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Tag: Siam Paragon

  • Siam Paragon Unveils $39m Investment In Three New World-class Attractions

    Siam Paragon Unveils $39m Investment In Three New World-class Attractions

    Siam Paragon, a well-known retail destination situated in Bangkok, Thailand, is set to launch three new world-class attractions later this year.

    The initiative, which represents an investment exceeding THB 1.25 billion (approximately US$39 million) and a marketing budget of THB 200 million (US$6 million), is aligned with Siam Paragon’s objective to provide unique attractions that attract international visitors and boost footfall to its retail spaces.

    For instance, the Sea Life Bangkok, one of the largest aquariums in Southeast Asia, nestled within the basement of Siam Paragon, covers an area of 10,500 sqm and attracts over 2.5 million visitors each year.

    Upcoming Attractions

    Following the success of the aforementioned aquarium, Siam Paragon plans to expand its range of attractions by introducing two additional world-class features. These attractions, spanning across 20,000 sqm, consist of MeLand, the first indoor theme park in Thailand, occupying 5000 sqm, and Nextopia, a unique 15,000 sqm prototype representing the ‘world of tomorrow’.

    The inclusion of these new attractions will integrate a total of 30,500 sqm of unique attractions, making Siam Paragon the most diverse entertainment destination in Thailand, catering to a broad spectrum of visitors.

    Furthermore, the center is preparing to launch Siam Paragon Dining Phenomenal, a vibrant dining hub with a selection of over 700 global and local restaurants, cafes, dessert bars, and kiosks.

    A Sneak Peek into Nextopia and MeLand

    Nextopia, supported by an investment of THB 850 million (approximately $26.3 million), is a collaborative endeavor with 50 ‘innovation partners’ and 30 ‘friends’ of Nextopia communities. This endeavor aims to create a better world that brings meaning, joy, entertainment, and a commitment to quality and sustainable living.

    MeLand, to be constructed on the fifth floor of Siam Paragon with an investment of THB 400 million (approximately US$12.5 million), promises to provide families with a world of boundless imagination, play, and discovery, boasting over 100 attractions and 500 edutainment experiences.

    Siam Paragon Dining Phenomenal: Culinary Delights Await

    Siam Paragon is confident that the launch of Siam Paragon Dining Phenomenal will cement its reputation as Asia’s largest and most comprehensive culinary destination, bringing together over 700 restaurants across every level of the mall.

    Starting from the newly renovated Paragon Food Court and Food Hall, visitors can explore over 100 renowned street food eateries that encapsulate the vibrant flavors of Bangkok. The culinary journey continues with legendary Thai eateries, globally-recognized chefs, and unique international introductions.

    A new zone named Eatelier Dining Entertainment, featuring 30 restaurants, offers an artistic touch to every dining experience. Customers can enjoy live performances by bands and DJs, creating a captivating ambience suitable for both day and night.

    A Significant Step for Siam Paragon

    The unveiling of these three attractions in the last quarter of the year represents a significant step in Siam Paragon’s journey as it celebrates its 20th anniversary.

    A representative from Siam Paragon emphasized that the new developments underscore the center’s commitment to delivering “unparalleled experiences to over 100 million visitors annually” and will further elevate Bangkok’s stature as a top destination for global visitors.

    Questions & Answers

    What are the new attractions at Siam Paragon?
    Siam Paragon is set to launch three new attractions: Nextopia, MeLand, and Siam Paragon Dining Phenomenal.

    What is Nextopia?
    Nextopia is a unique prototype that represents a future world. It aims to inspire every step of life with meaning, joy, entertainment, and a commitment to quality and sustainable living.

    What can visitors expect at MeLand?
    MeLand, an indoor theme park, promises to provide families with a world of boundless imagination, play, and discovery with over 100 attractions and 500 edutainment experiences.

  • Boucheron opens boutique in Bangkok’s Siam Paragon

    Boucheron opens boutique in Bangkok’s Siam Paragon

    Boucheron Launches New Boutique in Bangkok’s Siam Paragon

    Boucheron, a high-end jewellery designer, has revealed their brand-new boutique, conveniently situated in the Siam Paragon, a prominent shopping destination in Bangkok.

    Boutique’s Prime Location

    The boutique finds its home on the bustling ground floor of the shopping centre, nestled among a variety of other high-end fashion and accessory brands.

    Inspired Design Elements

    The aesthetic design of the Boucheron boutique incorporates aspects inspired by the brand’s flagship store in Place Vendome, Paris and the architectural beauty of traditional Thai temples.

    Uniquely Designed In-House

    The boutique, designed by its own team, boasts a front door comprising of bright glass prisms which sport the brand’s signature green hue, arranged in a grosgrain pattern. The walls, adorned with a white wash finish, are aesthetically punctuated with a variety of colours and motifs. The flooring, a parquet design, is tastefully covered with large rugs showcasing graphic patterns.

    Exquisite Furnishings

    Artfully selected furniture, including marble-columned displays and marble-top counters, are tastefully paired with luxurious fabrics and traditional Thai wooden cabinets.

    Exclusive VIP Room

    The boutique’s VIP room is a vision of luxury, with walls adorned with fabric panels, timber slats, and decorative cabochons. Colourful seating, a brass coffee table, and beautifully appointed photographs by French artist Yves-Vincent Davroux complete the elegant setting.

    Questions & Answers

    What is the inspiration behind the design of the new Boucheron boutique?
    The design of the new Boucheron boutique is inspired by the brand’s flagship store in Place Vendome, Paris and the architectural beauty of traditional Thai temples.

    What are the unique elements of the boutique’s design?
    The boutique’s unique design elements include its signature green glass prism front door, whitewashed walls with contrasting colours and motifs, parquet flooring with large graphic rugs, and curated marble and wood furnishings.

    What features does the VIP room offer?
    The VIP room features walls adorned with fabric panels, timber slats, and decorative cabochons, colourful seating, a brass coffee table, and photographs by French artist Yves-Vincent Davroux.

  • Miu Miu Siam Paragon boutique reopened

    Miu Miu Siam Paragon boutique reopened

    Italian fashion brand Miu Miu is reopening its Siam Paragon boutique as the first Thai location to introduce its new concept store. The new 140sqm outlet strengthens the brand’s presence in Bangkok with a refreshed interior design and new collections of its signature accessories, bag, shoe and ready-to-wear collections.

    Among Miu Miu’s current offerings are evening dresses enhanced by Swarovski crystals and garments featuring 60’s-inspired elements.

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  • Now tourist can claim VAT refund in downtown Bangkok

    Now tourist can claim VAT refund in downtown Bangkok

    According to the announcement by the government’s Reveue Department regarding ‘Downtown VAT Refund for Tourist’, the campaign has kickstarted an initiative to set up counters in numerous locations across central Bangkok to help tourists proceed with VAT refund upon shopping at permitted VAT refundable retailers. VAT refund will be returned to tourists in the form of cash in Thai Baht, encouraging them to continue shopping in Thailand with ease and convenience. Apart from helping tourists, the campaign is initiated to promote growth and balanced income distribution to small businesses.

    As one of the founding parties of VAT Refund Center (Thailand) Co.,Ltd, Siam Piwat Co., Ltd. is proud to be the official partner and the representative to assist tourists with VAT refund processes in these 5 locations across Central Bangkok; Siam Paragon, CentralWorld, Central Chidlom, Robinson Sukhumvit,  and The Emporium. As one of the partnering department stores, Siam Paragon has completed all preparations to help and service incoming tourists at the highest capacity.

    Senior Executive Vice President for Siam Piwat Co., Ltd. retail business development division Charnchai Cherdchoowongtha-nakorn said, “Siam Paragon is delighted to fully support the government’s policies and work with the Revenue Department. ‘Downtown VAT Refund for Tourist’ is set up to be a key area on G Floor where tourists can find conveniently, as it is located by one of our entrances connected to BTS Skytrain and taxi stops. Additionally, adept, knowledgeable and service-minded staff have been assigned to accomodate tourists with paperwork and essential procedures in order to fully and successfully comply with policies from the Revenue Department.”

    “Not only will shopping tourists of Siam Paragon, Siam Center, and Siam Discovery find it convenient to proceed with VAT refund at Siam Paragon, all tourists who have purchased goods, in accordance with all policies by the Revenue Department are welcomed to complete all necessary procedures at our department stores. The convenience of VAT refund at Siam Paragon is extremely helpful for those who have purchased in the popular shopping destination Siam as hundreds of SME businesses, small retailers and corporations are located in the area, covering an vast space of 2,000,000 sqm, with over 20 hotels to accommodate international tourists in more than 3,000 rooms available – with extra support from Bangkok’s BTS Skytrain system, connecting Ratchathevi and National Stadium to Siam station.”

    “According to statistics, out of 400,000 – 500,000 shopping tourists per day at One Siam, an average of 938 VAT Refund Form ( P.P. 10) have been filled each day from shops and retail spaces in Siam Paragon, totaling to a signification amount of 342,494 applicants.”

    “Based on Siam’s all-round advantages, we are confident that our VAT refund counter on G Floor of Siam Paragon will be the key point of service for all international tourist groups. Not only will these counters help tourists in making better decisions about visiting Thailand, the amount of amount refuned back to them will potentially be spent on additional purchases in Thailand. Consequently, it would help boost our economy. I can see this initiative having positive influence on the number of Thailand-bound tourists – more by volume and frequency,” Charnchai stated.

    The initiative of establishing VAT refund counters directly impacts the tourism industry on multiple levels: 1. Amount of retained money which tourists have spent after receiving VAT refund helps small retailers and businesses, which, in turn, strengthens Thailand’s economy; 2. The growth in sales volume and sales value is proportional to the rate of economic growth and revenue from tourist spending; 3. A significant decline in VAT refund at Suvarnabhumi and Don Muang Airport reflects positive a sign of service improvement; 4. VAT refund for tourists promotes better opportunities for local retail shops to generate more sales.

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  • Lego opens its first official store in Thailand at Siam Paragon

    Lego opens its first official store in Thailand at Siam Paragon

    The first certified Lego Thailand store has opened at Siam Paragon in Bangkok. The Danish building-toy manufacturer says the move is part of the brand’s strategic plan for Asian expansion. The new 170sqm Lego Thailand store has opened in a “co-sharing” partnership with DKSH (Thailand) Ltd. It  offers more than 300 Lego toys, 32 of which are exclusive to certified, branded Lego outlets.

    Lego Singapore GM for emerging Asia Atsushi Hasegawa said Thailand is an attractive market for Lego. “The country has an established economy, a large population and an established retail industry … We expect to see faster growth in Asia, including Thailand, and sustainable growth in Europe and America.”

    Hasegawa added that Lego’s targeting of the Asian market recognises that it is home to more than half of the world’s children. While Asia still has a low base for Lego toys compared to many established markets in the West, the company is seeing an opportunity to boost its sales by five or six times in the region.

    Gallery below (6 images) :

    According to Hasegawa, the company’s initial priority is not to increase the number of Lego stores, but to deliver the right brand experience to children at the right locations.

    DKSH’s director of commercial development Arden Feschuk said the company expects the Lego Thailand store will achieve THB100 million (US$3.05 million) in sales in its first year. There is also a plan to expand the number of Lego-certified stores in Thailand later.

    “During the first year of opening, more than 400,000 people are expected to visit the store, with Thais accounting for 60 per cent and foreigners 40 per cent. Due to the company’s one-price strategy, exclusive Lego sets will cost the same here as they do in neighbouring countries.

    “Due to this, Lego fans will no longer have to go overseas to buy Lego products. Also, new collections will be launched at the same time as in the US and Europe”.

    Sixty per cent of Lego’s Thailand sales are currently brought in via distribution in department stores, while more than 15 per cent is derived from specialist toy stores.

  • OneSiam Bangkok teamed up with Air Asia to lure Chinese shoppers

    OneSiam Bangkok teamed up with Air Asia to lure Chinese shoppers

    Bangkok’s three shopping centres grouped under the OneSiam brand, are collaborating with Air Asia to encourage more Chinese tourists to Thailand. The malls – Siam Paragon, Siam Center, and Siam Discovery – have received backing from the Tourism Authority of Thailand (TAT)’s Chengdu office to launch a campaign called Air Asia x OneSiam present Thailand Shopping Festival. It will run from now through to the end of the Lunar New Year celebration early next year.

    The partners believe the campaign will help achieve an anticipated 15 per cent increase in Mainland Chinese tourists visiting Thailand next year.

    Chinese remain the largest demographic group of tourists visiting Thailand, according to Charun Chuennaitom, director of the TAT Chengdu Office. TAT data shows that between January and August this year, an estimated 25.8 million tourists travelled to Thailand, 10 per cent more than during the same period last year. Chinese accounted for 7.7 million of those, up by 16.5 per cent.

    Tanavan Arkaleephan, director of tourism department at Siam Piwat, said OneSiam is a popular destination for Chinese travellers.

    “Each day there is an estimate of 150,000 to 200,000 shoppers in Siam Paragon, 120,000 to 150,000 in Siam Center and Siam Discover, separately. The ratio of Thai visitors to Chinese visitors is 60 to 40.”

    He said the top five tourist sources to regularly visit OneSiam are China, Hong Kong, South Korea, Malaysia and Singapore, but Chinese remain the majority group.

    Tourists who between now and February 28 present an Air Asia boarding pass to One Siam staff at the Siam Paragon tourist lounge, and who follow the OneSiam WeChat account, can receive privileges and promotions from partnering brands, including vouchers from OneSiam, product samples from Pralyn, 30 per cent discounts on body massage therapy from The Beauty Art, and discount offers from Thai designer brands.

    Tourists can enter to win tickets from Air Asia and shopping vouchers at OneSiam.

    Air Asia offers direct flights from Bangkok to 15 destinations in China.

    Nattinee Tawanchulee, director of commercial at Thai AirAsia, said as part of the collaboration, Air Asia has a surprise in store for travellers on some flights from Chongqing to Bangkok, with an in-flight fashion show showcasing special collections from Thai brands including Fri27Nov, Iconic, Kloset, Rotsaniyom, and Theatre.

  • Siam Paragon celebrating the school break with “Kids Carnival: Little Nemo in Slumberland”

    Siam Paragon celebrating the school break with “Kids Carnival: Little Nemo in Slumberland”

    Siam Paragon celebrating the school break organizes “Kids Carnival: Little Nemo in Slumberland”, the spectacular Balloon Festival imported directly from France to be held in the South East Asia for the first time during 17-21 October at Parc Paragon, Siam Paragon

    Siam Paragon together with Siam Commercial Credit Card and Origin Property organize “Kids Carnival: Little Nemo in Slumberland”, fantastic balloon carnival imported directly from France. Opening the world of imagination with over 20 inflatable characters, the carnival will debut for the first time in South East Asia from 17-21 October at Parc Paragon, Siam Paragon.

    On the opening day (17 October 2018), Mayuree Chaipromprasith, Executive of Siam Paragon, Pochana Ittisukanant from SCB, Aphisit Soonthronchukiet from Origin Property, and many celebrities such as MR Chantaraladda Yugala Ubondejpracharak, Pol.Lt.Col.Nopparat-Pornpat Boontanom, Wantita Lewchalermwong, Visarat Chunhavat, Sopitnapa Chumpanee, Parinya Roonpraphan, and their children also joined the event.

    Mayuree Chaipromprasith, Senior Executive Vice President – Marketing at Siam Paragon, said “As one of the world’s shopping destinations, Siam Paragon always keep customer satisfaction as top priority and always provide new experience to our customer. In the upcoming school break, Siam Paragon joins hands with Plasticiens Volants from France come up with a unique and fascinating balloon show entitled “Little Nemo in Slumberland”. Performed by world-renowned French street theater, Plasticiens Volants, the show presents a spectacular giant inflated puppets fly over Parc Paragon combining with stunning light, music, and special technique. The five-day event will bring the New York Herald Tribune’s legendary cartoon to life. We guarantee to bring an exclusive experience to our local and international customers, while will definitely create a wonderful moment for the family”

    Little Nemo in Slumberland is about a character named Nemo, who has a fantastic dream but awoke in bed in the final part. His adventure will be told through over 20 colorful floating inflatables where Parc Paragon will turn to be a fantasy dreamland in Slumberland and surrounded by imaginary light, sound and music. Audiences will be thrilled with Nemo’s adventurous dream from a flying magical bed, which its legs can enlarge to nine meters height. While also enjoy with a journey through a dreamlike floating castle, fanciful wild lives and gigantic raspberry fields. Much more characters will also entertain audiences during the carnival.

    Created by American cartoonist  Winsor McCay, Nemo is a fictional character originally the comic strip published in New York Herald Tribune from 1905-1914. The fantasy adventure story plus a wonderful performance of Plasticiens Volants has brought joyful and incredible experience to children and every people around the global

    View the gallery of the event below (8 images) :

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  • Off-White is opening a store in Siam Paragon

    Off-White is opening a store in Siam Paragon

    The first Off-White Thailand store has opened in Bangkok.

    The high-end street-fashion label has chosen Siam Paragon for its first store in the market.

    The store opened last weekend, drawing a queue of more than 300 fans of the brand, drawn by exclusive offers for early customers and the availability of limited-edition items.

    Off-White Thailand has been launched in partnership with local retail operator PP Group.

    The boutique is located on the upmarket Bangkok shopping mall’s M floor.

    PP Group executives Olarn Puipunthavong and Suwadee Puengbunpra at the Siam Paragon Off-White store opening.

    Off-White is an Italian streetwear and luxury fashion label founded by American creative designer Virgil Abloh in Milan, Italy in 2012. The brand specialises in seasonal men’s and women’s lifestyle and streetwear and has more than 25 stores globally. Off-White products are also stocked by internationally renowned department stores including Barneys in the US, Selfridges and Harrods in the UK and Le Bon Marche in France.

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  • IconSiam Bangkok due to open November 9

    IconSiam Bangkok due to open November 9

    Bangkok’s massive IconSiam development will open on November 9, its developers have confirmed.

    The US$1.67 billion complex being constructed on a 400-metre-long stretch of the Chao Phraya River will feature 14 flagship stores of internationally renowned brands, many of them taking space in the ultra-luxury 25,000sqm glass pavilion called IconLuxe, located next to the river and featuring the longest pillarless glass facade in the world.

    The development will be home to two shopping centres, whose tenants will include 188 brands and store concepts from around the world making their debut in Thailand, including duplex maisons for luxury brands.

    IconSiam CEO Supoj Chaiwatsirikul says IconSiam will represent “a completely new business model for destination development” in Thailand.

    “We are committed to making IconSiam a new national landmark and an exciting global destination. We have therefore placed particular emphasis on becoming the location of choice for the flagship stores of the world’s finest brands as well as introducing many firsts and innovations at the various outlets.”

    The development will comprise a 750,000sqm mega-destination featuring not only two shopping precincts, but theme parks, a museum, hotel and apartment towers.

    “IconSiam will excite visitors with a rich diversity of offerings, including art and culture, in addition to extraordinary dining and shopping possibilities,” said Chaiwatsirikul. “The project is co-designed and co-activated in collaboration with enterprises of all sizes and with people from all walks of life, and the benefits of the project are shared among all parties.

    “We have made every participant in IconSiam – whether they be outlets selling products, or designers and artists showcasing their creations, or even neighborhood communities helping in our operations – an inseparable part of our business model and they play a part in shaping our development.”

    Flagships line up

    Flagship stores at IconSiam will include the largest Adidas Original store in Asia, H&M-owned fashion label Cos, an Aland lifestyle concept store from Korea, and local accessories brand Naraya. H&M will open a three-level store.

    UK retailer JD Sports will open its first Thai store at the development and Nike’s store will be the first in Asia with a Kicks Lounge.

    The retail development is anchored by Thailand’s first Takashimaya department store from Japan which plans to introduce 170 brands into the market for the first time.

    Details have yet to be released about world-class restaurants and a rooftop bar planned for the complex. Besides those, IconSiam will feature seven food and beverage zones, each with a different atmosphere and concept. Tenants will include Singapore’s Jumbo seafood restaurant and Taiwan’s Harbour restaurant.

    Fitness First will open its largest Thai venue yet.

    Opening festival

    Chaiwatsirikul says IconSiam has budgeted THB1 billion (US$31 million) on an opening and launch festival, including extensive international communications.

    “Because IconSiam will be a showcase for the very best that Thailand has to offer and serve as a platform to propel Thai brands, products, artists, artisans and Thai culture onto the global stage, we are investing heavily to make IconSiam globally visible. We want IconSiam to be a magnet for the country, capable of drawing hundreds of thousands of international and local visitors a day, and to bring honour to Thailand,” he said.

    Meanwhile, the development’s two luxury residential towers remain under construction. The 70-floor, luxury Magnolia Waterfront Residences with 379 residential units is 90 per cent complete, while the 52-floor, super luxury The Residences at Mandarin Oriental Bangkok with 146 units is 80 per cent complete.

    IconSiam is being developed by three Thailand companies: shopping centre operator Siam Piwat, which owns Siam Center, Siam Paragon and Siam Discovery; residential developer Magnolia Quality Development Corporation; and multinational conglomerate Charoen Pokphand Group.

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  • Siam Piwat adds top brands under ‘One Siam’ banner

    Siam Piwat adds top brands under ‘One Siam’ banner

    Four global brands have opened stores in the One Siam precinct in downtown Bangkok, two of them the retailers’ largest concept stores in Southeast Asia.

    Siam Piwat, parent of Siam Paragon, Siam Center, and Siam Discovery, is combining the properties under the One Siam banner to entice shoppers and encourage cross-patronage.

    The new stores are:

    • Spanish brand Cos, a subsidiary of H&M, has opened its first store in Thailand, taking 546sqm on the first floor of Siam Paragon.

    • Onitsuka Tiger, a subsidiary of Asics, has opened its largest store in Southeast Asia, taking up 300sqm of the ground floor of Siam Center.

     

    • Thai bag, shoes and accessory brand Lyn has opened its first concept store in Thailand on the ground floor of Siam Center.

    • Tokyo dessert brand Croquant Chou Zakuzaku has opened its first Thai branch, on the mezzanine floor of Siam Center.

    Cos MD Marie Honda, describing Thailand as “a vibrant country,” has high expectations for the brand in its newest international market. “We hope our customers will enjoy this new location, which brings to life our commitment to functional design and quality.”

    Croquant Chou Zakuzaku is the latest brand from Bake Cheese Tart Thailand company, serving what it describes as a “wearable choux” concept. “Each choux is unique in an unconventional way and like a fashion item to enjoy any time,” the company said of the concept. The shop also sells soft-serve ice cream made from Hokkaido milk.

    The new Lyn concept store is decorated with black glass and gold metal, designed to portray its “affordable luxury” market positioning and an identity of “trendy, sexy, elegant and sophisticated”.

    Mayuree Chaipromprasith, senior executive VP to Siam Piwat says the One Siam malls are drawing steady enquiry from international brands seeking retail space because of the group’s focus on innovative lifestyle.

    “We focus on offering new concepts to develop new projects, retail businesses and a variety of cutting-edge lifestyle concepts which never existed before in Thailand, or even for their first time in the world,” she said.

    Meanwhile, the Ecotopia zone on the fourth floor of Siam Discovery has introduced some new brands for a health-conscious clients: Bija – skincare products based on rice; Greenhouse & Thlos – organic products that support communities; ZweetHerb – sugar substitute derived from natural stevia; Hyper Design Lab – home decor products designed from natural and wasted materials.

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  • Fendi to open Kiosk Travels in Siam Paragon

    Fendi to open Kiosk Travels in Siam Paragon

    FENDI opens a brand new store as pop-up store in Siam Paragon, right in the heart of the main shopping area in Thailand. The pop-up store concept, the FENDI KIOSK, is a luxurious reinterpretation of the Roman style vintage newsstands that you will find in a typical Piazza in the heart of Rome. There are two FENDI Kiosks at Siam Paragon, one dedicated to the Spring/Summer2018 Women’s show collection, and the other one is dedicated to the Spring/Summer 2018 Men’s show collection. Both FENDI Kiosks feature ready-to-wear, leathergoods, small leather goods, accessories and shoes.

    To celebrate the launch of the pop-up store, FENDI has thrown a roman inspired cocktail party on the 16th of March 2018. Special guests including Mai Davika, Note Panayangkool, Violette Wautier, Sonya Singha, Nattarat Nopparuttayaporn, Chontida Asavahame, Pasakorn Vanasirikul and Sorawis Saengvanich have joined in the celebration of the pop-up store.

    The two FENDI Kiosk travelling pop-up stores in the Atrium of Siam Paragon will feature the Women’s and Men’s Spring Summer 2018 Collection.

    The Women’s SS18 Collection focuses on the Tropical Futurism Theme, with the iconic FF Logos which can be seen throughout the collection, from Leather Goods, Small Leather Goods, Shoes and Accessories. The adorable Space Monkeys and Banana charms make an appearance at the Kiosk as well.

    The Men’s SS18 collection feature Everyday FENDI Items. These pieces feature illustrations done by British artist, Sue Tilley. From a glossy red corkscrew to an antique set of keys, leaky bathroom taps, a plastic rotary telephone, desk lamp, banana peel, Tilley’s focus zooms in on the banality of everyday life – not glorifying but simply reflecting on these universal domestic motifs with a vibrant, spontaneous hand.

    The FENDI Kiosk will be open until June 2018.

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  • AEON and Siam Paragon spread the cheer year end

    AEON and Siam Paragon spread the cheer year end

    Mr. Praphan Rangsiyopas (Right), Executive Vice President of AEON Thana Sinsap (Thailand) Public Co., Ltd. together with Mrs. Jiraporn Srisa-an (Left), Senior Deputy Managing Director for Business Promotion, Siam Paragon Development Co., Ltd. celebrate the 12 years of successful.

    The festive “Siam Paragon the 12 Glorious Years” campaign brings happiness to all special customers of Siam Paragon. Exclusively for AEON credit card members, simply by making a purchase by using AEON credit card at Siam Paragon Shopping Center reach the specified amount, be eligible to receive many special prizes such as gift voucher from participating restaurants, Siam Gift Card worth up to 4,500 Baht and AEON Surprise that give credit cash back up to 10,500 Baht. Your happiness starts now until January 15th, 2018.

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  • Tokyo Milk Cheese Factory says Hello to Bangkok

    Tokyo Milk Cheese Factory says Hello to Bangkok

    Japanese bakery chain Tokyo Milk Cheese Factory is about to take a bow in Thailand with a store at Siam Paragon in Bangkok.

    Famed for its soft milk cheesecake made from French cream cheese and Hokkaido cream, the brand also offers cheese and milk mousses wrapped in crepes, Salt & Camembert Cookies Camembert Cheesecake with a chocolate filling. There is also a Honey and Gorgonzola Cookie flavoured with Spanish rosemary and featuring a chocolate filling.

    Its arrival in Thailand is thanks to Dolnapa Thammawatana and Khanchai Ongkamongkol, who were impressed by the brand’s flavours when visiting Japan.

    Thammawatana says their shop will also introduce Cow Cow Ice, a soft ice cream in a cheesy cone, as found in the brand’s shop in Shinjuku, Tokyo.

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  • Siam Paragon Luxury Property Showcase 2017

    Siam Paragon Luxury Property Showcase 2017

    The property market in 2017 and 2018 has a positive outlook thanks to several factors, including indicators of a continued recovery of the Thai economy, good purchasing power – especially for high-end and luxury property, and the government’s economic stimulation measures and policy to promote property development in preparation for an aging society. All these contribute to the emergence of new markets and increased demand for property ownership among the Thais and foreigners.

    Due to demand for superior luxury property, Siam Paragon Shopping Center will organize the Siam Paragon Luxury Property Showcase 2017, bringing together all the leading premium property developers in Thailand to showcase masterpiece and high-end residential projects and holiday homes. The event will be the eleventh edition of this grand expo, showcasing 14 projects of super-luxury houses, condominiums and resorts with more than 3,000 units by Thailand’s leading developers, plus luxury yachts for ultimate luxury living. The showcase, which comes with special offers to welcome the year’s end, aims to meet every need of potential buyers and investors, whether they are looking for opportunities to own high-end property and assets or for long-term investments.

    Chanisa Kaewruen, Deputy Managing Director of Marketing Events and Business Relations, Siam Paragon Shopping Center said, “Both the luxury and super-luxury condominiums and low-rise property markets have experienced continued growth since the beginning of 2017. Thanks to low interest rates and increased loan approval rates, the property market will grow further in the fourth quarter and get even better in 2018. The organizing of this showcase will offer a great opportunity for the developers to reach their target customers and for potential buyers to enjoy special offers, exceptional prices and promotions that will make the decision-making process easier,” said Chanisa.

    The projects to be showcased at this event are all residential and holiday home masterpieces on the best locations. They are ARNA EKAMAI, BLUEPHERE PATTAYA, CANAPAYA RESIDENCES, FOUR SEASONS PRIVATE RESIDENCES BANGKOK AT CHAO PHRAYA RIVER, LAVIQ SUKHUMVIT 57, THE LOFTS SILOM, MOVENPICK RESIDENCES & POOL VILLAS, NARA 9 BY EASTERN STAR, NIVATI, THE PANO, THE RESIDENCES at SHERATON PHUKET GRAND BAY, SWAN LAKE RESIDENCE KHAOYAI and WISH SIGNATURE II MIDTOWN SIAM. Special for this year, luxury yachts by BOAT LAGOON will also join the showcase, responding to demand for luxury assets.

    “Developers have prepared to meet investors and buyers’ demand in this year and next year by offering more mixed-use projects, increased private space, fully furnished units with high-end furniture, and other services and facilities for the best comfort and convenience. Strategies to satisfy the buyers’ lifestyle and special offers to attract investors are expected to be well received like previous years during this 11-day event,” said Chanisa.

    Neti Narumit, a condominium investor, property broker and ultra-luxury condominium specialist, has made interesting comments about the market, particularly for high-end property. According to him, the fact that the luxury and super-luxury property market has been growing every year is because they are not much affected by economic situations. This market still enjoys demand from the Thai upper class and foreigners as well as long-term investors. Luxury properties on great locations with extravagant design and quality materials remain the market that both developers and investors show great confidence in. As prices rise every year, this sector continues to grow with great strength.

    “The property market, especially the upper market, will continue to grow next year in line with the growing economy thanks to the flow of funds from foreign investors, the completed megaprojects that have resulted in high prices for land, the government’s special economic zone development and the growth of important cities across the country. This market receives great attention from investors and developers and is still able to create excellent capital gain, resulting in confidence by both Thai and foreign investors. In particular, the new generation of businesspeople – those who are good at financial management, have great lifestyle and look for a stable investment that offers long-term returns, will invest more in property, especially in the upper market. They feel confident that this market has sourced the best locations with high demand, such as the city center, areas connected to parks and water or the rapid transit systems, commercial districts and travel destinations like the sea and mountains, and that the prices of these properties will only increase. This group of investors also express confidence in brands with luxury design and use of technology and innovations to offer the best service and buyer satisfaction. They feel confident in both the value of property and the brands of high-priced projects.”

    The Siam Paragon Luxury Property Showcase 2017 will take place on November 9-19 at the Fashion Hall and the Fashion Gallery on the 1st Floor of Siam Paragon Shopping Center, where leading developers will showcase superb high-end residential projects and excellent investment opportunities with three special offers. The first offer is discounts and promotions for luxury residential projects and holiday homes on great locations. The second offer is for top spenders at the event. The customer with the highest spending will receive an exclusive yacht trip in Phuket worth 350,000 baht provided by Boat Lagoon Yachting. The prize includes one-day luxury stay on the yacht for ten people with complimentary food, drinks and champagne. The second and third top spenders will each receive a round-trip ticket to Phu Quoc, Vietnam for two people, worth 108,000 baht from Bangkok Airways and three-night accommodation at the Turquoise Suite at the JW Marriott Phu Quoc Emerald Bay Resort & Spa with complimentary meals worth 192,500 baht. The fourth and fifth top spenders will receive a powerful wireless vacuum cleaner from Dyson V8 Animal Vacuum worth 25,900 baht. The third offer is a special privilege for Kasikorn and Thanachart credit card holders. When spending with their respective credit card, Kasikorn customers will receive up to 12,000-baht cashback and an installment payment option with 0% interest for up to ten months while Thanachart customers will receive up to 14,000-baht cashback and an installment payment option with 0% interest for six months. For more information, please call 0-2610-8000.

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  • Siam group launched “Thai Airways Royal Orchid Plus Members” campaign

    Siam group launched “Thai Airways Royal Orchid Plus Members” campaign

    Siam Paragon, Siam Center, and Siam Discovery, Bangkok’s three major shopping destinations, have introduced the “Thai Airways Royal Orchid Plus members”, a special campaign starting from now until June 30, 2018 to fulfill traveling experience for tourists with  special privilege for Royal Orchid Plus members.

    Tourists who are members of Royal Orchid Plus will get a complimentary PANBURI Indochine scent mini gift set, and VIZ Titanium membership card by simply presenting your  Royal Orchid Plus membership card and Thai Airways boarding pass at Tourist Lounge, G Floor, Siam Paragon.

    Additionally, for Royal Orchid Plus Platinum members will enjoy receiving a complimentary M Card Lounge access when spending over 20,000 THB, and Jamie’s Italian voucher, as well as Siam Discovery Open Space discount voucher worth 500 THB.

    Moreover, for tourists traveling from Moscow, Tehran, or Dubai from today until December 2017 will receive a complimentary PANBURI massage-on-the go kit.

    Come to join us with ultimate shopping and travelling experience under the campaign “Thai Airways Royal Orchid Plus Members” at Siam Paragon, Siam Center, and Siam Discovery from today to June 30, 2018.

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