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Tag: Shibuya

  • Nike launches Jordan World of Flight in Shibuya, Tokyo

    Nike launches Jordan World of Flight in Shibuya, Tokyo

    Located in the capital’s Shibuya district, close to the Harajuku trade zone and along Meiji Dori Street, the 9,200-square-foot space is a designed “as a tribute to basketball culture and Jordan Brand’s identity and heritage,” according to a press release.

    Inside, visitors will find Jordan brand footwear and apparel products across men’s, women’s and kids, as well as customizable products in the store’s ‘The Workshop’, including the AJ1 and the Renegade jacket.

    The Shibuya store will have a dedicated ‘Snkrs’ area for shoppers to pick up products from the app; ‘The Flight Lounge’, which offers an in-store space for members to immerse themselves in Jordan Brand history and basketball culture, as well as a ‘ Nike Member’ innovation center, providing an opportunity for visitors to test new offerings and experiences.

    The ‘Content Studio’ allows shoppers to film unboxings and reviews and create content to share through their social handles.

    Connecting to the region’s local culture, Jordan also commissioned local artists to present their work throughout the store. The Japan opening comes on the back of the Jordan World of Flight opening in Milan in December 2022.

    “Following the launch of Milan, Jordan World of Flight Shibuya provides another unique expression of basketball culture. Tokyo serves as the perfect backdrop, a city that is constantly pushing the edges of innovation, fashion, music and art,” said Craig Williams, president, Jordan brand.

    “Alongside a best-in-class retail assortment, World of Flight is a manifestation of the full potential of the brand. By connecting with people around the world through the values the Jumpman represents, we hope to create even deeper ties to our consumer and underline the culture that unites us all.”

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  • Prada opens a new store in Tokyo’s Shibuya district

    Prada opens a new store in Tokyo’s Shibuya district

    Italian luxury fashion house Prada has opened a new boutique in Tokyo’s Shibuya district, featuring the unique evolution of its green-themed interior design.

    Located at the Miyashita Park shopping mall, the store is designed by OMA studio, founded by Rem Koolhaas. With a floor area of about 300sqm, it displays Prada’s full range of clothing, bags, accessories, and footwear for men and women in unisex and thematic versions.

    The store also offers cotton poplin t-shirts featuring original prints exclusive for the store’s opening, including a Prada oval logo reinterpreted by OMA bearing the Prada Miyashita Park store name, and a travel tag print with TYO (Tokyo) symbols.

    The external facade features floor-to-ceiling glass, which allows a view into “a dreamlike, virtual ‘container’ against a dynamic backdrop.”

    The store interior has a black-and-white chequered floor and green walls designed in backlit “sponge” – the ‘air and matter’ hybrid material designed by OMA. A digital wall, which can be assembled and disassembled, is installed to draw attention.

    The brand uses aluminum for all displays and racks to “enhance the minimal aesthetics and contemporary feel of the interiors”.

    Coinciding with the store’s launch, Prada has announced a digital project called “My Shibuya View”, featuring personal films introducing creators and musicians’ favorite spots in Shibuya. Project participants include singer and songwriter Taichi Mukai, model Ruka and actor, model, and musician Yoshi.

  • Palace skate wear to make debut in Tokyo

    Palace skate wear to make debut in Tokyo

    Cult-classic skate brand Palace opened its first store in Tokyo, opting for the Japanese capital to debut its logo-ed fashion and apparel in the archipelago Asian nation.nThe British street label first announced the Tokyo location via Instagram, in a short teaser film featuring actor and comedian Jonah Hill, which was a similar store reveal stint used by Palace to unveil its New York store.

    Marking the new Shibuya district store, which took place November 3, the London brand has released a series of fashion items exclusively for the new location.

    The Tokyo capsule features pieces referencing Japan, including a Mount Fuji graphic hoodie.

    In the mix is also a limited-edition “P.A.L.A.C.E” branded leather card holder, luggage tag and passport cover, as well as “Made in Scotland, Designed in London” rainbow knitwear, in collaboration with fellow Briton Pringle of Scotland.

    Founded in London in 2009 by Levent Tanju and Gareth Skewis, Palace has in the last nine years garnered a cult-style following among skaters by toying with industry conventions.

    It is known for flipping 90s skate videos upside, promoting the kitschy side of the era’s VHS tapes, as well as its now globally recognised Palace logo, which features on oversized hoodies, sweaters and other streetwear pieces.

    It has been in collaboration with Adidas since 2015 and has also previously collaborated with Reebok and Oakley. Most recently, it has teased an upcoming collaboration with Ralph Lauren in Japan.

    Palace currently operates locations in London and, since spring 2017, New York’s SoHo neighbourhood.

    Palace Tokyo’s official address is 2F & 3F, 5-9-20 Jingumae, Shibuya-ku in Tokyo, Japan.

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  • Shibuya Apple store reopens after a year of renovation

    Shibuya Apple store reopens after a year of renovation

    The Shibuya Apple store in Tokyo has reopened today with striking modern styling, coinciding with the release of the iPhone XR. The new four-storey design features dramatic natural lighting and a new spiral staircase, described as “stunning” by local media. The store, which reserves substantial space for back-of-house activities, took 11 months to transform, during which time two further stores were opened in Japan.

    The original Shibuya store, which opened in 2005 as the fourth in Japan, was also well-known for its distinctive spiral staircase, reflective of Apple’s retail aesthetics at the time. The new design is closer in look to that of the Steve Jobs Theatre.

    Comparing the original design with the revamp offers a unique perspective into Apple’s evolving retail architecture. The earlier version of the store, optimised for the iPad era, has been enlarged vertically rather than relocated to more expansive premises, indicating the importance to Apple of the location over the venue’s suitability for the brand’s contemporary retail features such as its video wall, which is conspicuously absent in Shibuya.

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  • Pokemon cafe to open in Singapore next month

    Pokemon cafe to open in Singapore next month

    Singapore will be the first country in South-east Asia to have its own Pokemon cafe, albeit only for some two months.

    The cafe, which will run from May 27 to July 31, will be located on the fourth floor of Bugis Junction. During this time, the Pokemon cafe will be temporarily taking over the retail space of Everything With Fries at #04-05, said Parco in a press statement on Monday (April 25).

    Besides Pokemon-themed food, the cafe will also be selling some limited edition merchandise, the retailer said. Photo sessions with Pikachu will also be available.

    Parco said the cafe will be a reproduction of the one that ran in Shibuya, Tokyo from January to March last year.

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  • MSGM new boutique in Tokyo

    MSGM new boutique in Tokyo

    Italian fashion label MSGM has opened its first boutique in Japan, in Tokyo’s Shibuya district.

    It is MSGM’s fifth monobrand shop in the world, again with its interior design concept being the brainchild of founder/creative director Massimo Giorgetti. He collaborated again with Milan-based architect studio CLS Architetti, as well as Tokyo studio Garde.

    Over two levels, the Tokyo store covers 2152 sq ft (199.9 sqm), and carries the brand’s men’s, women’s and accessories collections. It continues label’s street-style aesthetic with flexible iron structures and black-and-white marble surfaces with fluorescent yellow lines for exhibiting products.

    Another feature is geometrically shaped neon tubes on the ceilings, and there are two artworks, by Japanese-American artist Shingo Francis.

    MSGM’s other monobrand boutiques are in Singapore, Hong Kong, Milan and Dubai.

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