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Tag: shoppers stop

  • Shoppers Stop reveals new store concept in Delhi

    Shoppers Stop reveals new store concept in Delhi

    Indian department store chain Shoppers Stop has opened a new 33,000sqft outlet in Delhi.

    The store was designed by the Dubai office of Schwitzke & Partners to reflect the latest international trends in retail strategy. This includes aspects such as merchandise presentation, customer movement and navigation, and department adjacency.

    Having expanded operations to more than 80 locations across India, Shoppers Stop was looking to evolve its stores’ aesthetic and presentation to upgrade customers’ shopping experience.

    The design features specific materials and elements to highlight each division in order to boost recognition. Another objective was to design the brand areas to be unobtrusive, so all brands have sufficient space to express themselves.

    The departments implement new merchandise presentation solutions, which includes fixture designs to accentuate individual products. Customer touchpoints were also given a m

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  • Shoppers Stop revamps department store design

    Shoppers Stop revamps department store design

    Indian retail conglomerate calls in German design house to create new concept.

    Indian fashion and lifestyle retailer Shoppers Stop, which operates large-format department stores, home stores and specialty stores across the country, is implementing a new store design concept for its department stores nationwide.

    The new concept is the work of German architecture, design and branding firm Schwitzke, with the first store opening last month in Ambience Mall Vasant Kunj, New Delhi.

    “The objective behind this exercise was to upgrade the shopping experience at our stores,” said Shoppers Stop customer care associate, MD and CEO Rajiv Suri. “We engaged Schwitzke to help us conceive this concept that offers a modern shopping experience to our customers in line with what is happening globally. Carrying all our categories and spread across 60,000sqft, the new outlet opened in Delhi reflects the latest aesthetics in-store design.”

    The new design will be applied to all the retailers’ department stores going forward.

    “Every year, we open between five and seven department stores,” said Suri.

    “These will all be rolled out in the new design format. Anywhere between five and seven existing stores will also get renovated annually to upgrade the shopping experience. It will take us some time to renovate all the department stores, but I think there will be continuous evolution on the concept itself. There could be another upgrade to this concept considering frequent and constant changes in digitisation. So there will be small amendments/updates as we go on.”

    The rollout of the new design will be gradual, with touches and visual elements of the concept temporarily added to the existing 83 Shoppers Stop stores across the territory prior to each location’s full fit-out.

    The company has earmarked a third of its profits for upgrade and renovation of its store network, with the remaining funds allocated to setting up new stores and IT systems upgrades. The firm plans to open 25 new stores this year.

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  • Snapdeal integrates offline, online retail in new platform

    Snapdeal integrates offline, online retail in new platform

    Indian online marketplace Snapdeal has launched an omnichannel platform that integrates its offline and online retail channels. It offers customers the convenience of online discovery and ordering along with faster hyper-local fulfilment and is expected to power an ecosystem of leading brands, large format retailers (LFRs), small businesses and technology start-ups. 

    The first categories to go live on the Janus omnichannel platform will be mobile phones in partnership with The Mobile Store (TMS), automobile tyres with Michelin, inverters and batteries in partnership with Luminous and fashion products with Shoppers Stop.

    “This platform will blur the lines between offline and online retail, demonstrating that both channels can act as gateways to each other,” said  Kunal Bahl, Co-founder and CEO, Snapdeal.

    Snapdeal said various studies have shown that consumers switch between online and offline before making purchase decisions. For one, 77 percent of consumers browse in stores before making a purchase online and 55 percent consumers conduct on-the-go mobile research before making a purchase in-store.

    In certain categories of products like mobile phones, majority customers follow up their online purchase with a visit to the store for accessing related services like data transfer, screen protection etc.

    These trends clearly indicate a need to create channels for customers to seamlessly access the benefits of both online and offline to create a delightful buying experience.

    Customers buying their phones on Snapdeal will have the option to pick up or get their phone delivered from the nearest TMS store within two hours of ordering. TMS trained agents will also help set up and demonstrate phone features in addition to offering services like sim resizing, data transfer, screen guard installation, all in the comfort of the buyer’s home.  Customers will also be able to access these services at the nearest store if they chose the pickup option. These services will be available across 70 cities in India. 

    “We look forward to scaling up this ecosystem by leaps and bounds in the coming months with more like-minded partners,” said Tony Navin, Senior Vice President, Partnerships and strategic initiatives.

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