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Tag: ski

  • Kjus ski wear to open Beijing flagship store

    Kjus ski wear to open Beijing flagship store

    Swiss-based ski wear brand Kjus is to open its flagship store in Beijing next month.

    The flagship store is part of the company’s strategy to expand in Chinese market after progressively entering 33 countries already.

    Designed by 5 Star Plus Retail Design, the flagship store’s concept features the “future-oriented vision of the brand”.

    A Kjus product display, designed with LED touch screen and backplane patterns, is installed on the facade of the store.

    The Kjus China store’s design is the transition from Switzerland original design to futuristic. In order to deliver a futuristic and high-tech vibe, designers choose metal and stone as main materials and make sure there is sufficient clear space for the store.

    Meanwhile, the store draws a connection to the original Switzerland design by using wood on a smaller-scale such as high-rack equipment and wooden table.

    Lighting effects and technological advancements are used to highlight the product features, key products, and collections. A self-illuminated frame structure with a light-transmissive acrylic sheet inside is installed to illustrate the technology of the product. Two main colors of the store are grey and orange.

    Kjus store also features and exclusive VIP lounge and fitting room serving beverage so customers can have a more pleasant shopping experience.

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  • Superdry opens Queenstown store with huge range of winter gear

    Superdry opens Queenstown store with huge range of winter gear

    Sports fashion brand Superdry said its newly opened store in Queenstown offers the largest range of snow gear across the Tasman region.

    Superdry’s new 200sqm Aotearoa store, the second in New Zealand, is split in two levels offering men’s and women’s clothing and accessories.

    The Queenstown store also offers a selection of Superdry Snow, which features fashion-forward, technical alternatives to traditional snow gear.

    “Superdry Snow, introduced globally nearly six years ago, has been heralded as the perfect fashionable alternative to the traditionally generic adventure wear and has seen double-digit YOY sales growth globally,” the retailer stated.

    Martin Matthews, CEO of Brand Collective which holds the license for Superdry across Australia and New Zealand, said the adventure spirit that is synonymous with Queenstown and its alignment to their brand is what ultimately brought them to the area.

    “Superdry was the natural next step,” Matthews said.

    He added that while the brand has yet to confirm any additional sites in the country, New Zealand presents a significant opportunity for the brand, and there are broad plans to expand.

    Superdry opened its first store in the country in Auckland’s Queen Street shopping district last April.

    The 193sqm store is split into two levels, with the menswear department on the first level and a glass staircase leading consumers to the womenswear section on the second level. The store also offers the brand’s Superdry Snow collection.

  • Willy Bogner opens in China ski resort

    Willy Bogner opens in China ski resort

    Munich fashion firm Willy Bogner is pushing towards internationalisation with the opening of a new Bogner store at the Thaiwoo Resort near Chongli, China. The resort is located in Hebei Province directly on the Great Wall of China, and extends over 40sqkm, three hours by car from Beijing. Once completed, it will feature 200 ski slopes and 45 lifts and gondolas, fitting snugly with Bogner’s traditional ski and winter sports business.

    The store has a sales floor area of 164sqm and has been designed according to the brand’s “Modern Natural” store concept.

    As the Chongli Area is considered to be the largest ski resort in China, the Thaiwoo Resort will play an important role at the Beijing Winter Olympic Games in 2022. The Chinese government has declared its intention to attract 300 million winter sports enthusiasts to China for the event.

    Bogner CEO Andreas Baumgartner said: “The Thaiwoo Resort is currently completely focused on skiing, the skiing season here lasts over 150 days thanks to the perfect altitude and climate – ideal for a store and the corresponding clothing that Bogner offers.”

    Global representation of Bogner currently consists of 19 of its own stores, 33 partner stores and more than 6500 trading partners in more than 50 countries. Together with its partners, Bogner operates more than 100 sites in the Asia Pacific region. The Bogner store at Thaiwoo will be the first partner store there.

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