Retail News CRM

Tag: snickers

  • Mars Wrigley Unveils Snickers Loaded: More Peanuts, More Caramel, Now Available Nationwide

    Mars Wrigley Unveils Snickers Loaded: More Peanuts, More Caramel, Now Available Nationwide

    Mars Wrigley has unveiled a new addition to its product line, Snickers Loaded, in the domestic market. This new variant promises to deliver more peanuts and caramel than the original Snickers bar.

    The Snickers Loaded is manufactured at the company’s Ballarat plant. The revamped chocolate bar boasts up to 10% more peanuts and an impressive 50% more caramel than its predecessor, all enveloped in a rich milk chocolate coating.

    Bianca Werkmeister, the Portfolio Director at Mars Wrigley Bars, commented on the product’s potential appeal to consumers. “Snickers has always been the go-to choice for individuals seeking a satisfying treat,” Werkmeister said. “Now, with Snickers Loaded, we’ve ramped up the texture and flavor, creating a truly indulgent yet fulfilling snack that we believe will resonate with Australians.”

    Snickers Loaded is now available for purchase across the country in supermarkets, gas stations, and convenience stores. The 45g bar is priced at $2.50, while the 66g twin pack retails for $3.

    Questions & Answers

    What is the new product introduced by Mars Wrigley?
    The company has introduced a new chocolate bar called Snickers Loaded.

    What differentiates Snickers Loaded from the original version?
    Snickers Loaded offers up to 10% more peanuts and 50% more caramel than the original Snickers bar.

    Where can consumers purchase Snickers Loaded?
    The product is available nationwide in supermarkets, petrol stations, and convenience stores.

  • Snickers maker apologises for advert suggesting Taiwan is a country

    Snickers maker apologises for advert suggesting Taiwan is a country

    The makers of the Snickers candy bar, Mars Wrigley, issued an apology to China on Friday after the company faced backlash for suggesting Taiwan is an independent country during a promotional event.

    The criticism stemmed from a launch event debuting a limited-edition Snickers bar, during which the company said the new product was available in select countries including South Korea, Malaysia, and Taiwan.

    Images and video from the event went viral on the Chinese social media platform Weibo, prompting Mars Wrigley to issue an apology on its Snickers China Weibo account and assure the public that it would amend the content in question.

    “Mars Wrigley respects China’s national sovereignty and territorial integrity and conducts its business operations in strict compliance with local Chinese laws and regulations,” Mars Wrigley said in the statement.

    “Say it: Taiwan is an inseparable part of China’s territory!” the comment read.

    Although Taiwan rejects China’s sovereignty claims, the Chinese government still considers the island a part of its territory, though the nation has operated as a self-governed democratic country since 1949.

    The incident comes on the heels of heightened tension after US House Speaker Nancy Pelosi visited Taiwan on Tuesday, in what Chinese officials called an “egregious pro vacation.”

    China had tried to thwart the trip ahead of her arrival, citing threats of military attacks and economic consequences. The country later announced military drills around Taiwan and a ban on imports from the country.

    China subsequently issued sanctions on Pelosi and her family on Friday. That same day, Apple warned suppliers not to use “made in Taiwan” labels on products to avoid angering China.

    “We want Taiwan to always have freedom with security and we’re not backing away from that,” Pelosi said at a press event on Wednesday.

    Lees ook:

  • Snickers unveils Creamy Peanut Butter bar in Australia

    Snickers unveils Creamy Peanut Butter bar in Australia

    Snickers has released its limited-edition Snickers Creamy Peanut Butter bar in Australia for the first time.

    The Snickers Creamy Peanut Butter bar is made with real peanut butter, silky smooth caramel and fresh ground peanuts, enrobed in the rich Snickers chocolate.

    Mars Wrigley Australia Marketing Director Ben Hill says the variation has been a smash hit overseas, and he’s excited for Australians to finally get their hands on the product.

    “We know how much our customers love the classic Snickers bar, with its satisfying layers of nougat, caramel, and the signature peanut crunch,” he says.

    “Now, thanks to this innovation in texture, our fans can get Snickers satisfaction in both crunchy and smooth – something that is sure to delight peanut butter fans of all kinds.”

    Snickers Creamy Peanut Butter is available in a 36g twin pack for RRP $2 from leading retailers including Woolworths, Coles, Metcash, 7 Eleven, Coles Express, BP, Ampol, ALDI and Big W.

    Lees ook: