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Tag: shelves

  • MilkLab’s Almond and Oat Milks hit Kiwi Shelves, Feeding NZs Booming Home-Brewed Coffee Culture

    MilkLab’s Almond and Oat Milks hit Kiwi Shelves, Feeding NZs Booming Home-Brewed Coffee Culture

    Renowned dairy and plant-based milk brand, MilkLab, has expanded its market by introducing its Almond and Oat varieties to consumers in New Zealand via Woolworths stores. The move is in response to the increasing demand for dairy alternatives among New Zealand residents, who consume an average of 3.7kg of coffee annually. As more Kiwis embrace the use of home espresso machines, the need for alternatives that do not alter the taste, texture, or appearance of coffee has become evident.

    MilkLab Responds to Demand for Dairy Alternatives

    The introduction of MilkLab Almond and MilkLab Oat – the top two choices of baristas in Australia – into New Zealand supermarkets is an answer to the escalating demand. Natalie Latimore, MilkLab’s head of marketing, views the expansion as a strategic move, considering the growing popularity of specialty coffee among Kiwi households.

    “New Zealand has an advanced and passionately loyal coffee culture. Kiwi consumers expect their coffee to meet high standards whether they are in a cafe or at home,” Latimore said. She further emphasized that New Zealand’s coffee enthusiasts can now enjoy the results of MilkLab’s years of innovation in plant-based milk to achieve cafe-quality coffee at home, by simply shopping at Woolworths.

    MilkLab has been a part of New Zealand’s cafe scene for several years, and the annual MilkLab NZ Barista Battle is a highlight on the local coffee calendar. The competition enables local baristas to display their skills and creativity using the same MilkLab products now available in supermarkets.

    MilkLab’s Partnership Strategy

    In another strategic move, the company has partnered with Allpress Espresso. This partnership will see MilkLab Almond, Oat, and Lactose Free become the alternative milk of choice in Allpress cafes in Australia.

    Melanie Ung, brand manager at MilkLab, expressed her excitement about the partnership stating, “Allpress is a respected name in this industry, and we are thrilled to be the brand behind their bar. We believe this partnership aligns perfectly with our values and standards, and what we believe the barista experience should be.”

    The company anticipates that this collaboration will strengthen MilkLab’s leadership in the highly competitive plant-based milk category.

    Questions & Answers

    What are the MilkLab products now available in New Zealand?
    The MilkLab Almond and MilkLab Oat are now available in New Zealand.

    What is the significance of the MilkLab expansion into New Zealand’s market?
    This expansion allows MilkLab to tap into the growing demand for dairy alternatives in a country with a rich coffee culture.

    What is the new partnership between MilkLab and Allpress Espresso?
    MilkLab has partnered with Allpress Espresso to become the alternative milk of choice in all Allpress cafes in Australia.

  • Mondelez Revives ’90s Classic: In A Biskit Crispy Potato Hits Australian Shelves Again!

    Mondelez Revives ’90s Classic: In A Biskit Crispy Potato Hits Australian Shelves Again!

    Mondelez International, the multinational snack and food conglomerate, has reintroduced its In A Biskit Crispy Potato flavor into the Australian market, a product that first gained popularity in the 1990s.

    Reviving a Vintage Snack

    The revived snack is made from genuine potato flakes and has a thin, baked texture, offering consumers a delightful crunch with every bite. This classic flavor holds a fond memory for many Australians, serving as a favorite snack during leisurely afternoons spent solving Rubik’s Cubes or rewinding VHS tapes.

    Modern Packaging for a Classic Product

    In an effort to appeal to both original consumers and a new generation of customers, the product’s packaging has been updated to a more modern design. The classic snack is available in 145g packs with a recommended retail price of $4. The packs are available nationwide at IGA, Woolworths, and Coles retail stores.

    Mondelez Performance

    In the recent past, Mondelez has reported growth in its annual sales. However, this positive trend was somewhat offset by a decline in profit margins due to the high cost of cocoa, a key ingredient in many of the company’s products.

    Questions & Answers

    What is the key feature of the reintroduced In A Biskit Crispy Potato flavor?
    The reintroduced snack is made from real potato flakes and offers a thin, baked texture.

    How has Mondelez updated the product for modern consumers?
    Mondelez has modernized the packaging of the product to appeal to both original consumers and a new generation of snack lovers.

    What factors affected Mondelez’s recent financial performance?
    While the company reported growth in annual sales, its profit was impacted by the high cost of cocoa, a key ingredient in many of its products.

  • Mars Wrigley Unveils Snickers Loaded: More Peanuts, More Caramel, Now Available Nationwide

    Mars Wrigley Unveils Snickers Loaded: More Peanuts, More Caramel, Now Available Nationwide

    Mars Wrigley has unveiled a new addition to its product line, Snickers Loaded, in the domestic market. This new variant promises to deliver more peanuts and caramel than the original Snickers bar.

    The Snickers Loaded is manufactured at the company’s Ballarat plant. The revamped chocolate bar boasts up to 10% more peanuts and an impressive 50% more caramel than its predecessor, all enveloped in a rich milk chocolate coating.

    Bianca Werkmeister, the Portfolio Director at Mars Wrigley Bars, commented on the product’s potential appeal to consumers. “Snickers has always been the go-to choice for individuals seeking a satisfying treat,” Werkmeister said. “Now, with Snickers Loaded, we’ve ramped up the texture and flavor, creating a truly indulgent yet fulfilling snack that we believe will resonate with Australians.”

    Snickers Loaded is now available for purchase across the country in supermarkets, gas stations, and convenience stores. The 45g bar is priced at $2.50, while the 66g twin pack retails for $3.

    Questions & Answers

    What is the new product introduced by Mars Wrigley?
    The company has introduced a new chocolate bar called Snickers Loaded.

    What differentiates Snickers Loaded from the original version?
    Snickers Loaded offers up to 10% more peanuts and 50% more caramel than the original Snickers bar.

    Where can consumers purchase Snickers Loaded?
    The product is available nationwide in supermarkets, petrol stations, and convenience stores.

  • How to achieve the ‘perfect store’ visit every time

    How to achieve the ‘perfect store’ visit every time

    Many consumer goods companies are seeking out the perfect store.

    Those setting themselves up for success are defining the strategic vision for the perfect store at the senior leadership level – defining what it means for the organisation.

    No matter how well you define your vision of the perfect store, you will not realise the worth to the business without flawless execution – from senior management at head office down to the individual reps in store.  You must avoid common pitfalls like misalignment of internal departments and team goals, failure to clarify sales team member roles and who takes responsibility for which tasks.

    Here are some key considerations to help deliver the perfect store visits for your organisation:

    1. Invest in the right processes, tools and technology.

    Make sure you have invested in a technology solution that can generate a continuous flow of real-time, store specific data and close the loop between your head office and your field teams. Make the most of today’s mobile devices and give your reps access to the most up to date insights while out in the field.

    1. Communicate the perfect store vision to your field teams.

    Reps must know what they are aiming for in store and what they will be measured against (KPI’s). Provide specific plans, task lists and objectives by store for merchandising activities as well as getting the perfect order. Motivate and compensate your reps for achieving perfect store status.

    1. Engage and consult the retailer.

    Allow your reps to take a consultative, data driven approach with retailers improving operational efficiency and fostering meaningful relationships with store managers and owners. Part of this means providing reps with the right mobile tools and devices. A visual, fact based pitch will more likely win over a busy store manager resulting in an in store sale or promotion and display activity.

    1. Take measures to improve productivity.

    A more productive field force will unlock opportunities to focus on value adding activities in store and getting to more stores. By reducing driving time, administration and data processing time with route optimisation and better systems and technology in the field your reps can deliver additional results above the productivity gains themselves.

    1. Measure, improve and repeat.

    Implement ongoing checks and balances to evaluate and measure activity. Adjust KPI’s accordingly, make better business decisions, and target high yield territories and stores. And always look to course correct if necessary with visibility generated by a closed loop system.

    Perfect Store visits executed correctly offer more productive field teams, visibility into lost sales opportunities such as OOS & promotional non compliance, and the ability to identify new opportunities with the store manager, take orders and sell more in the store.

    Bring your company’s “perfect store” to life – invest in today’s latest technology and tools, communicate, motivate and compensate your field teams and actively consult to store managers by sharing store specific data. This will result in increased sales – a win for you, your sales teams, the retailer and your end consumer.

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