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Tag: sportwear asia

  • Alcis Sports opens its two new stores in India

    Alcis Sports opens its two new stores in India

    Alcis Sports, a cutting-edge Indian performance wear brand, unveiled two new stores in Bagru in Rajasthan and Kurukshetra in Haryana. With these two new additions, Alcis Sport has now 11 exclusive brand outlets (EBOs) in India, and aims to have 15 by the year-end and 30-40 stores by 2019.

    Bagru and Kurukshetra get firsthand experience of a premium performance wear at an affordable price. Alcis Sports is a homegrown affordable Indian sportswear brand which is at par with international brands in terms of quality and also in sync with Indian sensibilities.

    The stores house Alcis Sports’ range spanning not only athleisure range but specific clothing for running, training, yoga, football, cricket and racquet sports. Alcis Sports is a home-grown, premium cutting-edge performance wear apparel brand, formed to tap into the emerging sportswear segment in the country.

    Roshan Baid, Managing Director, Alcis Sports said, “We are elated at the response of customers in both the outlets especially in Bagru. Touching Rs 1 lakh in sales in just two days in a new locality without much advertisement shows the awareness, acceptance and trust about the brand. We are committed to our customers in terms of international quality and affordable price without any compromise in our products.”

    Alcis is present at large format stores such as Shoppers Stop, Lifestyle, Globus, Central, Sports Station, Walmart, RS Brothers, Sarvanas, Pothys, JC Brothers and M&M and online retail channels such as Myntra, Jabong, Amazon, Flipkart, TataCliq, Ajio, etc. Besides, being present in over 700 multi-brand stores across the country, Alcis Sports is aggressively looking to open exclusive stores through franchise across the country. Alcis plans to open up about 15 exclusive brand stores, covering all the major cities of India, within this year.

    Alcis Sports has tie-ups with leading sports entities such as the hugely popular Pro Kabaddi League (Haryana Steelers and all match referees), among others. The company has secured an investment from Singapore based Venture Capital firm RB Investments, which has a strong portfolio of startups in India, including The Beer Cafe, Swiggy, Bluestone.com, Fab hotels, Faasos and PropTiger to name a few. Alcis Sports has also appointed celebrated Indian cricketer Shikhar Dhawan as the brand ambassador.

    Alcis Sports is a performance wear brand launched by the promoters of Paragon Apparels Pvt. Ltd., the largest manufacturer and exporter of sportswear in India. Alcis prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear at affordable price-points to enhance the performance of the wearer.

    Produced in India with the latest technologies such as Dry-Tech (moisture management), Anti-Odour, Anti-Static, Anti-UV and Light X, the products are specifically designed keeping Indian lifestyles and weather conditions in mind. The product range consists of clothes to wear while running, training, yoga, football, racquet sports and other athletic and leisure activities.

    Today, Alcis products which have international quality but Indian prices, are available in over 700 outlets across the country including all leading large format stores such as Lifestyle, Shopper Stop, Central, Globus, Sports Station, etc and online retail websites and 11 exclusive brand stores at New Delhi, Mumbai, Kochi, Jaipur, Guwahati, Bangalore, Goa, Bagru and Kurukshetra.

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  • Reebok Releases First of Its Kind Sports Bra Featuring New Reactive Technology

    Reebok Releases First of Its Kind Sports Bra Featuring New Reactive Technology

    Global fitness brand Reebok makes waves in the sports bra industry with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customised amount of control and support, exactly where and when they need it. Just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

    Treated with STF (Sheer Thickening Fluid), a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities, the fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result is a sports bra that does it all – one that stretches less with high impact movements, while providing the comfort and light support that is desirable during rest and lower intensity activities.

    To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

    Some key performance features of the PureMove Bra in addition to the reactive fabric technology include: 

    • Responsive Support: Revolutionary fabric that reacts to your movement for absolute control and support.
    • Minimalist Construction: Comprised of only 7 unique pieces of fabric that mould to the body for a seamless fit, the end result is a second-skin like design that creates a barely-there feel.
    • Natural Shaping: Moulded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
    • Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

    The Reebok PureMove Bra will be available in Singapore from 27 September 2018. It will retail for S$79, in sizes XS, S, M and L. It will be available at all Reebok Fit Hub stores and selected Royal Sporting House stores.

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