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Tag: sleeping

  • Turkish Airlines redesigns travel comfort with “Flow Sleeping Set”

    Turkish Airlines redesigns travel comfort with “Flow Sleeping Set”

    Bringing various innovations to the sky in order to ensure a perfect travel experience for its guests, Turkish Airlines now offers the new “Flow Sleeping Set” to passengers with its wondrous design. Available since 19th February, the new collection offered in Business Class promises sleep as comfortable as your home, only above the clouds.

    Produced with the successful collaboration between Turkish Airlines and Zorlu Tekstil while carrying the signature of expert designers, the collection aims to offer a healthier and higher quality sleep environment.

    Combining elegant lines with comfort, all of the new set’s pieces are developed considering the expectations of passengers who want to enjoy a relaxing sleep to finish their flights in a happy and fit state. The design of the collection reflects Turkish Airline’s “Flow” philosophy that represents the airlines’ dynamic brand identity and continuous service concept. Opting for contemporary and minimalist designs, the materials of the collection were all chosen for their comfort and ability to help sleep. The patterns of the collection are also visually compatible with the designs of the new cabin uniforms and cabin interiors.

    Chief aspects of the “Flow Sleeping Set” are its blanket, sleeping pad and pillow. The “blanket” of the collection features a two-sided design along with a soft texture. Thanks to its ability to support air flow, the product also helps maintain the ideal temperature during all four seasons. In addition to this, the “sleeping pad” provides an orthopedic surface for sleep and with its dense interior filling, it offers extra comfort and ease. In addition, the ‘pillow’, which can be used when sitting down or sleeping, are designed with an ideal size, classical form, and very comfortable materials.

    Sharing his views on this new sleeping set, Turkish Airlines Catering & Inflight Products SVP, Zeki Çukur stated: “With İstanbul Airport, our new home, we continue to add new innovations to the change we are going through. Our passengers will now experience the quality improvement, brought by these innovations, in their sleep with our ‘Flow Sleeping Set’. We prepared our new products after a lengthy R&D and design period as they offer a unique experience with their design and comfort. We are happy to host our Business Class passengers with the comfort of their homes during their intercontinental travels.”

  • Estée Lauder Wants to Maximise Every Second of your Beauty Sleep

    Estée Lauder Wants to Maximise Every Second of your Beauty Sleep

    Join us as Estée Lauder celebrates its first ever Power of Night exclusive pop-up. Visit us from 23th to 24th March (11am to 8pm) to understand how modern life affects our skin and discover our iconic Advanced Night Repair serum maximises skin repair with every second of beauty sleep. Learn how a lack of sleep* and constant exposure to blue light** accelerates skin ageing, causes fine lines and a loss of firmness and pigmentation.

    As a leader in skin repair for over 35 years, Estée Lauder continuously studies the key factors behind visible skin ageing. Research shows that a lack of sleep not only affects our skin’s natural reparative process but also accelerates premature signs of skin ageing.

    Sleeping less than five hours every night increases the impact of stress on the body, resulting in a breakdown of collagen and elastin, causing it to be more susceptible to damage caused by environmental aggressors*.

    Modern life equals multiple skin assaults and the constant exposure to blue light, especially at night, disrupts the skin’s natural repair process and causes accelerated skin ageing**.

    It is no surprise then that a good night’s sleep is not only important to recharge the body but also helps keep skin youthful and healthy.

    Beauty Sleep In Progress

    During our exclusive pop-up, learn about Estée Lauder’s iconic Advanced Night Repair in the Living Room. Through an interactive night discovery quiz, discover how our patented ChronoluxCB™ Technology works with the body’s natural circadian rhythm to boost skin repair and renewal functions for a radiant and youthful look when you wake.

    In the bedroom, explore different ways of using Advanced Night Repair serum with our Power Of Night film series muses Joanne Peh, Nurul Aini and Oon Shu An and journey with them through our Insta-worthy beauty stations. Learn beauty hacks with Estée Lauder’s breakthrough repair serum for all your beauty occasions by strengthening the skin, improving hydration and enhancing your skin’s glow.

    Take our discovery quiz and bring home your very own Advanced Night Repair serum sample to kick start your Advanced Night Repair beauty regimen.

    Create your customised bedtime renewal routine and steal the spotlight with our Pro Artists using our best-selling Double Wear Stay-in-Place Foundation and our new luxury lipstick collection Pure Color Desire.

    Scribe your sleep resolutions on the Sleeping Beauties Wall and join us in spreading the love for Advanced Night Repair by posting your favourite sleeping beauty images on the ‘gram. Tag your photos with the event hashtags to enter the Estée Lauder #PowerOfNightSG Instagram contest, and stand a chance to win a full-size bottle of Advanced Night Repair.

    Unleash the power of night with Singapore’s #1 serum — Estée Lauder Advanced Night Repair.

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  • Bedgear signs China deal with De Rucci

    Bedgear signs China deal with De Rucci

    US lifestyle bedding company Bedgear has signed a partnership with Chinese retailer De Rucci Beddings to open more than 500 shops in China over the next five years.

    The Bedgear Performance Sleep Shops will offer a personalised customer experience including interactive technology walls. One-on-one consultations will enable shoppers to build up their own individual sleep system starting with the Bedgear Pillow ID, technology that uses a proprietary algorithm to determine the most suitable pillow based on an individual’s sleep position, body type and mattress.

    Bedgear CEO Eugene Alletto says the move into China follows the company’s expansion in the US, Australia and Russia.

    “I was excited about the power of Bedgear’s performance brand,” says De Rucci president Wang Bingkun. He says he was intrigued by the company’s showrooms in the US with their new way to present bedding to young customers.

    Founded in 2009, Bedgear offers patented fabric technologies to deal with heat and moisture to help regulate body temperature and generate a cooler sleep environment.

    De Rucci launched in 2004 with a dedication to researching healthy sleep with a holistic offering of research, manufacturing and sales. It has more than 3000 flagship stores in 11 countries including Hong Kong.

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  • Sinomax Invests in Dormeo NA

    Sinomax Invests in Dormeo NA

    Sinomax Group Limited (“Sinomax,” together with its subsidiaries, the “Group”) (stock code: 1418), a leading marketer, manufacturer and distributor of quality visco-elastic (“memory foam”) pillows, mattress toppers and mattresses in the United States (the “U.S.”), Hong Kong and the PRC, is pleased to announce that Sinomax USA, a wholly-owned subsidiary of the Group, has invested in Dormeo North America, LLC (“Dormeo NA”), a mattress company in the U.S..

    This strategic move marks significant progress in enriching Sinomax’s brand recognition and broadening the sales network in the North America memory foam market. Upon completion of the investment, Dormeo NA plans to expand the manufacturing facility at Winchester, VA, tripling the production capacity within two months. In view of the growing demand for “made in U.S.A.” products in the U.S. market, the investment in Dormeo NA effectively creates a new production line for Sinomax in the country to better serve customers’ needs and further enhancing the Group’s vertically-integrated business model and cost efficiency.

    As part of the transaction, Mr. Frank Chen, President and Chief Executive Officer of Sinomax USA and Mr. Kelvin Lam, Chief Financial Officer of Sinomax will become members of the Board of Dormeo NA.

    Mr. Jon Stowe, Chief Executive Officer of Dormeo NA, said, “Sinomax’s strong financial commitment to Dormeo NA, in conjunction with their vast global supply chain, infrastructure and resources will provide us with significant advantages in advancing our market penetration, brand awareness and supply chain efficiencies. This transaction marks a very important step in significantly boosting commercial opportunities for Dormeo NA.”

    Mr. Frankie Lam, Chairman of Sinomax, said, “We are pleased to strategically strengthen Sinomax’s leadership position in the U.S. memory foam market. The investment in Dormeo NA would definitely create powerful synergies with Sinomax in terms of customer base and product portfolio, as well as broaden our sales distribution network. It presents a huge opportunity for Sinomax to further increase its market share in the U.S. Going forward, we are continuing to explore possible strategic business opportunities in line with the Group’s business vision to bolster its presence in different geographical markets which in turn would fuel sustainable growth.”