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Tag: snapchat

  • Snapchat’s parent company Snap loses 30% of its value after releasing its Q4 report

    Snapchat’s parent company Snap loses 30% of its value after releasing its Q4 report

    The parent company of social-media platform Snapchat, Snap Inc., lost over 30% of its valuation this afternoon after releasing its fourth-quarter earnings release. The company reported revenue of $1.36 billion for the fourth quarter of 2023 slightly topping the year-earlier figure of $1.30 billion. But the $1.38 billion in Q4 gross did not meet Wall Street expectations of $1.38 billion. And at $4.61 billion, 2023 revenue barely topped the $4.60 billion Snap generated in 2022.

    In a letter to stockholders, Snap said that its flat 2023 revenue was “reflecting a challenging operating environment.” Just yesterday, Snap said that it will lay off 10% of its workforce or approximately 500 employees. Back in 2022, Snap eliminated 20% of its headcount. Heavily reliant on advertising income, Snapchat has been unable to recover from Apple’s App Tracking Transparency feature which allows iPhone users to choose whether they want to block advertisers from tracking them when using an app.

    In the letter to stockholders, Snap said that it was “encouraged by the progress we are making with our ad platform,” but noted that it is battling a headwind with the conflict in the Middle East. According to the company, violence in the region cost Snap about two percentage points in growth. Snapchat had 414 million active daily users during the fourth quarter of 2023, up 10% year-over-year. 800 million users worldwide visit Snapchat every month the company said.

    Half of the users are in North America and Europe, indicating that the social media platform will no longer focus on gaining users in emerging markets who mostly use Android phones. The company did note that the number of Daily Active Users DAUs rose both sequentially and year-over-year on both iOS and Android.

    CEO Evan Spiegel wrote in the stockholder’s letter, “We are shifting more of our focus toward user growth and deepening engagement in our most highly monetizable geographies. Focusing on these initiatives will help us increase daily active usage of Snapchat, deepen content engagement, improve performance for advertisers, and ultimately accelerate revenue growth and drive increased free cash flow.”

    Snapchat incurred a loss of $248.7 million for the fourth quarter, an improvement from the $288 million in red ink Snap spilled during Q4 of 2022. For the three months, Snap lost 15 cents per share compared with an 18 cents per share loss during the same quarter in 2022. For all of 2023, Snap lost $1.32 billion which was a 7% improvement from the $1.43 billion it lost the preceding year. 2023 saw the company lose 82 cents per share, 8% lower than the 89 cents per share loss Snap suffered in 2022.

    During the regular trading day, Snap shares rose 70 cents or 4.18% to $17.45 right near the 52-week high of $17.90. But that peak now seems very far away after the stock tumbled $5.45 to $12 in after-hours trading following the report’s release. That is a decline of 31.23%.

  • Snapchat facing a possible $184 million fine

    Snapchat facing a possible $184 million fine

    Social media platforms don’t have it too easy these days, and Snapchat is no exception to that. Snapchat owner Snap Inc could face a formal investigation and, if found guilty, be fined some $184 million. All of this – over mismanaging and not enforcing strict enough policies to remove underage users from its platform.

    Ofcom is the UK’s communications regulator – last year it found out that in the UK, the most popular app for underage social media users was none other than Snapchat. According to their data, more than half (approximately 60%) of kids that are aged between 8 and 11 had “at least one social media account, often created by supplying a false date of birth”. UK’s data protection law states that social media companies need consent from the parents, if in need to process data of kids under 13.

    So far Snapchat has not issued an official statement on the matter of reducing the number of underage users. A Snap person says the company does strive towards ensuring that “digital platforms are age appropriate and support the duties set out in the Children’s Code”. Before starting an official investigation, ICO (Information Commissioner’s Office) has to gather information and may ask the company to aid the investigation.

    A report from Reuters in March claimed that Snapchat had only removed “a few dozen” under-13 accounts from its platform in Britain last year. Ofcom estimates Snapchat has “thousands of underage users”. If an investigation launches and if found guilty, Snap Inc could be fined an equivalent to up to 4% of its annual global turnover.

    On a side note, the NSPCC (National Society for the Prevention of Cruelty to Young Children), said that figures it had obtained showed that Snapchat accounted for 43% of cases in which social media was used to distribute indecent images of children.

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  • Snapchat doubles down on Family Center, adds new controls for parents

    Snapchat doubles down on Family Center, adds new controls for parents

    Introduced last year, Snapchat’s Family Center was one of Snap’s most important steps toward allowing parents to control the accounts of their offspring. Today, the social app announced more improvements are coming to Family Center, which includes additional controls for parents who aren’t content with what they received in 2022.

    Suggestively dubbed “Content Controls,” the latest feature for Family Center allows parents to limit the type of content their children can watch on Snapchat. Surprisingly, this wasn’t available when Family Center was launched last year, but at least the feature if finally here.

    Particularly, the newly added controls enable parents to filter out Stories from publishers and creators that they feel are not a good match for their kids. Either they’re creating sensitive, suggestive content or their views are in contradiction with what parents believe about a particular topic, it’s now possible to filter out Stories based on who creates them.

    Snap’s policies are designed to prevent “unvetted content from going viral,” so it’s harder for certain content you can find on TikTok or other social networks to share widely on Snapchat. Not to mention that Snap moderates public-facing content from creators and Snapchatters before it’s eligible to get reach on Stories or Spotlight.

    Of course, to take advantage of the latest feature for Family Center, you’ll need to have an account set up with your child. The Family Center account is free and can be created in just a few minutes.

    In related news, Snap revealed plans to add even more new features to the Family Center. Some of these upcoming features will be built around My AI, Snap’s experimental chatbot, and are meant to provide parents with more visibility and control around their children’s usage of My AI. Other new features might be in the pipeline too, but these are the only ones we know of so far.

  • Snapchat launches AR music platform for creators who want to monetize their work

    Snapchat launches AR music platform for creators who want to monetize their work

    During this year’s Lens Fest, Snap announced the launch of a brand-new AR music platform for artists: Minibeats. The music platform is available in the form of a set of Lenses that lets Snapchat users play their own versions of artist songs paired with funny AR effects.

    If you’re a music fan and love using Snapchat, you now have a new way to combine both in your daily life. The new AR music platform is available right away, so to use it, simply open any Minibeats Lens and you’ll be able to take advantage of some of the AR effects available by default:

    • Decorate yourself with Musical Tattoos as you create your own version of “LOSER,” the hit single from KILLBOY (Atlantic Records).
    • Become Alice Glass and use AR gestures like waving your hand and opening your mouth to trigger interactive phrases from her new single, “Lips Apart.”
    • Turn your room into a playable version of Taetro’s beat-making loft, complete with Musical Objects that rattle off parts of his song.
    • Open your hand and wear a Musical Mask that sings Phil Good’s chorus to “Crying, Dancing”

    Apart from that, Minibeats is also a new way for musicians to connect with their fans. The Minibeats Lenses on Snapchat come with so-called “In-lens Purchases,” which marks a premier for the social company.

    According to Snap, Minibeats offers artists a 50% share of their revenue from lenses, an interesting approach considering that the industry typically offers sub-5% royalties.

    Snap’s new AR music platform will be fully launched after this “teaser version” launches on Snapchat. Currently, the company partnered with several musical artists such as KILLBOY, Alice Glass, Taetro, and Phil Good, but the final version of Minibeats will feature more artists and brands that music fans know and love, so stay tuned for more on the matter.

  • Snapchat+ hits 1 million subscribers, announces new exclusive features

    Snapchat+ hits 1 million subscribers, announces new exclusive features

    Launched less than two months ago, Snap’s premium service has already amassed 1 million subscribers, the company announced today. Snapchat+ is available for $3.99/month and offers exclusive features that aren’t otherwise available.

    When it launched Snapchat+ back in June, Snap promised to add new features for premium users quite often. Today, the social network revealed a new batch of Snapchat+ features are now available for the service’s subscribers.

    First off, Snapchat+ subscribers are getting “Priority Story Replies,” meaning their replies will be more visible to Snap Stars. “Post View Emoji” is another new feature coming to the premium side of the service today. It allows paying customers to pick an emoji they want friends to see after they view their Snaps. Basically, it acts as a signature to sign-off you Snaps.

    Another interesting new premium feature coming to Snapchat+ is the ability to customize further Bitmoji backgrounds with “special backgrounds” like gleaming gold and a beach paradise. Last but not least, Snapchat+ subscribers are getting new icons for the app to put on their home screens.

    If you want to subscribe to Snapchat+, keep in mind that the service is only available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, United Arab Emirates, India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Sweden, Denmark, Norway, Netherlands, Switzerland, Ireland, Belgium, Finland, and Austria.

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  • Snapchat launches family control portal

    Snapchat launches family control portal

    Snap is further improving Snapchat’s parental features with the launch of a full-fledged Family Center that offers parents more insight into who their teens are friends with on the social app. While the new in-app tool will provide parents with information about their children, the contents of their conversations will remain secret.

    It’s a feature specifically designed by Snap and reflects the way that parents engage with their teens in real life, where parents usually know who their teens are friends with and when there are hanging out, but don’t eavesdrop on their private conversations.

    One feature that’s not yet available but will be added in the future update is a new option that will allow parents to view all the new friends their children have added in Snapchat.

    Also, the Family Center allows parents to report any accounts that may be concerning directly to Snap’s Trust and Safety teams. Additional resources are available to both parents and teens using Family Center, which will help them have open conversations about online safety.

    Last but not least, Snap announced that more features will be added to Family Center this fall, including new content controls for parents and the ability for teens to notify their parents when they report an account or a piece of content via Snapchat.

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  • Instagram now helps you find popular places more easily

    Instagram now helps you find popular places more easily

    Instagram now offers a new map experience for Android and iPhone users, which should allow you to rediscover local businesses and find popular locations around you more easily. As the social media announced, you can now tap on location tags inside a post in your feed or in a Story of a friend to find places around you.

    However, the most interesting part is that you can now manually find locations via the Explore tab as well. You can search for a place in the search bar and tap on the search result, which will open the establishment in question, or you can just type the name of your city or neighborhood, and the app will show you what popular locations are around you.

    Instagram also added filter options that allow you to find places by category. At the moment, there are six filter categories: Restaurants, Cafes, Sights, Hotels, Parks & Gardens, and Bars. You just need to tap on the type of location you want to visit, and Instagram will list all the places around you that fall into that category.

    Although the new map feature on Instagram will undoubtedly let you find more places easily, we should point out that Instagram isn’t the only social media platform that has such a function. For quite some time now, Snapchat has been offering pretty much the same feature. You can go to Snapchat’s map and basically find various establishments around you. Also, just like Instagram, Snapchat offers six filter options that will help you find the place you are looking for more easily.

  • Snapchat+ officially launched a premium subscription

    Snapchat+ officially launched a premium subscription

    Snap has just announced the launch of a new premium tier for customers who want a little bit more features and faster support. The announcement comes less than a month since another social app, Telegram introduced a similar service for those who want extra features.

    Snap’s new premium tier is called Snapchat+ and is available in Snapchat for $3.99/month. Unlike Telegram that already informed customers about what they’ll get for the premium tier, Snap’s announcement is rather vague.

    According to the social company, Snapchat+ will offer “a collection of exclusive, experimental, and pre-release features.” As far as the reasoning behind the premium tier, Snap claims that the subscription will help the company provide fans willing to pay with new Snapchat features and “prioritized support.”

    For the time being, Snapchat+ will only be available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. However, Snap confirmed plans to expand availability of its premium tier to more countries over time. Is this something that you’d pay for because it’s useful or do you think it’s just a cash grab?

  • Snapchat upgrades Custom Stories feature, adds more safety improvements

    Snapchat upgrades Custom Stories feature, adds more safety improvements

    Snapchat’s latest new feature is trying to make users socialize more within the social app. Shared Stories is a new way for Snapchat users to involve friends in the creation of Stories. The new feature is the evolution of Custom Stories, which previously allowed users to make a Story and add friends to view and contribute.

    With the new Shared Stories feature, Snapchat users who have been added to a group can add their friends too. Designed with privacy in mind, Snaps sent to a Shared Story delete after 24 hours. Also, these Shared Stories do not have any chat component, so conversations will remain private between friends.

    Additionally, Snap revealed that content will be carefully moderated using a mix of automatic language detection and new community review tools. More importantly, Snapchat users will be notified once they join a Shared Story with someone they’ve blocked, allowing them to leave the Shared Story if they want too.

    The new Shared Stories feature is now rolling out to Snapchat users across the world on all supported platforms, but it might take a few days to reach everyone.

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  • Snapchat is supposedly developing “Family Center,” its version of parental controls

    Snapchat is supposedly developing “Family Center,” its version of parental controls

    In October 2021, Evan Spiegel, who is Snap’s CEO, teased that Snapchat is planning to introduce parental controls to the platform, which would provide parents with a better understanding of how their children use the app. Now, new screenshots taken by the product intelligence firm Watchful and shared with TechCrunch indicate that Snapchat may indeed be developing such a feature.

    From the pictures, we understand that Snapchat’s parental controls will be called “Family Center” and will enable parents to do several things. First, they will be able to find out who their teen’s friends are by opening their child’s friend list. This is unique because you can’t actually view other people’s contacts on Snapchat.

    Second, it will allow parents to monitor who their teenager has chatted with in the last seven days. However, they will not be able to open and read the chats.

    But in order for all these things mentioned above to happen, teens must first give their consent. Yes, for parents to see what their children are doing on the platform, they will first need to invite them to their “Family Center.” The receiver of the invitation can either accept it or decline it.

    Bear in mind that “Family Center” is currently under development, and the final feature may differ from what’s described here. But even if there are some changes indeed, it’s most likely the feature will look more or less the same. Currently, on Snapchat, minors’ accounts are private and do not appear in search results or as friend suggestions unless they share friends. Also, youngsters must accept each other as friends before they can start chatting.

    According to Snap’s NewFronts presentation to advertisers, the Snapchat app now reaches more than 75% of 13 to 34-year-olds in over 20 countries, and 80 percent of Gen Z (10–25 years) in the United States had watched at least one of Snap’s Original series. Safe to say, parental controls within the app have been long overdue.

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  • Snapchat introduces live location sharing

    Snapchat introduces live location sharing

    Snapchat’s been enjoying a streak of big updates lately, announcing the introduction of ads to Snapchat stories, creating a Snapchat Tinder, and the list goes on. The latest addition is undoubtedly more safety-oriented: yesterday, Snapchat announced it was bringing live location sharing to the platform.

    Sharing your location a single time for a friend can make it easier to find each other and meet up, and Snapchat’s already had that for a few years.

    But being able to continuously share your location in real-time means a second pair of eyes on you if you’re at a strange party late at night, or in any risky situation away from home. It also works with Snapchat in the background and your phone locked, which means someone else may be able to take action if you’re not home at an agreed-upon time, even if you’re unable to access your phone.

    The “live location” feature is off by default but can be toggled on for a set period of fifteen minutes to several hours. Users will be only able to share their location with friends on the platform, and both friends would have to opt into the live location sharing to enjoy the feature.

    Snapchat’s “live location” update is being developed in a partnership with a nonprofit youth program called “It’s On Us,” which aims to put an end to sexual assault on U.S. college campuses. While the feature will be introduced in a later update, Snapchat has already implemented an in-app informational text about bystander awareness.

    With already 250 million active users on the Snapchat app per month, the company has been increasing its efforts to maintain a safe platform for everyone—especially teens, who are often targeted. One of Snapchat’s current projects is the development of an update that will limit and better choose friend recommendations for teens on the app, to prevent them from being targeted by dealers of illegal substances.

    Along with these features, Snapchat has also announced it is bringing additional parental control features sometime later this year.

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  • You can now use Snapchat to find live events and meet people with similar tastes

    You can now use Snapchat to find live events and meet people with similar tastes

    Snapchat announced that, in collaboration with Ticketmaster, it is introducing a way for its users to discover live events happening near them and easily purchase tickets for them. The Snapchat app now has a new Snap Map Layer and a mini app-within-an-app called Ticketmatcher Mini.

    Through Ticketmaster’s Snap Map Layer, you can see events varying from comedy to sports, and when you find something that you are interested in, you can choose it and invite someone to that event or buy a ticket for it through a ‘seamless checkout process.’

    As for the Ticketmatcher Mini, well, it looks more like a mini dating app within the social app. Based on your personal preferences, Ticketmatcher Mini will promote live events around you and, in the process, will also help you find other people with similar tastes to yours.

    If you want to take advantage of the new partnership between Snapchat and Ticketmaster, go to the Rocket Icon in Chat on the Snapchat app. Once you tap it, the app will display a small survey, and based on your answers in the survey, the app will decide what live events to recommend.

    Now, when Snapchat knows your preferences, it will show you recommended events, and in order to browse them, you will need to swipe left and right. When you see an event that you think you would be interested in, you can check out whether any of your Snapchat friends are also interested in that event. This way, you can see if you have similar interests with any of your friends on the platform.

    If you have friends who are also interested in the same event as you, you can start a discussion with them using the Snapchat Camera. Through the Snapchat app, you can also send an invitation to an event to your friends or organize a guest list for that event.

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  • Snapchat will introduce ads to Snap Stars Stories

    Snapchat will introduce ads to Snap Stars Stories

    Snapchat announced that it has begun testing mid-roll ads that would appear in the Stories of Snap Stars, who are select creators with a large following, such as public figures or celebrities. According to Snapchat, this new feature will enable Snapchat creators to make more money because, for the first time, Snapchat will share the profits from the ads with its creators.

    In its announcement, Snapchat said, “Stories lower the barrier to content creation and engagement, and we believe placing ads within a Snap Star’s public Story will allow an easier path to financial success.”

    At the moment, beta testing of Snapchat’s mid-roll ads feature is only available to select Snap Stars located in the US. However, Snap Stars who have been left out of the beta testing participants won’t have to wait. Snapchat said it will introduce mid-roll ads to all Snap Stars Stories later this year.

    Currently, there are available ads on Snapchat, but Snapchat doesn’t share the profits from the advertisements with anyone. If you’re a Snapchat user, you’ve probably noticed adverts appearing in between or after your friends’ Stories and in Snapchat’s Discover section.

    Although Snapchat expects the upcoming mid-roll ads feature for Stories to generate profits, the fact is that people don’t spend that much time anymore watching Stories on Snapchat. Even so, the CEO of Snapchat, Evan Spiegel, said in a report to investors that users are spending less time watching Stories and more time watching short videos on Spotlight, Snapchat’s equivalent of TikTok.

    It remains to be seen if Snapchat’s mid-roll advertisements option for famous people’s Stories would actually enable an easier road to financial success for Snapchat and its popular creators, or if it will be unable to compete with the current popularity of short TikTok-like videos.

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  • Snapchat parent Snap reports its first profitible quarter ever

    Snapchat parent Snap reports its first profitible quarter ever

    Yesterday we told you that Facebook parent Meta said that Apple’s App Tracking Transparency (ATT) feature, which allows iOS users to opt-out of being tracked for the purposes of receiving custom online ads, will cost Meta $10 billion in revenue this year. That bit of news, along with Meta announcing that it will fall short of Wall Street’s expectations for first-quarter 2022 revenue, sent the company’s shares down 26.4% on Thursday to $237.76, a loss of $85.24.

    Another company that has been affected by Apple’s ATT is Snap, the parent company of messaging app Snapchat. But the latter had a much better experience last year than Facebook/Meta had and even reported today the first quarterly profit in company history.

    For the fourth quarter of 2021 Snap had revenue of $1.3 billion, up 42% year-over-year. Net income for the three-month period hit $23 million, the first time that the company was in the black during any quarter.

    In 2021, Snap grossed $4.1 billion, up 64% compared to the same quarter a year ago. The company still was in the red for the entire year, but the net loss declined 48% to $488 million on an annual basis. Snap Chief Financial Officer Derek Andersen said that the company’s first quarterly profit and the improvement in the amount of red ink it spilled in 2021 can be attributed to how the company’s advertising business “began to recover from the impact of the iOS platform changes quicker than we anticipated.”

    During regular trading hours on Thursday, Snap shares declined $7.57 or 23.60% to $24.50. Most investors figured that Snap would be making a similar grim announcement about Apple’s ATT as Facebook did. Instead, after the earnings report was released, Snap soared $14.50 or 59.18% to $39. That is still far off the 52 week high above $83.

    Snap says that it has developed tools to help advertisers adjust to the large number of iOS users who do not want to be tracked for custom advertisements. Jeremi Gorman, Snap’s chief business officer, admitted that it will take time to adjust but said “We are pleased with the early progress.”

    Other companies have also reported that the market for digital advertising is strong. Google reported a 33% year-over-year hike in total ad revenue which includes Search (up 36% over last year), and YouTube (up 25.3% on an annual basis). Microsoft foreshadowed its upcoming earnings report when it said that the ad market is strong for LinkedIn ads, and for ads on its Bing search engine.

    While Meta forecasts a shortfall for its first-quarter profits, Snap expects revenue for the quarter to reach $1.08 billion topping analysts’ expectations. In addition, Snapchat’s Daily Active Users (DAU) rose 20% in Q4 to 319 million. DAU numbers improved sequentially and year-over-year in North America, Europe, and the Rest of the word.

    Also, the Daily Active Users number has seen 20% year-over-year growth for five consecutive quarters. That is due to the strong usage of the Snapchat app by teens and young adults.

    Snap also noted that it has been investing in its AR platform and revealed that its 18 New Year’s Eve Lenses generated more than 7 billion impressions. New features have been added to its Lens Studio including “a new Sounds Library, real-world physics, world mesh, and an API library for real-time data.

    Snapchat also released a feature for the Google Pixel 6 and Pixel 6 Pro called “Quick Tap to Snap” allowing users of those two phones to access the Snapchat camera with two simple taps on the lockscreen. And Snap’s first original programming, “The Me and You Show,” starring Snapchatters and their friends, reached more than 50 million viewers.

    And for those Disney fans out there, new Lenses were released featuring characters like Elsa from Frozen and Timon from The Lion King.

    The difference between Meta and Snap is that Snap has been able to work around Apple’s ATT and rolled with the punches. Facebook/Meta yelled “bloody murder” and spent its time picking on Apple instead of finding a solution as Snap did. That’s why Meta shares collapsed by over $85 on Thursday and Snap shares are poised to rise over 50% on Friday morning.

  • Snapchat announces changes to protect teens from strangers, drugs

    Snapchat announces changes to protect teens from strangers, drugs

    It’s a jungle out there, and in the 21st century, it’s a cyber jungle we’re talking about. According to research done by Pew Research Center back in 2018, “95% of teens have access to a smartphone, and 45% say they are online almost constantly.”

    The most popular platforms among teenagers are YouTube, Instagram, and Snapchat, and the companies behind these services are constantly launching new features in order to protect the youth.

    Instagram, for example, introduced a slew of features back in December last year that let parents set time limits, and urge teens to “take a break.” And now it’s time for Snapchat to follow suit. The company announced on its official blog a couple of changes aimed to protect teens from strangers, potential harassment, and drugs. A new feature has been added to Quick Add –
    Snapchat will no longer show users aged 13-17 as friend suggestions to other people unless they have a certain number of friends in common.

    “We recently added a new safeguard to Quick Add, our friend suggestion feature, to further protect 13 to 17-year-olds. In order to be discoverable in Quick Add by someone else, users under 18 will need to have a certain number of friends in common with that person — further ensuring it is a friend they know in real life,” reads part of the official announcement.

    Another sensitive topic when it comes to minors is drugs. Eight teens lost their lives after overdosing on drugs allegedly bought on Snapchat during the past two years, and the company faced heavy criticism and demand to up its drug-fighting game.

    In the latest update, Snapchat shared the progress it made with its drug-detecting algorithms, and also introduced two new partners to the Heads Up portal – Community Anti-Drug Coalitions of America (CADCA), and Truth Initiative.

    “88% of drug-related content we uncover is now proactively detected by our machine learning and artificial intelligence technology, with the remainder reported by our community. This is an increase of 33% since our previous update. When we find drug dealing activity, we promptly ban the account, use technology to block the offender from creating new accounts on Snapchat, and in some cases proactively refer the account to law enforcement for investigation,” wrote the company.

    Snapchat is also working on new parental control features that will allow parents to monitor their children’s activity on the app. These tools have been in the making since last Fall, and according to Snapchat, they will be rolling out in the coming months.

    “In the coming months, we will be sharing more details about the new parental tools we are developing, with the goal of giving parents more insight into who their teens are talking to on Snapchat, while still respecting their privacy.”

    Snapchat started the year with a slew of new features – including Bitmoji reactions, Poll Stickers, Chat Reply, and an improved Calling interface, although they are all related to the user experience on the platform. It’s nice to see that the company is also trying to make the popular chatting app a safer place for teens.

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