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  • Spotify might soon know when your workout calls for a pump-up song

    Spotify might soon know when your workout calls for a pump-up song

    It appears that Spotify is working on an interesting new feature. The music streaming service is currently developing a HealthKit integration for its app. Chris Messina found this in Spotify’s iOS app code.

    For those unfamiliar with HealthKit, it is an iOS API that allows third-party apps to access data from Apple’s Health app. But why is Spotify working on a HealthKit integration? Well, a message found by Messina — a product designer, who constantly keeps his eyes open for upcoming features in Spotify — states that Spotify is developing this feature to be able to “get the right music for your workout.”

    The message further explains that the app will collect data like distance, pace, or speed during your training. The collected information will let Spotify match your training sessions with what you listen to and understand what songs motivate you most.

    Now, we must note that for an app to access your health data, you must first grant it permission. So, Spotify won’t be able to obtain your health information if you don’t want it to.

    However, you will surely agree that a good pump-up song at the right moment can put you in the necessary state of mind and help you break your deadlift or bench press records in the gym. With such a feature, Spotify would know the perfect moment to play that one song that makes your blood pump every time you hear it, thus helping you achieve greater results during your workout.

    Unfortunately, there is no word from Spotify about this new feature, and we don’t know when the music streaming platform plans to release it.

  • The music streaming competition just got Started

    The music streaming competition just got Started

    There is no shortage of players in the music streaming space and the metrics used to determine success are also pretty complex, but from one metric Apple Music just passed Spotify, but it’s too early to say for sure what this means for either company. Even so, it appears to cement Apple Music as a major player in the music streaming space.

    Apparently, in the month of February, Apple Music passed Spotify in terms of paid U.S. users for the first time ever. Apple Music counted 28 million paid subscribers in the U.S. while Spotify had just 26 million, and Apple Music had a faster growth rate than Spotify. That seems good, but for full context there are a few things to keep in mind. First and foremost, Apple Music doesn’t even have a free tier for subscribers, so that 28 million is essentially the entire U.S. user base for Apple Music (not counting anyone on a free trial.) Spotify does have a free/ad-supported version and taking that into account, Spotify does have more users in the U.S. than Apple. The ad-supported tier doesn’t generate as much money for Spotify but it does add up.

    Beyond all that, we’re sorry to say but the U.S. is only one country in the world and Spotify has almost twice as many paid subscribers globally as Apple Music does (98 million to 50 million as of December). And, that gap gets considerably bigger once you include the ad-supported tier which bumps Spotify’s user base to more than 200 million.

    Of course, music streaming is Spotify’s entire business, whereas Apple Music is one service offered by the behemoth. Any paid subscribers Apple gets is just gravy, whereas that’s the lifeblood of Spotify. Still, it’s something to keep an eye on going forward.

  • Spotify and Apple Music were very important to the music industry Last Year

    Spotify and Apple Music were very important to the music industry Last Year

    It’s okay to dance now that the 2019 IFPI Global Music Report is out. The report from The International Federation of the Phonographic Industry shows that a 32.9% increase in paid streaming revenues helped drive a similar increase in total streaming revenue last year. Streaming now accounts for 46.9% of the music industry. Overall, the global music market increased its top line by 9.7% last year to $19.1 billion and revenue from streaming music came to $8.9 billion, up from $6.7 billion in 2017. Streaming was obviously very important to the music industry during 2018. That is especially true since last year music downloads and physical music sales declined 21.2% and 10.1%, respectively.

    As 2018 came to an end, there were 255 million people around the world paying monthly for streaming music. The leading provider globally was Spotify, with 87 million paying subscribers. Apple Music came in second. In the U.S., growth in streaming music revenue came to 33.4% last year, while sales of physical music (records, CDs) declined 22.1%. In the states, the fastest growth came from the paid streaming segment.

    “Streaming revenues, particularly from paid subscriptions, continued to grow in 2018, with all regions posting growth in this area. Overall, growth trends were more diverse across different markets.”-IFPI

    The top two music streamers in the world, Spotify and Apple, are at odds over the 30% that Apple charges Spotify subscribers who pay monthly through the App Store. As we told you last month, Spotify has filed a complaint with the European Commission over this so-called “Apple Tax.” This is why individual Spotify subscriptions cost $12.99 on the App Store as opposed to the usual $9.99 price. With Apple Music available from the iOS app storefront for only $9.99 a month, Spotify claims Apple is giving its own music streaming app a major advantage.

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