Travel retail concept Beauty&You by The Shilla Duty-Free is celebrating the Year of the Rat at Hong Kong International Airport with an array of Lunar New Year offers until the end of February.
The retailer will be featuring its first exclusive product with Lancome; a new brand launch; and in-store retailtainment marketed to “discerning travelers looking to ring in the New Year with a complete beauty haul”.
The Shilla’s partnership with French perfume and cosmetic house Lancome introduces the first in its line-up of special offers this year, a collection of Valentine’s Day limited edition 196 lipsticks in drama matt and lacquer textures, as well as an exclusive complimentary pouch.
Beauty&You is also unveiling skincare brand First Aid Beauty at HKIA for the very first time, featuring a curated product selection from the brand.
The Shilla travel retail MD Changha Shin said the partnership with First Aid Beauty is a testament to Beauty&You’s strong positioning and ability to collaborate with a multitude of brands.