Hanoi commercial developers are allocating ground floors and podium levels to retail tenancies to protect leasing rates ahead of 495,000 square metres of new Grade A office supply entering the market by 2028.
Eighteen office projects, concentrated heavily in Hanoi’s western business district, are introducing dedicated retail, dining and wellness hubs to compete for multinational tenants.
The Starlake Model and Layout Shifts
Parc Hanoi, a Grade A office project in the Starlake township, has dedicated its entire ground floor to consumer retail and dining. The developer placed a wellness centre, meeting suites and open event spaces across Level 2, pairing physical workspace with consumer services in a bid to secure corporate leases.
The push reflects shifts in corporate occupier demands across Southeast Asia. A CBRE occupier survey showed 92 per cent of corporate respondents ranked collaborative zones and lifestyle amenities as critical to employee retention and productivity, while 64 per cent prioritized green spaces and natural ventilation.
Regional Blueprints in Singapore
Hanoi landlords are replicating models tested in Singapore, where mixed-use office towers use food and beverage to generate revenue outside core business hours. The PLUS tower in Raffles Place runs two floors of retail, gyms and spas underneath prime office suites.
Marina One in Singapore operates 14,000 square metres of commercial floor plate across its retail podium, The Heart. That space combines supermarkets, gyms and food operators that draw foot traffic through the weekend, ensuring seven-day tenant revenue rather than relying purely on weekday office workers.
Yield Risks for Commercial Landlords
Integrating retail into Grade A office towers shifts the commercial risk profile for developers. Office leases in Hanoi typically run on fixed three-to-five-year commercial terms, whereas food and lifestyle tenants require lower base rents, revenue-share structures and higher capital outlays for exhaust, plumbing and grease traps.
Landlords that misjudge the mix face dead ground-floor space that damages the building’s corporate positioning. Success depends on securing anchor food and convenience brands that turn daily office footfall into steady cash flow without crowding corporate lobbies.
Supply Pipeline Builds in Western Hanoi
The developer push comes after five years of decentralized expansion across Hanoi, where western districts drew corporate tenants away from the central Hoan Kiem district. The western submarket now accounts for the largest share of modern floor space under construction in the city.
Developers will deliver the bulk of the 495,000 square metres across western Hanoi over the next 24 months. Leasing teams are tracking whether podium retail commitments can hold Grade A effective rents steady as all 18 towers open for handover before the end of 2028.
