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Tag: spritz

  • Solbevi’s Limoncello Spritz Makes a Splash in Singapore with Nationwide Relaunch

    Solbevi’s Limoncello Spritz Makes a Splash in Singapore with Nationwide Relaunch

    Solbevi, the Australian creator of an Italian-inspired Limoncello Spritz, has recently revitalised its distribution in Singapore. This development follows a shift in local distribution partners, which confirms the availability of the company’s canned Limoncello Spritz at all Cold Storage supermarkets across Singapore.

    Marking a Distribution Milestone

    The recent relaunch signifies the first country-wide distribution for a canned Limoncello Spritz in Singapore. The brand debuted in the Singaporean market nine months ago but faced logistical constraints. This limitation restricted its preliminary retail exposure to on-board sales with Scoot Airlines.

    Solbevi, with its headquarters in South Melbourne, Australia, markets its Limoncello Spritz in a 250ml can that holds 4.2 per cent Alcohol By Volume (ABV). In addition to the canned spritz, Solbevi also offers a bottled limoncello liqueur. The brand has maintained a robust retail distribution across Australia and New Zealand (ANZ), coupled with a continual expansion overseas into markets such as Malaysia and Thailand.

    Learning and Growing

    In response to this relaunch, Stefan Di Benedetto, founder and CEO of Solbevi, expressed his insights into the competitive yet fulfilling Singaporean market. He highlighted the value of selecting the right distribution partner, a lesson derived from Solbevi’s initial market entry attempt.

    The achievement of securing 100 per cent distribution with Cold Storage, along with forging partnerships with Mondrian and Mama Shelter, marks a significant turning point for Solbevi in Asia. The relaunch events are not just about celebrating this accomplishment, but also a way of expressing gratitude to the city for providing a second opportunity to succeed.

    Questions & Answers

    What is Solbevi?
    Solbevi is an Australian-based company that produces an Italian-inspired Limoncello Spritz. They offer their product in both canned and bottled forms.

    What change has recently taken place with Solbevi’s distribution?
    Solbevi has revitalised its distribution in Singapore, successfully securing placements for its canned Limoncello Spritz across all Cold Storage supermarkets in the country.

    What challenges did Solbevi face when they entered the Singaporean market?
    When Solbevi first entered the Singaporean market, they faced distribution challenges that limited their early retail presence to on-board sales with Scoot Airlines.

  • Papa Salt And Fever-tree Launch Citrus-forward Spritz For Warmer Climates

    Papa Salt And Fever-tree Launch Citrus-forward Spritz For Warmer Climates

    Papa Salt Coastal Gin, an Australian gin brand, has joined forces with Fever-Tree Australia to introduce a new ready-to-mix beverage, Papa Salt x Fever-Tree Blood Orange Spritz. This enticing drink marries Papa Salt’s signature gin with Fever-Tree’s Blood Orange Soda to create a citrus-centric beverage that is ideally suited for warmer climates.

    Papa Salt x Fever-Tree Blood Orange Spritz

    This innovative product will be made available to the public at the end of the month at various independent retailers and venues. The drink aims to fill a gap in the market for a citrus-forward beverage that’s perfect to enjoy in warmer weather.

    Papa Salt Coastal Gin

    Papa Salt is a gin brand that was conceptualized and brought to life by five friends from the film industry. The brand particularly emphasizes the unique and subtle flavors of native Australian botanicals, making their gin distinct and palatable.

    Fever-Tree Brand

    Fever-Tree, a UK-based brand, has been in operation since 2005. The brand’s area of expertise lies in the creation of superior carbonated mixers for alcoholic spirits. Over the years, Fever-Tree has carved out a name for itself globally, and its products are distributed in over 75 countries across the globe.

    Earlier this year, Fever-Tree initiated a manufacturing collaboration with Remedy Drinks in a Melbourne facility. The main objectives of this collaboration were to increase the efficiency of the supply chain and lessen the production time. Additionally, it aimed to support the local industry, all while ensuring and maintaining the high quality of the ingredients and flavors in its products.

    Questions & Answers

    What is the new product launched by Papa Salt and Fever-Tree?
    The new product launched is a ready-to-mix drink called Papa Salt x Fever-Tree Blood Orange Spritz. It’s a mix of Papa Salt’s gin and Fever-Tree’s Blood Orange Soda.

    Who founded Papa Salt?
    Papa Salt was founded by five friends from the film industry.

    What was the purpose of Fever-Tree’s partnership with Remedy Drinks?
    Fever-Tree partnered with Remedy Drinks to commence manufacturing in Australia. The goal was to improve supply chain efficiency, decrease production time, and support the local industry while keeping the quality of product ingredients high.

  • Grey Goose launches new botanically-infused spritz range

    Grey Goose launches new botanically-infused spritz range

    GREY GOOSE, the vodka most recommended by bartenders and the leader in the super-premium category, is proud to introduce GREY GOOSE Essences, made with GREY GOOSE Vodka infused with real fruit essences and cold-distilled botanicals. As the brand’s most expansive innovation to date, the range is crafted with natural flavours and was meticulously developed with the highest-quality craftsmanship and attention to detail that have become synonymous with GREY GOOSE. Following the successful launch in the US, the range will make its debut in the UK this April. Available in three fresh and distinct flavours, GREY GOOSE Essences are not simply tasted, but experienced. GREY GOOSE Essences Vodka spritz, ready to drink versions will also be launching in June – historically becoming the first ready to drink range released for the brand.

    With increasing demand for fresh tasting flavours and natural ingredients, GREY GOOSE Essences is born out of a heightened desire for simple cocktails that are brimming with vibrant flavour. Designed for those who sip mindfully, each Essences expression offers an ABV of 30%, 82 calories per 50ml, and contains no artificial ingredients. The Ready to Drink version is carefully crafted with GREY GOOSE Vodka, sparkling water, a touch of juice, and natural flavours. They are 4.5% ABV, and 250ml cans are 79 calories.  Like all GREY GOOSE products, Essences is gluten-free and made without compromise, fusing a light, smooth taste with an immersive fruit and botanical flavour palate. The trio of expressions include the bright and citrusy Strawberry & Lemongrass, the floral, yet savoury White Peach & Rosemary, and the fresh-tasting and peppery Watermelon & Basil.

    Crafted with delicious flavours at the heart of the drink, the new range allows consumers to create great tasting cocktails with ease and convenience.  Simply add with soda over ice for a refreshing yet flavourful taste of summer.

    “We’re beyond thrilled to debut GREY GOOSE Essences,” said GREY GOOSE vice president global marketing, Martin de Dreuille. “Spritzes and drinks featuring botanicals have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive drink using real fruit essences that would take the guesswork out of mixing light tasting and delicious cocktails at home.”

    The flavours in each Essences expression are derived from some of the freshest fruits and highest quality botanicals from around the world—in locations such as France, Spain, Thailand, and Sri Lanka—all carefully selected by GREY GOOSE Cellar Master François Thibault. These fruits are picked at the peak of their ripeness and blended with the cold distilled botanicals and GREY GOOSE Vodka. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue that gives GREY GOOSE its signature smooth taste.

    “GREY GOOSE Essences has been a labour of love for both myself and the brand,” said Thibault. “The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavour in every bottle. We’re so excited to bring this new drink to market and all three Essences flavours reveal the most perfect expression of the ingredients they contain.

    Essences will be available from April with a RRP of £39 for a 700ml bottle. The full range can be purchased nation-wide at Waitrose, Tesco, Majestic Wine, Costco and other leading retailers this Spring along with select on-trade accounts.

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  • Moon Dog Brewing launches Cocktail Spritz

    Moon Dog Brewing launches Cocktail Spritz

    From the team that continues to surprise and delight Australians with their famously flavourful beers, Moon Dog Brewing is entering the ready-to-drink cocktail market and launching Moon Dog Cooler in early 2022. Since launching Moon Dog back in 2010, the company has been known for pushing the boundaries when it comes to flavor and in releasing Moon Dog Cooler, they’re taking this to a whole new level.

    Moon Dog Cooler is a new range of juicy cocktail spritzes that will be hitting shelves in January 2022 with all the health benefits of lighter beverages, like seltzer, whilst still offering a complex finish.

    Inspired by retro cocktails and mixed by 3x Australian bartender of the year, Chris Hysted-Adams (former Black Pearl) these cocktails are destined to be a hit at the next get together, at the park or at home after a long day.

    “It was really fun jumping back into the world of cocktail making and experimenting with different natural flavors and emulsions to create something that stands out against hand-rruxed spritzes. It’s been something that I’ve been drinking a lot of in recent months and I’m chuffed to now share it with consumers on a national scale”, says Hysted-Adams.

    It’ll be $25 for a 4-pack of Moon Dog Cooler, they’ll be wrapped up into a 16-can carton, meaning that a slab will be $100 bucks.

    Moon Dog Cooler will also be widely available in pubs, clubs, and bars through the world’s first Moon Dog Fizzer Alcoholic Seltzer Post Mix Machine and will be available to take home from the Moon Dog online store and all good bottle shops.

    The range will kick off with two delicious cocktail spritzes that are bound to be fan favorites; Blood Orange, Finger Lime & Agave and Passion Fruit, Yellow Peach & Yuzu.

    Blood Orange, Finger Lime & Agave is a spritzy twist on a margarita that’s bursting with zesty blood orange, fresh finger lime and a hint of agave. Passion Fruit, Yellow Peach & Yuzu is a spritzy twist on a tropical punch that is bursting with juicy passion fruit, fresh peach and zesty yuzu.

    “The Blood Orange, Finger Lime & Agave Cocktail Spritz is the perfect spritz Margarita for summer; it’s super light and refreshing but with bold, punchy flavors. The Passion Fruit, Yellow Peach & Yuzu Cocktail Spritz is a perfectly balanced uber tropical punch that offers a natural juicy finish without being too sweet”, says Hysted-Adams.

    Moon Dog Cooler offers a delicious flavourful cocktail spritz that’s low carbs, low calories, low sugar, all natural, preservative free and vegan friendly. Like all Moon Dog products, Moon Dog Cooler is Australian made and owned.

    “What we’ve been able to achieve with Moon Dog Cooler is great; they’re super flavourful, complex and delicious cocktail spritzes and with low carbs, natural flavours and no added sugar. We’re offering consumers something that’s never really been done before – Wallah!” says Hysted-Adams.

    Moon Dog Cooler can be enjoyed straight out of the can or over some ice. If you’re feeling a little bit fancy we’d recommend dipping your wine glass in some salt for the Blood Orange, Finger Lime & Agave Cocktail Spritz, or garnish the Passion Fruit, Yellow Peach & Yuzu cocktail spritz with a passion fruit half.

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