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Tag: skating

  • Vans skateboarding-themed community store opens in California

    Vans skateboarding-themed community store opens in California

    Vans skateboarding heritage is celebrated in a community-driven retail space just opened in Los Angeles.

    The 11,500sqft store is themed around the skateboard culture in the region and features event space and studio as well as its footwear range.

    “Our Downtown LA store opening signifies a new Vans chapter as we continue our mission and commitment to being community and experience focused,” said Van’s VP marketing Carly Gomez.

    “Downtown LA has a rich history of the skate culture and artistic freedom. Not only will we be opening our doors to the new space, but we will introduce Studio808, located on the second floor of the new store where the community can share their creative energy through workshops, exhibitions and more.”

    A dedicated skate shop within the space retails hard goods from local brands. The store also sells a range of curated publications.

    “For 54 years, Vans has called California home,” said Van’s regional VP/GM Mitch Whitaker. “We’re grateful to be reinforcing the brand’s Southern California roots and legacy through this new space that is both reflective of, and designed for, the community and unique experiences.”

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  • Palace skate wear to make debut in Tokyo

    Palace skate wear to make debut in Tokyo

    Cult-classic skate brand Palace opened its first store in Tokyo, opting for the Japanese capital to debut its logo-ed fashion and apparel in the archipelago Asian nation.nThe British street label first announced the Tokyo location via Instagram, in a short teaser film featuring actor and comedian Jonah Hill, which was a similar store reveal stint used by Palace to unveil its New York store.

    Marking the new Shibuya district store, which took place November 3, the London brand has released a series of fashion items exclusively for the new location.

    The Tokyo capsule features pieces referencing Japan, including a Mount Fuji graphic hoodie.

    In the mix is also a limited-edition “P.A.L.A.C.E” branded leather card holder, luggage tag and passport cover, as well as “Made in Scotland, Designed in London” rainbow knitwear, in collaboration with fellow Briton Pringle of Scotland.

    Founded in London in 2009 by Levent Tanju and Gareth Skewis, Palace has in the last nine years garnered a cult-style following among skaters by toying with industry conventions.

    It is known for flipping 90s skate videos upside, promoting the kitschy side of the era’s VHS tapes, as well as its now globally recognised Palace logo, which features on oversized hoodies, sweaters and other streetwear pieces.

    It has been in collaboration with Adidas since 2015 and has also previously collaborated with Reebok and Oakley. Most recently, it has teased an upcoming collaboration with Ralph Lauren in Japan.

    Palace currently operates locations in London and, since spring 2017, New York’s SoHo neighbourhood.

    Palace Tokyo’s official address is 2F & 3F, 5-9-20 Jingumae, Shibuya-ku in Tokyo, Japan.

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