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Tag: Schneider Electric

  • Krungsri and Schneider Electric Unite to Boost Energy Efficiency for Small and Medium Enterprises

    Krungsri and Schneider Electric Unite to Boost Energy Efficiency for Small and Medium Enterprises

    Driving Sustainable Energy Solutions in Thailand

    In a progressive move to enhance energy efficiency in Thailand, Krungsri (Bank of Ayudhya) has joined forces with Schneider Electric. This partnership aims to empower the nation’s entrepreneurs, particularly small and medium enterprises (SMEs), to embrace cutting-edge energy technologies.

    By blending Schneider Electric’s renowned expertise in energy management and automation with Krungsri’s prowess in sustainable finance, the two organizations are set to tackle pressing energy and environmental challenges facing Thailand. “In our pursuit of becoming The Leading Sustainable and Regional Bank, we are committed to promoting ESG practices among Thai businesses,” stated Pairote Cheunkrut, Krungsri’s Chief Strategy Officer, in a press release.

    Focusing on the unique needs of SMEs, which can face electricity costs ranging from 10% to 30% based on their industry, Krungsri is determined to facilitate their transition to more sustainable operations. “We understand how crucial these shifts are for SMEs struggling with high energy expenses, and our initiative is designed to support them through these evolving energy landscapes,” added Cheunkrut.

    Collaboration will center around two vital areas: decarbonization and ecosystem development, as well as sustainable finance solutions. Notably, Krungsri plans to provide financial assistance that enables SMEs to invest in energy-efficient technologies. As a result, businesses can expect not only a reduction in carbon emissions but also improved long-term sustainability. After all, who wouldn’t want to turn their energy bills into a business opportunity?

    Questions & Answers

    How will Krungsri and Schneider Electric support SMEs in Thailand?
    They will combine their strengths to provide access to advanced energy technologies and financial solutions, helping SMEs transition to energy-efficient operations.

    What is the significance of decarbonization in this partnership?
    Decarbonization is a central focus as it addresses the urgent need to reduce carbon emissions, offering a pathway for businesses to operate more sustainably.

    What are the expected benefits for SMEs adapting to these energy solutions?
    SMEs can expect to reduce their electricity costs significantly, enhance their sustainability, and improve their business resilience through the adoption of energy-efficient technologies.

  • Schneider Electric Expands Home Electrical Portfolio to Meet Homeowners’ Aspirations for Smarter Living

    Schneider Electric Expands Home Electrical Portfolio to Meet Homeowners’ Aspirations for Smarter Living

    Schneider Electric, the global leader in digital transformation of energy management and automation, has reaffirmed its commitment to the home electricals market with a wide range of innovative new products to communicate the differentiated value proposition to homeowners, retailers, electricians, home builders, architects and more.

    With a sharp focus on innovation, localization, and category leadership, the company has identified homes as an important growth engine for its overall business. India’s residential market is projected to grow at a CAGR of over 10%[1], driven by rising incomes and greater demand for smarter living. Schneider Electric is leveraging this growth by expanding its consumer-focused portfolio and enhancing brand visibility, positioning itself to lead the smart home revolution in India.

    The company has unveiled its new integrated marketing campaign “Bring Home the Smart.” to communicate with the homeowners. The high-octane marketing campaign forges a deeper emotional connection with homeowners and other key stakeholders like retailers, builders, architects, and electricians. Rooted in the cultural shift where homes have become sanctuaries of peace, convenience, and care, the campaign redefines smart living as a source of ease, intelligence, and reliability. The campaign, thus, moves beyond the functional messaging to highlight Schneider Electric’s global strengths in technology and innovation to create meaningful offers for the Indian market.

    Schneider Electric’s direct engagement strategy is built on three core pillars: strengthening channel partnerships, launching differentiated products, and investing in consumer awareness and brand-building. At the heart of this strategy is a new campaign that highlights the company’s innovative home automation range. Key offerings include the Miluz Zeta switches with an industry-first Air Quality Indicator (AQI)—a unique feature that monitors indoor air quality in real time; Miluz Zeta motion-sensing LED foot lamps, designed to enhance safety and convenience throughout the home, lighting the way to safer nights where every step is guided; and the Wiser Smart Home Automation solution, which seamlessly adapts to diverse lifestyles. Wiser offers advanced features such as GPS-enabled appliance control and an energy management system, enabling smarter, more efficient living. These innovations exemplify Schneider Electric’s commitment to blending intuitive technology with everyday usability and elegant design.

    Ms. Sumati Sahgal, Vice President – Home & Distribution, Schneider Electric India, added: “This is a defining moment in our journey to build stronger brand affinity with Indian consumers. Our switches and home automation range are thoughtfully designed to meet the evolving needs of today’s households—where design, convenience, safety, and sustainability go hand in hand. With ‘Bring Home the Smart’ campaign we aim to make smart living more accessible, intuitive, and delightful for every Indian home.”

    Mr. Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said “With our new ‘Bring Home the Smart Campaign’, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”