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Tag: Store

  • Brochu Walker Makes Bold Asia Debut with Grand Flagship Store in Seouls Gangnam District

    Brochu Walker Makes Bold Asia Debut with Grand Flagship Store in Seouls Gangnam District

    Brochu Walker, a high-end American women’s fashion label, has announced the grand opening of its inaugural international flagship store. Situated in Seoul, the move signifies the brand’s first venture into the Asian market.

    Brochu Walker: New Horizons

    Positioned in the bustling district of Gangnam, the impressive five-level ‘Maison’ spans approximately 664 square meters, spread over two floors dedicated to retail. The spacious location also offers an exclusive, personalized shopping experience with an area set aside for private client consultations. The decision to expand into Seoul comes on the heels of the brand’s appointment of South Korean actress Cha Joo Young as its first Korean ambassador, a move that underscores the growing significance of the Asian market to the Los Angeles-based fashion house.

    The Maison design is the result of a partnership with the Seoul-based Blurker Design Studio. The store’s innovative design seamlessly blends modern interior aesthetics with elements of traditional Korean artistry. The space is punctuated by standout materials such as oak, marble, Hanji paper, and bronze, which sit alongside artwork commissioned from local creatives.

    Brochu Walker: A Personal Vision

    Karine Dubner, the CEO and chief creative officer of Brochu Walker, spoke passionately about the new store, saying, “Maison Seoul is the culmination of years of dreams, designs, and thoughtful collaborations.” Dubner’s sense of accomplishment is evident when she describes the finished space, which she views as an embodiment of Brochu Walker’s ethos – “quiet, beautiful, intentional, and deeply personal.” She also expressed her gratitude for the warm reception from the Korean community, which she described as “deeply humbling.”

    Originating in Los Angeles, Brochu Walker has built a reputation for its superior knitwear and subtly elegant ready-to-wear collections, placing it firmly in the ‘quiet luxury’ niche. The brand, which already has a solid brick-and-mortar presence across America with boutiques in California, Connecticut, Georgia, and New York, hints at further growth with plans in place to open more stores in Nashville and Austin.

    Questions & Answers

    What is Brochu Walker known for?
    Brochu Walker is renowned for its high-quality knitwear and subtly elegant ready-to-wear collections, which are part of the ‘quiet luxury’ segment.

    Where is the brand’s first international flagship store located?
    The brand’s first international flagship store is located in the Gangnam district of Seoul, South Korea.

    What are the future expansion plans of Brochu Walker?
    The brand has plans for further expansion within the US, with new stores expected to open in Nashville and Austin.

  • Brochu Walker Makes Luxurious Asian Debut with Flagship Store in Seouls Gangnam District

    Brochu Walker Makes Luxurious Asian Debut with Flagship Store in Seouls Gangnam District

    Brochu Walker, a well-known luxury womenswear label from the US, has unveiled its first global flagship store in Seoul, South Korea. This venture marks the brand’s initial foray into the Asian market.

    The store, recognized as ‘Maison’, is situated in the fashionable district of Gangnam in Seoul. The store spans a total of 664 square meters, with two floors dedicated to retail and additional space reserved for private client consultations. The establishment bears the distinction of being both the debut international flagship and the first Asian outpost for the Los Angeles-based brand.

    Earlier this year, South Korean actress Cha Joo Young was named the brand’s first Korean ambassador, emphasizing the growing significance of the Korean market to the US-based label. This strategic partnership illuminates the brand’s commitment to building a robust presence in Asia, particularly South Korea.

    The design of the flagship store, a collaboration with Seoul’s Blurker Design Studio, combines modern aesthetic with nods to traditional Korean craftsmanship. The decor incorporates a variety of materials such as oak, marble, Hanji paper, and bronze, with specially commissioned artwork from local artists enhancing the ambiance.

    “Maison Seoul has been a dream we nurtured for years. It’s a product of design, creativity, and thoughtful collaboration,” said Karine Dubner, CEO and Chief Creative Officer of Brochu Walker.

    She added, “Walking through the final product fills me with immense pride. The space embodies everything we envision Brochu Walker to be – quiet, beautiful, intentional, and deeply personal. The warm reception from the Korean community has left us humbled, and we are tremendously grateful for the welcome we’ve received.”

    Established in Los Angeles, Brochu Walker is celebrated for its exquisite knitwear and understated ready-to-wear collections, which are nested within the ‘quiet luxury’ segment. The label has progressively increased its physical presence in the US with stores in California, Connecticut, Georgia, and New York. It also intends to inaugurate more boutiques in upcoming locations like Nashville and Austin.

    Questions & Answers

    What market is Brochu Walker entering for the first time?
    Brochu Walker is entering the Asian market for the first time, with its international flagship store in Seoul, South Korea.

    Who is the brand’s first Korean ambassador?
    South Korean actress Cha Joo Young has been appointed as Brochu Walker’s first Korean ambassador.

    What are the materials used in the design of the flagship store in Seoul?
    Materials including oak, marble, Hanji paper, and bronze have been used in the design of the flagship store, alongside commissioned works by local artists.

  • Marks & Spencer Unveils Revolutionary Store Concept in Refurbished London Flagship

    Marks & Spencer Unveils Revolutionary Store Concept in Refurbished London Flagship

    Internationally renowned retailer, Marks & Spencer, has announced the reopening of its Pantheon flagship outlet on Oxford Street in London. The renovated store will not only offer an enhanced shopping experience but will also serve as a pilot project for future outlets, potentially including those in the Asian market.

    Situated over four floors and spanning 100,000 square feet, the store offers a comprehensive selection of the retailer’s food, fashion, home, and beauty products. Each floor has undergone a transformation according to a fresh research and development blueprint. Marks & Spencer plans to further refine this blueprint based on customer feedback and success, with plans to implement successful features throughout its wider store network in the future.

    The refurbished store now boasts several new features including curated product rooms, an updated approach to merchandising, digital displays, and renovated service areas. Among the new services is Marks & Spencer’s first-ever made-to-order menswear suiting service. Other additions include a dedicated lingerie room, a Babywear room, a Beauty Hall showcasing Marks & Spencer products alongside third-party brands, including K-Beauty, and a homeware section curated by renowned interior designer Kelly Hoppen.

    In efforts to streamline the shopping experience, customers will also have access to improved Click & Collect, payment, and in-store service experiences.

    Stuart Machin, CEO of Marks & Spencer, shared that the Pantheon location is a tangible reflection of the retailer’s modernization strategy. He articulated the company’s drive towards making shopping easier, more curated, and more inspiring, from product display to overall store ambiance. However, Machin also acknowledged that they still have a long way to go in modernizing their estate, citing a 25-year backlog. Nonetheless, the reopening of the Pantheon store marks significant progress in this direction.

    The Pantheon store is one of six Marks & Spencer outlets undergoing renovation in London this year. There are also plans for four new store openings. On a broader scale, the retailer has plans to open two new full-line stores and 18 Food stores across the UK, along with four store extensions and several additional refurbishments.

    Questions & Answers

    What new features does the refurbished Marks & Spencer Pantheon store offer?
    The store boasts several new features including curated product rooms, an updated approach to merchandising, digital displays, renovated service areas, and Marks & Spencer’s first-ever made-to-order menswear suiting service.

    What is the significance of the Pantheon store for Marks & Spencer’s future plans?
    The Pantheon store serves as a testing ground for the retailer’s new store concept that could potentially be implemented in future outlets, including those in the Asian market.

    What are Marks & Spencer’s expansion plans in the UK?
    In addition to the refurbishment of existing stores, Marks & Spencer plans to open two new full-line stores, 18 Food stores, and four store extensions across the UK.

  • Tagi Breaks International Barriers with First Retail Store in Bangkok’s CentralWorld

    Tagi Breaks International Barriers with First Retail Store in Bangkok’s CentralWorld

    Chinese lifestyle brand Tagi has embarked on its first international venture with the launch of a physical retail outlet at CentralWorld in Bangkok. Positioned on the second tier of the mall’s Eden Zone, this store presents a broad selection of the Shanghai-centric brand’s accessory collection to the Thai consumer market. This includes their signature bulky phone cases and puffer laptop bags, along with an assortment of other lifestyle products.

    Tagi, an acronym for ‘Timely access of gripping imagination’, was established in 2019 in Shanghai. The brand builds everyday accessories that incorporate an element of fun into their design. Tagi’s product lines are recognized for their vivid color contrasts, checkered motifs, and natural shapes, transforming functional items into statement fashion pieces.

    This brand has steadily grown in popularity, especially among Generation Z and young millennial consumers in China. This is largely credited to Tagi’s distinct visual branding and its effective use of social media platforms.

    The opening of the store in Bangkok denotes the beginning of Tagi’s global growth strategy. This strategic move also offers Thai customers direct access to the brand’s collections, thereby eliminating the need for cross-border pre-orders or shipping procedures.

    In addition to this, Tagi opened a temporary pop-up store at Changi Airport earlier this year.

    Questions & Answers

    What is Tagi known for?

    Tagi is known for its playful and colorful designs of everyday accessories, including phone cases and laptop bags. They incorporate bold color blocking, checkered patterns, and organic silhouettes into their designs, transforming functional items into fashion pieces.

    Who is Tagi’s primary consumer base?

    Tagi mainly targets Generation Z and young millennial consumers. Its distinctive visual identity and effective use of social media have helped it gain popularity among these demographics.

    What is the significance of Tagi’s store opening in Bangkok?

    The Bangkok store marks the first step in Tagi’s international expansion, giving Thai shoppers direct access to its collections. This eliminates the need for cross-border pre-orders or shipping, making it easier for customers to get their hands on Tagi products.

  • Izipizi Makes Stylish Strides in Japan with Debut of First Direct-to-Consumer Store

    Izipizi Makes Stylish Strides in Japan with Debut of First Direct-to-Consumer Store

    French eyewear retailer Izipizi has expanded its operations to Japan, launching its initial directly managed brick-and-mortar shop. This marks the company’s first in-person venture in the Japanese market. The store is strategically situated on Cat Street, which falls in the busy axis between the Shibuya and Harajuku districts of Tokyo.

    Establishing Presence in a Fashion Hub

    Cat Street was selected due to its repute as a central hub for fashion, design, and lifestyle – factors that align with Izipizi’s brand image. This new store supplements the brand’s already established presence in Japan, which has been upheld by a network of chosen retail partners distributing its products since 2012.

    The newly opened boutique showcases a variety of the brand’s eyewear collections. This includes the ‘Sun’, ‘Reading’, ‘Kids’, ‘Active’, and ‘Screen’ ranges. Furthermore, it stocks models that have been specifically designed to cater to the Japanese market, featuring light-tinted and photochromic lenses.

    Izipizi’s Expansion Goals

    This launch signifies Izipizi’s robust presence in Japan and further underscores the company’s ambitions for growth in this market. The French brand, which started its journey in Paris in 2010 under the name See Concept, rebranded to Izipizi in 2017. It focuses on non-prescription, ready-to-wear eyewear.

    Questions & Answers

    What is the significance of the location of Izipizi’s first directly operated store in Japan?
    The store is strategically located on Cat Street, between Shibuya and Harajuku districts, which are known as a fashion, design, and lifestyle hub in Tokyo.

    What types of eyewear does the new Izipizi store stock?
    The store stocks a variety of collections from the brand, including ‘Sun’, ‘Reading’, ‘Kids’, ‘Active’, and ‘Screen’, along with models that have been specifically developed for the Japanese market.

    What is Izipizi’s origin and speciality?
    Izipizi was founded in Paris in 2010 as See Concept. It was later rebranded to Izipizi in 2017. The brand specializes in non-prescription, ready-to-wear eyewear.

  • Onitsuka Tiger Unveils Worlds Biggest Flagship Store in Tokyo, Offers Immersive Retail Experience

    Onitsuka Tiger Unveils Worlds Biggest Flagship Store in Tokyo, Offers Immersive Retail Experience

    Onitsuka Tiger, a renowned Japanese fashion label, has inaugurated its most expansive flagship store globally in Tokyo’s Shinjuku district. This notable move precedes the brand’s impending transformation into a distinct, independent subsidiary.

    The flagship outlet, sprawling over 1837 square meters and distributed across four floors, provides a comprehensive display of Onitsuka Tiger’s product collection. This includes their Heritage line, the Contemporary range that spotlights runway collections from the prestigious Milan Fashion Week, and The Onitsuka formal footwear series.

    Unique to this store is the brand’s debut in-store entertainment area, alongside proprietary merchandise and engaging retail experiences. The store’s design, masterminded by the Milan-based Studio Dini Cataldi, incorporates a ‘vertical narrative’ theme. Each floor distinctly showcases a variety of materials, hues, and aesthetics, derived from a fusion of Japanese artistry and Italian design elements. The building’s defining architectural feature is its Tiger Yellow concrete facade.

    Onitsuka Tiger aspires for their outlets to serve as destinations where visitors can delve into the brand’s ethos and history. The new flagship store epitomizes both the brand’s rich legacy and its innovative spirit. Being the largest global flagship store, it amalgamates all product categories under one roof, offering a novel brand experience to visitors worldwide.

    This grand opening is closely followed by the announcement from the parent company, Asics, of its plans to transition the Onitsuka Tiger business into a fully owned subsidiary, the OT Group, effective from January 1 of the coming year. This strategic restructuring aims to provide the fashion label with increased operational autonomy, thereby facilitating quicker decision-making and bolstering its global expansion aspirations.

    Questions & Answers

    What does the new Onitsuka Tiger flagship store in Tokyo’s Shinjuku district offer?

    The massive flagship store showcases the brand’s full range of products, including their Heritage line, the Contemporary collection featuring highlights from Milan Fashion Week, and The Onitsuka formal footwear series. The store also debuts the brand’s in-store entertainment area, exclusive merchandise, and immersive retail experiences.

    What is the concept behind the store’s design?

    Conceptualized by Milan-based Studio Dini Cataldi, the store design incorporates a ‘vertical narrative’ theme, with each floor distinctly showcasing diverse materials, colors, and aesthetics. This is inspired by a blend of Japanese craftsmanship and Italian design, culminating in its signature Tiger Yellow concrete facade.

    What is the purpose of the brand’s restructuring?

    The restructuring, announced by parent company Asics, is set to transform the Onitsuka Tiger business into a wholly-owned subsidiary named OT Group. This strategic move is intended to grant the fashion label greater operational independence, thereby enabling faster decision-making and supporting its global growth ambitions.

  • FamilyMart Revolutionizes Retail with Innovative Flagship Store Concept in Tokyo

    FamilyMart Revolutionizes Retail with Innovative Flagship Store Concept in Tokyo

    FamilyMart, Japan’s widely recognized retailer, has launched its first Famima flagship store in Tokyo, marking a significant reimagining of the conventional convenience store as the company gears up for its 45th anniversary.

    FamilyMart’s Next Generation Retail

    Located in Tokyo’s upscale Azabudai district, the 217sqm store is a striking deviation from the traditional convenience store model. It features a unique blend of convenience, lifestyle products, and fashion; an official unveiling of a fresh retail concept. The new store boasts a ‘Convenience Wear’ apparel section, interactive styling tools, and exclusive merchandise. It also provides multilingual support to cater to a diverse customer base.

    The store design goes beyond the indoors, featuring outdoor seating areas, a rooftop garden, and even a takeaway counter.

    This innovative venture is part of FamilyMart’s ‘Next FamilyMart Project,’ an initiative aimed at experimenting with novel store formats, merchandising approaches, and customer experiences, with the potential for successful concepts to be implemented more broadly in the market.

    FamilyMart’s Collaboration and Expansion Strategy

    The store’s concept was conceived in partnership with renowned Japanese creative director Nigo. This collaboration underscores FamilyMart’s growing emphasis on delivering an experience-focused retail model that expertly melds lifestyle products, fashion, and design with the retailer’s staple convenience offerings.

    FamilyMart is expanding its intellectual property strategy with the introduction of a new Famima brand character. Merchandise featuring the new character is making its debut at the flagship store, with plans for a wider rollout across Japan in the future.

    Insights gleaned from the flagship store in Tokyo will influence future store expansions, with the expectation of gradually introducing selected concepts to FamilyMart’s nationwide network.

    FamilyMart’s representative director and president, Tatsuo Odani, stated, “Our new Famima initiative aims to unlock the full potential of convenience stores and bring it to life. Transformation and evolution, with a view to the future, will be necessary for sustained growth. Through collaboration with creators, we aim to infuse even more creativity, enjoyment, and excitement into the convenience store experience.”

    This initiative represents FamilyMart’s broader strategy to redefine the convenience store model in response to evolving customer expectations that extend beyond speed and accessibility to more distinct and unique retail experiences.

    Questions & Answers

    What is the Next FamilyMart Project?
    This is FamilyMart’s initiative to test new store formats, merchandising approaches, and customer experiences that could later be implemented across the market.

    What does the new Famima flagship store offer?
    The store offers a unique blend of lifestyle products, fashion, and convenience, featuring a ‘Convenience Wear’ apparel section, interactive styling tools, exclusive merchandise, outdoor seating, a rooftop garden, and a takeaway counter.

    What’s new about FamilyMart’s intellectual property strategy?
    FamilyMart has introduced a new Famima brand character as part of an expanded intellectual property strategy. Character-themed merchandise has debuted at the flagship store with plans for a broader rollout across Japan in the future.

  • Mr DIY Unveils Expanded Plus Concept Store at The Mines, Offering a One-Stop Shopping Experience

    Mr DIY Unveils Expanded Plus Concept Store at The Mines, Offering a One-Stop Shopping Experience

    Mr DIY, a renowned retailer, has broadened its retail scope by launching a new larger-format store, known as Mr DIY Plus, located in The Mines, Malaysia. This latest addition encapsulates the company’s four diversified retail brands: Mr DIY, Mr Toy, Mr Dollar, and Emtop. Providing a more comprehensive selection of products, the store caters to customer needs in various categories such as home improvement, household, hardware, electrical, stationery, toy, automotive, and lifestyle.

    The new store is not just a shopping spot, but an interactive community hub. The outlet features innovative community-focused attributes such as dedicated spaces for weekend workshops and activities, along with captivating retail displays to foster customer engagement. The overarching goal of this larger-format concept is to enhance customer convenience by amalgamating a multitude of product categories into one single, easy-to-navigate shopping destination.

    Adrian Ong, CEO of Mr DIY, shared his insights on the evolving shopping habits of customers. He stated that customers no longer have to compromise on variety or value in search of convenience, as the new Mr DIY Plus store is designed to cater to these needs. In addition to providing everyday essentials, the store encompasses a wider range of products, creating a unique and refreshed shopping experience. By positioning itself as a community destination, Mr DIY Plus aims to further integrate into the daily routines of its customers.

    This inaugural event comes as Mr DIY maintains its growth trajectory in the region. The retailer marked an impressive milestone earlier in the year as it expanded to over 1000 stores in Thailand. Reflecting on its expansion plans, Mr DIY has set an ambitious goal of reaching 3000 stores in Thailand by 2031, with an anticipated addition of 210 outlets within the current year.

    Questions & Answers

    What new concept has Mr DIY introduced with its latest store?
    With the new Mr DIY Plus store, the company has introduced a larger-format retail concept. This includes an amalgamation of the group’s four retail brands, offering a wider range of products and an easier-to-navigate design.

    What unique features does the new Mr DIY Plus store offer?
    The store introduces community-focused features, such as dedicated spaces for weekend workshops and activities, as well as interactive displays to engage customers.

    What are Mr DIY’s expansion plans in Thailand?
    Earlier this year, Mr DIY surpassed 1000 stores in Thailand. The retailer plans to add another 210 outlets this year, with a target of reaching 3000 stores in Thailand by 2031.

  • Bang & Olufsen Unveils Asias Largest Flagship Store in Singapore: A New Era of Luxury Electronics Experience

    Bang & Olufsen Unveils Asias Largest Flagship Store in Singapore: A New Era of Luxury Electronics Experience

    Established Danish electronics manufacturer, Bang & Olufsen, recently unveiled its flagship store at Singapore’s Scotts Square shopping complex. With a retail area of approximately 2853 square feet, this site represents the company’s first Culture Store in Southeast Asia and the grandest in the Asia Pacific region. The inauguration follows their centennial celebration in the previous year.

    The innovative store design mirrors a high-end home, offering patrons the unique opportunity to explore Bang & Olufsen’s product range in a realistic setting, rather than on traditional display shelves. Amongst the features of this space are exclusive listening suites and personal consultation areas. These have been specifically designed for customers to assess the products in various acoustic conditions.

    Why Singapore?

    Bang & Olufsen’s CEO, Nikolaj Wendelboe, stated that Singapore was chosen as the location for their flagship store due to its status as a design, cultural, and commercial nexus in the region. The store was established through a collaborative effort with Design Collection Denmark. This partnership has been a key part of Bang & Olufsen’s operations in Singapore for the past two decades.

    Originally founded in 1925 in Struer, Denmark, Bang & Olufsen has made a name for itself with its premium audio equipment, televisions, and headphones. Globally, the brand has a commercial presence extending over more than 70 countries.

    Questions & Answers

    What is the significance of the new Bang & Olufsen store in Singapore?
    This store is the first Culture Store in Southeast Asia for Bang & Olufsen and is the largest of its kind in the Asia Pacific region.

    What differentiates this store from traditional retail spaces?
    Instead of standard display shelves, the store is designed to resemble a luxury home, allowing customers to experience the products in realistic living environments. There are also dedicated listening rooms and private consultation spaces.

    Why was Singapore chosen as the location for this flagship store?
    According to the CEO of Bang & Olufsen, Nikolaj Wendelboe, Singapore’s position as a regional hub for design, culture, and commerce made it an ideal location for their flagship store.

  • Lululemon Breaks Ground in India: First Store to Launch in New Delhis DLF Promenade

    Lululemon Breaks Ground in India: First Store to Launch in New Delhis DLF Promenade

    Canadian sportswear label, Lululemon, has announced plans to open its first shop in India during the forthcoming fall season. The inaugural store is slated to be located in DLF Promenade. This move falls under the company’s franchise agreement with Tata CLiQ, which will also facilitate the introduction of Lululemon products to consumers all across India via its Tata CLiQ Luxury and Tata CLiQ Fashion platforms, coinciding with the store’s launch.

    First Store Stock and Community Building

    Lululemon’s premier store in New Delhi will carry the company’s technical athletic clothing and accessories for both men and women. The product range will encompass various categories such as yoga, pilates, running, training, tennis, golf, and everyday movement. In addition to retailing products, the store is intended to function as a community hub for events, fostering connections between customers, brand ambassadors, and local fitness communities.

    Sarah Clark, Lululemon’s Senior VP, EMEA, expressed pride in the company’s venture into India. She conveyed that the company’s teams have been collaborating with Tata CLiQ to engage with the New Delhi community. The vibrant and active consumer base in the city is reportedly eager for high-quality performance products that merge technical innovation with superior style.

    Lululemon’s International Expansion

    The brand’s launch in India forms an integral part of its wider global expansion strategy. Lululemon currently operates in over 30 global markets. Earlier this year, it extended its reach to Poland, Greece, Hungary, and Romania, utilizing its franchise model.

    Questions & Answers

    What is Lululemon’s main product range?
    Lululemon primarily sells technical athletic apparel and accessories for men and women.

    Where will Lululemon’s first store in India be located?
    Lululemon’s inaugural store in India is planned to open in DLF Promenade, New Delhi.

    How is Lululemon expanding its brand internationally?
    Lululemon is growing its global presence primarily through a franchise model, which has recently led to its expansion into countries like India, Poland, Greece, Hungary, and Romania.

  • Watson’s Celebrates 185 Years with Exclusive Heritage Concept Store in Hong Kong, Offering Unique Merchandise and Experiential Retail

    Watson’s Celebrates 185 Years with Exclusive Heritage Concept Store in Hong Kong, Offering Unique Merchandise and Experiential Retail

    In celebration of its 185th anniversary, Watsons Hong Kong has unveiled a heritage concept store in Yau Ma Tei. This innovative store seeks to blend the brand’s long-standing pharmacy heritage with the excitement of experiential retail and exclusive anniversary merchandise.

    Situated on Nathan Road, the store pays homage to AS Watson’s pharmacy origins with interiors that take design cues from yesteryears, interactive spaces for customers to engage with, and exclusive merchandise created especially for the anniversary. This experiential retail space features three themed photo zones which are inspired by the rich culture of Hong Kong’s pharmacies: a vintage medicine cabinet, a retro vanity corner, and a bathroom-themed display.

    To commemorate its opening, Watsons has launched a series of anniversary-exclusive products. Among these are a vintage-themed ‘Watjai’ mascot plush collection and a unique ‘Love Your Organs’ blind box series. In addition, a collaboration with popular brands Bioré, Colgate, and Darlie has resulted in the introduction of retro-inspired packaging for select products.

    In conjunction with the 185th anniversary campaign, other retail brands under the AS Watson Group umbrella, such as ParknShop, Fortress, and Watsons Water, are also participating. Exclusive merchandise from these brands will make their debut at the heritage concept store. Customers can look forward to items like lightbox-style magnets that pay tribute to ParknShop’s signage, a retro film camera from Fortress, and a vintage-style bottle opener courtesy of Watsons Water.

    This heritage concept store forms an integral part of Watsons’ overarching 185th-anniversary campaign, encapsulating the brand’s commitment to honoring its history while incorporating more experiential elements into its physical store network.

    Questions & Answers

    What is the heritage concept store?
    The heritage concept store is a new retail space by Watsons Hong Kong that combines the brand’s pharmacy history with experiential retail and exclusive anniversary merchandise.

    What can customers expect at the new heritage concept store?
    Customers can engage with vintage-inspired interiors and interactive experiences at the store. They can also purchase exclusive anniversary merchandise, including a ‘Watjai’ mascot plush collection and a ‘Love Your Organs’ blind box series.

    Which other brands are participating in Watsons’ 185th-anniversary campaign?
    Other retail brands under the AS Watson Group, such as ParknShop, Fortress, and Watsons Water, are also taking part in the anniversary campaign with exclusive merchandise debuting at the heritage concept store.

  • Asics Boosts Japan Presence with Second Flagship Store Launch in Tokyos Shinjuku District

    Asics Boosts Japan Presence with Second Flagship Store Launch in Tokyos Shinjuku District

    Asics, the renowned Japanese sportswear brand, is set to open its second flagship store in Japan. The grand opening is scheduled for later this month, and the new store will be located in the bustling heart of Tokyo’s Shinjuku district. This four-storey retail expansion signifies Asics’ commitment to increasing its local presence and enhancing its customer engagement platform.

    A New Flagship Store with Innovative Offerings

    Spanning approximately 605 square meters, the Shinjuku store will serve as the company’s third global flagship location. This follows the establishment of the initial flagship stores in Harajuku, Japan and Shanghai, China. The store will feature a broad selection of Asics’ products, including its popular running, tennis, basketball, and golf collections. Customers can also look forward to exploring the SportStyle lifestyle range and a variety of collaborative products.

    One innovative feature of the new store is the introduction of Asics Create, a unique apparel customization service. This will be the first time the service is available in a directly operated store, providing customers with the opportunity to personalize select garments with embroidered designs.

    The flagship store also boasts an exclusive private lounge, accessible only by reservation. This lounge is designed to provide personalized one-on-one consultations for select members of the OneAsics loyalty program.

    Sustainable and Strategic Expansion

    In line with increasing global consciousness about sustainability, the Asics Shinjuku store incorporates various recycled materials in its construction. For instance, the flooring in the fitting rooms is partly fabricated from foam that has been salvaged from discarded shoes.

    The opening of the Shinjuku store marks another step in Asics’ strategic investment in expanding its branded retail network. It also aligns with the company’s broader goal of reorganizing its business portfolio. Just last month, Asics announced its plan to spin off its rapidly growing premium lifestyle label, Onitsuka Tiger, into a standalone subsidiary named OT Group starting in January 2027. This move aims to give the brand more operational freedom and catalyze its global expansion.

    Questions & Answers

    What is unique about Asics’ new flagship store in Shinjuku?
    The new store will introduce Asics Create, a unique apparel customization service, in a directly operated store for the first time. It will also feature a private lounge for personalized consultations with select members of the OneAsics loyalty program.

    How is Asics addressing sustainability in its new store?
    The Asics Shinjuku store incorporates various recycled materials, including fitting room flooring partly fabricated from foam salvaged from discarded shoes.

    What is the significance of the new store opening?
    The opening of the new flagship store in Shinjuku is a part of Asics’ strategic plan to expand its branded retail network and to reorganize its business portfolio.

  • Revamped Pokémon Center Singapore Unveils Cultural Heritage-Inspired Store and Exclusive Merchandise

    Revamped Pokémon Center Singapore Unveils Cultural Heritage-Inspired Store and Exclusive Merchandise

    After a three-month refurbishment, Pokémon Center Singapore celebrated its reopening at Jewel Changi Airport, presenting a fresh store design influenced by Singapore’s rich cultural heritage and an array of exclusive new merchandise. The updated store boasts unique interiors inspired by traditional local architecture and features a variety of themed spaces, such as a food court-inspired zone and an ocean-themed event section.

    Revitalizing Pokémon Center Singapore with New Symbol and Exclusive Products

    In addition to its fresh new look, the store has adopted Solgaleo as its new emblem Pokémon. The iconic Legendary Pokémon now graces the official logo and stands proudly at the entrance, accompanying Pikachu.

    The Pokémon Center Singapore, strategically placed at Jewel Changi Airport, continues to serve as a lively community hub and a cherished destination for locals and global travelers. The reopening is a significant step in enhancing relationships with local consumers and Pokémon enthusiasts worldwide.

    To commemorate the grand reopening, the Pokémon Singapore team is set to launch 20 exclusive celebratory products in two stages. The first wave, released on July 1, includes Singapore-inspired lifestyle items. A second collection, expected to be available on August 7, comprises locally-themed merchandise such as Pikachu bag charms, Peranakan-inspired pouches, T-shirts, and tote bags.

    Established in 2019, the Pokémon Center Singapore was the first permanent Pokémon Center in Southeast Asia. The brand is progressing its regional expansion with the planned opening of its second Southeast Asian store at CentralWorld in Thailand.

    Questions & Answers

    What is the new design concept of the refurbished Pokémon Center Singapore?
    The newly refurbished Pokémon Center Singapore features a design concept inspired by traditional local architecture and Singapore’s cultural heritage.

    What is the new symbol Pokémon for the store?
    The store has chosen Solgaleo as its new symbol Pokémon, which now features on the official logo and at the entrance alongside Pikachu.

    Are there any special events or products to mark the reopening?
    Yes, the reopening is being marked with the launch of 20 exclusive commemorative products in two waves. The first wave includes Singapore-inspired lifestyle items, and the second wave features locally-themed merchandise such as Pikachu bag charms, Peranakan-inspired pouches, T-shirts, and tote bags.

  • Birkenstock Takes a Giant Step: Unveils Biggest Indian Mall Store in Chennai, Expands Network to 63

    Birkenstock Takes a Giant Step: Unveils Biggest Indian Mall Store in Chennai, Expands Network to 63

    Birkenstock, a well-known German footwear brand, continues to broaden its reach in India with the opening of its largest in-mall store in Chennai. This latest endeavour elevates the brand’s presence in India to a whopping 63 stores, a remarkable leap since its first store opening in the country just six years ago.

    A Strategic Move

    While Birkenstock continues to operate its 1,600-square-foot flagship store in Mumbai, the opening of its third store in Chennai, the capital of Tamil Nadu, is of particular significance. Birkenstock recognizes Chennai as a crucial market within India, attributing this to a rapidly expanding base of high-end consumers with a strong preference for quality and comfort-oriented products.

    The new store features an impressive array of Birkenstock’s offerings, ranging from their iconic sandal and clog styles to contemporary closed shoe designs. In addition, customers can explore seasonal designs, accessories, and the brand’s essential care range.

    Global Expansion Efforts

    Birkenstock’s expansion isn’t limited to India; the brand recently celebrated the opening of its Japanese flagship store in Osaka in April. The company has expressed its active commitment to strengthening its direct-to-consumer store footprint globally.

    Questions & Answers

    What is the significance of Birkenstock opening its largest in-mall store in Chennai?
    This move reflects Birkenstock’s recognition of Chennai as a strategically important market within India due to its growing base of premium consumers and strong demand for quality, comfort-driven products.

    What can customers expect to find in Birkenstock’s new Chennai store?
    The store features a wide variety of Birkenstock’s products, including their iconic sandal and clog styles, contemporary closed shoes, seasonal designs, accessories, and the essential care range.

    Is Birkenstock’s expansion limited to India?
    No, Birkenstock is actively expanding its global footprint. Most recently, the brand opened a flagship store in Osaka, Japan.

  • Birkenstock Dominates Chennai with Largest Indian In-Mall Store, Upping National Footprint to 63 Stores

    Birkenstock Dominates Chennai with Largest Indian In-Mall Store, Upping National Footprint to 63 Stores

    Birkenstock, the esteemed German footwear brand, has recently launched its most sizeable in-mall shop in India, situated in Chennai. This new addition brings the total count of Birkenstock locations in the country to 63, showcasing the brand’s steadfast expansion throughout India.

    A Steady Expansion in India

    Birkenstock’s journey in India began six years ago and since then, the brand has significantly broadened its footprint in the country. Despite continuing to operate its 1,600 sq. ft flagship store in Mumbai, the brand has now established its third outlet in Chennai, the capital of Tamil Nadu.

    According to Birkenstock, Chennai is a crucial market for the brand, boasting a burgeoning base of high-end consumers who have a profound appreciation for products that deliver quality and comfort.

    More Than Just Sandals

    The Chennai store displays an array of Birkenstock’s globally recognized products. Not only does it feature the brand’s emblematic sandal and clog styles, but it also offers contemporary closed-toe shoes, seasonal designs, accessories, and the fundamental care essentials range.

    Earlier this year, Birkenstock also inaugurated a flagship store in Osaka, Japan. The footwear giant has been vocal about its active strategy to expand its direct-to-consumer store presence on a global scale.

    Questions & Answers

    What is Birkenstock’s most recent expansion move in India?
    Birkenstock has opened its largest in-mall store in Chennai, India, taking its total store count in the nation to 63.

    What does the new Chennai store offer to its customers?
    The store features Birkenstock’s iconic sandal and clog styles, contemporary closed shoes, seasonal styles, accessories, and the brand’s care essentials range.

    What is Birkenstock’s global expansion strategy?
    Birkenstock is actively expanding its direct-to-consumer store footprint globally, as evidenced by its recent store openings in India and Japan.