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Tag: Shibuya109

  • Cafe24 to partner with Shibuya109 in O2O concept

    Cafe24 to partner with Shibuya109 in O2O concept

    Cafe24 and Shibuya109 have joined together to promote Korean fashion products in Japan and Japanese products on the global online marketplace.

    The South Korean online retail platform Cafe24 has found an ideal partner in iconic Japanese fashion mall Shibuya109 to promote international sales of products from both countries in an O2O initiative which involves an exchange of business infrastructure and expertise.

    The two firms will jointly open a pop-up shop in the Shibuya109 online to offline integrated store Imada Market later this year.

    Cafe24 expects that the partnership will make localised offline store selection, product sales and integrated marketing services available for Korean brands seeking to rapidly enter the Japanese market.

    Shibuya109 President Tomoo Kimura said, “It is exciting to be able to introduce Cafe24’s K-fashion brands through Shibuya109’s Imada Market. Shibuya109 will work to build a lasting relationship with Cafe24 to help Japanese brands go global.”

    Shibuya109 fashion mall was founded in 1979, and sells to a young target market. The brand opened in Hong Kong’s Harbour City in 2016.

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  • Shibuya109 opens in Hong Kong

    Shibuya109 opens in Hong Kong

    The Japanese department store Shibuya109 has opened its first outlet outside its home market – in Market City in Kowloon, Hong Kong.

    Owned by Tokyu Hands, Shibuya109’s first Hong Kong store is described as a ‘mini-mall’ offering just a curated collection of brands from Japan to test the broader Asian market.

    The store opened quietly during the Christmas season lead-up taking up an 800sqm space on the third floor of Gateway Arcade at Harbour City in Tsim Sha Tsui. It is home to 13 retail brands from the Tokyo stores: Ank Rouge, Duras, Esperanza, Ki La Ra Girl, Liz Lisa, MLR, Rady, Redyazel, Regalect, Samantha Vega, Secret Honey, SLY and Wego Tokyo. For six of these brands, it will be their first launch on an overseas market.

    There is also a space tagged Shibuya109 Stage, dedicated to incubator brands.

    Shibuya109 takes its name from the popular shopping district in Tokyo.

    The concept of the mini mall is to highlight Japan’s fashion culture.

    Tokyu Malls Development Corporation says it chose Hong Kong because of its popularity with tourists – some 50 million people a year visit the territory.

    If the Hong Kong store proves a success, Tokyu will consider similar such outlets in Singapore and other Asian cities.

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