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Tag: Storefront

  • Storefront opens in Korea

    Storefront opens in Korea

    Storefront, the world’s largest online marketplace for short-term retail space, has officially launched in Seoul. Retail vacancy rates in Korea are on the rise due to a prolonged recession, and more brands are diverting their interests from traditional retail to offer a quality experience to customers in the form of pop-up stores and short-term leases. Storefront has partnered with the Korean marketing and retail firm Kcent to register qualified spaces, sign up leading and emerging brands and give them tools to successfully market their short-term space. The Storefront site will now offer thousands of spaces across Seoul available for pop-up stores, showrooms, and event spaces.

    Storefront maintains a global presence with thousands of quality retail spaces across the world’s largest cities from Paris to London, New York and Hong Kong. This advantage allows any brand to pop-up in any location, test new markets and even launch simultaneously in more than one location worldwide.

    Retail sales in Korea totaled $343 billion in 2016, and this latest partnership in Seoul signals Storefront’s break into the East Asian market with their brand, technology and insights combined with local talent and market expertise.

    “Korea is APAC’s 3rd largest retail market, and most of it is based in Seoul. Pop-up stores and other forms of short-term rentals are already creating a buzz in the trend-savvy Korean market.

    All we needed was a transparent and efficient marketplace like Storefront to leverage this trend.” said Jin Yong Kim, Kcent’s CTO.

    “Korea has a unique culture and language barrier that make it hard for foreign brands to expand their business here. But if they have the right partner and know how to tell their story to Korean consumers, it can be a matter of a few days before they go viral.” adds Kim.

    “Storefront is redefining how companies can locate and activate temporary retail space with its global marketplace for connecting tenants and property owners in an efficient, flexible and transparent way. We are excited to partner with Kcent to bring our expertise to this fast-growing retail capital and introduce the benefits of pop-up stores to thousands of merchants looking to expand into Korea.” said Benoît Clément-Bollée, General Manager, Storefront Asia .

  • Storefront partners with Obsess to create virtual reality stores

    Storefront partners with Obsess to create virtual reality stores

    Storefront is pushing the boundaries of the retail industry by giving brands for the first time ever the opportunity to rent Virtual Reality pop-up stores right on its platform.

    Retailers and e-commerce brands can now launch a virtual, fully customisable store powered by Obsess’ VR technology, featuring their own inventory and choosing any layout, decor and style.

    The ‘Future of Retail’ is retail everywhere, according to Storefront

    Storefront is making retail accessible to anyone in the world by now giving customers a unique selling and buying experience through Virtual Reality, in addition to its current retail space offerings. Now, anyone has the ability to experience a physical store with the ease of online shopping.

    “We see this Virtual Reality pop-up store as creating a new category between e-commerce and a physical retail space. It’s a great in between,” says Joy Fan, Storefront’s CCO.

    Get a taste of (virtual) reality

    With this new partnership with Obsess, brands and retailers can now easily book space through a New York City, Los Angeles, or San Francisco themed virtual store.

    Now with this virtual pop-up store, e-commerce brands can get a branded store environment without the need to invest in a physical space – just yet.

    “Our goal is to bring the visual merchandising and curation of retail stores into online shopping to make it a more guided and enjoyable experience,” explains Obsess founder and CEO Neha Singh.

    By booking this virtual reality experience, brands will be able to increase digital engagement, reduce costs, create more traffic and acquire new data.

    A unique initiative that allows Storefront to open all doors to all ideas.

    About Storefront

    Storefront is the world’s largest marketplace for short-term retail space rental, making it possible for brands to sell their idea anywhere; for space owners to activate their space with a click and for consumers to buy local; globally.

    Storefront’s platform powers more than 10,000 listings, which represent more than 30 millionsqft of retail space. The company offers greater access to spaces in leading retail cities around the world, including Hong Kong, New York, Paris, London, Milan, Amsterdam, Los Angeles and San Francisco.

    Since its launch in 2013, it has helped thousands of brands all over the world, including Google, Samsung, L’Oréal, Everlane, Shopify, Indiegogo; open temporary retail stores.

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  • Storefront launches largest international pop-up retail space marketplace

    Storefront launches largest international pop-up retail space marketplace

    Storefront is the world’s largest marketplace for brands  to  connect with retail spaces and is being called “the Airbnb of Pop-Up Space”. Over 8,000 brands, including L’Oréal, Maje, Chloé, OnTheList, Miss Runner, Butterboom, Thierry Mugler and Giorgio Armani, have opened temporary retail stores using the Storefront platform, which offers expanded access to space in leading retail cities around the world, including New York City, Paris, London, Los Angeles, Amsterdam, Hong Kong and most recently, Milan. The platform powers over 20,000 listings worldwide and 2,000 in Hong Kong, which represent more than 60 million square feet of retail space in 6 countries.

    “We are delighted to have expanded Storefront to Asia. Hong Kong is an incredibly dynamic market with abundant opportunities for brands to gain exposure,” explains Benoît Clément-Bollée, co-founder and CEO of Storefront Asia.

    The company specializes in matching a network of over 100,000 brands including retailers, e-commerce players, entrepreneurs and artists with commercial spaces across 3 continents, enabling them to launch short-term pop-up stores, showrooms, private sales, products launches and other events. These spaces can be rented for as little as one day up to several months, offering the most prominent possibility for filling vacant spaces with brands that range from local startups to international luxury brands.

    Storefront endeavors to democratize access to the commercial real estate market by making short-term commercial space rental as easy as booking a hotel room and revolutionizing traditional rental methods in the process. 94% of retail happens offline, and the company aims  at making this part of retail accessible to any business.

    Physical retail is changing with global e-commerce companies opening physical stores. Storefront helps companies, like Etsy, to find spaces for them to develop and fine tune their

    Online to Offline (O2O) strategies thanks to pop-up stores.

    “Expanding to Asia is a top priority for many of our U.S. brands,” says CEO Mohamed Haouache, co-founder and CEO. “The ability to use a single service to find premium retail spaces for pop-up stores in cities around the world is something many brands have requested. The Hong Kong expansion opens doors for international brands in Asia and will further democratize the concept of the pop-up store.”