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Tag: spirit

  • Doritos Nacho Cheese as a spirit

    Doritos Nacho Cheese as a spirit

    Snack food giant Frito-Lay North America has partnered with spirits company Empirical to create a limited-edition beverage called Empirical x Doritos Nacho Cheese Spirit. The product claims to offer a multi-sensory drinking experience that smells and tastes like the Doritos Nacho Cheese Chips.

    Tina Mahal, SVP of marketing for Frito-Lay North America, said the partnership aims to disrupt the spirits category by offering the brand’s nacho cheese flavor in a bottle.

    “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle,” she said.

    To create the flavor, Empirical extracts the many flavor layers of Doritos Nacho Cheese using real chips. The process retains the essence of the chips through vacuum distillation, which operates at lower temperatures, preserving the full spectrum flavors derived from the chips.

    Meanwhile, Empirical CEO and distiller Lars Williams said the collaboration allowed the company to experiment with interesting flavors without being stuck in a particular spirits category.

    “Empirical is an ‘uncategorised’ spirits company, so it allows us the freedom to experiment with really interesting flavours and not have to be stuck in a gin box, tequila box, or whiskey box,” said Williams.

    Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be pre-ordered starting December 13 for an RRP of US$65 (42 percent ABV, 750ml) online and in select New York and California markets.

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  • Lyre’s adding three more alcohol-free spirits

    Lyre’s adding three more alcohol-free spirits

    The world’s most awarded non-alcoholic spirits company continues to lead strong growth and awareness of the non-alcoholic category with the introduction of six new products.  Introducing Pink London Spirit, an alcohol-free homage to pink gin and five ready-to-drink premix drinks: G&T, Amalfi Spritz, Classico, American Malt & Cola, and Dark ‘n Spicy.  Distribution is available to the UK via Proof Drinks and via Lyres.co.uk and showcasing at Imbibe Live (13-14 September 2021).

    Lyre’s Pink London Spirit has been developed exclusively for the UK and will appeal to mindful drinkers and the 1.6 million British drinkers who already love pink gin but may want to enjoy their favorite tipple in a non-alcoholic version without compromising on taste or serve. Easily enjoyed in your favorite craft cocktail, Pink London Spirit also delights over ice with a splash of premium tonic water and the addition of sliced fresh strawberries and a sprig of mint.

    “Following the huge demand for pink gin in the UK, we created Pink London Spirit to bolster the Lyre’s collection and provide even more options for the sophisticated drinker to enjoy their favorite drink or cocktail of choice without the alcohol,” says Mark Livings, Lyre’s CEO and Co-Founder. “The impossibly-crafted Pink London Spirit will be a great alternative for moderate drinkers within the pink gin category, which is currently the 2nd biggest seller within the UK spirit market.”

    Lyre’s five RTD premix drinks including G&T, Amalfi Spritz (Lyre’s interpretation of the popular Aperol Spritz), Classico (a sparkling prosecco style), Dark ’n Spicy and American Malt & Cola are signature drinks that can be enjoyed at any time and contain the perfect ratio of ingredients to deliver a great tasting non-alcoholic cocktail.

    Mark continues: “The popularity of the Lyre’s core non-alcoholic spirits range and consumer demand for low calorie, premium non-alcoholic beverages for multiple occasions have driven the development of this RTD range.  In 2020, ISWR* reported RTDs as the only drinks category that saw significant growth in the UK, up 8.6%, and the only category expected to be larger in 2024 than it was in 2019.  With reports highlighting almost one in three adults in the UK having trialed a no/low-alcohol beer, wine, or spirit within a recent six-month period, it’s important for us to have a portfolio of products available for consumers to enjoy whether that’s in the home, a bar or on the go.”

    Lyre’s portfolio which already includes 13 impossibly-crafted non-alcoholic spirits and liqueurs is fast becoming a back-bar staple of celebrated drinking dens around the world. Available in more than 50 countries, Lyre’s can be found in venues of the highest distinction, including The Ivy London, Eleven Madison Park in New York, Quay Restaurant in Sydney, and The Tippling Club in Singapore.

  • DFS to Celebrate Eighth Prestigious Masters of Wines and Spirits Event in Singapore

    DFS to Celebrate Eighth Prestigious Masters of Wines and Spirits Event in Singapore

    DFS Group (DFS), the world’s leading luxury travel retailer, in partnership with Changi Airport Group, will host its eighth annual Masters of Wines and Spirits event in Singapore at the end of March. The most celebrated and prestigious event in the industry, Masters of Wines and Spirits will showcase a curation of 140 of the rarest and finest whiskies, wines, Cognacs and Champagne from around the world, all under one roof.

    The 2019 edition of Masters of Wines and Spirits will take place on Saturday, 23 March and Sunday, 24 March, bringing together esteemed guests from around the world. The event is an annual testament to DFS’ leadership in global travel retail, as well as highlighting the expertise of DFS’ merchants who spend a year of extensive research to selectively curate a world-class, bespoke collection of wines and spirits.

    Hosted at Infinite Studios, Singapore’s state-of-the-art studio, this year’s edition of Masters of Wines and Spirits explores the theme of “Masters at Work” – an homage to those who have acquired complete knowledge or skill in a subject, technique or artform and whose passionate commitment to their task continues to raise the bar for all others in the field. DFS celebrates six masters across a spectrum of backgrounds. Guests will be taken on an interactive and immersive journey through activations and experiences that explore each brand’s heritage and which ignite the senses.

    The six “Masters at Work” comprise: Brooke Supernaw of DFS as Master of Curation, Ewan Gunn of Diageo as Master of Whisky, Sarah Burgess of The Macallan as Master of Malt, Fabrice Papin of Château Lafite Rothschild as Master of Wine, Hidetsugu Ueno of Bar High Five as Master of Cocktails and DJ Arthur Bray as Master of Music.

    “The eighth edition of Masters of Wines and Spirits will showcase another outstanding collection of more than 140 masterpieces from 60 of the world’s most legendary wine and spirits houses,” said Brooke Supernaw, Senior Vice President Spirits, Wine, Tobacco and Gifts, DFS Group. “Here at DFS, we take pride in curating an ever-growing collection of wines and spirits that become more exclusive, bespoke, rare or limited-edition each year, and which capture the heritage and craftsmanship of each brand.”

    The 140-piece strong curation – featuring collectable items such as the oldest whisky ever released by The Macallan, The Macallan 72 Year Old in Lalique – The Genesis Decanter; a set of three extremely rare vintages, The Château Lafite Rothschild Double Magnum Collection; and an exceptionally unique bottle produced from the owner’s original stocks – Port Ellen’s 39 Year Old. The collection will also be showcased and celebrated at Changi Airport through a series of activations at Terminals 2 and 3 until the end of April.

    DFS’ Masters of Wines and Spirits 2019 Collection

    More than 80 Cognacs and Whiskies make up this year’s collection and include The Dalmore Constellation Vintage 1973 Drinking Cabinet, a very special bespoke and handcrafted cabinet commissioned by Richard Paterson, containing The Constellation Vintage 1973 (cask no.10). The Bunnahabhain 39-Year-Old Spanish Octave Finish, an exclusive limited edition piece that forms part of the new Bunnahabhain Element Series which is crafted around the importance of various elements impacting on the character of each Bunnahabhain whisky, and the DFS Exclusive, Caol Ila 35 Year Old boasting a fine freshness, cleanliness and precision for its age.

    The Glenfiddich 45-Year-Old, an exclusive blend for DFS Masters of Wines and Spirits, honors a whisky-making tradition dating back to 1887 and is a true reflection of the passion and innovative spirit passed down through all five generations of the Grant family. Possibly the last ever cask of Karuizawa Single Malt to be bottled in Japan is the Karuizawa Single Cask 1995. Port Ellen 39-Year-Old is an elegant complex 39 year old Single Malt Whisky, unlocked from the heart of Port Ellen and expertly married from a selection of ex-Bourbon and ex-Sherry refill casks.

    Macallan presents The Macallan 72-Year-Old In Lalique – The Genesis Decanter, the oldest whisky ever released by the Macallan family in commemoration of the opening of its new Distillery and Visitor Experience. Presented in a bespoke limited-edition crystal decanter handcrafted by Lalique, this exceptional whisky celebrates the collaboration of masters from across the fields of whisky, crystal, architecture, construction and craftsmanship. Also from the Macallan family comes The Macallan Fine & Rare Decades Collection. Created exclusively for DFS, the collection features five Fine & Rare vintages from 1938, 1947, 1954, 1965, 1976, each drawn from a single unique cask, denoting key historical events for the year.

    From the world of wine, DFS presents more than 60 collections including The Château Lafite Rothschild Double Magnum Collection, a rare opportunity to collect three of the great vintages produced by the estate in big formats and The Château Mouton Rothschild Magnum Collection, a unique six-vintage magnum set of exceptional vintages from 1988 to 2009.

    The Penfolds 2015 Bin 707 Cabernet Sauvignon Imperial is one of the world’s most iconic Cabernet Sauvignons and a true representation of the Penfolds ‘House Style’ and has shown its ability to age with grace and finesse since the first vintage in 1964. All great wines begin with a great site, and the Continuum Tim Mondavi Library Vertical Selection is a unique collection offering an opportunity to enjoy a vertical flight of Continuum vintages from 2010 through 2015.

    Giving reason to celebrate is the Rare Le Secret Magnum Vintage 1997 With Emerald, Ruby, Sapphire from Piper-Heidsieck. Inspired by the muse of both Maisons, Marie- Antoinette, Queen of France, Rare Le Secret High Jewellery is royally embellished with a one- carat precious stone, interwoven golden bands set with 510 diamonds. Presented in a majestic box, this spectacular edition has been for more than 20 years in the cellar of Régis Camus, Rare  Champagne’s Cellar Master.

    DFS Masters of Wines and Spirits is part of the DFS Masters Series, a signature program of exhibitions around the world. The Masters Series is a showcase of the pinnacle of DFS’ leadership and innovation in curating and creating exceptional experiences across its five pillars of luxury: Wines and Spirits, Beauty and Fragrances, Watches and Jewelry, Fashion and Accessories, and Food and Gifts.

  • Alibaba sues maker of fake Wuliangye spirits for RMB 123,000

    Alibaba sues maker of fake Wuliangye spirits for RMB 123,000

    Alibaba Group said Wednesday it has sued a seller of fake spirits, seeking RMB123,000 (US$17,835) in damages.

    The Shanghai Xuhui District People’s Court previously found defendant, Xu Wenqiang, had violated Yibin Wuliangye Group Co. Ltd.’s “Wuliangye” liquor trademark and ordered him to pay the brand owner RMB70,000 (US$10,150) for economic losses and expenses.

    Alibaba’s civil suit comes on top of that, with the group saying Xu violated trading rules on its Taobao e-commerce platform by infringing on the intellectual property rights of a trademark owner. The complaint also seeks damages for economic losses, legal and other costs and loss of goodwill.

    According to the lawsuit, Xu, who first registered to sell on Taobao in 2009, was nabbed after the trademark owner recently bought a bottle that claimed to be 52 percent Wuliangye crystal liquor for RMB508 ($73.65) from the vendor online. Upon inspection, Yibin Wuliangye Group determined from the quality of the logo, packaging, bottles and anti-counterfeiting labels that the product was fake.

    Wuliangye, literally “Five Grains Liquid” in Chinese, is a premium spirits brand made from millet, corn, wheat and two kinds of rice. A 500-milliliter bottle in the company’s Taobao storefront starts at RMB299 (US$43.36) and can run up to RMB1,798 (US$260).

    Alibaba Executive Chairman Jack Ma recently called for tougher counterfeiting laws, stronger enforcement and stiffer penalties.

    The Alibaba lawsuit is the latest in its drive to protect brands and cause pain for counterfeiters by seeking heavy damages through the court system. The group previously sued makers of fake Swarovski watches and a Mars brand of cat food.

    In its latest legal filing in the Shanghai Songjiang District People ‘s Court, Alibaba showed the same fervor for protecting domestic brands and trademarks. The lawsuit also dovetails with a rise in purchases of wine and spirits on Alibaba platforms, as China’s burgeoning middle class seeks premium spirits, both imported and domestic.

    Last year, Alibaba held its first-ever 9.9 Global Wine & Spirits festival, an online shopping promotion that proved wildly popular among consumers.

    And earlier this month, Alibaba’s Ma signed a memorandum of understanding with Argentina to bring the countries foods and wines to China via Alibaba e-commerce platforms.

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  • Illva Saronno brands in the spotlight in Singapore

    Illva Saronno brands in the spotlight in Singapore

    Italy’s Illva Saronno returns to this year’s TFWA Asia Pacific Exhibition & Conference with the aim of consolidating its brand presence and meeting new clients.

    The brand’s main focus will be on its trademark Disaronno, which is also available as a limited edition with the Disaronno wears Etro bottling.

    Each year, Disaronno forges a partnership with an Italian fashion designer to produce a bespoke bottle. This year’s upcoming collaboration remains under wraps for now, says the brand.

    Also on display will be new packaging for acclaimed coffee liqueur Tia Maria, which is backed by a cerebral marketing campaign fusing traditional marketing with neuroscience and psychology to test customers’ reactions to products and brands.

    Meanwhile, Italian aperitif Rabarbaro Zucca, which is made from an infusion of rhubarb rootstocks and a secret collection of rare herbs, will also be presented to buyers.b

    Zucca is prepared using the root of the true Chinese rhubarb, which grows in mountainous regions of the Gangsu province.

    DISARONNO RISERVA

    Furthermore, Disaronno Riserva – a blend of Disaronno Originale and blended Scotch whisky from the Highland and Speyside Islands – will be presented to buyers.

    The limited edition, which features an eye-catching bottle design, marries the fluid in oak barrels that contained Marsala wine reserves, with Illva Saronno believing the product is particularly well suited for buyers in Asia Pacific.

    Wines from Duca di Salaparuta and Florio will also be showcased, including Duca Enrico, made from Nero d’Avola grapes harvested in an area of south-western Sicily that benefits from a unique relationship between its micro-climate, vines and land.

    Domenico Toni, International Sales Director, Illva Saronno comments: “Asia Pacific is still a very new region for us, and we have been slowly introducing our brands over the past year.

    “We are planning on greatly building our business there, in both travel retail and domestic, over the next 5 years, so the TFWA Asia Pacific Exhibition & Conference is a vital resource for us to accomplish our goals.

    “We first exhibited at the show last year, and received plenty of interest from buyers. We have high hopes that this year will be even more successful for us.”

    Visitors to the TFWA Asia Pacific Exhibition & Conference can sample Disaronno’s famous Disaronno Sours cocktail at the TFWA Asia Pacific bar, situated on level 4 of the convention centre, from Monday to Wednesday at selected times.

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