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Tag: Steve Madden

  • First Steve Madden store opens in Malaysia

    First Steve Madden store opens in Malaysia

    Steve Madden has opened its first store in Malaysia in partnership with retail group Valiram.

    Following success in Singapore, Steve Madden Malaysia marks the label’s second boutique launched by Valiram.

    “It is an absolute privilege for us to present yet another new-to-market lifestyle brand to Malaysia. Steve Madden is a trend leader that is intrinsically urban with an edgy attitude, and we’re certain it will make an impact with the fashion-forward shoppers in Kuala Lumpur,” said Ashvin Valiram, executive director of Valiram.

    Located in Mid Valley Megamall Kuala Lumpur, the 1410sqft store features the brand’s new design concept “Distilled Urban”, the incorporation of wood, steel and concrete, inspired by contemporary New York City chic.

    The Steve Madden Malaysia store also featured the new Fall 2019 Collection at its opening event.

    Founded in 1935, retail group Valiram operates more than 380 stores across Asia Pacific, presenting international brands including Michael Kors, Tumi and Victoria’s Secret.

  • Steve Madden has launched in Malaysia

    Steve Madden has launched in Malaysia

    American footwear brand Steve Madden has opened its first store in Malaysia. The new location at Mid Valley Megamall in Kuala Lumpur is the second Steve Madden store launched by the brand’s retail partner Valiram after the first opening in Takashi­maya Singapore.

    A statement from the brand that describes the new store’s aesthetic as “distilled urban” reads: “Making use of several materials, the intention is to stage the stars – shoes and accessories – in a way that allows each of them to tell their style story.”

    Featured in store is the brand’s Holiday 2018 collection for women, as well as its signature rock-n-roll-inspired shoes and leather goods.

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  • Steve Madden Asia eyes 150 China stores with new JV

    Steve Madden Asia eyes 150 China stores with new JV

    Madden Asia has entered into a joint venture with C.banner International Holdings Limited, as the distributor of Steve Madden shoes looks to roll out more than 100 new stores in China.

    The joint venture group, named SM (Jiangsu), is co-owned 50% by Xuzhou C.banner and 50% by Madden Asia. SM (Jiangsu) will oversee the promotion, marketing, and sales and distribution of Steve Madden products in China “through integration of both online and offline channels,” said C.banner, in a press release.

    In addition, the new group will open around 150 Steve Madden retail outlets in China by the end of 2020.

    The JV’s distribution rights cover brand names Madden and Steve Madden, along with variations including Madden Girl and Steven By Steve Madden.

    “We believe the brand value of Madden and Steve Madden not only offer a valuable opportunity for C.banner to further enhance its brand image, but also enable the group to further expand its business in the mid-to-high end footwear market of China,” said Hen Yixi, chairman of C.banner International Holdings Limited, in statement.

    “In addition, the company considers this will add synergy to the group’s diversified brand portfolio and overall business, as well as assist the group to enhance its market share and influence in the industry, which will further consolidate the group’s status as an international integrated retailer.”

    Footwear designer Steve Madden founded his namesake shoe brand in 1990. The Long Island, New York-headquartered company recorded revenue of $1.4 billion in 2015.

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