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  • OneSiam Bangkok teamed up with Air Asia to lure Chinese shoppers

    OneSiam Bangkok teamed up with Air Asia to lure Chinese shoppers

    Bangkok’s three shopping centres grouped under the OneSiam brand, are collaborating with Air Asia to encourage more Chinese tourists to Thailand. The malls – Siam Paragon, Siam Center, and Siam Discovery – have received backing from the Tourism Authority of Thailand (TAT)’s Chengdu office to launch a campaign called Air Asia x OneSiam present Thailand Shopping Festival. It will run from now through to the end of the Lunar New Year celebration early next year.

    The partners believe the campaign will help achieve an anticipated 15 per cent increase in Mainland Chinese tourists visiting Thailand next year.

    Chinese remain the largest demographic group of tourists visiting Thailand, according to Charun Chuennaitom, director of the TAT Chengdu Office. TAT data shows that between January and August this year, an estimated 25.8 million tourists travelled to Thailand, 10 per cent more than during the same period last year. Chinese accounted for 7.7 million of those, up by 16.5 per cent.

    Tanavan Arkaleephan, director of tourism department at Siam Piwat, said OneSiam is a popular destination for Chinese travellers.

    “Each day there is an estimate of 150,000 to 200,000 shoppers in Siam Paragon, 120,000 to 150,000 in Siam Center and Siam Discover, separately. The ratio of Thai visitors to Chinese visitors is 60 to 40.”

    He said the top five tourist sources to regularly visit OneSiam are China, Hong Kong, South Korea, Malaysia and Singapore, but Chinese remain the majority group.

    Tourists who between now and February 28 present an Air Asia boarding pass to One Siam staff at the Siam Paragon tourist lounge, and who follow the OneSiam WeChat account, can receive privileges and promotions from partnering brands, including vouchers from OneSiam, product samples from Pralyn, 30 per cent discounts on body massage therapy from The Beauty Art, and discount offers from Thai designer brands.

    Tourists can enter to win tickets from Air Asia and shopping vouchers at OneSiam.

    Air Asia offers direct flights from Bangkok to 15 destinations in China.

    Nattinee Tawanchulee, director of commercial at Thai AirAsia, said as part of the collaboration, Air Asia has a surprise in store for travellers on some flights from Chongqing to Bangkok, with an in-flight fashion show showcasing special collections from Thai brands including Fri27Nov, Iconic, Kloset, Rotsaniyom, and Theatre.

  • IconSiam Bangkok due to open November 9

    IconSiam Bangkok due to open November 9

    Bangkok’s massive IconSiam development will open on November 9, its developers have confirmed.

    The US$1.67 billion complex being constructed on a 400-metre-long stretch of the Chao Phraya River will feature 14 flagship stores of internationally renowned brands, many of them taking space in the ultra-luxury 25,000sqm glass pavilion called IconLuxe, located next to the river and featuring the longest pillarless glass facade in the world.

    The development will be home to two shopping centres, whose tenants will include 188 brands and store concepts from around the world making their debut in Thailand, including duplex maisons for luxury brands.

    IconSiam CEO Supoj Chaiwatsirikul says IconSiam will represent “a completely new business model for destination development” in Thailand.

    “We are committed to making IconSiam a new national landmark and an exciting global destination. We have therefore placed particular emphasis on becoming the location of choice for the flagship stores of the world’s finest brands as well as introducing many firsts and innovations at the various outlets.”

    The development will comprise a 750,000sqm mega-destination featuring not only two shopping precincts, but theme parks, a museum, hotel and apartment towers.

    “IconSiam will excite visitors with a rich diversity of offerings, including art and culture, in addition to extraordinary dining and shopping possibilities,” said Chaiwatsirikul. “The project is co-designed and co-activated in collaboration with enterprises of all sizes and with people from all walks of life, and the benefits of the project are shared among all parties.

    “We have made every participant in IconSiam – whether they be outlets selling products, or designers and artists showcasing their creations, or even neighborhood communities helping in our operations – an inseparable part of our business model and they play a part in shaping our development.”

    Flagships line up

    Flagship stores at IconSiam will include the largest Adidas Original store in Asia, H&M-owned fashion label Cos, an Aland lifestyle concept store from Korea, and local accessories brand Naraya. H&M will open a three-level store.

    UK retailer JD Sports will open its first Thai store at the development and Nike’s store will be the first in Asia with a Kicks Lounge.

    The retail development is anchored by Thailand’s first Takashimaya department store from Japan which plans to introduce 170 brands into the market for the first time.

    Details have yet to be released about world-class restaurants and a rooftop bar planned for the complex. Besides those, IconSiam will feature seven food and beverage zones, each with a different atmosphere and concept. Tenants will include Singapore’s Jumbo seafood restaurant and Taiwan’s Harbour restaurant.

    Fitness First will open its largest Thai venue yet.

    Opening festival

    Chaiwatsirikul says IconSiam has budgeted THB1 billion (US$31 million) on an opening and launch festival, including extensive international communications.

    “Because IconSiam will be a showcase for the very best that Thailand has to offer and serve as a platform to propel Thai brands, products, artists, artisans and Thai culture onto the global stage, we are investing heavily to make IconSiam globally visible. We want IconSiam to be a magnet for the country, capable of drawing hundreds of thousands of international and local visitors a day, and to bring honour to Thailand,” he said.

    Meanwhile, the development’s two luxury residential towers remain under construction. The 70-floor, luxury Magnolia Waterfront Residences with 379 residential units is 90 per cent complete, while the 52-floor, super luxury The Residences at Mandarin Oriental Bangkok with 146 units is 80 per cent complete.

    IconSiam is being developed by three Thailand companies: shopping centre operator Siam Piwat, which owns Siam Center, Siam Paragon and Siam Discovery; residential developer Magnolia Quality Development Corporation; and multinational conglomerate Charoen Pokphand Group.

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  • Siam Piwat adds top brands under ‘One Siam’ banner

    Siam Piwat adds top brands under ‘One Siam’ banner

    Four global brands have opened stores in the One Siam precinct in downtown Bangkok, two of them the retailers’ largest concept stores in Southeast Asia.

    Siam Piwat, parent of Siam Paragon, Siam Center, and Siam Discovery, is combining the properties under the One Siam banner to entice shoppers and encourage cross-patronage.

    The new stores are:

    • Spanish brand Cos, a subsidiary of H&M, has opened its first store in Thailand, taking 546sqm on the first floor of Siam Paragon.

    • Onitsuka Tiger, a subsidiary of Asics, has opened its largest store in Southeast Asia, taking up 300sqm of the ground floor of Siam Center.

     

    • Thai bag, shoes and accessory brand Lyn has opened its first concept store in Thailand on the ground floor of Siam Center.

    • Tokyo dessert brand Croquant Chou Zakuzaku has opened its first Thai branch, on the mezzanine floor of Siam Center.

    Cos MD Marie Honda, describing Thailand as “a vibrant country,” has high expectations for the brand in its newest international market. “We hope our customers will enjoy this new location, which brings to life our commitment to functional design and quality.”

    Croquant Chou Zakuzaku is the latest brand from Bake Cheese Tart Thailand company, serving what it describes as a “wearable choux” concept. “Each choux is unique in an unconventional way and like a fashion item to enjoy any time,” the company said of the concept. The shop also sells soft-serve ice cream made from Hokkaido milk.

    The new Lyn concept store is decorated with black glass and gold metal, designed to portray its “affordable luxury” market positioning and an identity of “trendy, sexy, elegant and sophisticated”.

    Mayuree Chaipromprasith, senior executive VP to Siam Piwat says the One Siam malls are drawing steady enquiry from international brands seeking retail space because of the group’s focus on innovative lifestyle.

    “We focus on offering new concepts to develop new projects, retail businesses and a variety of cutting-edge lifestyle concepts which never existed before in Thailand, or even for their first time in the world,” she said.

    Meanwhile, the Ecotopia zone on the fourth floor of Siam Discovery has introduced some new brands for a health-conscious clients: Bija – skincare products based on rice; Greenhouse & Thlos – organic products that support communities; ZweetHerb – sugar substitute derived from natural stevia; Hyper Design Lab – home decor products designed from natural and wasted materials.

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  • Siam group launched “Thai Airways Royal Orchid Plus Members” campaign

    Siam group launched “Thai Airways Royal Orchid Plus Members” campaign

    Siam Paragon, Siam Center, and Siam Discovery, Bangkok’s three major shopping destinations, have introduced the “Thai Airways Royal Orchid Plus members”, a special campaign starting from now until June 30, 2018 to fulfill traveling experience for tourists with  special privilege for Royal Orchid Plus members.

    Tourists who are members of Royal Orchid Plus will get a complimentary PANBURI Indochine scent mini gift set, and VIZ Titanium membership card by simply presenting your  Royal Orchid Plus membership card and Thai Airways boarding pass at Tourist Lounge, G Floor, Siam Paragon.

    Additionally, for Royal Orchid Plus Platinum members will enjoy receiving a complimentary M Card Lounge access when spending over 20,000 THB, and Jamie’s Italian voucher, as well as Siam Discovery Open Space discount voucher worth 500 THB.

    Moreover, for tourists traveling from Moscow, Tehran, or Dubai from today until December 2017 will receive a complimentary PANBURI massage-on-the go kit.

    Come to join us with ultimate shopping and travelling experience under the campaign “Thai Airways Royal Orchid Plus Members” at Siam Paragon, Siam Center, and Siam Discovery from today to June 30, 2018.

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  • Aland introduces K-pop style to Bangkok

    Aland introduces K-pop style to Bangkok

    Korean fashion retailer Aland, known by millennials in its homeland for its styles influenced by K-pop, has opened a store in Bangkok.

    It has a network of shops across Seoul and also in Hong Kong. Like these, its new Siam Center outpost offers young and emerging Korean fashion and lifestyle brands.

    Run as a franchise by Thai retail and development company Siam Piwat, which owns Siam Center as well as other malls in the capital. The store’s interior design palette is dominated by stainless steel, creating a minimalist environment geared toward millennial shoppers.

    The store carries 80 Korean brands in different categories including fashion, beauty, accessories and lifestyle. It will also partner regularly with artists to launch collaborative collections, such as the 3.3 Field Trip x MMMG co-designed eco bags and pouches by Soo-yeol Bae.

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  • Reinvented Siam Discovery wins two awards

    Reinvented Siam Discovery wins two awards

    Siam Discovery – The Exploratorium, Thailand’s first hybrid-retail destination and lifestyle specialty store which opened in May, has won two awards.

    A reincarnation of the old Siam Discovery, the store was named Best Retail Development and Best Commercial Development in the latest Thailand Property Awards.

    Best Commercial Development award from Thailand Property Awards 2016

    Best Retail Development award from Thailand Property Awards 2016

    Siam Discovery is owned by Siam Piwat, which also owns and runs Siam Center, Siam Paragon and Paradise Park shopping centres, and jointly owns megaproject IconSiam.

    “Siam Discovery has broken every rule of Thailand’s retail industry to offer exciting experiences and creativity,” says Siam Piwat CEO Chadatip Chutrakul.

    Chadatip Chutrakul, Chief Executive Officer of Siam Piwat and Oki Sato, Chief Consultant for the overall design inspiration for the new Siam Discovery

    “The awards reflect the success of the distinctive design and the ideas behind it by a team of design experts such as Nendo’s Oki Sato and Urban Architect, who came together and imbued the architecture of the refurbished Siam Discovery with elegance and uniqueness.”

    She says the new concept permeates “every single design detail” across more than 40,000 sqm, including open space.

    Dan Tantisunthorn, Charnchai Cherdchuwongthanakorn, Paiboon Jaikla_ Siam Piwat's Senior Executives collected award from Suwat Liptapanlop_ representative of the judges

    “Even the product displays and stores of more than 5000 brands are decorated to match the personalities of each specific Lifestyle Lab on each floor. This gives our customers the freedom to browse for products that suit their stories and interests, and make shopping both convenient and a fun exploration.”

    In their 11th edition, the Thailand Property Awards aim to boost the stability and efficiency of the country’s real-estate market and encourage entrepreneurs.

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  • Siam Center Unleashed the Creativity in “Siam Center Art Traction” Art Exhibition

    Siam Center Unleashed the Creativity in “Siam Center Art Traction” Art Exhibition

    Siam Center, the Ideopolis, sparks the creative ideas in “Siam Center Art Traction”, on the 1st and 2nd floor of Siam Center until July 2016. The exhibition displays a wide range of well-selected art pieces by several artists from various fields of art, such as world-renowned Malaysian artists Jun Ong, well-known Thai artists like Jitsing Somboon, Anon Pairot and Rukkit Kuanhawate, and young artists from four leading universities in Thailand. Last but not least, the art lovers will meet Mr. P Water, the art installation by Propaganda.

    Chanisa Kaewruen, Senior Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat Co., Ltd., revealed that Siam Center has played the leading role as the center of arts, fashion, technology and lifestyle. It always seeks for the world-class work of art to inspire people. Now, Siam Center is hosting Siam Center Art Traction between June and July 2016 to display the masterpieces of famous artists in different fields. The exhibition starts with Jun Ong and his PLASTIC PARTITIONS, using mixed art to serve as the board of idea. It displays questions and let the visitors give comments by pressing the button on LED screen, which projects the different levels of brightness. When the visitor presses the button three times, the blinking light will appear. It means the visitor absolutely agrees with the question. If pressed twice, the button will show the still light, which means the visitor simply agrees. If pressed once, the button will project the dim light, which represents the visitor’s disagreement.

    11. Artpiece from Museum road selected by Jitsing Somboon

    Two more exhibitions are held to promote the talent of students from the leading universities. First, Jewelry Degree Showcase by Silpakorn University displays the theses of senior students of Jewelry Design Department, Faculty of Decorative Arts, Silpakorn University. Moreover, the art workshops are weekly conducted on cold enamel, wire bending, drawing, gold leaf covering, knitting, crochet, stamping letters on metal plate and making wool accessories respectively. This exhibition will take place until July 31, 2016, at the area connected to BTS on the 2nd floor of Siam Center. Live Design Functional Art Project by Silpakorn University exhibits the theses of the senior students of Applied Art Study, Faculty of Decorative Arts, Silpakorn University, between June 23 and July 31, 2016, on the 1st floor of Siam Center.

    Another must-visit exhibition is “Museum road selected by Jitsing Somboon”, which takes place until July 31, 2016, on the 1st floor of Siam Center. Jitsing Somboon, Creative Consultant of Greyhound, selected these impressive items from the fashion theses of senior students from four leading universities, namely Silpakorn University, Srinakharinwirot University, Rangsit University and Bangkok University. He admired the distinctiveness of these exhibits because they combined both old and new techniques. For the materials, some students selected the forgotten materials while others used new and bold materials to inspire the visitors. Therefore, the fashion items in this showcase were something beyond clothing. They were art objects displayed in one-sided glass cabinet covered with wrinkled plastic. He got this inspiration while taking a tour in museums and browsing through art pieces. That’s why he would like to reflect the value of the students’ work and their effort in an easily accessible way.

    In addition, Siam Center presents Art Installation by Rukkit Kuanhawate on the 1st floor of Siam Center and Donate It Forward by Anon Pairot, together with his partners, to encourage everyone in the society to do the good deeds. Moreover, the famous Mr. P by Propaganda comes back with his new look called Mr. P Water as an eye-catching art installation that welcomes everyone at Parc Paragon.

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  • Siam Discovery ready to offer new experiences

    Siam Discovery ready to offer new experiences

    Siam Discovery will open its doors on May 28 and will become Thailand’s largest lifestyle speciality store. The 40,000-square-metre complex will also be the Kingdom’s “Biggest Arena of Lifestyle Experiments” in retail space.

    Mayuree Chaipromprasith, senior vice president for business promotion at Siam Piwat, said that with the facelift the new Siam Discovery complex would serve individual shoppers who are curious and want to try new things as well as discover new experiences.

    “Both Siam Paragon, Siam Center, and the latest new Siam Paragon will have their own unique positioning, and will not cannibalise each another,” said Mayuree.

    She said Siam Paragon offers high-end fashion brands, while Siam Center will serve people who look for trendy fashion products made by local Thai designers. Siam Discovery, however, will provide hybrid lifestyle products, a combination of imported luxury and local brands.

    “The three shopping complexes will share the core values of Siam Piwat, which are: understanding [shoppers and tenants]; trustworthy; missionary; daring [with new innovations that break the rules]; and a commitment to excellence,” said Mayuree.

    She said the new Siam Discovery will offer lifestyle experiments for individual consumers in their areas of interest. The complex will create hybrid experiences in retail space, which will break all retailing rules.

    Charnchai Cherdchuwong-thanakorn, senior executive vice president for retail business development at Siam Piwat, |said the company will spend Bt300 million on the grand opening event and opening promotions of Siam Discovery, which aim to make Bangkok the retail hub of the Asean Economic Community (AEC) and the world’s favourite shopping destination.

    “The new Siam Discovery marks the introduction to Thailand of a new retail concept – a hybrid retail destination spread across 40,000 square metres. We expect to double |our sales per square metre with the new concept as well as |reinforce our reputation as a thought-leader in Thailand’s retail sector, creating unprecedented destinations that compete with the best of the world’s destinations,” he said.

    Charnchai said that highlight brands or stores at the new Siam Discovery centre will be divided into five different categories: everyday products; trend products; innovative products and services; sustainable products; and collaborations and Absolute Siam products.

    “We expect the new Siam Discovery complex to draw approximately 100,000 shoppers a day in the first 12 months, of which 65 per cent will be Thais and the rest 35 per cent foreigners,” Charnchai said.

  • Bangkok 18th most attractive retail city

    Bangkok 18th most attractive retail city

    Bangkok ranks 18th in terms of international retailer attractiveness, just ahead of Las Vegas, in a new report from real estate consultant JLL. “The Destination Retail 2016” report also revealed that Asia boasts five out of the 10 most appealing destinations for international retailers globally.

    According to JLL’s report, which for the first time provides a global ranking of 140 cities by their appeal to cross-border retailers, Hong Kong is second only to London in popularity. Also among the top 10 are Shanghai, Singapore, Beijing and Tokyo.

    Boosted by rising income levels and growing tourism numbers from across the world, Bangkok has attracted many international brands, such as H&M, Zara Home, Pull & Bear and Victoria’s Secret. Recently, retailers such as Dior Homme, Pierre Herme, A Bathing Ape and Tiffany & Co have started trading in the city. The Ratchaprasong area is Bangkok’s retail centre and attracts many locals as well as tourists, thanks to its central location and adjacent skytrain. It houses 11 shopping centres, including Siam Paragon, CentralWorld and Siam Square One.

    The recently completed EmQuartier, Central Westgate and CentralFestival EastVille, all outside the city centre, are providing new attractive opportunities to international retailers.

    Bangkok’s retail landscape continues to diversify, with renovations at Siam Discovery and several suburban CentralPlaza retail stores, the opening of HaHa Market and the continued success of Asiatique The Riverfront, a combined shopping centre and night bazaar.

    Cities in Asia-Pacific are the most appealing destinations for luxury retailers to set up shop. Seven Asia-Pacific cities are among the global top 10: Hong Kong, Tokyo, Shanghai, Singapore, Beijing, Osaka and Taipei.

    “Hong Kong remains Asia’s leading luxury shopping destination with many retailers using it as a springboard for expansion into China,” said James Assersohn, retail director for Asia-Pacific at JLL. “While there has been a noticeable slowdown in luxury sales due to China’s slowing economy and the government’s anti-corruption crackdown,Hong Kong continues to attract many high-spending Chinese tourists,” he said.

    More broadly, the dominance of Asian cities in the index highlights the attractiveness of the region to retailers, thanks to its burgeoning middle-class and growing levels of affluence, said Mr Assersohn.

    Tokyo, which takes fourth place globally, has seen a revival in luxury retailer’s demand for high quality real estate as a result of an improving economic climate and rising tourism numbers. The yen, which has devalued by nearly 30% since 2012, has made Japan a magnet for retail tourism across the region. International visitors to Japan rose 47% in 2015 with the largest contingent from China. A weaker yen is also encouraging Japanese to make the most of their luxury purchasing power at home.

    Shanghai, meanwhile, at number six in the ranking, is catching up fast on Hong Kong to become one of Asia’s leading luxury retail destinations and remains China’s premier shopping destination.

    “Thanks to a diverse economy and wealthy consumer base, Shanghai has become a favourite place for international brands to test the Chinese market and gain brand exposure,” said Mr Assersohn.

    (Original article from BangkokPost)

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  • Siam Paragon innovative strategy to bait customer

    Siam Paragon innovative strategy to bait customer

    Discounts of up to 80 per cent and a chance to win prizes – including gold bullion – are key elements in a Chinese New Year campaign at Siam Paragon and Siam Center in Bangkok.

    Running from February 3 to March 13, the Siam Prosperous Chinese New Year 2016 campaign is offering 7.5 million baht ($200,000) in prizes for lucky shoppers. The aim of the event is to attract both locals and international tourists to the two malls, which feature fashion and lifestyle brands.

    A feature of the campaign is a free daily performance of The Magic of Seven Animals of the Gods by Hong Kong performance troupe Lok Chee Fu, at the Parc Paragon events space, where the celebrations will be officially launched on February 4.

    Marketing executive Chanisa Kwewruen of Siam Piwat, which runs the two centres, says the annual festival attracts more tourists each year, especially from China, Hong Kong, Singapore, South Korea and Taiwan.

    Chanisa Kaewruen, Deputy Managin ... am Piwat (center) and model

     

    “Tourists of Chinese descent comprise nearly 50 per cent of the foreign tourists who visit the two shopping centres.

    “Also, this Chinese New Year marks the first time the ASEAN Economic Community is officially involved.”

    Shoppers will receive a lucky-draw coupon for every 2000 baht they spend. The main prizes at stake include gold bullion worth 1 million baht (one winner), a model of the Royal Barge Suphannahongmade of 99.9 per cent yellow gold by Prima Art (two winners) and eight propitious trees made of 99.9 per cent yellow gold by Prima Art (20 winners). The 24 top spenders of the week will each win a 100,000-baht treatment from The Scarlett Clinic.

    Privileges are also offered for holders of participating credit cards.

    Meanwhile, the Siam Chinese New Year Sale from February 3 to 14 offers discounts of up to 80 per cent on leading brands. Special Siam Ang Pao (also known as Siam red envelopes) are also given away to shoppers from February 6 to 8, enabling them to win gift vouchers and discount cards.

    Ten Siam Paragon customers who spend 300,000 baht on February 8 will each receive a TWG hamper worth 10,000 baht.

  • Thais battle over limited Adidas trainers

    Thais battle over limited Adidas trainers

    One person fainted and a shop door was damaged after hundreds of Adidas fans tried to push into its Siam Center store on Saturday morning to get their hands on the limited NMD R1 sneakers.

    The photos and videos, which went viral over the weekend, show Adidas fans crowding in front of the Siam Center store as the employees desperately yelled at customers to step away and refused to open the doors.

    adidas3

    Some of them had reportedly camped out in front of Siam Center overnight as the store only had 51 pairs of NMD R1 in stock.

    One customer at the front reportedly fainted as the shop door was damaged. On the Adidas Facebook page, some users also left comments that they had seen a few people getting injured in the mad event.

    Some customers had their shirts ripped, others had their eye glasses broken, and some even lost their shoes in the scuffle.

    The shoes cost THB6,990.

    “We’re not gonna sell them today! Please don’t push forward. Our shop is now damaged. We can’t open the shop now!” she continued.

    The chaos ended with the store refusing to open, likely to prevent people from stomping each other to death.

    adidas2

    The shop decided it would choose who could buy the shoes by drawing lots. It is unclear if the lucky draw has taken place yet.

    The NMD R1, or “Nomad,” is described as a “gem of the Adidas design team,” combining design and functionalities in its three models Micro Pacer, Rising Star and Boston Super.

    We admit, the shoes are pretty sexy.

    Adidas Thailand has not issued an official statement after several fans went home disappointed. It only replied to angry comments on its Facebook page apologizing for the “inconvenience.”

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  • Siam Piwat mounts “The Siam Prosperous Chinese New Year 2016”

    Siam Piwat mounts “The Siam Prosperous Chinese New Year 2016”

    Siam Piwat Company Limited—the operator of Siam Paragon and Siam Center—together with Muang Thai Life Assurance Public Company Limited, Kasikornbank, and Advanced Info Service Public Company Limited, sends happiness during Chinese New Year to welcome the lucky year by launching a special campaign “The Siam Prosperous Chinese New Year 2016” to boost spending during the festival and to attract local shoppers and international tourists to the shopping centers where they enjoy shopping for propitious items as well as fashion and lifestyle ones from leading brands in Siam Paragon and Siam Center. Moreover, the two shopping centers are offering a blow-out sale with up to 80% discount while giving customers a chance to win Siam Ang Pao (red envelope) and many other prizes totaling over 7.5 million baht.

    These special promotions are available from 3 February to 13 March 2016. Siam Paragon also holds a special activity “Siam Paragon The Prosperous Chinese New Year 2016”, allowing its visitors to witness the magnificence of a Hong Kong-based rare-to-see performance “The Magic of Seven Animals of the Gods” by “Lok Chee Fu”—the old performance troupe renowned for over eighty years. The official opening of the event is schedule on Thursday, 4 February 2016 at 17.30 hrs at Parc Paragon. The performance is open to the public with free of charge from 5 to 8 this February, one session a day at Parc Paragon from 17.00 hrs onward.

    Miss Chanisa Kaewruen, Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat Co., Ltd., says, “Every year during the Chinese New Year festival sees a big increase in spending. Siam Piwat has been investing in activities and promotions in order to boost sales in the first quarter. As seen previously, we are constantly holding activities to celebrate many occasions from the New Year festival to Children’s Day and upcoming Chinese New Year and Valentine’s Day. Each of the previous activities attracted the attention of many Thai shoppers and foreigners, allowing the lively economic atmosphere and boosting sales.”

    Chanisa Kaewruen, Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat (center) and models

    Chanisa continues, “The Chinese New Year festival marks the celebrations of Chinese New Year and the ASEAN Economic Community (AEC). Siam Paragon and Siam Center consequently mount “The Siam Prosperous Chinese New Year 2016”, the first campaign with a budget of over 7.5 million baht to have special activities and promotions. This is to create atmosphere which will then persuade consumers, both Thai shoppers and foreign tourists into spending more—making the economy flow—on fashion products, clothes, accessories, gold jewelry, IT products, food products to name but a few. The Chinese New Year festival is the festival which has the biggest spending of the year, allowing an immense amount of money spent each year. This festival manages to attract more tourists—especially the ones from China, Hong Kong, Taiwan, Singapore and South Korea—to the shopping centers than ever. These tourists of Chinese descent are almost 50 percent of the number of foreign tourists who enjoy visiting the two shopping centers. At the same time, this Chinese New Year marks the first year when the ASEAN Economic Community has been officially effective. More Asian people of Chinese descent from different countries joining in the AEC are expected to travel and spend in Thailand.”

    The promotional campaign to welcome this Chinese New Year includes a parade of full-on promotions that feature a chance to win grand prizes. Simply spend every 2,000 baht in the two shopping centers, get one lucky-draw coupon to have a chance to win several special prizes worth over 7.5 million baht. The biggest prizes include gold bullion worth 1 million baht with a quota of one, Royal Barge Suphannahong’s propitious piece of craftsmanship made of 99.9% yellow gold by Prima Art, with a quota of two, as well as eight propitious trees made of 99.9% yellow gold by Prima Art with a quota of twenty. Customers with top spending of the week instantly win The Scarlett Clinic’s Golden Ratio Body Contouring course worth 100,000 baht with a quota of twenty four. Plus many privileges from the participating credit cards.

    Last but not least, the campaign allows customers to go on shopping thanks to “Siam Chinese New Year Sale”—the sale which offers up to 80% discount on items from leading brands from 3 to 14 February 2016. Special Siam Ang Pao, aka Siam red envelopes, are also given away to win many prizes such as gift vouchers from shops, discount cards and complimentary vouchers from service shops in the two shopping centers. These Ang Pao are available from 6 to 8 February 2016 for any customer who shops in Siam Paragon and Siam Center. Very special to Siam Paragon’s customers only on 8 February, spending of 300,000 baht instantly gets TWG Hamper Set worth 10,000 baht with a quota of ten.

    Enjoy shopping with the promotion “The Siam Prosperous Chinese New Year 2016” in celebration of Chinese New Year from 3 February to 13 March 2016 in Siam Paragon and Siam Center.

     

  • Siam Paragon and Siam Center to welcome festival of happiness

    Siam Paragon and Siam Center to welcome festival of happiness

    World-class shopping center Siam Paragon and Siam Center, The Ideaopolis—shopping destinations in the heart of Bangkok forever beloved by Thais and tourists—is throwing a big year-end campaign “The Season of Siam Celebration”, offering unrivalled promotions to boost spending during the festival of happiness. The campaign allows shoppers to select the right gifts for their beloved ones and to have a chance to win a number of world-class prizes worth over 5 million baht, from 19 this November to 10 January 2016.

    Chanisa Kaewruen, executive vice president to Marketing and Business Relations of Siam Piwat Co., Ltd, says, “Each year marketing promotion campaigns during the yearend and the upcoming new year are one of the biggest promotional activities and every shopping center will launch its own smart strategies to attract local and international shoppers to spending during high season. This year Siam Paragon and Siam Center is launching “The Season of Siam Celebration” campaign, offering the most desirable year-end promotions. Aiming to bring happiness to shoppers, this campaign has great support of AEON credit card, Millennium Auto Company Limited, True Corporation Public Company Limited and Muang Thai Life Assurance Public Company Limited. The highlight of the campaign is a range of world-class prizes which will be easily given away to customers. Simply spend every 2,000 baht to have a chance to win a grand prize: a luxurious BMW 320i M Sport and many other prizes such as Siam Gift Card and Club 21 Gift Card. Members of Platinum M Card, VIZ Card, AEON credit card, True, and Muang Thai Smile Club will be granted a double coupon.”

    Furthermore, a series of prizes will be given away as part of a sales boost throughout December. Spending of 30,000 baht and more instantly gets an exclusive gift from renowned brands in Siam Paragon and Siam Center—a quota of 200 available. From 25 this December onward shoppers will have a chance to win a one-of-a-kind prize, first ever made in Thailand, a Limited-Edition Snow Globe. Those spending 50,000 baht and more at Siam Paragon instantly get a Limited-Edition Siam Paragon-Patterned Snow Globe. And those spending 30,000 baht and more at Siam Center also get a Limited-Edition Siam Center-Patterned Snow Globe. The exclusively made snow globes are limited and will attract a lot of interest from local and international shoppers.

    “Siam Paragon and Siam Center also give a sense of importance to customers who also join membership of ours. That is to say, the first fifteen members of Platinum M Card with top spending will be granted an exclusive trip to Japan with luxury accommodation and a Michelin-star dining experience. The first six members of VIZ Card with top spending will win an iPhone 6s as well.

    “The company is confident that shoppers will enjoy “The Season of Siam Celebration” campaign, which encourages them to spend during the year-end festival. It is expected to attract over 150,000 shoppers per day to spend at Siam Paragon and Siam Center. As a result, shops in the two shopping centers will get agreeable sales—as planned definitely,” says Siam Piwat’s executive vice president.

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  • “A-very-wear” the first exclusive multi-label fashion pop-up store of Asian designers launched at Siam Center

    “A-very-wear” the first exclusive multi-label fashion pop-up store of Asian designers launched at Siam Center

    Siam Center, as the center of endless imagination and creativity in arts, fashion, technology and lifestyle, always captures the latest fashion trends and Influences to bring Thai fashion industry to the next level. The Ideapolis is now debuting “A-very-wear”, the first exclusive multi-label fashion pop-up store of Asian designers launched in Thailand under the motto of “A piece that is very YOU to wear” on the 1st floor of Siam Center.

    Ms.Parisa Chatnilbandhu, Group Senior Vice President – Retail Business Development of Siam Piwat Co., Ltd., said that the fashion industry has grown rapidly in U.S.A., Europe or even Asia. Currently, fashion plays a major role in youngsters’ lifestyle, especially in Asia. As we can see, the Fashion Week in each season in Korea, Japan and Singapore attracted the hipster from around the world, including Thai celebrities who flew to these countries just to buy the fashion items back. Siam Center, in response to this up-and-coming movement and the needs of fashion-forward people, debuts “A-very-wear”, the first exclusive multi-label fashion pop-up store of Asian designers, to bring the ultimate Asian fashion experience to Thailand. Siam Center carefully selects a wide variety of well-designed products and introduces Absolute Siam items, which are exclusively available at Siam Center, to help the fashionistas make the style statement of their own under the motto of “ A piece that is very YOU to wear”.

    Ms. Parisa continued that, to bring a hip spirit to Thai fashionistas, “A-very-wear” carries apparel, accessories, including eyeglasses, watches and many more, of 15 renowned Asian fashion brands from six countries, namely Korea, Japan, Singapore, Hong Kong, Indonesia and Taiwan. Each designer is very popular on social media, with many followers on facebook and Instagram. During the first six months, the hipsters can update the trend from four countries, namely Korea, Japan, Singapore and Taiwan, while the other two, Hong Kong and Indonesia, will join in the next six months.

    During the opening, “A-very-wear” introduces six well-known Korean brands. Fleamadonna, launched in 2007, has bold style and unique characteristic. It was therefore very well received from numerous fashionistas and celebrity fans including Pink, Paris Hilton, Miranda Kerr and Girl’s Generation girl band. Low Classic by Lee Myoung Shin presents the simple and classic ready-to-wear that is perfect for all occasions. Drink Beer Save Water is originated from the fun idea of the designer Jim Park, who thought “Why don’t we drink beer to save the water?” From this extreme idea, he presents the unisex collection under the same name as his brand, which has been growing both male and female fan base.  The clothes reflect their true personality, having fun dressing. That is why the wearers of DBSW always capture attention and stand out of the crowd. Rocket x Lunch is woman’s fashion brand designed by the talented Jin Won Woo. The brand is popular among hipsters for its minimalist style that can be worn on any occasions. It also showcased its creation in “Who’s Next in Paris 2015 Spring Summer” in France.

    A.Bell Korean accessory brand was established in 2010 under the claim of “Made It Korea” to guarantee that every single item is made in Korea. The brand decorates crystal on the bags, necklaces and bangles to create the glamorous and trendy look.  Minuit Moins Sept, another chic Korean accessory brand, has the French name means ‘seven minutes to midnight.’ It indicates the beginning of a new day when good things are about to happen. Adhering to this concept, Minuit Moins Sept creates the accessories that are perfect for both daytime and nighttime. Popular among male and female wearers, the simple yet elegant geometric design are made of silver 925 as the key material, with the key shade of gold, silver, dark blue, red and white.

    Besides Korean brands, the shop carries Singaporean fashion labels. Mash – up, very popular among fashion-forward people in Singapore, is the brainchild of three talented designers. This street fashion brand incorporates the endless inspiration from music, movies and the designers’ travelling experience. With its strong characteristic, the brand had a chance to produce the collaboration with UNIQLO, TOPSHOP, Lomography and Pioneer. Yesah is established by Linda Hao Chinese Singaporean-born designer, who combines her experience in modeling and educational background in fashion. After her education in 2013, she launched this brand, with distinctive characteristic, to serve the lifestyle of confident ladies who enjoy life. It is no wonder why Linda Hao has become the leading figure in Singapore in no time.

    Moreover, “A-Very-Wear” presents hand-made accessory brand from Taiwan like Momo’s march by Christina Lu, Taiwanese American-born designer. The brand puts together a range of materials, such as Russian diamond, brass, seashell, pearl and gemstones, into exquisite accessories under the concept of “Wearable thought”, which are practical for any time of day. YU Square by Ringo Yu is famous for its sewing technique, which integrates the embroidery into the design. Furthermore, the fashionistas can mix and match its colorful blouses, skirts and socks to suit each occasion.

    Normal Timepieces, minimallist-style Japanese watch brand, was brought to life by American designer Ross McBride. Having spent years in Japan, he was influenced by Japanese culture and incorporates it into his creation, which projects simplicity with a great sense of style.

    Unleash your style with chic items, along with Absolute Siam collection, from “A-very-wear” the first exclusive multi-label fashion pop-up store of Asian designers launched in Thailand on the 1st floor of Siam Center.

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  • International honour for Siam Center

    International honour for Siam Center

    Bangkok’s Siam Center has been chosen as one of world’s five best-designed retail centres by the International Council of Shopping Centers.

    Siam Center, owned and developed by Siam Piwat Co,  is one of five malls from around the world presented with the 2015 ICSC Viva Award in the ‘design and development’ category and is recognised for ‘most outstanding design’.  The award follows Siam Center’s selection in 2014 as a Gold Award Winner by the Asia Pacific Shopping Center Awards for its innovative new design.

    ICSC - Siam Center - Picture 1

     

    Siam Center completed a full-scale rejuvenation in 2013 with an investment in excess of Bht 1.8 billion (US$50.5 million) by Siam Piwat and 300 brand owners in the biggest collaborative initiative in retail development ever undertaken in Thailand.

    Siam Piwat CEO Chadatip Chutrakul said the company felt very honoured by the ICSC’s award.

    “ We want to help make Bangkok a top global shopping destination by being at the forefront of new ideas in the design of our properties.  Siam Center is one of the first lifestyle destinations in the world to pioneer a revolutionary new retail concept that involved collaboration between retail developer, retailers, and brand owners to create a consistent visual identity in the entire venue as well as concept shops which are all aligned with Siam Center’s distinctive look and mood,” she said.

    “That collaboration even extended to presenting visitors with a single promise: that, regardless of whichever store or restaurant they visited at Siam Center, they would experience something revolutionary and unexpected.”

    Chadatip said Siam Piwat decided to make a major investment in Siam Center in line with the evolution of retailing, “which is no longer just about retailing, but about providing extraordinary experiences in an arena where people can be inspired, excited and entertained”.

    “Siam Piwat’s strategy for success across all our properties is to be a thought-leader in retail development, always innovating, always being first, and always doing it at world-class standards as an ‘Icon of Innovation’,” she said.

    Chadatip, after its redevelopment Siam Center has measured a significant increases in visitors, in the number of visitors actually shopping, and in the average spend by each shopper.

    “Since the new concept was introduced, the number of people visiting Siam Center has increased by almost 12,000 people a day, as compared to the year before. And, of those people visiting Siam Center, the number of people who actually do some shopping at the venue has leapt by an incredible 34 per cent.

    “Beyond that, the average spending by shoppers has more than doubled and is now at almost Bht 3,000 ($84) per shopper, per visit. This reflects the success of the collaboration between retailers, brand owners and Siam Piwat to excite and inspire visitors,” she said.

    “Our success with Siam Center reinforces our conviction that thought-leadership will drive Siam Piwat’s success and our future growth will come from offering novel concepts as well as new retail and lifestyle ideas that are the first in Thailand, and some even in the world.”

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