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  • The Wonder Room Unveils its Fresh New Look on the 3rd Floor of Siam Center

    The Wonder Room Unveils its Fresh New Look on the 3rd Floor of Siam Center

    “The Wonder Room”, women’s multi-brand store on the 3rd floor of Siam Center, opens the door to welcome fashionistas again after the refurbishment. Under the new look inspired by art studio, the store carries more than 40 Thai and international fashion brands to serve “hip and fashion-forward socialite with unique character”. To celebrate this re-opening, it launches The Wonder Room Collection” that offers ABSOLUTE SIAM items, available only at Siam Center, and welcomes the summer with “Future in The 80s” collection.

    Parisa Chatnilbhandhu Group Senior Vice President – Retail Business Development of Siam Piwat Co., Ltd., revealed that The Wonder Room has been the top choice for fashionistas who have a unique and distinctive sense of style and never follow trends because they always find one-of-a-kind items here. To better fulfill their needs, the store now adds the modernity and liveliness to the previously sophisticated decoration in black and gold thanks to “NENDO”, globally recognized design studio that transformed Siam Discovery.

    “In this transformation, The Wonder Room was expanded to 200 sqm, with completely new appearance. Mr. Oki Sato, chief designer and founder of “NENDO”, defined fashion items as pieces of art displayed by the wearers. Once stepping into the store, the shoppers will feel as if they were in an art studio where an artist crafts masterpieces. Every element like canvas frame, easel and photo frame, including the center table that displays products, are carefully placed to create this mood. The unexpected combination of green, black and white gives a sense of contrast, yet a modern and lively look,” added Parisa.

    The Wonder Room not only carries a wide selection of leading brands but also offers Absolute Siam collection available exclusively at Siam Center.  For the upcoming summer, more than 40 ready-to-wear brands of women’s wear, handbags, footwear and accessories will take fashionistas back to the 80s under concept of “Future in the 80s”.  The spring/summer collection 2017 incorporates distinctive pattern, bright spectrum, graphic, sailor stripes and metallic decoration to create a variety of looks, whether they are business look, casual look or party look.

    The fashion-forward ladies will find a wide selection of fashion brands such as DRYCLEANONLY, Tohns, HER La Femme, KANAPOT AUNSORN, VIPPY ROSE, TandT, Vinn Patararin, Mani Mina, FAFALU, PONY STONE, SEE and ACID while fans of Korean fashion will love LOW CLASSIC, Fleamadonna, SYZ and A.Bell. Moreover, the look will not be complete without an essential accessories from mikiwuu, Activity One, Darlin Jewelry, Revival, Porshz, la, Minacode, Iphforia and Ornaments & L’or and handbags and shoes from She, NATTAPONG, Ratthzart Studio, March and WALKIN.

    In this summer, SWIMWARE will raise the temperature with its hot and sexy swimwear while innerwear from Pattricia A. Garde, ZAZZIE, T-REX and NAVY can be perfectly matched with the outerwear to add sensuality. Lastly, ESTRO, Nostalgic and PAPERSELF will add the final touch and boost the fashionistas’ confidence with their beautiful cosmetics.

    To celebrate the new look of The Wonder Room, Vinn Patararin and jewelry brand la co-designed capsule collection. For the first time, “FABLAB” joins hands with The Wonder Room in offering a wide range of online fashion brands at FABLAB corner.

    Come visit The Wonder Room today on the 3rd floor of Siam Center. Under the new concept of art studio, this multi-brand store offers “ABSOLUTE SIAM” items, masterpieces in “The Wonder Room Collection”, which cannot be found elsewhere and will make you stand out from the crowd

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  • Usher in the Auspicious Year of the Golden Rooster with an Exclusive Promotion for Tourists

    Usher in the Auspicious Year of the Golden Rooster with an Exclusive Promotion for Tourists

    Chinese New Year is one of the best chances for traveling as this festival provides the week-long national holidays and a unique vibe of traditional and colorful festivities. As Chinese community in Thailand is one of the largest in the world, the capital city of Bangkok is lit up in colorful festive ambiance and known as one of the most attractive places to visit during this Chinese holiday. Come experience the Thai version of Chinese New Year celebration at “Siam Magnificent Chinese New Year 2017” to be arranged at Siam Paragon, Siam Center and Siam Discovery and bring home a hassle-free, enjoyable memory of a lifetime while enjoying exceptional offers available only at this a must-visit “One Siam” destination.

    BRING IN A GLIMPSE OF CHINATOWN

    Marking the grandest event for Chinese people and expressing the appreciation of Chinese art and culture, we bring in a glimpse of Bangkok’s Chinatown to the all-in-one-place shopping destination as follows:

    • Siam Paragon is set to host “The Marvelous Music Harmonizing Two Realms” between 26 – 29 January in order to demonstrate the good relationship between Thailand – China using music as the links between the two countries’ art & culture. On the opening ceremony, there will be for the very first time music performance by Guzheng & Erhu, traditional Chinese music instrumentals played by Master Li Yang; the Guzheng teacher of Her Royal Highness Princess Chulabhorn Walailak and Master Li Hui, together with traditional Thai music instrumentals played by Korphai Ensemble and the Bangkok Symphony Orchestra (BSO) from 5.00 – 6.30 pm at Parc Paragon. Moreover, other interesting activities include the Chunlian and Duilian calligraphy (a form of auspicious greeting couplets expressing a prosperous year ahead), Chinese paper-cutting, traditional Chinese knotting, and Chinese auspicious painting are the highlights not to be missed at Hall of Fame, M Floor, Siam Paragon
    • Siam Center schedules to host “12 Lucky Shades 2017” exhibition updating 12 auspicious colors suitable for 12 zodiac signs by famous fortuneteller. By boosting more confidence in choosing the right clothing and accessories, the 4 renowned stylists will also give you helpful tips and tricks on how to mix and match your auspicious color with your style in the year of an energetic rooster. The exhibition will take place at 1st Floor, Siam Center from 26 January – 12 March 2017 with an opening ceremony and a Zodiac Sign Mini Fashion Show to be held on 26 January 2017 at 4.00 – 5.30 pm. Siam Center customers can also present their receipts to redeem for a Lucky Pouch with auspicious zodiac signs designed by Mr. Somnuek Klangnok (Kru Parn), a renowned Thai artist.
    • Siam Discovery introduces a “DIY Ceramic Bowl Screen Printing in Siam Discovery Style” workshop aiming to please customers with DIY favors. Those interested can choose their preferred bowl in 2 different sizes then have them screened with a lucky rooster pattern or an auspicious Chinese calligraphy text of their choice, making this DIY Ceramic bowl a limited, one-of-a-kind item in the world. The workshop will run from 26-31 January 2017 at Siam Discovery.

    CHINESE NEW YEAR SPECIAL FOR TOURISTS

    A trip can’t be completed without shopping, especially in Bangkok where shopping is a must activity. Siam Paragon, Siam Center and Siam Discovery offer unrivaled shopping experience suitable for travelers who love varieties and uniqueness. Dropping by this shopping landmark trio during the Chinese New Year 2017, holiday makers and souvenir hunters can rest assured that your splurge will worth every penny.

    Siam Paragon, Siam Center and Siam Discovery offer Tourist Privilege Card for tourists to shop across these three shopping centers with a discount from 5-20%. Tourists also enjoy a welcome package and a birthday privilege upon registration. The welcome package includes Thann Facial Sunscreen and Angbao vouchers valued more than 10,000 Baht from participating brands.

    Enjoy a lot of exclusive tourist offers from 23 January – 9 February 2017 including limited special gifts and promotions as follows:

    • NaRaYa Chinese New Year Collection when spending from 5,000 Baht
    • Thann Body Care Set and Siam Discovery Discount voucher when spending from 10,000 Baht

    Redemption points are available at Tourist Lounge, G floor of Siam Paragon and VIZ Counter, G floor of Siam Center and Siam Discovery.

    Additionally, keep your eyes peeled for a Golden Dragon Parade as they may approach you while shopping during 27-29 January 2017 with ranges of Angbaos, discounted vouchers and many more privilege cards to be enjoyed at more than 100 participating brands throughout Siam Paragon, Siam Center and Siam Discovery!

    DELIGHTFUL GASTRONOMIC JOURNEY

    After taking in these authentic cultural festivities, it is probably the perfect hour for a sumptuous meal. If you are thinking that Chinese New Year is all about a hearty meal with your loved ones, this shopping trio is the right destination to drop by especially during this Chinese New Year. Visa Card offers an exclusive privilege for its cardholders. Dine at participated restaurant using Visa Card and receive special discount and dishes.

    • Siam Paragon reinvents the whole new dining pleasure, with more than 30 globally-renowned restaurants and dessert outlets at The Gourmet Garden, G Floor.
    • Siam Discovery serves the need of Jamie Oliver’s fan anticipating a chance to try out his recipe by introducing the first restaurant of globally-renowned Jamie’s Italian in Thailand at Siam Discovery, G Floor. What’s more, experience the new dining excitement at My Kitchen on the 4th floor where 5 premium restaurants and a dessert outlet are ready to serve their signature dishes.
    • Siam Center offers limitless local and international dining selections at the Food Factory located on the 4th floor for people who love being among a bustling, vibrant surrounding while enjoying a wide variety of delicious food.

    As a must-visit “One Siam” destination, Siam Paragon, Siam Center and Siam Discovery welcome all travelers in the heart of Bangkok during this long holiday and all year round. If one visit is not enough to breathe in all these fulfilling excitements, the shopping landmark trio wholeheartedly welcome you back with a lot more adventures waiting out there.

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  • AEON collaborates with Siam Piwat to launch “Siam The Ultimate Giving” campaign

    AEON collaborates with Siam Piwat to launch “Siam The Ultimate Giving” campaign

    Praphan Rangsiyopas, Vice President Marketing of AEON Thana Sinsap (Thailand) Public Company Limited, together with Chanisa Kaewruen (third right), Deputy Managing Director Marketing Event and Business Relations Division, and Saruntorn Asaves (third left), Assistant Managing Director Marketing Promotion and Customer Relationship Management of Siam Piwat Co., Ltd., attended the recent launch of “Siam The Ultimate Giving” campaign.

    The Siam Ultimate Giving campaign offers Aeon credit cardholders special privileges, such as movie tickets for two at Major Cineplex cinemas with every 5,000 baht of accumulated purchases at Siam Paragon, Siam Center, and Siam Discovery. With every 2,000 baht of accumulated purchases, cardholders receive two coupons for a lucky draw for chances to win prizes worth over 7.8 million baht, including a brand new BMW 218i GT. The campaign runs until January 15, 2017. 

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  • Siam Discovery Launched Year-End Campaign to Spread the Love and Spirit of Sharing

    Siam Discovery Launched Year-End Campaign to Spread the Love and Spirit of Sharing

    Siam Piwat, the owner and operator of Siam Paragon, Siam Center and Siam Discovery, invested over 30 million baht in the greatest year-end marketing campaign, which integrates the customer-centric strategy. Interpreting the festive season as the time when people send their love and good wishes to others, the Company launched “Citizen of Love: It’s time to Give Good Love” campaign.

    The shoppers will not only find a wide array of gift items for themselves and loved ones, but also enjoy a big promotion that serves the government’s Shop for the Nation campaign. To add the sentimental value to the campaign, Siam Discovery hosts an art exhibition displaying the genius of the late King Bhumibol, including his great love and generosity for his citizen. In response to the royal wish on endless giving, Siam Discovery will organize “Gifts for Them” CSR activity that gives the gifts to 300 children in Community Children Foundation (CCF) under the Royal Patronage of HRH Princess Maha Chakri Sirindhorn. During the festive season, the shopping center expected to welcome 80,000 – 100,000 Thai and foreign shoppers a day.

    Year-End Campaign: “Citizen of Love: It’s time to Give Good Love”

    Mr. Charnchai Cherdchoowongthanakorn, Senior Executive Vice President – Retail Business Development, Siam Piwat Co., Ltd., said, ” In each year, December is considered the high season with the greatest spending. However, the shopping sentiment this year differs from the past. Siam Discovery, considering itself as a friend of shoppers, understood their feelings and translated the season of joy into the joy of sharing. It therefore hosts the integrated campaign called “Citizen of Love: It’s time to Give Good Love”. Siam Discovery started from creating its ambience, in which encourages everyone to participate under the concept of ‘exploration, creation, and cultivation’. In addition, it holds an art exhibition to commemorate the talent of H.M. the late King, who worked tirelessly to improve the quality of life of his people. He did this out of love and wanted nothing in return. Moreover, Siam Discovery offers Thai people a space to express their love and give the moral support to one another. The shoppers can take photos and share their love in the Living Room of Love. It also displays the art installation that presents the Royal Rainmaking Initiative Project and Reforestation Initiative Project. The exhibitions are open for the public to help them feel connected.”

    Siam Discovery spent more than 30 million baht on “Citizen of Love: It’s time to Give Good Love” campaign, which includes the creation of shopping ambience, promotion and CSR activity. It expected to daily attract 80,000 – 100,000 Thai and foreign shoppers on average, with 50:50 ratio. The survey revealed that 80% of foreign tourists are Free Individual Traveler (FIT), which are considered high-quality tourists with high purchasing power.

    Launching a big promotion to boost the holiday shopping in response to Shopping for the Nation campaign

    Siam Piwat responds to the government’s economic stimulus policy that encourages the people to shop and use the tax invoice of December 2016 for the tax deduction. Expecting an influx of shoppers, Siam Piwat prepared the staff and equipment to facilitate the shoppers who request the formal tax invoice and to ensure the fast and convenient service.

    In addition, Siam Piwat holds special promotion, to create the unique shopping experience at Siam Paragon shopping mall , Siam Center , and Siam Discovery from now – December 31, 2016. Spending at least 15,000 baht, the shoppers will receive Siam Gift Card worth 1,500 baht. VIZ cardholders and the members of Siam Discovery Mobile Application will enjoy more benefits

    “Gifts for Them” CSR activity for the disadvantaged

    Miss Chanisa Kaewruen, Senior  Deputy Managing Director of Siam Piwat Co., Ltd., revealed, “Besides the value-added promotion, Siam Discovery infuses the sentimental value into the customers’ mind because we believe that our customers care for the society and wish to share good things with the people around them. We therefore come up with “Gifts for Them” activity, inviting the customers to spread the joy to others by giving the gifts to 300 children in Community Children Foundation (CCF) under the Royal Patronage of HRH Princess Maha Chakri Sirindhorn. The customers can buy gift items for the children on 50% discount and Siam Discovery will subsidize the other half. We will host an event where the donors can present the gifts to the children themselves.

    In preparing the product  to serve the customer demand, Siam Discovery, with the expertise in matching the right products for each lifestyle, has selected the perfect gift items for each target segment. It also displays the recommended gift items on each floor.   To increase the value to the gifts, it offers the personal gift wrapping as the customized service in addition to the regular gift wrapping service.

    In “Think Giving”, Siam Discovery offers a wide variety of products from the Royal Project Foundation, PatPat shop under Chaipattana Foundation, Phufa and Doi Kham as the special gifts for special people. The event will take place on the 5th floor from now until February 19, 2017.

    Customer-centric marketing focuses on capturing the customers’ interest. Siam Discovery therefore launched the marketing promotion activities that add the sentimental value to the shoppers. It expected that “Citizen of Love: It’s time to Give Good Love” campaign will not only increase the sales volume by 15 – 20%, but also make the holiday shopping more meaningful and bring the spirit of giving to this season of joy.

  • Jamie’s Italian opens its first restaurant in Thailand at the ­renovated Siam Discovery

    Jamie’s Italian opens its first restaurant in Thailand at the ­renovated Siam Discovery

    Jamie’s Italian opens its first restaurant in Thailand at the newly ­renovated Siam Discovery, situated in the heart of Bangkok. This rustic Italian restaurant, serving delicious food at an affordable price, is proudly brought to you by Hotel Properties Limited and Siam Piwat.

    Jamie’s Italian began as a partnership between Jamie Oliver and his mentor, Gennaro Contaldo. The first restaurant opened in 2008 in Oxford and there are now 42 Jamie’s Italian outlets in the UK and over 25 internationally, including Australia, Dubai, Brazil and Singapore.

    As with all Jamie’s Italian outlets, the Siam Discovery restaurant will remain committed to sourcing only the best free-range, higher welfare meat and sustainable and ethically produced ingredients. All the recipes are Italian classics with a Jamie twist, including fresh pasta made on site every day. The restaurant will also work closely with fantastic Thai farmers and suppliers to showcase local produce.

    MENU HIGHLIGHTS

    Menu highlights at Jamie’s Italian Siam Discovery will include the famous antipasti planks, perfect for sharing. Placed on large wooden boards supported by tins of tomatoes, the impressive platter allows guests to pick from a wide selection of meats, cheeses, vegetables and pickles.

    All Jamie’s Italian restaurants serve fresh pasta made in the restaurant, every day. The Siam Discovery restaurant will feature a range of popular pasta dishes, including Gennaro’s Tagliatelle Bolognese, made to his recipe, Silky spaghetti carbonara and Fresh crab spaghetti. The prawn linguine is a Jamie’s Italian classic, loved worldwide.

    Also on offer will be beautiful artisan pizza dough, made by hand, and proved for hours before being hand ­stretched to create an irresistibly crisp base. The simple but classic Margherita, and Funghi, with seasonal mushrooms, are just a few of the pizzas on offer.

    A selection of Italian-inspired main courses is also on offer, including the Tuscan-style Chicken al mattone– chicken is cooked under a brick, ensuring that the chicken is pushed further against the grates of the grill, producing a smoky flavour, with an addictively crisp skin. The Jamie’s Italian burger, a signature main dish, and the Grilled pork chop served with crispy crackling, are also must-try dishes. For those looking for a lighter meal, the Classic super food salad is a super-fresh combination of avocado, roasted beets, mixed pulses & grains, broccolini, fennel, pomegranate & spicy seeds with harissa dressing & artisan ricotta.

    A favourite among families, Jamie’s Italian will also be bringing its award-winning kids’ menu to Thailand. Awarded the best kids’ menu in the UK by The SOIL Association in 2013, there’s a choice of 2 two sizes for different age groups, with all the meals nutritionally balanced. It comes with a viewfinder menu and colouring sheets to keep the kids entertained.

    If you love your Jamie’s Italian experience, don’t forget to take a bit home with you. Jamie’s Italian Siam Discovery will also stock a wide range of Jamie’s cook books and the restaurant’s signature napkins, as well as gifts, allowing you to recreate your Jamie’s Italian experience at home.

    THE INTERIOR

    Every Jamie’s Italian restaurant is designed to be easily accessible with a warm and comfortable feel and incorporates the personality of the city it’s in. Siam Discovery’s design takes inspiration from its location to create a friendly, neighborhood restaurant that the whole family can enjoy.

    With 184 covers, the restaurant will boast a tasteful mix of rustic, reclaimed timber refectory tables, industrial ­chic zinc tables and vintage upholstered lounge chairs, with monochromatic and hand­-painted floral tile flooring. To add warmth, the dining area will be illuminated with brass spotlights, vintage enamel shades and a textured glass chandelier.

    The creative use of space allows guests to view the open kitchen,  watch their antipasti planks being made before their eyes at the antipasti counter in the main dining room, or hang out for a pre or post- meal tipple at Jamie’s Bar.

    READY TO WELCOME YOU

    Welcoming you to the first Jamie’s Italian restaurant in Thailand is General Manager Sarah Smith, winner of the Jamie’s Italian International Rising Star award for 2015/2016. She has worked closely with Head Chef, Alex Barman and local staff to make sure that the new restaurant is ready to receive guests.

    Jamie Oliver said: “Taking Jamie’s Italian to Thailand is incredibly exciting for me. Bangkok is a vibrant and buzzing city with a great food scene and we can’t wait to be a part of it. We’ll be sourcing lots of beautiful, top-quality produce from fantastic local suppliers, and making food that we just know you’re going to love. Come down and visit soon!”

    For more information please visit our website www.jamiesitalian.co.th

     

  • ‘Forever in Thai Hearts,’ an exhibition hosted by Thailand’s Ministry of Culture

    ‘Forever in Thai Hearts,’ an exhibition hosted by Thailand’s Ministry of Culture

    Thailand’s Ministry of Culture, assigned by the government, joins hand with Siam Paragon to host ‘Forever in Thai Hearts,’ a photo exhibition portraying historical moments of Thai nation to mark the Royal Funeral of His Majesty King Bhumibol Adulyadej. Locals and visitors are invited to join a vowing campaign by recording their pledges to carry on his legacy and royal teaching. All images and video clips are to be included in ‘The People’s Archives’ memorial book. This exhibition runs from 19-30 November 2016 at Lifestyle Hall, 2nd Floor, Siam Paragon.

    On this occasion, General Thanasak Pratimaprakorn, Deputy Prime Minister, presided over the opening ceremony on 19 November 2016. Joining the opening ceremony were Vira Rojpojchanarat, Minister of Culture, Chadatip Chutrakul, Executive of Siam Paragon, Thanpuying Angkarb Boonyatthiti, Khunying Charmaree Snidvongs Na Ayudhya and M.L. Kwanthip Devakul. As the highlight of the opening ceremony, the song ‘Kao Dern Tor Pai ’ or ‘Moving Ahead’ composed by Dolchai Boonyaratavej with the melody written by Pongpoon Pibulkasetkij was performed by Chitralada School Choir to encourage everyone in moving forward with conscience and hope.

    General Thanasak Pratimaprakorn, Deputy Prime Minister, pointed out that “In making a memorial book titled ‘The People’s Archives’ and a documentary ‘Forever in Thai Hearts,’ the government has assigned Ministry of Culture to collect images and video clips contributed by public sectors, various organizations and medias. Aiming to preserve and publish Thailand’s historical moments related to the passing of the late monarch, highly revered by all Thais, we have received great feedback from people across the country. Over 30,000 images and video clips including images reflecting the sense of deepest respect and appreciation to His Majesty the Late King Bhumibol Adulyadej, images of mourners from near and far traveling to pay their respects before the royal remains as well as messages of condolences and heartfelt gratitude were shared via our provided platforms. Hence, we have also chosen images uploaded to Facebook , Line application and email to be exhibited at ‘Forever in Thai Hearts’ exhibition at The Bangkok National Museum since 28 October 2016.

    “To offer wider opportunities for both Thais and foreigners in expressing their boundless gratitude to the late monarch and witnessing these historical moments, Ministry of Culture together with Siam Paragon has organized ‘Forever in Thai Hearts’ exhibition at Lifestyle Hall, Siam Paragon. On this occasion, 100 unseen images are specially curated to be on display.

    Joining the Ministry of Culture, Mayuree Chaipromprasith, executive of Siam Paragon, added, “The passing of our revered King Bhumibol Adulyadej is the greatest loss and despair in the lives of all Thais nationwide. As his royal subjects, we would like to express our deep-felt gratitude and humble loyalty by organising ‘Forever in Thai Hearts’ photo exhibition. This exhibition narrates the story of a deep mutual bond between the longest serving monarch and his people through images and films portraying his lifelong works and devotion. We also would like to invite everyone to join a vowing campaign by recording the ‘do-good-deeds, follow-the-King’s-teaching’ videos, all of which are to be included in ‘The People’s Archives’ memorial book. In this exhibition, each participant will receive a portrait of His Majesty the Late King Bhumibol Adulyadej.”

    Nopakun Kunsujarid, the President of Bangkok Photographic Society, one of photographers whose image was included in the exhibition said, “I took this picture on 22 October 2016 when massive mourners filled Sanam Luang to capacity in order to join the historic mass singing event being filmed by MC Chatrichalerm Yukol. That heartfelt tribute to the Late King on that day was another momentous day in our history that Thai people across the nation united as one. From this picture, many mourners are seen holding both new and old portraits of His Majesty the Late King Bhumibol Adulyadej. People were smiling and being helpful to each other. The passing of our revered king united everyone together again. As a photographer, I intended to communicate these emotions as best as I could.

    Adul Tanthakosai, whose image was also on display stated, “This picture was taken on 14 November at the festival of the Illuminated Boat Procession known as the sacred ‘Lai Reua Fai’ festival in Nakon Panom Province. I was impressed by the unity of locals. Not only had they come to participate in the festival, but also to express their profound appreciation to His Majesty the Late King Bhumibol Adulyadej through lighted candles and the formation of Thai number ‘9’. Many people cannot travel to pay their final respect at the Grand Palace in Bangkok, so they took this chance to do their part in this festival as a token of humble loyalty.”

    Tanakrit Kalaseranee, also added, “I wished to take pictures that demonstrate deepest emotion of mourners coming to pay their final respects to the royal remains as well as pictures of those working as volunteers, so I chose to capture moments from a prime spot inside the walls of Royal Palace where the majestic Chakri Maha Prasat Throne Hall stood tall as a background. This image was taken on 15 November 2016 and it truly conveys my true feeling. The image of students assisting elderly people on their wheelchairs portrays the value of togetherness, sincere gratitude and unconditional love we all share.

    Please be invited to witness and be part of ‘The People’s Archives’ in remembrance of His Majesty the Late King Bhumibol Adulyadej by joining the ‘Forever in Thai Hearts’ exhibition taking place on 19-30 November 2016 at Lifestyle Hall, 2nd Floor, Siam Paragon.

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  • Jamie Oliver to announce its opening for the first Jamie’s Italian restaurant in Thailand

    Jamie Oliver to announce its opening for the first Jamie’s Italian restaurant in Thailand

    Jamie’s Italian by Jamie Oliver is pleased to announce its opening head chef for the first Jamie’s Italian restaurant in Thailand, set to open in the fourth quarter of this year. Alex Barman, a dynamic and passionate chef with more than 11 years of culinary experience, will be leading the kitchen team as head chef of Jamie’s Italian Siam Discovery.

    Born in North Wales, UK, Alex started working in restaurants at a young age while still studying, beginning his culinary career as a kitchen assistant in a local hotel restaurant, and then progressing to be a sous chef in a local bistro, and head chef for Whitbread Group in Cardiff. In 2010 he joined the Jamie’s Italian family in Cardiff as a commis chef, moving swiftly through the ranks and taking his first head chef role for Jamie’s Italian in Cheltenham and Birmingham. He was also a member of the training support team for the opening of Jamie’s Italian Westfield, Stratford near the London 2012 Olympic Stadium. Alex moved to Singapore three and a half years ago to open the first Jamie’s Italian in Asia in VivoCity, where he started as the sous chef and was quickly promoted to head chef. In 2015, he moved to Bali as head chef for the new restaurant, Jamie’s Italian Kuta Beach.

    “Everything we serve is made with care,” Alex Barman, the head chef of Jamie’s Italian Siam Discovery said. “Good food is as the heart of everything we do. We are fully committed to supporting Jamie’s fight for better food worldwide, and his mission to make good food accessible for everyone.”

    As with all Jamie’s Italian outlets, the Siam Discovery restaurant will remain committed to sourcing only the best free­range, sustainable and ethically sourced ingredients. The restaurant will also work closely with Thai farmers to showcase local, responsibly grown produce.

    Alex said: “One of the most exciting parts of the job so far has been sourcing ingredients that fit in with Jamie Oliver’s food ethos. It’s not always easy, but it is always enjoyable as I have been able to meet some really amazing people. I am very passionate about sourcing and working with great local suppliers who are as passionate about great ingredients and the food ethos behind them, as I am. I’m really looking forward to seeing these ingredients feature throughout our menu.”

    “Since moving to Asia I’ve always wanted to work in Thailand and experience the culture, people and amazing local food on a regular basis, not just for a holiday, as you never really get to experience the real country and people on short breaks. It’s such a diverse and dynamic country with big differences from one province to another, making it very exciting to travel around and experience all the country has to offer. I love cities and actively seek to work and live in big, bustling, dynamic cities in which Bangkok has to be one of the best so far I’ve lived in.”

    Alex said: “Jamie’s Italian food is simple, rustic and inspired by dishes eaten all over Italy, delivered to the local market at affordable prices, which means it’s great for any occasion. I will also be creating some fantastic daily specials, maximising ingredients I can get at short notice from local markets and suppliers. I’m really looking forward to using some of the interesting products that are available here to create some brilliant dishes, with a new brigade of talented local chefs, and seeing our first guests enjoy our food.”

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  • Siam Discovery bags two awards from Thailand Property Awards 2016

    Siam Discovery bags two awards from Thailand Property Awards 2016

    Siam Piwat Co., Ltd., the owner and operator of world-class developments such as Siam Paragon, Siam Center, Siam Discovery, and Paradise Park shopping centers, and joint-owner of megaproject ICONSIAM, reinforced its success after the relaunch of Siam Discovery – The Exploratorium in May, Thailand’s first hybrid-retail destination and lifestyle specialty store, by winning two prestigious awards in the real estate industry, namely “Best Retail Development” and “Best Commercial Development” from Thailand Property Awards 2016.

    Ms. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd., said, “We are extremely proud that Siam Discovery has won Best Retail Development and Best Commercial Development awards from Thailand Property Awards 2016. These accolades stand testament to Siam Piwat’s success as the Icon of Innovative Lifestyle and Thailand’s retail and real estate innovation leader, who is ready to continue offering experiences that are novel yet meet our customers’ needs.”

    “The awards reflect the success of the distinctive design and the ideas behind it by a team of world-renowned design experts such as the world’s leading designer Nendo (Oki Sato) and Urban Architect Co., Ltd., who came together and imbued the architecture of the refurbished Siam Discovery with elegance and uniqueness. Created under the never-before-seen concept of “Thailand’s first hybrid retail store,” Siam Discovery has broken every rule of Thailand’s retail industry to offer exciting experiences and creativity. This emanates from every single design detail, not only in the general ambience of Siam Discovery, but across its entire area of over 40,000 square meters, including its open space, transforming it into Thailand’s largest lifestyle specialty store. Even the product displays and stores of over 5,000 brands are decorated to match the personalities of each specific Lifestyle Lab on each floor to give our customers the freedom to browse for products that suit their stories and interests and make shopping both convenient and a fun exploration,” said Chadatip.

    Thailand Property Awards, was held for the 11th time with the aim to boost the stability and efficiency of Thailand’s real estate market and encourage real estate entrepreneurs wishing to participate in the event to continue to enhance their projects each year. The judging panel of Thailand Property Awards was composed of respected experts in different branches of the real estate industry, ranging from consultants and project managers to designers and architects, as well as Prof. Dr. Manop Bongsadad from the Housing Development Department, the Faculty of Architecture, Chulalongkorn University, who presided over the event as the honorary chairman.

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  • The Exploratorium To mount “Best of The Season, You Can Grab and Go” campaign

    The Exploratorium To mount “Best of The Season, You Can Grab and Go” campaign

    Siam Discovery The Exploratorium, the biggest arena of lifestyle experiments which allows any visitor to experiment, create and cultivate, is now mounting the biggest trends update campaign of the year: “Best of The Season, You Can Grab and Go”. It gathers the latest trends that are becoming popular in the world, the ones for every kind of lifestyles, during the 4 months from now on (September to December 2016), while also allowing everyone to experience. The grand opening of the campaign launch has recently taken place on 4th Floor, Siam Discover The Exploratorium.

    The launch event was crowded with a number of distinguished guests who have taste in various lifestyles including design, fashion, travel, adventure to name but a few. The gathering guest list included Ornchuma Durongdej, Hathairat Fingerhooth, Tada Varich, Pichamon and Pimpisa Chamanant, Monlissa Leenuttapong, ML Samornlada Chompol, Thitipong Lororasert etc. All of them were welcome by Siam Discovery’s executives, Chanisa Kaewreun and Kriangkrai Rulkhachantrkul. All the guests got updated on news of hot lifestyles: art and design from Phantipa Thanchookiet of Likay Bindery, travel from Kanitkul Natrbutr, and fashion trends from Nichakul Kitiyanubhongse of Harper’s Bazaar Magazine. A special fashion show was provided, presenting a wide range of lifestyle products.

    Ms. Chanisa Kaewreun, Executive of Siam Piwat Company Limited, said, “Best of The Season, You Can Grab and Go campaign has been initiated by Siam Discovery, which acts as a shopping market that sells every kind of design items, or a design supermarket. In fact, it is acknowledged among shoppers that Siam Discovery will be a very first choice when thinking about where to shop for any items with style and packed with creativity.

    “That’s why Siam Discovery is gathering top curators who have expertise in a variety of lifestyles and asks them to analyze trends and global movements in terms of design. Then, they will choose what items to become the latest trends in the world. Moreover, we are holding a number of workshops that feature different subjects: Art Design and Decoration coming with “Design Experiment Market” theme from 3 to 16 October 2016, Travel and Play with “The Wanderlust Experiment Market” theme from 17 to 31 October 2016, Fashion and Accessory representing “The Fashion Forward Experiment Market” theme from 1 to 8 November 2016. And closing with Sport and Adventure which represents “Active Experiment Market” theme from 9 to 20 November 2016. Siam Discovery will present a range of products according to these themes, available upon timelines. As well as workshops that are based on each of the themes for the four months, from now to the year-end 2016.”

    Nichakul Kitiyanubhongse said, “The hottest trend in fashion of the moment is a modern vintage style, which has lasted for ages. At the same time, a vintage style is growing in popularity. When wearing vintage attire, it’s no need to wear heavy make-up or dramatic hairstyle. It really appears an amazing trend.”

    Phantipa Thanchookiet said, “We can see two hot key trends in design and decoration in 2016 and 2017. One is design work friendly to the environment. This year, the eco trend becomes popular again. People are interested in things for their daily use, the ones with creativity and more eco-friendliness. Especially for furniture and home decorations. Let’s say which are becoming popular will have an eco-concept. The other is handicraft, which more plays a prominent role in creation in terms of design. Or even daily use products such as notebooks that can be decorated to tell the identity of an owner.”

    Kanitkul Natrbutr said, “I enjoy traveling and love to have adventures in new places to explore new experiences. And for each of my trips, I always blend in, my personality, with it. This is shown through my traveling stuff, from backpack and shoulder bag to water bottle and shoes or even outfits. After I had visited throughout the country and explored some neighboring countries, I feel like riding a bicycle wherever I go. That’s the beginning of my traveling together with my bicycle. This way makes me expand my horizons and have a close relationship with the nature. It gives me a unique travel experience, different from other kinds of travel. With a bicycle, I can find any places that I cannot by car. Or to enjoy being in the sunshine and the breeze, the surrounding nature that I can see with my eyes and feel with my heart.”

    Come play with us. Enjoy “Best of The Season, You Can Grab and Go” campaign which offers a variety of themes suitable for every lifestyle. Available from now to year-end 2016 at Siam Discovery The Exploratorium.

  • DTAC service center flagship store ‘dInfinite’ at Siam Paragon

    DTAC service center flagship store ‘dInfinite’ at Siam Paragon

    The new dtac service center flagship store, dInfinite, was launched at Siam Paragon Department Store with the concept ‘the endless digital experiences’. The store has been re-designed to enhance the customer experience through the use of digital services.

    The service center was designed by Whitespace Ltd., a professional retail design company. The key service area has been arranged to serve two main functions: counter service and consultation. The layout reflects of how retail stores have changed overtime; the transaction counter is no longer a key area as e-service, Speedy Queue, allows customers to easily queue online and to check out anywhere in the store.

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    Rather than waiting in line to pay ones bill, customers are urged to spend their time discovering, testing, and experiencing dtac’s newest devices. Cutting-edge smart phone models are available for customers to interact with at the Smart Table. The latest trends of gadgets and accessories are also available for customers to tryout in the Experience Corner.

    Moreover, the dInfinite flagship store delivers convenience and entertainment through the use of digital devices including a touchscreen e-brochure wall with the most up-to-date dtac promotions and at the Knowledge Table big screen tablets are used to live-stream entertainment via dtac Music Infinite and Primetime apps.

    When customers walk into dInfinite, they will feel at home and welcomed by the casual and warm ambience of the store. The cozy mood and tone is enhanced by custom-made wood furnishings, comfortable seating, wood floors and a black and gray color palette. Circular lights on the ceiling and the use of the dtac logo symbol on the walls throughout the store adds a sense of energy and excitement as well as reinforces the brand.

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  • Siam Center Unleashed the Creativity in “Siam Center Art Traction” Art Exhibition

    Siam Center Unleashed the Creativity in “Siam Center Art Traction” Art Exhibition

    Siam Center, the Ideopolis, sparks the creative ideas in “Siam Center Art Traction”, on the 1st and 2nd floor of Siam Center until July 2016. The exhibition displays a wide range of well-selected art pieces by several artists from various fields of art, such as world-renowned Malaysian artists Jun Ong, well-known Thai artists like Jitsing Somboon, Anon Pairot and Rukkit Kuanhawate, and young artists from four leading universities in Thailand. Last but not least, the art lovers will meet Mr. P Water, the art installation by Propaganda.

    Chanisa Kaewruen, Senior Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat Co., Ltd., revealed that Siam Center has played the leading role as the center of arts, fashion, technology and lifestyle. It always seeks for the world-class work of art to inspire people. Now, Siam Center is hosting Siam Center Art Traction between June and July 2016 to display the masterpieces of famous artists in different fields. The exhibition starts with Jun Ong and his PLASTIC PARTITIONS, using mixed art to serve as the board of idea. It displays questions and let the visitors give comments by pressing the button on LED screen, which projects the different levels of brightness. When the visitor presses the button three times, the blinking light will appear. It means the visitor absolutely agrees with the question. If pressed twice, the button will show the still light, which means the visitor simply agrees. If pressed once, the button will project the dim light, which represents the visitor’s disagreement.

    11. Artpiece from Museum road selected by Jitsing Somboon

    Two more exhibitions are held to promote the talent of students from the leading universities. First, Jewelry Degree Showcase by Silpakorn University displays the theses of senior students of Jewelry Design Department, Faculty of Decorative Arts, Silpakorn University. Moreover, the art workshops are weekly conducted on cold enamel, wire bending, drawing, gold leaf covering, knitting, crochet, stamping letters on metal plate and making wool accessories respectively. This exhibition will take place until July 31, 2016, at the area connected to BTS on the 2nd floor of Siam Center. Live Design Functional Art Project by Silpakorn University exhibits the theses of the senior students of Applied Art Study, Faculty of Decorative Arts, Silpakorn University, between June 23 and July 31, 2016, on the 1st floor of Siam Center.

    Another must-visit exhibition is “Museum road selected by Jitsing Somboon”, which takes place until July 31, 2016, on the 1st floor of Siam Center. Jitsing Somboon, Creative Consultant of Greyhound, selected these impressive items from the fashion theses of senior students from four leading universities, namely Silpakorn University, Srinakharinwirot University, Rangsit University and Bangkok University. He admired the distinctiveness of these exhibits because they combined both old and new techniques. For the materials, some students selected the forgotten materials while others used new and bold materials to inspire the visitors. Therefore, the fashion items in this showcase were something beyond clothing. They were art objects displayed in one-sided glass cabinet covered with wrinkled plastic. He got this inspiration while taking a tour in museums and browsing through art pieces. That’s why he would like to reflect the value of the students’ work and their effort in an easily accessible way.

    In addition, Siam Center presents Art Installation by Rukkit Kuanhawate on the 1st floor of Siam Center and Donate It Forward by Anon Pairot, together with his partners, to encourage everyone in the society to do the good deeds. Moreover, the famous Mr. P by Propaganda comes back with his new look called Mr. P Water as an eye-catching art installation that welcomes everyone at Parc Paragon.

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  • Bangkok 18th most attractive retail city

    Bangkok 18th most attractive retail city

    Bangkok ranks 18th in terms of international retailer attractiveness, just ahead of Las Vegas, in a new report from real estate consultant JLL. “The Destination Retail 2016” report also revealed that Asia boasts five out of the 10 most appealing destinations for international retailers globally.

    According to JLL’s report, which for the first time provides a global ranking of 140 cities by their appeal to cross-border retailers, Hong Kong is second only to London in popularity. Also among the top 10 are Shanghai, Singapore, Beijing and Tokyo.

    Boosted by rising income levels and growing tourism numbers from across the world, Bangkok has attracted many international brands, such as H&M, Zara Home, Pull & Bear and Victoria’s Secret. Recently, retailers such as Dior Homme, Pierre Herme, A Bathing Ape and Tiffany & Co have started trading in the city. The Ratchaprasong area is Bangkok’s retail centre and attracts many locals as well as tourists, thanks to its central location and adjacent skytrain. It houses 11 shopping centres, including Siam Paragon, CentralWorld and Siam Square One.

    The recently completed EmQuartier, Central Westgate and CentralFestival EastVille, all outside the city centre, are providing new attractive opportunities to international retailers.

    Bangkok’s retail landscape continues to diversify, with renovations at Siam Discovery and several suburban CentralPlaza retail stores, the opening of HaHa Market and the continued success of Asiatique The Riverfront, a combined shopping centre and night bazaar.

    Cities in Asia-Pacific are the most appealing destinations for luxury retailers to set up shop. Seven Asia-Pacific cities are among the global top 10: Hong Kong, Tokyo, Shanghai, Singapore, Beijing, Osaka and Taipei.

    “Hong Kong remains Asia’s leading luxury shopping destination with many retailers using it as a springboard for expansion into China,” said James Assersohn, retail director for Asia-Pacific at JLL. “While there has been a noticeable slowdown in luxury sales due to China’s slowing economy and the government’s anti-corruption crackdown,Hong Kong continues to attract many high-spending Chinese tourists,” he said.

    More broadly, the dominance of Asian cities in the index highlights the attractiveness of the region to retailers, thanks to its burgeoning middle-class and growing levels of affluence, said Mr Assersohn.

    Tokyo, which takes fourth place globally, has seen a revival in luxury retailer’s demand for high quality real estate as a result of an improving economic climate and rising tourism numbers. The yen, which has devalued by nearly 30% since 2012, has made Japan a magnet for retail tourism across the region. International visitors to Japan rose 47% in 2015 with the largest contingent from China. A weaker yen is also encouraging Japanese to make the most of their luxury purchasing power at home.

    Shanghai, meanwhile, at number six in the ranking, is catching up fast on Hong Kong to become one of Asia’s leading luxury retail destinations and remains China’s premier shopping destination.

    “Thanks to a diverse economy and wealthy consumer base, Shanghai has become a favourite place for international brands to test the Chinese market and gain brand exposure,” said Mr Assersohn.

    (Original article from BangkokPost)

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  • Revamped Siam Discovery to embrace ‘lifestyle’ concept

    Revamped Siam Discovery to embrace ‘lifestyle’ concept

    The 18-year-old mall in central Bangkok has been closed for a Bt4-billion overhaul since May and expects to reopen under the new title “Siam Discovery – The Exploratorium” next quarter.

    “We want to create a unique shopping experience for all customers. To make the new Siam Discovery different from its neighbouring shopping malls Siam Center and Siam Paragon, we want to introduce a revolutionary new retail concept in Thailand,” said Chadatip Chutrakul, chief executive officer of Siam Piwat, which also owns and operates Siam Paragon and Siam Center.

    To turn this shopping venue into a hybrid retail destination, Siam Piwat decided to ensure that its 40,000 square metres of retail space would offer a range of products and undertake sales and marketing strategies that would be more flexible and respond to customers’ demands.

    Previously, Siam Discovery hosted at least 120 retail tenants.

    After the reopening, there will be hundreds of categories and more than 5,000 international and local brands on offer.

    “We invited [Japanese design studio] Nendo to provide the inspirational design concept for Siam Discovery because Siam Piwat looks at the future from a global perspective rather than just the potential of the Thai market,” Chadatip said.

    To turn this vision into reality, the Siam Discovery renovation was overseen by Oki Sato, one of the world’s top designers.

    “Our role as a retailer has advanced to another level and become one of managing visitors’ experiences and emotions at the destination, rather than just one of managing products, categories and displays,” Chadatip stressed.

    Besides being Nendo’s largest project in Thailand, this is the first major facelift of the 18-year old shopping complex. The aim is to cash in on the potential growth in shopping and retail markets in Thailand following the implementation of the Asean Economic Community (AEC) early this year.

    Chadatip said the 2 million square metres comprising the Siam area was considered one of top-ranked retail destinations in Bangkok, which annually attracts more than 200,000 visitors. The number of foreign-tourist arrivals is expected to rise, particularly after the full implementation of the AEC.

    Give this potential, one year after the reopening, Siam Discovery is expected to welcome 100,000 visitors a day, of whom about 65 per cent will be local shoppers while the remaining 30-35 per cent will be foreign tourists.

    “We aim to double our sales revenue within one year compared the sales in the year before this major renovation,” she said.

    Siam Piwat targets recovering the cost of this renovation within five to six year as it believes that this is a long-term investment. By the end of this year, the company hopes to see at least 10-per-cent revenue growth, partly driven by the new Siam Discovery.

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  • Siam Piwat mounts “The Siam Prosperous Chinese New Year 2016”

    Siam Piwat mounts “The Siam Prosperous Chinese New Year 2016”

    Siam Piwat Company Limited—the operator of Siam Paragon and Siam Center—together with Muang Thai Life Assurance Public Company Limited, Kasikornbank, and Advanced Info Service Public Company Limited, sends happiness during Chinese New Year to welcome the lucky year by launching a special campaign “The Siam Prosperous Chinese New Year 2016” to boost spending during the festival and to attract local shoppers and international tourists to the shopping centers where they enjoy shopping for propitious items as well as fashion and lifestyle ones from leading brands in Siam Paragon and Siam Center. Moreover, the two shopping centers are offering a blow-out sale with up to 80% discount while giving customers a chance to win Siam Ang Pao (red envelope) and many other prizes totaling over 7.5 million baht.

    These special promotions are available from 3 February to 13 March 2016. Siam Paragon also holds a special activity “Siam Paragon The Prosperous Chinese New Year 2016”, allowing its visitors to witness the magnificence of a Hong Kong-based rare-to-see performance “The Magic of Seven Animals of the Gods” by “Lok Chee Fu”—the old performance troupe renowned for over eighty years. The official opening of the event is schedule on Thursday, 4 February 2016 at 17.30 hrs at Parc Paragon. The performance is open to the public with free of charge from 5 to 8 this February, one session a day at Parc Paragon from 17.00 hrs onward.

    Miss Chanisa Kaewruen, Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat Co., Ltd., says, “Every year during the Chinese New Year festival sees a big increase in spending. Siam Piwat has been investing in activities and promotions in order to boost sales in the first quarter. As seen previously, we are constantly holding activities to celebrate many occasions from the New Year festival to Children’s Day and upcoming Chinese New Year and Valentine’s Day. Each of the previous activities attracted the attention of many Thai shoppers and foreigners, allowing the lively economic atmosphere and boosting sales.”

    Chanisa Kaewruen, Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat (center) and models

    Chanisa continues, “The Chinese New Year festival marks the celebrations of Chinese New Year and the ASEAN Economic Community (AEC). Siam Paragon and Siam Center consequently mount “The Siam Prosperous Chinese New Year 2016”, the first campaign with a budget of over 7.5 million baht to have special activities and promotions. This is to create atmosphere which will then persuade consumers, both Thai shoppers and foreign tourists into spending more—making the economy flow—on fashion products, clothes, accessories, gold jewelry, IT products, food products to name but a few. The Chinese New Year festival is the festival which has the biggest spending of the year, allowing an immense amount of money spent each year. This festival manages to attract more tourists—especially the ones from China, Hong Kong, Taiwan, Singapore and South Korea—to the shopping centers than ever. These tourists of Chinese descent are almost 50 percent of the number of foreign tourists who enjoy visiting the two shopping centers. At the same time, this Chinese New Year marks the first year when the ASEAN Economic Community has been officially effective. More Asian people of Chinese descent from different countries joining in the AEC are expected to travel and spend in Thailand.”

    The promotional campaign to welcome this Chinese New Year includes a parade of full-on promotions that feature a chance to win grand prizes. Simply spend every 2,000 baht in the two shopping centers, get one lucky-draw coupon to have a chance to win several special prizes worth over 7.5 million baht. The biggest prizes include gold bullion worth 1 million baht with a quota of one, Royal Barge Suphannahong’s propitious piece of craftsmanship made of 99.9% yellow gold by Prima Art, with a quota of two, as well as eight propitious trees made of 99.9% yellow gold by Prima Art with a quota of twenty. Customers with top spending of the week instantly win The Scarlett Clinic’s Golden Ratio Body Contouring course worth 100,000 baht with a quota of twenty four. Plus many privileges from the participating credit cards.

    Last but not least, the campaign allows customers to go on shopping thanks to “Siam Chinese New Year Sale”—the sale which offers up to 80% discount on items from leading brands from 3 to 14 February 2016. Special Siam Ang Pao, aka Siam red envelopes, are also given away to win many prizes such as gift vouchers from shops, discount cards and complimentary vouchers from service shops in the two shopping centers. These Ang Pao are available from 6 to 8 February 2016 for any customer who shops in Siam Paragon and Siam Center. Very special to Siam Paragon’s customers only on 8 February, spending of 300,000 baht instantly gets TWG Hamper Set worth 10,000 baht with a quota of ten.

    Enjoy shopping with the promotion “The Siam Prosperous Chinese New Year 2016” in celebration of Chinese New Year from 3 February to 13 March 2016 in Siam Paragon and Siam Center.

     

  • Siam Paragon and Siam Center to welcome festival of happiness

    Siam Paragon and Siam Center to welcome festival of happiness

    World-class shopping center Siam Paragon and Siam Center, The Ideaopolis—shopping destinations in the heart of Bangkok forever beloved by Thais and tourists—is throwing a big year-end campaign “The Season of Siam Celebration”, offering unrivalled promotions to boost spending during the festival of happiness. The campaign allows shoppers to select the right gifts for their beloved ones and to have a chance to win a number of world-class prizes worth over 5 million baht, from 19 this November to 10 January 2016.

    Chanisa Kaewruen, executive vice president to Marketing and Business Relations of Siam Piwat Co., Ltd, says, “Each year marketing promotion campaigns during the yearend and the upcoming new year are one of the biggest promotional activities and every shopping center will launch its own smart strategies to attract local and international shoppers to spending during high season. This year Siam Paragon and Siam Center is launching “The Season of Siam Celebration” campaign, offering the most desirable year-end promotions. Aiming to bring happiness to shoppers, this campaign has great support of AEON credit card, Millennium Auto Company Limited, True Corporation Public Company Limited and Muang Thai Life Assurance Public Company Limited. The highlight of the campaign is a range of world-class prizes which will be easily given away to customers. Simply spend every 2,000 baht to have a chance to win a grand prize: a luxurious BMW 320i M Sport and many other prizes such as Siam Gift Card and Club 21 Gift Card. Members of Platinum M Card, VIZ Card, AEON credit card, True, and Muang Thai Smile Club will be granted a double coupon.”

    Furthermore, a series of prizes will be given away as part of a sales boost throughout December. Spending of 30,000 baht and more instantly gets an exclusive gift from renowned brands in Siam Paragon and Siam Center—a quota of 200 available. From 25 this December onward shoppers will have a chance to win a one-of-a-kind prize, first ever made in Thailand, a Limited-Edition Snow Globe. Those spending 50,000 baht and more at Siam Paragon instantly get a Limited-Edition Siam Paragon-Patterned Snow Globe. And those spending 30,000 baht and more at Siam Center also get a Limited-Edition Siam Center-Patterned Snow Globe. The exclusively made snow globes are limited and will attract a lot of interest from local and international shoppers.

    “Siam Paragon and Siam Center also give a sense of importance to customers who also join membership of ours. That is to say, the first fifteen members of Platinum M Card with top spending will be granted an exclusive trip to Japan with luxury accommodation and a Michelin-star dining experience. The first six members of VIZ Card with top spending will win an iPhone 6s as well.

    “The company is confident that shoppers will enjoy “The Season of Siam Celebration” campaign, which encourages them to spend during the year-end festival. It is expected to attract over 150,000 shoppers per day to spend at Siam Paragon and Siam Center. As a result, shops in the two shopping centers will get agreeable sales—as planned definitely,” says Siam Piwat’s executive vice president.

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