Retail News CRM

Tag: sizzling

  • Chinese Hotpot Giant Haidilao Sees Sizzling $93.9M Revenues in Vietnam, Solidifying Asian Market Dominance

    Chinese Hotpot Giant Haidilao Sees Sizzling $93.9M Revenues in Vietnam, Solidifying Asian Market Dominance

    The renowned Chinese hotpot restaurant chain, Haidilao, announced that it generated over US$93.9 million in revenue from its operations in Vietnam in 2025, marking a 7% increase from the previous year. This solid performance propelled Vietnam to become Haidilao’s fourth-largest international market in terms of sales, following Singapore, the U.S., and Malaysia.

    Global Performance

    In 2025, Haidilao’s total revenue from all its overseas markets was reported at $840 million, representing an 8% boost compared to the year before. Additionally, the restaurant chain’s pre-tax profits experienced a significant surge, nearly 50%, amounting to $49.5 million.

    Presence in Vietnam

    Haidilao made its debut in Vietnam in 2019, with its inaugural restaurant located in the Bitexco Tower in Ho Chi Minh City (HCMC). To date, Haidilao’s presence in Vietnam has grown to 17 outlets scattered across the country. Ten of these can be found in HCMC, six in Hanoi, and one in the central coastal city of Nha Trang.

    Company Background

    The story of Haidilao began in 1994 when Zhang Yong and his partners established the brand. Emerging from humble beginnings with only a four-table restaurant in a small town in China’s Sichuan province, the chain has transformed into a globally recognized brand within the Chinese restaurant industry. This success has also catapulted the co-founders into the league of billionaires.

    Questions & Answers

    What are Haidilao’s top overseas markets?
    Vietnam is Haidilao’s fourth-largest overseas market in terms of sales, following Singapore, the U.S., and Malaysia.

    How many outlets does Haidilao have in Vietnam?
    As of 2025, Haidilao has 17 outlets in Vietnam, with 10 in Ho Chi Minh City, six in Hanoi, and one in the central coastal city of Nha Trang.

    When did Haidilao first establish a presence in Vietnam?
    Haidilao entered the Vietnamese market in 2019 with its first restaurant located in the Bitexco Tower in Ho Chi Minh City.

  • Pringles & Budgy Smuggler Debut Sizzling Summer Swimwear: Infusing Iconic Flavours into Fashion!

    Pringles & Budgy Smuggler Debut Sizzling Summer Swimwear: Infusing Iconic Flavours into Fashion!

    Pringles has joined forces with Budgy Smuggler to unveil a new summer collection that includes swimwear and beach-themed accessories. This collaboration unites two dynamic and vibrant brands in a unique partnership.

    A Dynamic Collaboration

    Ileana Andrei, the Senior Brand Manager for salty snacks at Pringles, commented on the partnership, saying it perfectly embodies the essence of summer – high energy and making the most of every moment. Andrei emphasized that the union of these two brands captures this spirit flawlessly.

    The limited-edition collection incorporates prints influenced by Pringles’ most popular flavours. Included in the line are a bikini and a one-piece swimsuit for women, bucket hats, towels, and a unique holder that allows a Pringles can to be fastened to swimwear.

    Manly Store Takeover

    To coincide with the launch, a takeover event at a store in Manly was organised by the collaborating brands. The event includes the giveaway of 20 unique “Summer Collaboration Kits” to customers who frequent Budgy Smuggler’s Manly store. Inside each kit is a handpicked piece of swimwear, a bucket hat, a towel, a can holder, and a can of Pringles.

    Budgy Smuggler CEO Adam Linforth commented on the partnership, stating it was a natural choice to collaborate with Pringles, a brand that shares Budgy Smuggler’s fun-loving nature. He added that the collection is loud and playful, designed for the Australian summer. It’s perfect whether you’re swimming laps in the pool, strutting down the beach, or enjoying a relaxing day out with friends.

    The exclusive Pringles and Budgy Smuggler collaboration collection is available for purchase both online and in-person at Budgy Smuggler stores in Manly, Bondi, and Kotara.

    Questions & Answers

    What is included in the Summer Collaboration Kit?
    The kit includes a handpicked piece of swimwear, a bucket hat, a towel, a Pringles can holder, and a can of Pringles.

    Where can the Pringles and Budgy Smuggler collection be found?
    The collection is available for purchase online and in-person at Budgy Smuggler stores in Manly, Bondi, and Kotara.

    What is the concept behind the Pringles and Budgy Smuggler collaboration?
    The collaboration aims to capture the spirit of summer by bringing together two bold, fun brands in a collection that’s high energy and encourages making the most of the season.

  • Xiao Noodles’ Spicy Chongqing Delights Make Sizzling Singapore Debut: First International Flagship Launched

    Xiao Noodles’ Spicy Chongqing Delights Make Sizzling Singapore Debut: First International Flagship Launched

    Xiao Noodles, a Chinese quick-service restaurant, has marked its international presence with the establishment of its inaugural flagship store in Singapore.

    Roots and Expansion

    Xiao Noodles, which was established in 2014, is renowned for its Chongqing-style noodles. With over 500 outlets across China, the restaurant chain has made a significant impact within the domestic food market. Their latest location, at 313@Somerset in Singapore, offers customers a taste of regional Chinese cuisine, with dishes such as Red Bowl Noodle (a spicy mala noodle dish with peas and meat sauce), Golden Bowl Noodle (hot and sour noodles), as well as a variety of Wonton and Maocai Hot Pot options.

    A Systematised Casual Dining Model

    This new outlet also serves as the debut platform for the company’s systemised casual dining model. This innovative model merges customary practices with digital operations, resulting in enhanced efficiency and scalability. Xiao Noodles is thus able to better handle the rising global demand for noodles and spicy foods.

    Taking Chongqing-Style Noodles Global

    Xiao Noodles is positioning itself to capitalize on the international popularity of noodles and the increasing demand for spicy flavours. The company aims to introduce Chongqing-style noodles to customers worldwide. Xiao Noodles’ founder and CEO, Song Qi, sees the Singapore flagship store as a model for future global expansions. He expressed his excitement at the opportunity to bring Chinese street food to tables around the world, establishing this as the official beginning of the company’s global vision.

    Questions & Answers

    What is unique about Xiao Noodles’ business model?
    Xiao Noodles’ business model combines traditional practices with digital operations, enhancing efficiency and scalability.

    What is the significance of the Singapore outlet for Xiao Noodles?
    The Singapore outlet serves as the first international presence for Xiao Noodles, acting as a blueprint for future global locations.

    What are some signature dishes of Xiao Noodles?
    Some of Xiao Noodles’ regional Chinese dishes include the Red Bowl Noodle, Golden Bowl Noodle, and a variety of Wonton and Maocai Hot Pot options.