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Tag: sneaker

  • LVMH invests into Stadium Goods

    LVMH invests into Stadium Goods

    LVMH, the parent company of brands including Louis Vuitton, Dior and CÉLINE, announced plans for its Luxury Ventures initiative in 2017 with the aim of acquiring minority stakes in emerging luxury brands.

    The latest brand to get backing from the programme is New York’s Stadium Goods.

    As far as streetwear connoisseurs are concerned, New York City’s Stadium Goods is the pinnacle in the sneaker world.

    Details on what role LVMH Luxury Ventures will take in the reseller are unclear, although it is rumored that this backing could allow Stadium Goods to expand. The store — which is the location for most Sneaker Shopping episodes — has been open for just over two years and the team behind have previously said about potential plans to move into merch and open a second physical location.

    Back in 2017, prior to LVMH’s backing, Stadium Goods raised $4.6 million USD in equity funding and was predicted to gross more than $100 million USD in 2017.

  • Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese multi-brand ‘Atmos’ to enter Korean market

    Japanese’s famous multi-brand ‘Atmos’ opened its first store in Korea.

    Atmos is a fashion multi-brand store currently running 30 outlets in Japan. Seoul is its second overseas store after New York. Atmos is Tokyo’s iconic street boutique established in 2000.

    It is the first shopping destination for footwear brands because of its ability to catch the latest trends and spread them in the market. Currently, it distributes a wide range of products, however street and sportswear are its core business.

    Atmos is mainly dealing with limited edition products of famous brands such as Nike, it is mainly leading in the shoe market.

    What is unique is that Atmos employees work as designers and collaborate with brands to develop collaborative products as limited editions.

    Currently, there are more than 30 stores in Japan, one in New York and the other in Seoul. Annual sales are around 150 billion won and it is 5 billion won per store.

    Starting with the first store in Apgujeong, Seoul, Atmos plans to open stores in key areas such as Daegu, Busan, and Gwangju. It aims to build seven to eight stores more within 2 years.

    Atmos is very popular among Japanese sneaker enthusiasts, so a good response in Korea is expected as well. It will be a space where you can see products that you could not easily see in Korea.

    Meanwhile, US street sensibility lifestyle brand ASICS Tiger released ‘GREEN CAMO’ and ‘GORE-TEX’ which are collaboration products with Atmos.

    As a leading brand of youth culture, Asics Tiger’s both products are expected to kickoff a hipsterism mania which values personalities rather than fashion.

    ASICS Tiger x atmos Collaboration ‘GREEN CAMO’ and ‘GORE-TEX’ products is available at the recently opened ‘Atmos Seoul Flagship Store’.

  • Peak Sport first Chinese firm to release 3D sneakers

    Peak Sport first Chinese firm to release 3D sneakers

    Sports brand Peak has released its first 3D printed running shoes in Beijing, the first-ever Chinese firm to successfully launch the innovative sneakers.

    Dubbed ‘Future I’, the sneakers are being sold on local e-commerce platform Tmall for RMB1299 (US$188).

    The 3D printed running shoes are based on the most popular Peak FLY V, with 3D printed technology applied to achieve technological innovation. Promoting comfort and breathability, the shoes are made with a special lattice structure insole made via 3D technology.

    In a press release, Peak said its “SLS laser sintering technology shapes the shoes with the more elastic TPU, to ensure the lightness and flexibility… bringing an extraordinary and excellent wearing experience.”

    Peak brought in 3D printing technology in 2013, and over the past 5 years, the firm has used 3D printing technology to produce shoe molds to make 3D printed versions to create exclusive design for athletes such as NBA player Dwight Howard.

    This latest design feat crowns Peak’s design efforts, and harks a promising future in innovative sportswear.

    “This pair of 3D printed shoes is Peak’s latest outcome of Peak Innovation Strategy, our goal is to build Peak as the most international, professional and innovative sports brand in China,” said Zhihua Xu, general manger of Peak Sport.

    Peak owns five research and technology centres in Beijing, Guangzhou, Quanzhou, Xiamen and Los Angeles, with 200 staff across all campuses.

    Based on 3D printed technology, Peak’s ‘Longji’ running shoes were awarded first prize in the first China Industrial Design Competition.

    “In the future, Peak will insist on technological innovation research and release more professional sports products to meet the mass requirements, and become the leading sports brand,” added Zhihua Xu.

    Peak is the third sports brand to release and sell 3D printed running shoes after Adidas and Under Armour.

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