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Tag: skims

  • SKIMS Opens Flagship Store at Times Square in Hong Kong

    SKIMS Opens Flagship Store at Times Square in Hong Kong

    SKIMS opened a flagship store at Times Square in Hong Kong, establishing a dedicated physical location in one of the city’s busiest shopping destinations. The opening brings the brand’s core shapewear, loungewear, and apparel lines directly to local shoppers in Causeway Bay.

    Causeway Bay Footprint

    The Times Square location anchors the brand’s direct retail operations in Hong Kong. By securing floor space in a prime commercial mall, the company shifts from wholesale and regional e-commerce fulfilment toward standalone branded storefronts that handle higher foot traffic.

    Shoppers gain direct access to the full product catalogue across sizing ranges and seasonal collections. Physical fitting and immediate inventory availability remain central to the store format, addressing sizing demands that online channels cannot replicate.

    Expansion Across Regional Hubs

    Western direct-to-consumer labels continue to target top-tier retail properties across Asia to capture resilient domestic consumer spending. Hong Kong remains a testing ground for international fashion brands gauging appetite before committing to broader rollouts across mainland China and Southeast Asia.

    Retail property managers in Causeway Bay have adjusted tenancy mixes over the past two years, replacing legacy luxury concessions with high-engagement lifestyle and specialty apparel names. Mall operators look to these direct-to-consumer openings to lift younger demographic footfall and weekday mall conversion rates.

    Attention turns to foot traffic numbers and sales productivity per square foot through the opening quarter, alongside any future site announcements across Greater China.

  • Kim Kardashian’s Skims Expands to India: A Revolutionary Partnership with Reliance Retail

    Kim Kardashian’s Skims Expands to India: A Revolutionary Partnership with Reliance Retail

    Renowned fashion brand, Skims, has recently launched in India through an exclusive collaboration with Reliance Retail. The brand is going to be available across both physical retail outlets and digital platforms.

    Co-created by Kim Kardashian and Jens Grede in 2019, Skims is celebrated for its unique range of shapewear, underwear, loungewear, and staples that cater to a diverse range of body shapes and sizes.

    The Rollout Process

    The brand’s rollout in India is being spearheaded by Reliance Brands (RBL). The process is set to kick off with the opening of stores in Delhi and Mumbai. Following this, the expansion will continue over time to include more cities and sales channels.

    Isha Ambani, the director of Reliance Retail, spoke positive words about the partnership. She emphasized that the collaboration with Skims indicates the increasing demand for premium brands in India.

    “Skims has indeed revolutionized the way the world perceives shape, comfort, and inclusivity. It directly appeals to consumers who desire fashion that is both aspirational and tailored for them,” Ambani stated. She added, “We take immense pride in introducing Skims to India and establishing it here for the long haul.”

    Kim Kardashian, on her part, asserted that the brand has already received a substantial amount of interest from Indian consumers. “The enthusiasm that we have witnessed from the Indian community has been truly astounding, and we are eagerly looking forward to welcoming them into our stores for the very first time,” she expressed.

    Questions & Answers

    Who are the founders of Skims?
    Skims was co-founded by Kim Kardashian and Jens Grede in 2019.

    Where will the first Skims stores be opened in India?
    The first Skims stores in India will be opened in Delhi and Mumbai.

    What is the aim of introducing Skims to India?
    The goal is to cater to the growing demand for premium brands in the country, offering fashion that is aspirational and tailored to diverse body shapes and sizes.

  • Skims Embarks on Global Expansion, Set to Unveil First Greater China Flagship Store in Hong Kong

    Skims Embarks on Global Expansion, Set to Unveil First Greater China Flagship Store in Hong Kong

    As part of its ongoing global growth strategy, Skims, the shapewear and apparel brand, has announced plans to launch its first flagship store in Greater China. This major milestone will be located in Hong Kong’s bustling Times Square in Causeway Bay, with the opening scheduled for November later this year. The venture will be a collaboration with renowned retailer Lane Crawford.

    Skims, renowned for its signature neutral-toned interiors and minimalist store design, is looking forward to making a significant mark on the retail landscape in Hong Kong. The brand’s co-founder and CEO, Jens Grede, has pinpointed the city as a prime spot for the brand’s physical retail growth. Skims’ commitment to this strategic expansion underscores the importance of Hong Kong as a key player in the global market.

    Launched in 2019 by Kim Kardashian, Emma Grede, and Jens Grede, Skims initially focused on providing direct-to-consumer shapewear. However, the brand has since diversified its offerings to include underwear, loungewear, and general apparel. Skims prides itself on producing items that cater to a wide selection of body types, placing a particular emphasis on technical fabric development and product innovation.

    The upcoming opening in Hong Kong builds upon the strong partnership between Skims and Lane Crawford, which has been pivotal in expanding the brand’s reach. In 2024, Skims made its debut in Mainland China, thanks to a pop-up activation at the Chengdu International Finance Square, facilitated by this partnership.

    Lane Crawford, headquartered in Hong Kong, operates six department stores – four in Hong Kong and two in Mainland China. The retailer, with a robust online presence, specializes in fashion, accessories, jewelry, beauty, and homewares.

    This development coincides with a resurgence of international fashion and lifestyle brands seeking prime retail locations in Hong Kong’s main shopping districts. This trend has been buoyed by a recovery in both tourism and consumer spending in the region.

    Questions & Answers

    When and where will Skims open its first Greater China flagship store?
    The store is scheduled to open in November at Times Square in Causeway Bay, Hong Kong.

    Who are the founders of Skims?
    Skims was founded in 2019 by Kim Kardashian, Emma Grede and Jens Grede.

    What is the focus of Skims products?
    Skims focuses on products designed for a broad range of body types, with an emphasis on technical fabric development and product innovation.

  • Nike Partners With Skims For Inclusive, Innovative Women’s Sportswear Line

    Nike Partners With Skims For Inclusive, Innovative Women’s Sportswear Line

    Nike has recently joined forces with Skims to unveil a line of women’s sportswear, a move that aligns with their commitment to inclusivity and ongoing innovation.

    The NikeSkims collection, expansive in its offering, covers seven categories and 58 styles. The companies have described the collection as a “system of dress” which allows for more than 10,000 combinations to cater to women’s diverse needs.

    The collection features essential items such as bras and leggings, as well as seasonal pieces and accessories that are designed for a comfortable transition between athletic activities and casual, daily wear.

    Kim Kardashian, co-founder and chief creative officer of Skims, expressed the goal of the collaboration was to “redefine the rules of women’s activewear.” The aim is to bring together style and performance-driven designs that meet the modern woman’s demand for both. “No more compromises,” Kardashian asserted. “We’re combining high-performance innovation with sexy, style-forward design for all women who demand both.”

    In addition to its emphasis on inclusivity and innovation, the line focuses on sculpting fabrics, neutral color palettes, and versatile layering options, further enhancing the adaptability of the collection to different body types and lifestyles.

    Amy Montagne, the president of Nike, stated the collaboration falls in line with Nike’s broader strategy to pioneer innovation in women’s products. “NikeSkims is a bold evolution in how women experience sport and style. Together with Skims, we’re delivering an experience that no other brand can offer,” said Montagne.

    Questions & Answers

    What is the aim of the NikeSkims collaboration?
    The joint venture aims to redefine the rules of women’s activewear by combining performance-driven design with stylish aesthetics that cater to the diverse needs of women.

    What are some key features of the NikeSkims line?
    The line is characterized by its sculpting fabrics, neutral color palettes, and versatile layering options. It offers foundational items like bras and leggings as well as seasonal pieces and accessories.

    How does this collaboration align with Nike’s broader strategy?
    The collaboration aligns with Nike’s wider strategy to expand innovation in women’s products, offering a unique blend of sport and style that no other brand can provide.

  • Kim Kardashian prepares to open first Skims stores

    Kim Kardashian prepares to open first Skims stores

    Kim Kardashian’s underwear label Skims plans to open its first permanent stores next year as it plots retail expansion in the US and abroad.

    Skims is set to debut its first flagship store in Los Angeles in the first half of 2024, followed by a second opening in New York. The 5000-square-foot LA shop will be located in West Hollywood on Sunset Boulevard near streetwear stores such as Supreme and Kith.

    “Kim and I can envision a future where years from today there’s a Skims store anywhere in the world you’d find an Apple store or a Nike store,” said Jens Grede, co-founder and chief executive officer of Skims. “It marks the second chapter.”

    Skims began as a direct-to-consumer business in 2019, but it since has dabbled in physical retail through relationships with department stores such as Nordstrom and Saks Fifth Avenue. In recent months, Skims has opened temporary pop-ups in locations like London’s Selfridges department store and Rockefeller Centre in New York.

    Executives are looking to open at least four stores next year and speed up expansion once those are in place. They’re considering placing shops in domestic markets that attract regional tourism, including Dallas, Atlanta and Miami.

    The company is weighing international flagships as well, after tests in cities like Paris and Hong Kong. On its online shop, 20 per cent of Skims customers are from abroad.

    “Our strategy going forward is to open important stores in the world’s most important cities,” Mr Grede said.

    Skims expects to achieve net sales of about $US750 million ($1.13 billion) in 2023, up from nearly $US500 million last year. So far this year, the business has been trending at 75 per cent year-over-year growth, according to Mr Grede.

    Product expansion has boosted that growth, as Skims branched out from its original selection of shape wear bodysuits into categories like pyjamas and swimwear. Underwear now accounts for a sizeable chunk of its business, and it is now planning to launch a men’s line in October.

    Skims was most recently valued at $US3.2 billion in a 2022 financing round, with total funding now at nearly $US400 million. Investors include hedge fund Lone Pine Capital and venture firms Thrive Capital and Imaginary Ventures. Mr Grede declined to say if Skims is seeking additional capital at this time.

    Ms Kardashian and Mr Grede are interested in one day taking Skims public, but the CEO said there were no short- or medium-term plans for an initial public offering. The company hired a chief financial officer last year.

    “Skims deserves to be a public company – when the time is right,” Mr Grede said.

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