Tag: sha tin

  • Hong Kong Customs Arrests Third Suspect over Opatra Beauty Sales Tactics

    Hong Kong Customs Arrests Third Suspect over Opatra Beauty Sales Tactics

    Hong Kong customs officers have arrested a third suspect in an investigation into aggressive sales tactics at skincare outlets formerly trading under the Opatra London brand.

    The latest arrest involves a saleswoman suspected of pressuring a customer to buy skincare products at a now-closed store inside New Town Plaza in Sha Tin.

    Enforcement at Sha Tin Branch

    Sayles Retail previously operated the New Town Plaza branch before the location shut down. The detention follows earlier enforcement actions connected to the chain, bringing the total number of arrests in the case to three.

    Customs officials intervened after receiving reports of high-pressure sales behaviour targeting shoppers inside major retail malls. Investigators are examining aggressive commercial techniques used to sell high-value cosmetic and skincare items.

    Scrutiny on Beauty Retailing

    Hong Kong authorities maintain strict enforcement against unfair trade practices across beauty and wellness operators, where storefront staff face direct scrutiny over coercive sales pitches.

    Customs officers have not disclosed further details on bail terms or pending court appearances as inquiries into Sayles Retail and affiliated locations continue.

  • Kiehl’s pop up opens at Sha Tin, using AR to engage

    Kiehl’s pop up opens at Sha Tin, using AR to engage

    A Kiehl’s pop up at Sha Tin features an AR gaming app to engage with shoppers.

    The beauty products retailer’s short-term store at the New Town Plaza in Sha Tin has been launched to promote Kiehl’s Calendula Serum-Infused Water Cream, and displays a giant 3D Calendula flower in the centre of the atrium that is only visible through visitors’ mobile phones.

    Visitors who upload images from the pop-up to their social media can redeem a special cosmetics product. Other product samples and a skin analysis are available for customers browsing the store.

    Kiehl’s has also designed an AR game that can be used at its regular stores after the pop-up closes, which will be playable until June 30. The game has collected 8000 registrations over the course of the campaign.