mall operated by the Saudi company, which averages 25,000 daily visitors.

    The 66sqm store will open to the public in the Saudi capital Riyadh on Sunday, July 22.

    “Scentence is expected to post stable growth in the new market on the back of the Middle Eastern beauty market’s raid expansion and the popularity of K-beauty,” said Jung Kyung-ah, an E-Mart official in charge of the retailer’s health and beauty business.

    Saudi Arabia’s beauty market has been growing at an average of 15 per cent every year, according to E-Mart.

    The Middle Eastern foray is part of a broader plan to increase the reach of E-Mart’s brands globally.

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  • E-Mart to tap Saudi Arabia with beauty specialty store

    E-Mart to tap Saudi Arabia with beauty specialty store

    E-Mart Inc., South Korea’s largest discount chain operator, said Thursday its beauty brand will open a store in Saudi Arabia next year, as the retailer attempts to expand its presence in the overseas market.

    The company said it signed an agreement with the Middle Eastern country’s major retail group Fawaz Alhokair to open its beauty store Scentence at a shopping mall operated by the Saudi firm.

    The store is likely to open in the Saudi capital city of Riyadh in March next year at the earliest, E-Mart said. It plans to open up to five more stores by 2018.

    The South Korean retailer has been pushing to tap deeper into foreign markets after withdrawing its business from China.

    This undated photo provided by E-Mart Inc., the operator of South Korea’s largest discount store chain, on Nov. 23, 2017, shows its beauty specialty store at a shopping mall in Goyang, northwest of Seoul.