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Tag: Soul Origin

  • Soul Origin offers free toast

    Soul Origin offers free toast

    Cafe chain Soul Origin is giving away a free slice of Vegemite toast with any coffee purchase on Wednesday, after an imprompt national debate broke out yesterday over the correct amount of Vegemite on a slice of toast.

    The debate started when a customer took issue with the scant serving of Vegemite on their toast and posted an image to the Breakfast sub-Reddit page, calling the Soul Origin cafe in the Domestic Terminal of Sydney Airport that served it to them “un-Australian”.

    The image was widely shared across social media, where thousands of Vegemite fans and haters weighed in.

    “I’m fairly sure that’s illegal in Australia,” one Redditor commented on the original photo, while another noted, “I hate the stuff and even I know that isn’t quite enough.”

    On the other side of the fence, some pushed for the option to throw the toast in the bin and replace it with peanut butter instead.

    Soul Origin chief executive Chris Mavris took the frenzy in stride. He released a statement Tuesday afternoon announcing customers would receive a free slice of Vegemite toast with any coffee purchase on Wednesday, and encouraging customers to tell their local cafe exactly how they like it.

    “There’s nothing more Australian than Vegemite on toast but it’s no secret that everyone has their own personal way of enjoying this national delicacy,” Mavris said.

  • Soul Origin eager to hit “golden century” mark

    Soul Origin eager to hit “golden century” mark

    Health fast food brand and coffee chain, Soul Origin, has recorded 12 per cent same store sales growth and continued to achieved double digital growth in its coffee sales.

    The fastfood chain has also continued its expansion with the opening of its 75th store last week in Melbourne Central, Victoria.

    Chris Mavris, Soul Origin chief operating officer, said Soul Origin plans to reach 100 stores before the end of the 2018 financial year.

    “Soul Origin’s growth plans have stepped up a notch this financial year as we continue to expand in our existing markets of Queensland, News South Wales, Victoria and South Australia,” Mavris said.

    Mavris said they will also open their first store in Western Australia later this financial year.

    In the past 12 months, Soul Origin has opened 30 new stores, expanding from New South Wales into the Australian Capital Territory, Queensland, Victoria and South Australia.

    Mavris said the rapid growth was on the back of strong double digit same store sales growth across the network, highlighting high customer demand for Soul Origin’s offering.

    “In addition, we have strengthened our corporate support team, which has doubled in size in the past six months, to assist with our store expansion and continue to provide our high level of support to our franchisees and their stores,” he said. “We have boosted our capabilities in both store and coffee training, property, recruitment, marketing as well as our store opening teams. We have no plans of slowing down!”

    Mavris said he was eager to hit the golden ‘100 stores’ mark over the coming months.

    “We are building a solid foundation that will help expand the Soul Origin brand into more communities and new territories. It’s very rewarding to see the business continuing to go from strength to strength,” Mavris said.