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Tag: SmartOSC

  • MSB Unifies Retail and Enterprise Banking on Single Platform

    MSB Unifies Retail and Enterprise Banking on Single Platform

    Vietnam Maritime Commercial Joint Stock Bank merged its retail and enterprise banking channels onto a single architecture built by Backbase and SmartOSC this week. The deployment removes the traditional technical divide between consumer accounts and corporate treasury services across the bank’s digital channels.

    Running both divisions on 1 unified engagement engine allows MSB to manage customer journeys from a central system. Branch staff, retail depositors and commercial clients now access shared service modules rather than independent software stacks.

    Architecture and Integration Scope

    Amsterdam-headquartered Backbase supplied the core engagement banking software layer, while Hanoi-based digital enabler SmartOSC managed local system integration and custom development. The project ties directly into MSB’s core transactional databases, consolidating mobile applications, web portals and assisted service touchpoints.

    Standardising the front-end layer cuts the software maintenance overhead created by operating two separate digital platforms. It also gives the bank a single interface to roll out payment features, credit applications and onboarding tools across both business units simultaneously.

    Regional Shifts in Digital Infrastructure

    Lenders across Southeast Asia spent a decade buying standalone retail mobile systems while maintaining older, custom-built corporate cash management portals. Maintaining these separate tracks doubled maintenance costs and delayed feature updates for mid-tier commercial clients whose owners expect consumer-grade mobile interfaces.

    Combining consumer and business engines shifts the engineering workload from platform maintenance to application programming interface management. For software vendors, the contract confirms how mid-sized commercial banks in Vietnam increasingly prefer packaged engagement layers over proprietary in-house builds.

    Operating Pressures in Vietnamese Banking

    Vietnamese commercial lenders face tightening margin pressure as competition over digital deposits and transaction fee income intensifies. MSB’s previous digital updates focused on individual consumer onboarding and merchant acquiring channels, which operated largely independently from its small and medium enterprise servicing pipelines.

    Consolidating those operations resolves data fragmentation between private consumer accounts and small commercial accounts, where business owners frequently bridge personal and business finances through one institution.

    Next Integration Targets

    The primary execution risk shifts to back-end stability as commercial volumes migrate onto the shared front-end framework. Corporate accounts require complex approval matrices, bulk payroll capabilities and custom payment permissions that place different operational loads on an engagement platform than retail shopping transactions.

    MSB and its integration partners will complete the migration in phases, transitioning legacy commercial clients to the new environment while tracking platform latency, API throughput and cross-service onboarding metrics over the coming quarters.

  • SmartOSC Joins Hands with UrbanFox to Promote End-to-End Ecommerce

    SmartOSC Joins Hands with UrbanFox to Promote End-to-End Ecommerce

    SmartOSC, a leading ecommerce agency, has joined hands with UrbanFox, an omnichannel logistics and channel management solutions brand, and a subsidiary of Singapore mainboard-listed Keppel Telecommunications & Transportation, to jointly promote their end-to-end ecommerce services to retailers across Southeast Asia.

    In recent years, several brands, including Club21 and Times Publishing Group, have chosen SmartOSC and UrbanFox as strategic partners for their ecommerce needs. The partnership promises to bring retailers seamless omnichannel solutions, backed by SmartOSC’s consulting, user experience and platform implementation practices, together with UrbanFox’s logistics services and omnichannel management.

    Retailers in the region have been looking to create a more seamless shopping experience for their customers in tandem with their changing shopping habits. According to recent research published in the Harvard Business Review, the omnichannel shopping generation spent an average of 4% more on every shopping occasion in-store and 10% more online than single-channel customers. Even more compelling is that, with every additional channel they used, the shoppers spent more money in the store.

    SmartOSC has leveraged its strong ecommerce expertise, technical capability and scalable resources to meet the rapidly evolving needs of global brands and retailers. Today, major consumer brands such as COURTS Singapore, Lotte, Nestlé and Friso have partnered with SmartOSC to implement effective ecommerce solutions, which has enabled the brands to get to market faster, as well as optimise sales.

    Thai Son, CEO of SmartOSC shared, “We’ve seen raving demand from clients in Europe and North America for implementing omnichannel solutions to catch up with the new shopper generation. The same trend is happening across Southeast Asia, and our partnership will help retailers in the region to implement the best practice for their new retail strategy.”

    Answering the needs at the other end of the ecommerce supply chain is UrbanFox, which is part of Keppel Logistics. By incorporating omnichannel strategies as part of their services provided for B2C and B2B brands, UrbanFox is able to enhance the efficiency of the brands’ supply chains.

    Channel management is another key service in which UrbanFox is seeing strong pick-up. In this area, UrbanFox helps retailers manage multiple sales channels and distribution from the initial order through to the last mile delivery, by using a centralised inventory management model. UrbanFox counts many major companies among their clients, such as Kao Singapore and Mondelez.

    Joe Choa, Managing Director of UrbanFox shared, “UrbanFox has helped retailers respond to the ecommerce trend by integrating their online and offline channels onto one unified platform where inventory, sales and promotional campaigns can be managed across various marketplaces with ease. Following our initial success with clients in Singapore, we hope to offer our effective logistic solutions throughout Southeast Asia together with e-commerce veterans SmartOSC.”

    Both SmartOSC and UrbanFox will be present at the Last Mile Fulfilment Asia 2018 event in Singapore from March 15-16, to share successful case studies and showcase how retailers can benefit from their joint offering.

    The abovementioned transaction is not expected to have any material impact on the net tangible assets or earnings per share of Keppel Telecommunications & Transportation for the current financial year.

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  • Courts online offer doubles

    Courts online offer doubles

    The range of goods sold by Courts online has doubled as part of a revamp of its e-commerce business.

    The Singapore-based listed retail company also operates in Malaysia and Indonesia.

    Specialising in furniture and consumer electronics, Courts originally launched in 2012 with 7000 products. Now, through a partnership with e-commerce agency SmartOSC, the site now offers 14,000 products.

    Research firm Statista estimates Singapore’s e-commerce market will reach US$6.42 billion by 2020. Courts has seen growth throughout Southeast Asia, most notably in Indonesia and Malaysia.

    In April last year the business revamped its traditional stores to engage with customers more effectively, and opened two offline “test beds”, in Causeway Point and Sri Damansara in Malaysia. As a result, the brand is moving toward an integrated shopping experience involving both in-store and online.

    Court’s Group CIO Stan Kim says the strategy is really about creating an omni-channel experience for customers.
    He says Courts is looking to establish a new industry standard for a mobile-first and user-centric experience. The brand plans to also enhance its click-and-collect offering, which now contributes about  half of its online sales.

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  • Courts Singapore Looks to Tackle Southeast Asia’s Growing E-commerce Market

    Courts Singapore Looks to Tackle Southeast Asia’s Growing E-commerce Market

    Courts has recently unveiled its plans to capitalize on the growth of e-commerce in Southeast Asia by rebuilding its online business, originally launched in 2012 with an offering of 7,000 products that has increased to 14,000 today, through a partnership with premier e-commerce agency SmartOSC.

    Under these new plans, Courts will further penetrate into Singapore’s growing e-commerce market, which is estimated to reach US$6.42 billion by 2020, according to research firm Statista.

    Known as a Singapore based retailer specialising in furniture and consumer electronics, from its initial establishment, Courts has seen growth throughout Southeast Asia, most notably in Malaysia and Indonesia.  In April 2016, the business revamped its traditional brick and mortar stores to engage with customers more effectively – the two offline “testbeds” opened in Causeway Point, Singapore and Sri Damansara, Malaysia. As a result of that,  in parallel with an expected boost in productivity from traditional retail stores, the brand now looks at radically reshaping its e-commerce business, moving towards an integrated shopping experience both in-store and online.

    Stan Kim, Court’s Group CIO, explained that their strategy is really about creating an omni-channel experience for customers. The limitations of the current e-commerce framework, including extending functionalities, handling the increasing amount of visitors, as well as personalising the shopping experience, do not fit into the overall commerce strategy.

    “We were looking for partners who not only have technical expertise but more importantly understands how e-commerce and brick-and-mortar stores work together to create a seamless experience for modern shoppers. SmartOSC is a perfect match given their experience in building connected commerce solutions for top retailers, and their capability has been recognized by Magento as the platform’s enterprise solutions partner,” explained Stan Kim.

    Built upon the Magento Enterprise 2.0, combined with innovative technologies for omni-channel, marketing automation, and content management, Courts is looking to establish a new industry-standard for mobile first and user-centric experience. A real-time single view of inventory and customer profiles is activated through integrations with ERP and retail management systems. The brand will also enhance the click and collect offering, which is currently contributing about  50% of Courts’ online sales.

    The platform has also been architected to accompany and facilitate future expansion plans, ready for easier roll-out to other regional markets. Although Southeast Asia’s e-commerce is still in its infancy (relative to European and North American markets), it is expected to grow 32% year on year. The region is currently estimated to be worth $5.5 billion and expected to reach $88 billion by 2025, according to a report by Google and Singaporean sovereign wealth fund Temasek.

    When asked for a statement on the partnership, Stan Kim commented “We’ve been working closely with SmartOSC to ensure an integrated and smooth transition to the new platform. We’re very excited with the current progress – SmartOSC’s depth of knowledge in e-commerce, resource scalability and innovative development has helped us realize our omni-channel potential. We cannot wait to launch this to the public.”

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