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Tag: stage

  • Vietnam Sets Stage for Globally Competitive CEO’s: Launches Trailblazing Leadership Program

    Vietnam Sets Stage for Globally Competitive CEO’s: Launches Trailblazing Leadership Program

    The Vietnam Chamber of Commerce and Industry (VCCI) recently rolled out a leadership advancement initiative aimed at fostering a new cohort of globally competitive CEOs within the nation. The undertaking, dubbed “CEO Vietnam The New Era,” aims to imbue top executives with globally recognized management acumen and ready them for digital metamorphosis, ecological transitioning, and further integration into global supply chains.

    Shaping Leadership for Economic Growth

    This move coincides with Vietnam’s accelerated economic growth ambitions, and an intensified focus on cultivating business leadership that is in sync with governmental priorities of expanding the private sector’s role. Ho Sy Hung, the chairman of the chamber, emphasized at the initiative’s unveiling that Vietnamese enterprises require leaders who possess a future-oriented vision, modern managerial abilities, and the flexibility to navigate swift technological and geopolitical shifts.

    The VCCI has plans to draw on the support of its extensive in-country networks, business organizations, training collaborators, industry experts, international bodies, and the wider business sector to execute this program.

    Educational Collaboration and Curriculum Highlights

    Prof. Dr. Nguyen Thi Thanh Mai, president of Vietnam National University–Ho Chi Minh City, highlighted the program’s goal of fortifying collaboration amongst the government, educational institutions, and businesses in the areas of education, research and knowledge-sharing.

    The university, collaborating with partners such as A11 Management Consulting Vietnam and INSEAD Business School, has developed a comprehensive curriculum suitable for a broad spectrum of participants, ranging from top-tier corporate heads to executives of small to medium-sized businesses, family-run ventures, and startups. Key focus areas of the program will encompass strategic leadership, corporate governance, digital transformation, finance, sustainability, ESG, and international business growth.

    In the words of Professor Sameer Hasija, Dean of Executive Education and Dean of the Asia Campus at INSEAD, as Vietnam maintains its impressive economic stride, the cultivation of future-ready business leaders will be pivotal to sustaining growth and pioneering innovation.

    Questions & Answers

    What is the purpose of the “CEO Vietnam The New Era” program?
    The program aims to equip business leaders with globally recognized management skills and prepare them for digital transformation, green transition, and deeper integration into global value chains.

    Who are the key partners in developing the curriculum for this program?
    The Vietnam National University–Ho Chi Minh City has partnered with A11 Management Consulting Vietnam, INSEAD Business School, and other partners to create the curriculum.

    What will be the primary focus areas of the program?
    The program will cover strategic leadership, corporate governance, digital transformation, finance, sustainability, ESG, and international business development.

  • Coupang Surpasses $8 Billion Mark: Record Revenue And Profit Turnaround Amid Taiwan Expansion

    Coupang Surpasses $8 Billion Mark: Record Revenue And Profit Turnaround Amid Taiwan Expansion

    South Korean retail behemoth Coupang has experienced substantial growth this year, boasting a record revenue of $8.52 billion in Q2, a rise of 19% year-over-year with an FX-neutral basis. This marks the first time the company has surpassed the $8 billion mark.

    Additionally, Coupang achieved a net profit of $31 million, a significant turnaround from last year’s Q2 deficit of $105 million. The company’s adjusted EBITDA hit $428 million.

    Core Strengths

    Coupang’s primary source of income comes from its Product Commerce sector, which encompasses Rocket Delivery, Rocket Fresh, Rocket Growth, and the marketplace. The adjusted EBITDA for this segment climbed to $663 million, and margins reached an unprecedented 9%.

    Most of the revenue growth in Q2 came from existing customers. According to Bom Kim, Coupang’s founder and CEO, even the oldest customer cohorts demonstrated robust spending increases in the double digits.

    Kim stated, “As we expand our selection to match customer preferences, they’re also purchasing across a broader number of categories.”

    The Rocket Delivery model, previously criticized for its extravagant spending and capital intensity, is now viewed as a competitive advantage. Same-day and dawn delivery volumes soared over 40% year-over-year, primarily due to the addition of over half a million new Rocket SKUs in Q2.

    Taiwan’s Progress

    Coupang’s Developing Offerings segment, which encompasses Taiwan Rocket Delivery, Coupang Eats, Coupang Play, and Farfetch, posted a revenue of $1.19 billion, an increase of 33% year-over-year. Although this unit is still not profitable, with an adjusted EBITDA loss of $235 million, a majority of this loss can be attributed to increased investment in Taiwan.

    Coupang’s CFO, Gaurav Anand, noted that Taiwan is the main reason behind a revised full-year EBITDA loss prediction for the segment, estimated to be between $900 million and $950 million.

    Coupang launched its Wow membership program in Taiwan in March, targeting a population of 23 million and a retail sector valued at $152.7 billion. Since entering the market in 2022, the company has invested approximately $355 million in expanding its logistics infrastructure and product selection.

    This investment appears to be producing early results, with Taiwan’s revenue surging 54% quarter-over-quarter and recording triple-digit growth year-over-year. These improvements are not only due to customer acquisition but also improved customer retention and spending.

    Kim commented, “Our Taiwan offering is growing faster and stronger than even the most optimistic forecasts we set at the beginning of the year.” He added that they see a similar growth trajectory in Taiwan as they did in the early years of scaling their retail offering in Korea.

    Despite initial concerns, Coupang’s aggressive investment indicates growing belief that Taiwan could become a second profitable market in the long term.

    While Taiwan’s progress overshadows other areas, Coupang’s other businesses continue to develop. Food delivery service Coupang Eats showed continuous double-digit growth, benefiting from the company’s established logistics infrastructure.

    Additionally, Coupang Play, its streaming platform, has added new features like a Sports Pass, providing access to premium sports leagues ranging from the Premier League to Nascar.

    Although these businesses are not yet profitable, they help to retain users within the Coupang ecosystem.

    Looking forward, Coupang faces significant challenges. The South Korean retail sector has been declining for 13 consecutive quarters – the longest recorded downturn. With limited room for further growth at home, the company’s future hinges on maximizing each customer’s value or finding new customers abroad. Taiwan is off to a strong start, but expanding it into a second growth engine may prove challenging, and the level of investment required could test investor patience if results don’t keep up the pace.

    Questions & Answers

    What contributed to the growth of Coupang’s Q2 revenue?
    Existing customers contributed to most of the growth, with spending increases across all cohorts. Additionally, the company expanded its product selection, leading to customers buying across a wider range of categories.

    What is the role of Taiwan in Coupang’s financial strategy?
    Taiwan is a significant focus for Coupang’s investment, aimed at expanding its market beyond South Korea. The company’s aggressive investment in Taiwan indicates a growing belief that it could become a second profitable market in the long term.

    What challenges does Coupang face moving forward?
    Coupang is challenged by the continuous decline in the South Korean retail sector. With limited potential for domestic growth, the company’s future success increasingly relies on maximizing value from each customer and expanding its customer base abroad. Additionally, the level of investment required in markets like Taiwan could test investor patience if results don’t match the pace of investment.

  • Vietnamese franchise market in early stage of development

    Vietnamese franchise market in early stage of development

    The 2015 report of the International Franchise Association showed that the total value of franchise contracts in 2014 was $3.8 trillion. Of this, the contracts in the US made up $2.4 trillion and only $600 billion was from Asia. However, the future will belong to the continent.

    Asian countries have made heavy investments to franchise their brands in other countries. The Malaysian government runs a $2 billion program to support its businesses to franchise their brands.

    Meanwhile, in Vietnam, the franchise industry is still underdeveloped.

    At an international trade fair on retail and franchising held in Vietnam in June 2016, Sean Ngo, director of VF Franchise Consulting, which specializes in giving advice to foreign companies to franchise their brands to Vietnamese partners, said only 144 foreign brands have been franchised in Vietnam so far.

    A survey conducted by Euromonitor showed that in 2015, every household in Vietnam spent less than $4,000, the spending level which is just above Myanmar among 10 ASEAN countries. Meanwhile, the average spending of one family in Singapore was $73,704.According to Nguyen Phi Van, the founder of World Franchise Associates in South East Asia, international brands in Vietnam are still ‘sowing’, and cannot ‘harvest’ because the market is too small.

    Vietnamese brands are just beginning trial franchising in the domestic market. Van commented that if they don’t have good consultants, they will have to learn for three to five years to become experienced in franchising.

    In fact, there are many food and retail chains run by Vietnamese, but they just run their own chains, while there are few franchised chains.

    Meanwhile, of the top 10 leading food chains globally, only two brands – Starbucks and Darden – own more than 50 percent of their branches.

    In 2008, Burger King owned 12 percent of branches bearing Burger King brand, but the figure fell to 0.4 percent in 2013. Subway doesn’t own any Subway shop.

    According to Van, most of the brands franchised will be in food, education and healthcare sectors. Vietnamese will mostly franchise food brands.

    However, Vietnamese traditional food brands franchised such as pho (noodles served with beef or chicken), banh mi (sandwich) and banh cuon (steamed rolled rice pancake) are not from Vietnam. Pho Hoa, for example, with 80 branches in seven countries, is from the US.

    Van thinks that after five years, when the spending level increases sharply and businesses have better knowledge about franchising, the Vietnamese franchise market will boom.

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